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is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of
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A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features. For example, the
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Wordmarks and logos are the two most common types of brand marks. Either may be trademarked. Wordmarks, by definition, always contain the name of the product or company, such as
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logo contains only the name in uppercase, set in a particular typeface. In some cases, such as Disney's logo, a custom or proprietary typeface is used.
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Note: Trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars
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Designing Brand
Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands.
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Coca-Cola's logo features both a distinctive text composition and distinctive graphic design.
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In most cases, wordmarks cannot be copyrighted, as they do not reach the
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refers only to the text, not to any graphical representation.
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letters (e.g., IBM). In some jurisdictions a wordmark may be
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375:. Unsourced material may be challenged and
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395:Learn how and when to remove this message
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912:Electronic registration marks
528:Wolfe, Zach (12 April 2021).
509:Harris, Daren (26 May 2023).
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21:Word mark (computer hardware)
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1067:Registered trademark symbol
511:"Word Mark vs. Design Mark"
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927:Geographical indication
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1167:Category:Trademark law
1154:World Trademark Review
1139:Trademark infringement
871:Unregistered trademark
653:Functionality doctrine
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255:In the United States,
902:Collective trademarks
688:Reputation parasitism
643:Coexistence agreement
443:', a textless image.
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275:Comparison with logos
239:intellectual property
907:Defensive trademarks
856:Registered trademark
753:Community Trade Mark
703:Well-known trademark
648:Confusing similarity
369:improve this section
52:improve this article
1113:Washington Redskins
1072:Service mark symbol
955:Hologram trademarks
892:Certification marks
673:Secondary liability
663:Good faith doctrine
1134:Trademark examiner
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861:Service mark
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367:Please help
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50:Please help
45:verification
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1103:Stolichnaya
922:Ghost marks
866:Trade dress
819:Philippines
628:Passing off
385:August 2024
319:August 2024
211:trademarked
1325:Typography
1309:Categories
467:References
303:improve it
78:newspapers
67:"Wordmark"
1335:Law stubs
1205:marketing
1172:Case laws
1108:Ugg boots
1093:Budweiser
794:Hong Kong
774:Australia
441:Starbucks
437:Shell Oil
429:Coca-Cola
356:does not
307:verifying
235:trademark
206:word mark
188:MICROSOFT
146:COCA-COLA
1086:Disputes
876:Wordmark
848:Standard
721:Treaties
668:Fair use
618:Dilution
606:Concepts
491:10 March
455:See also
221:In many
202:wordmark
1122:Related
1060:Symbols
984:Related
804:Ireland
767:Country
421:Simoniz
377:removed
362:sources
301:Please
92:scholar
1014:Bodies
996:Emblem
779:Canada
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461:Slogan
439:, and
423:, and
417:Disney
181:IPHONE
167:GOOGLE
153:DISNEY
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1260:This
1203:This
1041:ICANN
1036:USPTO
1031:EUIPO
991:Brand
839:Types
809:Japan
799:India
784:China
743:TRIPS
425:FedEx
246:logos
160:FEDEX
139:APPLE
99:JSTOR
85:books
1266:stub
1209:stub
1051:CIPO
1021:WIPO
1001:Logo
814:Oman
558:ISBN
493:2015
449:SONY
433:Nike
360:any
358:cite
229:and
71:news
1262:law
371:by
305:by
204:or
174:IBM
54:by
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