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is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
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Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals.
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A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include:
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by directing the company to only focus on strategic opportunities that advance the company's vision.
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future-oriented: describes where the company is going rather than the current state
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476:. Project Management Institute (7th ed.). Newtown Square, PA.
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Vision statements may fill the following functions for a company:
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A guide to the project management body of knowledge (PMBOK guide)
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Please help to demonstrate the notability of the topic by citing
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challenging: not something that can be easily met and discarded
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Focus company efforts and facilitate the creation of
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