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WMS Industries

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38: 440: 333: 356: 29: 882:. Some of these games are networked within casinos and even between multiple casinos so that players have a chance to win large jackpots based on the total amount of play received by all of the machines in the network. These branded games proved popular with players and profitable for WMS, as the net licensing revenues and lease fees generated by each game have exceeded the profit margins of its games for sale. Other recent games include 386:, with its avant-garde 60s theme, sold a record 5,100 units. Early Williams pinball machines often included innovative features and pinball firsts, such as mechanical reel scoring and the "add-a-ball" feature for locations that didn't allow game replays. By 1967, pinball was in the middle of its so-called "golden age", and the number of pinball units that sold began to increase dramatically. Popular Williams pinballs included 266: 753:. For more than a century beginning in the late 1800s, mechanical slot machine reels employed limited themes: card suits, horseshoes, bells and stars, varieties of fruit, black bars and the Liberty Bell. WMS's video gaming roots would prove to be its strength when, in 1996, it introduced its first hit casino slot machine, 799:, as it took Midway public and finally spun it off in 1998. With the closing of its pinball division in 1999, WMS focused entirely on the gaming machine industry. During the 1990s, that industry grew as additional states permitted casino gambling and video lottery games and as Native American tribes built gaming casinos. 347:
In 1948, Williams sold 49% of his company to a Philadelphia distributor named Sam Stern, who became a vice president and took over much of the day-to-day running of the company. In 1959, Stern orchestrated a buyout of Williams by Consolidated Sun Ray, a New York retail conglomerate that operated drug
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Approximately 70% of WMS's revenues in 2010 were derived from U.S. customers. Its design facilities at the time were in Chicago, Illinois. It had other facilities and offices across the United States and international development and distribution facilities located in Argentina, Australia, Austria,
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social casino game Jackpot Party Casino. Later that year, Betsson and Unibet online casinos entered multi-year agreements with Williams Interactive to provide "premium video slot games as Jackpot Party, Zeus or Reel 'Em In ... to their registered players (more than 12 million customers)". In 2014,
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engineering graduate Harry Williams entered the coin-operated amusement industry in 1933 and helped popularize several important pinball innovations such as the tilt mechanism, electrically-powered scoring holes, and the ability to win a free play by achieving a certain score. After working for a
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WMS continued to produce video gaming machines and, to a smaller extent, reel-spinning slots, for sale and for lease to casinos in the U.S., selected foreign markets and state lotteries. Some of WMS's product designs reflected the changing demographics of its industry. Younger players raised on
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to incorporate several of WMS's slot machine games into a cruise ship-themed Facebook game application titled "Lucky Cruise". By playing games and enlisting Facebook friends' help, players can accumulate "lucky charms" (instead of money). The game play is similar to playing a slot machine but
233:, which had decided to focus on its casino operating and manufacturing businesses. The video game operations were consolidated under the Midway name, while pinball machines continued to use the Williams and Bally names. After a string of arcade successes by Midway, WMS acquired 348:
stores and discount houses, which renamed the company the Williams Electronic Manufacturing Corporation. Harry Williams left after the buyout, though did occasional work for the company. The last game he designed for Williams was also one of the last electromechanical games,
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often seek more challenging experiences, both physical and mental, than do women age 55 to 65 – the traditional audience for slot machines. Accordingly, some of the company's machines incorporate surround sound, flat-panel display screens and animated, full-color images.
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concept that integrated a PC screen into the pinball game via a semi-reflective glass failed to meet sales expectations. In 2013, WMS became a wholly owned subsidiary of Scientific Games. In 2016, WMS was merged into Scientific Games, which renamed itself
545:. That same year, all video game operations were consolidated under Midway, with Atari Games becoming Midway Games West and Williams Entertainment becoming Midway Home Entertainment, while all pinball rights remained with WMS under the Williams brand. 1020:
WMS merged with Scientific Games in October 2013, becoming a wholly owned subsidiary of Scientific Games. Scientific Games paid $ 1.5 billion for WMS, and WMS shareholders received $ 26.00 per share. The following year, Scientific Games also acquired
367:, which also purchased United Manufacturing. The two amusement companies were consolidated under the Williams name, but moved into the United factory. Sam Stern continued to run the amusement business, which was renamed Williams Electronics in 1967. 806:-themed series of "participation" slots, which the company licenses or leases to casinos, instead of selling the games to the casinos. The company's participation games have included machines based on such well-known entertainment-related brands as 248:, for manufacturing gambling equipment in 1991. Beginning with video lottery terminals, the division introduced its first slot machines in 1994 and became a major player in the business. It closed its pinball division on October 25, 1999 after the 1025:, the successor to the original Bally Manufacturing's slot machine operations. In 2016, WMS was reorganized and fully merged into Scientific Games. In 2022, Scientific Games spun off its namesake lottery terminal operations and took the name 1573: 436:. In 1974, the company was reincorporated as Williams Electronics, Inc. In 1980, Seeburg, facing bankruptcy, sold Williams to Louis Nicastro, who, with his son Neil, would take the company public and run it for over two decades. 285:, and Exhibit Supply, he went into business with Lyndon Durant in 1942 under the name United Manufacturing. After a break with Durant, Williams founded the Williams Manufacturing Company in 1943 at 161 West Huron Street in 317:(1945). The two pinball conversions (Flat-Top & Laura) were built by purchasing older pinball machines made by other companies and changing artwork and other elements on the playfield. The lack of raw materials during 1641: 897:
From fiscal year 2006 to 2011 the company's revenues grew from $ 451 million to $ 783 million, respectively, and its net income reached $ 113 million in 2010. The company's revenues decreased to $ 690 million in 2012.
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In 1974, Williams Electronics, Inc. was incorporated as a wholly owned subsidiary of Seeburg, which changed its name to Xcor International in 1977. Williams Electronics was spun out as an independent company in 1981.
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In 1987, the company went public as WMS Industries, Inc. using a shortened version of its name which it also selected for its stock ticker symbol. In 1988, it acquired Bally/Midway, the amusement games division of
569:(1977), which sold 4,903 units (the electromechanical version previously released in June sold 1,300 units). From the late 1970s through the 1980s, Williams released numerous innovative pinball games, such as 1930: 749:
WMS entered the reel-spinning slot machine market in 1994, and its products have helped to move the industry trend away from generic mechanical slot machines and toward games that incorporate familiar
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on embedded raster-scan displays. The innovation did not pay off, as the manufacturing expenses exceeded the prices that the market would bear, and that same year, WMS left pinball to focus on
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gaming platform, which employs video animation that is displayed around, over and seemingly interactively with mechanical reels. The technology is based on the CPU-NXT2 operating platform.
1003:, which, later that year, became part of a new subsidiary, Williams Interactive. The subsidiary was formed to serve the online gaming industry. At the same time, the company launched its 928:
includes a "light strategy component". In 2012, the company introduced gaming on mobile devices and focused its efforts on expanding its online game offerings. For casinos, it introduced
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made the manufacture of new machines difficult and expensive. The first all original amusement device made by Williams was a flipperless pinball machine called
923:. WMS began to offer online gaming in 2010 to persons over 18 years old in the UK and in 2011 in the US at www.jackpotparty.com. In 2012, WMS partnered with 636:
From 1989 through the mid 1990s, a resurgence of pinball during which machines transitioned to dot-matrix displays, Williams had a string of hits including
325:(1946). During the late 1940s and early 1950s, Williams continued to make pinball machines and the occasional bat-and-ball game. In 1950, Williams produced 2088: 2063: 2083: 521:, which left the business to concentrate on casinos. Midway saw strong sales in the early 1990s with a number of successful arcade games, including 2048: 1727: 1109: 698:, which sold 15,235 units. After 1993, though still the market leader, Williams never came close to matching these sales numbers. Williams won the 1812: 2078: 1000: 915:
WMS also manufactured the G+ series of video reel slots, the Community Gaming family of interconnected slots, as well as mechanical reels,
1691: 457:, whose gameplay, horizontal scrolling, and dynamic color influenced many subsequent games. It was followed by a sequel in the same year, 1616: 1787:"WMS Wins Four Awards for Player-Focused Products in Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards for 2008" 565:. From November 1977, Williams released solid-state pinball games exclusively, beginning with their first solid state production model 1956: 1740: 2068: 1971: 1786: 1760: 1596: 237:
in 1994 to allow the company to publish its own home ports of arcade games directly, instead of licensing them to other publishers.
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Canada, China, India, Mexico, the Netherlands, South Africa, Spain and the United Kingdom and an online gaming center in Belgium.
757:, a "multi-line, multi-coin secondary bonus" video slot machine. WMS followed this with a number of similar successful games like 2103: 699: 428:
in 1972, Williams decided to enter the fledgling coin-operated arcade video game industry. After preliminary negotiations with
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and reorganized as Williams Electronics Manufacturing Division. In 1973, the company branched out into the coin-operated
174:, founded in 1943 by Harry E. Williams. However, the company that became WMS Industries was formally founded in 1974 as 537:, which it renamed Williams Entertainment, to publish home ports of Midway arcade games. Two years later, WMS acquired 496: 1561: 1569: 1148: 1522: 1081: 336:
The Williams logo, used on products through much of the company's history. The "W" symbol was added to the wordmark
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In 1961, Stern bought Williams back from Consolidated Sun Ray. Three years later, the company was acquired by the
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for the period ended December 31, 2010, filed with the Securities and Exchange Commission on February 9, 2011
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Williams' first solid-state machines produced in 1976 were prototype runs based on electromechanical games;
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As the pinball industry declined, WMS invested in the hotel industry, successfully taking public and then
1572:, filed with the SEC on April 6, 2009. Midway declared bankruptcy in 2009 and ceased operations in 2010. 677: 1166: 1617:"WMS to Display Expanded International Product Line With Player Driven Innovation Features at IGE 2009" 1493: 1137:
They Create Worlds: The Story of the People and Companies That Shaped the Video Game Industry, Volume I
971: 777: 771: 668: 459: 453: 207: 1816: 529: 1677: 1330: 808: 1761:"WMS Launches Premium, For-Sale, Multi-Game Gaming Machine on Popular Transmissive Reels Platform" 960:. The CPU-NXT3 operating platform was introduced in 2012 for participation games and new cabinets. 491:, these were widely ported to home systems by external developers and publishers including Atari. 2043: 1908: 1537:"The New "One-Arm Bandits" Today's slot machines are built like PCs, programmed like video games" 750: 694: 595: 1909:"WMS Brings Popular Casino Slot Content to Facebook with Launch of Jackpot Party Social Casino" 920: 583: 1012:, partnered with Williams Interactive to offer online slot content from Williams Interactive. 329:, their first pinball machine to have its bottom flippers facing inward in the modern manner. 1084:, (ending June 30, 2013) filed with the Securities and Exchange Commission on August 29, 2013 738: 432:, it subcontracted the Magnetic Corporation of America to create its first arcade video game 1659:(ending June 30, 2010) filed with the Securities and Exchange Commission on August 26, 2010 949: 848: 662: 607: 1978: 737:
its hotel subsidiary, WHG Resorts, in 1996 (which was later taken private and acquired by
8: 1282:"The Golden Age Arcade Historian: Courtroom goodies, part II - Willams' first video game" 577: 518: 504:
video games in 1983, Williams created the LaserDisc/computer graphics hybrid racing game
379: 364: 277: 230: 185: 143: 37: 1022: 924: 814: 789: 734: 644: 465: 213: 163: 99: 982:, was introduced in 2008. The Blade and Gamefield xD cabinets were introduced in 2013. 439: 1144: 1026: 826: 718: 708:, produced in 1997, often tops the list as the greatest pinball machine of all time. 638: 623: 286: 254: 167: 150: 71: 975: 953: 704: 692:
sold 20,270 units, a record that still stands today. In 1993, the company produced
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became the best selling Williams machine with 1,100 units sold. One year later,
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In 1999, Williams made one last attempt to revitalize pinball sales with its
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Internet Pinball Database showing complete listing of Williams pinball games
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The Pinball Factory; current licensors to the Williams/Bally pinball games
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Halcyon Days: Interviews with Classic Computer and Video Game Programmers
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which lost, or contributed to a loss of, $ 50 million for the company.
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Williams developed its own breakthrough hit with the release of 1981's
245: 192: 1680:, WMS Annual Reports, WMS Investor Relations pages, September 29, 2011 1511: 28: 1140: 836: 534: 517:, the consolidated amusement games subsidiary of longtime competitor 501: 234: 1644:
filed with the Securities and Exchange Commission on August 28, 2008
894:-based gaming company Orion Financement Company B.V., in July 2006. 1004: 795: 477: 429: 282: 281:
succession of companies including Pacific Amusement Manufacturing,
51: 1597:"Play WMS Slot Games Now on your PC with Phantom EFX New Releases" 1325: 854: 613: 289:. The first seven products were a fortune-telling machine called 270: 205:, eventually creating a number of video game classics, including 184:
machines. In 1964, Williams was acquired by jukebox manufacturer
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was an American electronic gaming and amusement manufacturer in
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Form 10-K Annual Report for the Fiscal Year Ended June 30, 2001
878: 571: 1957:"Williams Interactive to supply games to EveryMatrix platform" 1029:. WMS is retained as a brand of L&W, along with Bally and 966:: The Bluebird2 gaming cabinet, which includes a dual 22-inch 1097:"News release: Scientific Games Completes Acquisition of WMS" 265: 424: 197: 2023: 2099:
Companies formerly listed on the New York Stock Exchange
1931:"Betsson and Unibet obtain Williams Interactive license" 1839:"WMS acquires social casino games developer Phantom EFX" 378:
sold 2,250 units. In 1964 Williams was purchased by the
901: 575:(1979, the first pinball featuring a synthetic voice), 2006: 1887:"US-WMS Interactive to integrate WMS' online offering" 1865:"US-WMS Interactive to integrate WMS' online offering" 1683: 241:
was taken public in 1996, and fully spun-off in 1998.
1110:"Scientific Games rebranding with new name, identity" 1167:"Williams-Bally-Midway the 'Roman Empire' of Gaming" 1459: 1434: 1384: 1574:"Finish Him! Bankruptcy Court Dismissed Suit Over 1409: 1015: 463:, and a group of popular and influential titles: 2035: 1099:, Scientific Games Corporation, October 18, 2013 1528: 1269:VintageComputer.net - Williams 1973 Paddle Ball 890:. WMS Industries acquired a second subsidiary, 1841:. eGaming Review North America. Archived from 1359: 1238: 1236: 1184: 313:(1945) and a second pinball conversion called 1673: 1671: 1669: 1667: 1665: 1652: 1650: 1043: 728: 587:(1980, the first featuring multiple levels), 413: 1077: 1075: 1073: 1071: 1069: 1067: 1065: 802:By 2001, WMS introduced its very successful 16:Former American gaming and amusement company 2089:Entertainment companies established in 1974 1963: 1733: 1525:, WMS Industries Inc., accessed May 9, 2012 1233: 675:In 1992, the company produced the licensed 293:(1944), two electro-mechanical (EM) games, 1662: 1647: 1337: 36: 27: 2064:Video game companies of the United States 1534: 1262: 1169:, Gamester81 Enterprises, January 6, 2012 1062: 978:speakers, and an illuminated printer and 956:3-D graphics chip-set, and a 40 gigabyte 180:Williams initially was a manufacturer of 2084:Companies based in Lake County, Illinois 1933:. CasinoOnlineRating.com. Archived from 1730:, WMS Gaming, Reuters, February 14, 2012 1692:"Slot Machines for the Young and Active" 1568:experienced poor financial results. See 1244:"WMS Industries, Inc. - Company History" 702:'s 1995 Manufacturer of the Year award. 438: 354: 331: 264: 2049:Gambling companies of the United States 1092: 1090: 1049: 990: 2036: 1689: 1587:, Morris James, LLP, September 2, 2011 744: 717:machines that integrated pinball with 700:American Amusement Machine Association 548: 133:, gaming software/hardware development 2079:Companies based in Enterprise, Nevada 1564:dated November 27, 2001. After 2000, 1305: 1279: 1162: 1160: 1087: 902:Later products, technology, business 305:(1944), a pinball conversion called 1606:, TheGamingGuide.com, June 13, 2012 1082:"WMS Annual Report for Fiscal 2013" 1050:Headlam, Bruce (October 28, 1999). 995:In 2012, WMS acquired Sweden-based 170:in 2016. WMS's predecessor was the 90:Merged into parent Scientific Games 13: 1815:. iGaming Business. Archived from 1750:, Casino Journal.com, June 1, 2012 1690:Rivlin, Gary (December 10, 2007). 1157: 269:1967 Williams Pinball Game with a 42:Former headquarters in Chicago, IL 14: 2115: 2012:Lottery Insider corporate profile 2000: 1969: 1959:. casinoslots.net. June 18, 2014. 1657:WMS Annual Report for Fiscal 2010 1642:WMS Annual Report for Fiscal 2008 1471:Internet Pinball Machine Database 1446:Internet Pinball Machine Database 1421:Internet Pinball Machine Database 1396:Internet Pinball Machine Database 1371:Internet Pinball Machine Database 1280:Smith, Keith (October 26, 2014). 1227: 1215: 1196:Internet Pinball Machine Database 1178: 1134: 359:Playing a '60s "Seven up" pinball 2069:Video game development companies 1535:Eisenberg, Bart (January 2004). 533:. In 1994, the company acquired 309:(1945), another EM arcade game, 260: 2094:1974 establishments in Illinois 1949: 1923: 1901: 1879: 1857: 1831: 1805: 1779: 1753: 1721: 1709: 1635: 1609: 1590: 1555: 1516: 1505: 1484: 1316: 1299: 1286:The Golden Age Arcade Historian 1273: 1221: 1016:Acquisition by Scientific Games 1813:"WMS Acquires Jadestone Group" 1209: 1172: 1128: 1102: 688:(1991) under the Bally label. 172:Williams Manufacturing Company 148:Xcor International (1977–1981) 62:Williams Manufacturing Company 1: 2104:2013 mergers and acquisitions 1678:Annual Report for Fiscal 2011 1578:Intellectual Property Rights" 1036: 651:The Machine: Bride of Pin-Bot 337: 1972:"FEATURE - SCIENTIFIC GAMES" 1570:Midway Games' 2008 Form 10-K 151:Scientific Games Corporation 7: 2017:September 28, 2007, at the 1052:"Pinball Line Closing Down" 935:WMS technologies included: 513:In 1988, Williams acquired 382:. Its 1966 pinball machine 10: 2120: 2059:Slot machine manufacturers 1741:"A matter of persistence…" 1543:. Gijutsu-Hyohron Co., Ltd 1512:Pinside.com's Top 100 List 729:Focus on gambling machines 669:The Getaway: High Speed II 414:Golden age of arcade games 244:WMS created a subsidiary, 176:Williams Electronics, Inc. 1602:December 2, 2013, at the 1583:January 19, 2012, at the 1333:. June 1994. p. 182. 1135:Smith, Alexander (2019). 301:(1944), a novelty called 137: 110: 94: 86: 78: 66: 58: 47: 35: 26: 1491:"And the Winner Is...". 1114:Las Vegas Review-Journal 972:high-definition displays 487:. With the exception of 1501:. May 1996. p. 21. 1467:"Williams Hot Tip (EM)" 921:video lottery terminals 751:intellectual properties 1746:June 20, 2021, at the 1349:www.thefreelibrary.com 681:pinball game based on 448: 360: 344: 274: 2074:Video game publishers 2054:Pinball manufacturers 1562:Midway Games Form S-3 1392:"Williams Grand Prix" 1355:on December 20, 2016. 1306:Hague, James (1997). 888:Hot Hot Super Jackpot 873:The Lord of the Rings 739:Wyndham International 442: 358: 335: 268: 166:. It was merged into 1845:on December 28, 2014 1716:WMS Quarterly Report 1417:"Williams Wild Card" 999:and then Iowa-based 991:Williams Interactive 950:random-access memory 849:The Dukes of Hazzard 160:WMS Industries, Inc. 22:WMS Industries, Inc. 1250:on October 20, 2007 946:Operating Platforms 932:video poker games. 745:First slot machines 549:Solid state pinball 519:Bally Manufacturing 481:, and the licensed 380:Seeburg Corporation 365:Seeburg Corporation 231:Bally Manufacturing 23: 1623:. January 21, 2009 1143:. pp. 86–89. 1056:The New York Times 1027:Light & Wonder 1023:Bally Technologies 997:Jadestone Group AB 940:Transmissive Reels 925:Large Animal Games 815:The Price Is Right 449: 361: 345: 275: 273:theme, "Beat Time" 255:Light & Wonder 164:Enterprise, Nevada 100:Enterprise, Nevada 21: 1791:WMS press release 1767:. October 7, 2008 1765:WMS press release 1621:WMS press release 1192:"Williams Rancho" 827:Hollywood Squares 719:computer graphics 690:The Addams Family 684:The Addams Family 678:The Addams Family 639:Black Knight 2000 287:Chicago, Illinois 157: 156: 72:Chicago, Illinois 2111: 2007:Official website 1994: 1993: 1991: 1989: 1984:on June 25, 2016 1983: 1977:. Archived from 1976: 1967: 1961: 1960: 1953: 1947: 1946: 1944: 1942: 1927: 1921: 1920: 1918: 1916: 1905: 1899: 1898: 1896: 1894: 1883: 1877: 1876: 1874: 1872: 1861: 1855: 1854: 1852: 1850: 1835: 1829: 1828: 1826: 1824: 1819:on June 29, 2012 1809: 1803: 1802: 1800: 1798: 1793:. April 16, 2009 1783: 1777: 1776: 1774: 1772: 1757: 1751: 1737: 1731: 1725: 1719: 1713: 1707: 1706: 1704: 1702: 1687: 1681: 1675: 1660: 1654: 1645: 1639: 1633: 1632: 1630: 1628: 1613: 1607: 1594: 1588: 1559: 1553: 1552: 1550: 1548: 1532: 1526: 1520: 1514: 1509: 1503: 1502: 1488: 1482: 1481: 1479: 1477: 1463: 1457: 1456: 1454: 1452: 1438: 1432: 1431: 1429: 1427: 1413: 1407: 1406: 1404: 1402: 1388: 1382: 1381: 1379: 1377: 1367:"Williams Aztec" 1363: 1357: 1356: 1351:. Archived from 1341: 1335: 1334: 1320: 1314: 1313: 1303: 1297: 1296: 1294: 1292: 1277: 1271: 1266: 1260: 1259: 1257: 1255: 1246:. 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Index



Gaming
Chicago, Illinois
Enterprise, Nevada
Pinball
Arcade games
Slot machines
online gambling
mobile gambling
Parent
Seeburg
Scientific Games Corporation
Enterprise, Nevada
Scientific Games
pinball
Seeburg Corp.
arcade
video game
Pong
Defender
Joust
Robotron: 2084
Bally Manufacturing
Tradewest
Midway Games
WMS Gaming
Pinball 2000
Light & Wonder

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