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In 1963, Kurt
Ziebart sold his rustproofing company to an investor group led by Roger Waindle. Waindle also acquired the right to the name Ziebart which he registered with the company's trademark, a helmet and shield design. Waindle also acquired the right to the exclusive tooling designed by Ziebart
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In 1979, Ziebart (then
Ziebart International Corporation) acquired Arndt Palmer Laboratories, a small chemical manufacturer for car care chemicals in Melvindale, MI. This company was then relocated to Redford, MI, and became the base for Ziebart's manufacturing of its own rustproofing sealant, a wax
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In 1988, Ziebart acquired the North
American franchise rights for its competitor Tuff-Kote Dinol. Tuff-Kote franchisees were subsequently converted to the Ziebart brand. Kurt Ziebart appeared in national television commercials coinciding with his former company's 25th anniversary.
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which he then miniatured for easier processing. He also patented the process. With control of the technical approach, Waindle then developed the franchise package including technical and marketing manuals. The company was renamed
Ziebart Auto Truck Rustproofing Company.
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In 1998, Ziebart entered into a co-branding agreement with Speedy Auto Glass and began offering auto glass replacement in many of its locations. Ziebart has also partnered to co-brand with Rhino
Linings USA, which offers polyurethane spray-on liners for truck beds.
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By 1969, Ziebart (then
Ziebart Rustproofing Company) had about 150 franchises in the Midwest of the US and in Canada. As Waindle was interested in selling the company, he hired E.J. Hartmann as Chief Operating Officer. Hartmann was an MBA graduate from the
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cars received a new rust-proofing process called "Ziebart
Factory Rust Protection". This included aluminized trim screws, plastic inner fender liners, galvanized steel in every exterior body panel, and a deep-dip bath in an
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Ziebart's advertising agencies of record through the years have included
Meltzer Aaron & Lemen (San Francisco, CA), Ross Roy (Detroit, MI), Simons Michelson Zieve (Troy, MI) and Doyle Dane Bernbach (New York, NY).
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In 1980, Ziebart began to diversify its business format and its service offerings by including sunroofs, running boards, window tinting and other automotive accessories. All
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By the end of the decade, Ziebart had increased the number of franchised locations worldwide to over 650, while at the same time doubling the retail volume of US franchisees.
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and began looking for a way to protect cars against it. The process he developed is now often called "Ziebart-ing" or "Ziebart-ed", a generic term for rustproofing .
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In 1989, Ziebart acquired the Tidy Car automotive detailing franchise operation. The brands were merged and over 250 locations became "Ziebart Tidy Car".
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In 1970, Hartmann acquired the controlling stock of
Ziebart and started an aggressive marketing program both in the US and internationally.
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335:. AMC backed up the rust protection program with a 5-year "No Rust Thru" component to its comprehensive "Buyer Protection Plan".
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In 1973, Ziebart in Hilo Hawaii opened its doors to be the first and the only
Ziebart franchise in the Hawaiian Islands.
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In 1990, Ziebart had more than 1,000 locations in 40 countries and more than $ 100 million in worldwide dealer sales.
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In 1977, Ziebart introduced "Zee-Glaze", a protective polymer sealant that chemically bonded to cars' paint.
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became the national spokesman for Ziebart in a series of television commercials that ran for several years.
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was a national television spokesman for Ziebart in several advertising campaigns in the early 1970s.
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Ziebart's public relations agency from 1970 through 1993 was Anthony M. Franco Inc (Detroit, MI).
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who was recruited from Shatterproof Glass Corporation where he was the company's controller.
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with two other investors, and opened the first shop bearing the proprietary Ziebart name on
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In 1995, Hartmann sold the ownership to Ziebart International Corporation to an
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As of 2011, there were over 400 Ziebart locations in 30 countries worldwide.
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in Detroit. In 1963, he sold his rustproofing company to an investor group.
525:"Ziebart International Corp - Company Profile and News - Bloomberg Markets"
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sang the famous Ziebart jingle, "It's Us, Or Rust", which was written by
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Ziebart grew in large part due to its successful advertising campaigns.
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819:"Anthony Franco accurate public records, phone, address, email and more"
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appeared in television commercials coinciding with its 25th anniversary.
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In 1970, corporate advertising started with Ziebart ads appearing in
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In 2014, Ziebart introduced a proprietary paint protection film.
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550:"History of Ziebart International Corporation – FundingUniverse"
352:(ESOP) led by Thomas Wolfe, the then CFO. Hartman then retired.
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In 1962, Ziebart's first international location was opened in
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Ziebart Franchise Opportunity Information at Entrepreneur.com
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was Ziebart's spokesman in a series of television commercials
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In 1997, Ziebart ran an advertising campaign featuring
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was the voice-over on Ziebart rust protection TV spots.
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from the original on 2021-12-19 – via YouTube.
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from the original on 2021-12-19 – via YouTube.
735:RetroTy: The Pulse of Nostalgia (5 December 2012).
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572:"Rustproofing pioneer Kurt Ziebart dies at age 91"
718:"FuzzyMemories.TV - - Ziebart (Commercial, 1979)"
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737:"1988 - Ziebart Rust Protection - Rust in Peace"
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681:"Ziebart International Corp - Encyclopedia.com"
599:"Auto rust-proofing pioneer Kurt Ziebart dies"
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652:"Ziebart International :: About Ziebart"
870:Automotive repair shops of the United States
613:"Ziebart, Kurt - Detroit Historical Society"
44:Ziebart World Headquarters in Troy, Michigan
210:Services offered by Ziebart stores include
191:is a privately owned corporation based in
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496:"About Us | Corporate | Ziebart"
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700:"It's Us or Rust Jingle 1977 - Ziebart"
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860:American companies established in 1959
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570:Nussel, Philip (September 16, 2011).
865:Retail companies established in 1959
755:"Who was Where - geezersgallery.com"
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118:34 countries (1200 service centers)
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272:In 1959, Kurt Ziebart started the
230:; and the installation of various
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875:Companies based in Troy, Michigan
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189:Ziebart International Corporation
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265:that Ziebart saw the effects of
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885:1959 establishments in Michigan
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880:1963 mergers and acquisitions
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398:and other national magazines.
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823:AdvancedBackgroundChecks.com
254:. It was while working in a
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436:In 1983, radio personality
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456:In 1988, company founder
443:In 1985, Ziebart's first
401:On radio and television,
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274:Auto Rustproofing Company
242:The German-born American
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577:Crain's Detroit Business
246:was the inventor of the
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18:Ziebart (disambiguation)
554:www.fundinguniverse.com
199:, and is the worldwide
305:University of Michigan
205:automotive aftermarket
64:automotive aftermarket
617:detroithistorical.org
453:doing the voice-over.
220:paint protection film
722:www.fuzzymemories.tv
685:www.encyclopedia.com
658:on September 1, 2009
601:. 16 September 2011.
224:automobile detailing
148:automobile detailing
16:For other uses, see
166:Number of employees
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759:geezersgallery.com
333:epoxy-based primer
160:170 million (2018)
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470:as its spokesman.
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248:rustproofing
244:Kurt Ziebart
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212:rustproofing
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144:rustproofing
95:Headquarters
89:Kurt Ziebart
50:Company type
583:January 10,
424:Rod Serling
366:Advertising
252:automobiles
232:aftermarket
180:ziebart.com
114:Area served
854:Categories
482:References
446:Clio Award
201:franchisor
170:578 (2018)
124:Key people
635:"Ziebart"
633:Ziebart.
511:"Ziebart"
509:Ziebart.
468:Adam West
438:Russ Gibb
419:In 1975,
403:Don Rondo
259:body shop
130:President
801:"Google"
741:Archived
704:Archived
662:July 20,
465:Batman's
395:Newsweek
207:stores.
197:Michigan
140:Services
78:Michigan
60:Industry
289:Ontario
285:Windsor
263:Detroit
256:Packard
238:History
175:Website
154:Revenue
85:Founder
74:Detroit
70:Founded
54:Private
412:Actor
293:Canada
80:(1959)
664:2009
585:2019
389:Time
383:Look
377:Life
267:rust
193:Troy
158:US$
146:and
132:and
261:in
134:CEO
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
