Knowledge

User-generated content

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world... everywhere where English is spoken or read with any degree of enthusiasm, people will be invited to contribute words. And the point is, the way they do it, the way they will be asked and instructed to do it, is to read voraciously and whenever they see a word, whether it's a preposition or a sesquipedalian monster, they are to... if it interests them and if where they read it, they see it in a sentence that illustrates the way that that word is used, offers the meaning of the day to that word, then they are to write it on a slip of paper... the top left-hand side you write the word, the chosen word, the catchword, which in this case is 'twilight'. Then the quotation, the quotation illustrates the meaning of the word. And underneath it, the citation, where it came from, whether it was printed or whether it was in manuscript... and then the reference, the volume, the page and so on... and send these slips of paper, these slips are the key to the making of this dictionary, into the headquarters of the dictionary.
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examined two clothing brands, Lulu Lemon and American Apparel. The difference between these two brands is that Lulu Lemon had a social media following while American Apparel was the complete opposite with no social media following. Unsurprisingly, Lulu Lemon had much more positive contributions compared to American Apparel which had less positive contributions. Lulu Lemon has three times the number of positive contributions, 64 percent vs 22 percent for American Apparel on Twitter while on Facebook and YouTube, they had roughly an equal number of contributions. This proves that social media can influence how a brand is perceived, usually in a more positive light. A study by Dhar and Chang, published in 2007, found that the volume of blogs posted on a music album was positively correlated with future sales of that album.
1390:". VMK, like most games, has items that are traded from user to user. Many of these items are rare within the game. Users are able to use these items to create their own rooms, avatars and pin lanyard. This site shut down at 10 pm CDT on 21 May 2008. There are ways to preserve the essence, if not the entirety of such work through the users copying text and media to applications on their personal computers or recording live action or animated scenes using screen capture software, and then uploading elsewhere. Long before the Web, creative works were simply lost or went out of publication and disappeared from history unless individuals found ways to keep them in personal collections. 80: 535:'s followers. Social incentives also include the ability to connect users with others, as seen on the sites already mentioned as well as sites like YouTube, Instagram, and Twitter, which allow users to share media from their lives with others. Users also share the experiences that they have while using a particular product/service. This will improve the customer experience as they can make informed decisions in buying a product, which makes them smart buyers. Other common social incentives are status, badges, or levels within the site, something a user earns when they reach a certain level of participation which may or may not come with additional privileges. 216:: Creative effort was put into creating the work or adapting existing works to construct a new one; i.e. users must add their own value to the work. UGC often also has a collaborative element to it, as is the case with websites that users can edit collaboratively. For example, merely copying a portion of a television show and posting it to an online video website (an activity frequently seen on the UGC sites) would not be considered UGC. However, uploading photographs, expressing one's thoughts in a blog post or creating a new music video could be considered UGC. Yet the minimum amount of creative effort is hard to define and depends on the context. 540:
very nature requires a sizable existing community before it can function. Social incentive can also be split into identification and integration. The identification motivation has strong external standardization and internalization of behavioral goals, such as social identity, that is, users will follow some subjective norms and images to constrain and practice their behaviors. The integration has the strongest external standardization and goal internalization, and the agent often integrates its actual actions with the subjective norms of the environment, so it has the effect of self-restraint and self-realization, such as the sense of belonging.
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journalists, as well as users—provided that those users are experts in a field relevant to the content that they create. In response to this, it is suggested that online news sites must consider themselves not only a source for articles and other types of journalism but also a platform for engagement and feedback from their communities. The ongoing engagement with a news site that is possible due to the interactive nature of user-generated content is considered a source of sustainable revenue for publishers of online journalism going forward.
196:, and an ever-growing number of participatory users are taking advantage of these interactive opportunities, especially on the Internet, to create independent content. Grassroots experimentation then generated an innovation in sounds, artists, techniques, and associations with audiences, which then are being used in mainstream media. The active, participatory, and creative audience is prevailing today with relatively accessible media, tools, and applications, and its culture is in turn affecting mass media corporations and global audiences. 1415:
case of a public coffee shop, they have no way of pinpointing the exact user. There is also a problem with the issues surrounding extremely harmful but not legal acts. For example, the posting of content that instigates a person's suicide. It is a criminal offense if there is proof of "beyond reasonable doubt" but different situations may produce different outcomes. Depending on the country, there is certain laws that come with the Web 2.0. In the United States, the "
210:: While user-generated content (UGC) could be produced by a user that contributes to the Internet and never published online or elsewhere, we focus here on the work that is published in some context, be it on a publicly accessible website or on a page on a social networking site only accessible to a select group of people (e.g., fellow university students). This is a valuable way to exclude email, two-way instant messages, and the like button. 4013: 222:: User-generated content is generally created outside of professional routines and practices. It often does not have an institutional or a commercial market context. In extreme cases, UGC may be produced by non-professionals without the expectation of profit or remuneration. Motivating factors include connecting with peers, achieving a certain level of fame, notoriety, or prestige, and the desire to express oneself. 2696:"Supreme Commander fans released Forged Alliance Forever and gave the game the online client it could otherwise only dream of. I haven't played it much, but I still got a tear in my eye when I read about the extents these coders had gone to. There's nothing quite so wonderful to witness as love, and this is surely love of the very purest order. SupCom guys resurrect a series whose publisher had just gone under." 349:
Graham, Straumann, and Hogan say that the increase in the availability and diversity of content has not radically changed the structures and processes for the production of knowledge. For example, while content on Africa has dramatically increased, a significant portion of this content has continued to be produced by contributors operating from North America and Europe, rather than from Africa itself.
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user-generated content, ranging from altruistic, to social, to materialistic. Due to the high value of user-generated content, many sites use incentives to encourage their generation. These incentives can be generally categorized into implicit incentives and explicit incentives. Sometimes, users are also given monetary incentives to encourage them to create captivating and inspiring UGC.
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Such classification is said to perpetuate an unfair distinction that some argue is diminishing because of the prevalence and affordability of the means of production and publication. A better response might be to offer optional expressions that better capture the spirit and nature of such work, such as EGC, Entrepreneurial Generated Content (see external reference below).
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they may cause the user to be subject to the overjustification effect, eventually believing the only reason for participating is for the explicit incentive. This reduces the influence of the other form of social or altruistic motivation, making it increasingly costly for the content host to retain long-term contributors.
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campaign in which customers uploaded images of themselves with bottles to social media attributed to a two percent increase in revenue. Of millennials, UGC can influence purchase decisions up to fifty-nine percent of the time, and eighty-four percent say that UGC on company websites has at least some
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The use of user-generated content has been prominent in the efforts of marketing online, especially among millennials. A good reason for this may be that 86% of consumers say authenticity is important when deciding which brands they support, and 60% believe user-generated content is not only the most
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A popular use of UGC involves collaboration between a brand and a user. An example is the "Elf Yourself" videos by Jib Jab that come back every year around Christmas. The Jib Jab website lets people use their photos of friends and family that they have uploaded to make a holiday video to share across
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Blogs are websites created by individuals, groups, and associations. They mostly consist of journal-style text and enable interaction between a blogger and reader in the form of online comments. Self-hosted blogs can be created by professional entities such as entrepreneurs and small businesses. Blog
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primarily use machine-centered methods to essentially maximize the diversity of content presented to users in order to avoid constraining the space of topic selections or perspectives. The diversity of content can be assessed with respect to various dimensions, such as authorship, topics, sentiments,
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was transferred monthly over the Internet, more than twice as many as in 2012. In 2016, the number of active websites surpassed 1 billion, up from approximately 700 million in 2012. This means the content we like others currently have access to is even more diverse, incorporated, and unique than ever
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In the UK, the Defamation Act of 1996 says that if a person is not the author, editor or publisher and did not know about the situation, they are not convicted. Furthermore, ISPs are not considered authors, editors, or publishers and they cannot have responsibility for people they have no "effective
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Determining the value of user contributions for assessment and ranking can be difficult due to the variation in the quality and structure of this data. The quality and structure of the data provided by UGC is application-dependent, and can include items such as tags, reviews, or comments that may or
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had more than 43 million articles, almost twice as many as in January 2012. This corresponded to a progressive diversification of content and an increase in contributions in languages other than English. In 2017, less than 12 percent of Knowledge content was in English, down from 18 percent in 2012.
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also developed a similar user-generated content platform, known as iReport. There are other examples of news channels implementing similar protocols, especially in the immediate aftermath of a catastrophe or terrorist attack. Social media users can provide key eyewitness content and information that
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state that "no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider." This clause effectively provides a general immunity for websites that host user-generated content that is defamatory,
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There is also criticism regarding whether or not those who contribute to a platform should be paid for their content. In 2015, a group of 18 famous content creators on Vine attempted to negotiate a deal with Vine representatives to secure a $ 1.2 million contract for a guaranteed 12 videos a month.
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So what we're going to do, if I have your agreement that we're going to produce such a dictionary, is that we're going to send out invitations, were going to send these invitations to every library, every school, every university, every book shop that we can identify throughout the English-speaking
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in 2012 conducted research that resulted in a proposed framework for comparing brand-related UGC and to understand how the strategy used by a company could influence the brand sentiment across different social media channels including YouTube, Twitter and Facebook. The three scholars of this study
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The ability for services to accept user-generated content opens up a number of legal concerns, from the broader sense to specific local laws. In general, knowing who committed the online crime is difficult because many use pseudonyms or remain anonymous. Sometimes it can be traced back. But in the
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Another concern of platforms that rely heavily on user-generated content, such as Twitter and Facebook, is how easy it is to find people who holds the same opinions and interests in addition to how well they facilitate the creation of networks or closed groups. While the strength of these services
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and news coverage. People give their reviews and share stories in the form of user-generated and user-uploaded audio and user-generated video. The former is a two-way process in contrast to the one-way distribution of the latter. Conversational or two-way media is a key characteristic of so-called
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A study on YouTube analyzing one of the video on demand systems was conducted in 2007. The length of the video had decreased by two-fold from the non-UGC content but they saw a fast production rate. The user behavior is what perpetuates the UGC. The act of P2P (peer-to-peer) was studied and saw a
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Some commentators assert that the term "user" implies an illusory or unproductive distinction between different kinds of "publishers", with the term "users" exclusively used to characterize publishers who operate on a much smaller scale than traditional mass-media outlets or who operate for free.
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both use this type of financial incentive in slightly different ways to encourage users participation. The projective agent has some external norms, but the degree of internalization is not enough, that is, it has not been fully recognized by the actor. The drawback to explicit incentives is that
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These incentives refer to tangible rewards. Explicit incentives can be split into externality and projection. External motivation is more inclined to economic and material incentives, such as the reward for engaging in a task, which has little internalization and lacks relevant external norms and
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is an example of this type of social incentive. Another social incentive is social comparison. Being aware of the user's own ranking or level among the whole community could affect the behavior as well. Social incentives cost the host site very little and can catalyze vital growth; however, their
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constraints. Examples include financial payment, entry into a contest, a voucher, a coupon, or frequent traveler miles. Direct explicit incentives are easily understandable by most and have immediate value regardless of the community size; sites such as the Canadian shopping platform Wishabi and
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that are available for analysis. Consequently, it is critical to have an understanding of the task objective and its relation to how the data is collected, structured, and represented in order to choose the most appropriate approach to utilizing it. The methods of assessment and ranking can be
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Since the mid-2000s, journalists and publishers have had to consider the effects that user-generated content has had on how news gets published, read, and shared. A 2016 study on publisher business models suggests that readers of online news sources value articles written both by professional
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The travel industry, in particular, has begun utilizing user-generated content to show authentic traveler experiences. Travel-related companies such as The Millennial, Gen Z, and Busabout relaunched their websites featuring UGC images and social content by their customers posted in real time.
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Students can also manipulate digital images or video clips to their advantage and tag them with easy to find keywords then share them to friends and family worldwide. The category of "student performance content" has risen in the form of discussion boards and chat logs. Students could write
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The benefits derived from user-generated content for the content host are clear, these include a low-cost promotion, positive impact on product sales, and fresh content. However, the benefit to the contributor is less direct. There are various theories behind the motivation for contributing
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regarding the content of interest. The assessments provided by the community of end users is utilized to directly rank content within the system in human-centered methods. The machine-centered method applies these community judgments in training algorithms to automatically assess and rank
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categorized into two classes: human-centered and machine-centered. Methods emphasizing human-centered utility consider the ranking and assessment problem in terms of the users and their interactions with the system, whereas the machine-centered method considers the problem in terms of
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Another criticized aspect is the vast array of user-generated product and service reviews that can at times be misleading for consumer on the web. A study conducted at Cornell University found that an estimated 1 to 6 percent of positive user-generated online hotel reviews are fake.
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The term "user-generated content" has received some criticism. The criticism to date has addressed issues of fairness, quality, privacy, the sustainable availability of creative work and effort among legal issues namely related to intellectual property rights such as copyrights etc.
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These incentives are not based on anything tangible. Social incentives are the most common form of implicit incentives. These incentives allow the user to feel good as an active member of the community. These can include the relationship between users, such as
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have also helped in teaching through an audio platform. Personal websites and messaging systems like Yahoo Messenger have also been used to transmit user-generated educational content. There have also been web forums where users give advice to each other.
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laws also play a factor in relation to user-generated content, as users may use such services to upload works—particularly videos—that they do not have the sufficient rights to distribute. In many cases, the use of these materials may be covered by local
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User-generated content is used for a wide range of applications, including problem processing, news, entertainment, customer engagement, advertising, gossip, research and many more. It is an example of the democratization of content production and the
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and became the dominant mode of consumption and distribution of pornographic content on the internet. The appearance of pornographic content on sites like Knowledge and Tumblr led moderators and site owners to institute stricter limits on uploads.
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However, a concentration phenomenon is occurring globally giving dominance to a few online platforms that become popular for some unique features they provide, most commonly for the added privacy they offer users through disappearing messages or
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deceptive or otherwise harmful, even if the operator knows that the third-party content is harmful and refuses to take it down. An exception to this general rule may exist if a website promises to take down the content and then fails to do so.
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are that users can broaden their horizon by sharing their knowledge and connect with other people from around the world, these platforms also make it very easy to connect with only a restricted sample of people who holds similar opinions (see
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may otherwise have been inaccessible. By 2020 businesses are increasingly leveraging User Generated Content to promote their products, as it is seen as a cost effective and authentic way to grow a brand's image and sales. Due to new media and
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control" over. Just like the DMCA, once the ISP learns about the content, they must delete it immediately. The European Union's approach is horizontal by nature, which means that civil and criminal liability issues are addressed under the
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Some brands are also using UGC images to boost the performance of their paid social ads. For example, Toyota leveraged UGC for their "Feeling the Streets" Facebook ad campaign and were able to increase their total ad engagement by 440%.
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where the user can define and redefine their preferences as their interests shift. On the other hand, machine-centered approaches model the individual user according to explicit and implicit knowledge that is gathered through system
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seek to combine methods from the various frameworks in order to develop a more robust approach for assessing and ranking UGC. Approaches are most often combined in one of two ways: the crowd-based approach is often used to identify
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is a site in which users are able to upload personal photos they have taken and label them in regards to their "motivation". Flickr not only hosts images but makes them publicly available for reuse and reuse with modification.
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launched its project to bring in user-generated news, similarly titled "uReport". This was typical of major television news organizations in 2005–2006, who realized, particularly in the wake of the London 7 July bombings, that
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emphasize the differences between individual users so that ranking and assessment can interactively adapt or be personalized given the particular requirements of each user. The human-centered approach accentuates interactive
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affordances, such as low cost and low barriers to entry, the Internet is an easy platform to create and dispense user-generated content, allowing the dissemination of information at a rapid pace in the wake of an event.
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Sometimes creative works made by individuals are lost because there are limited or no ways to precisely preserve creations when a UGC Web site service closes down. One example of such loss is the closing of the Disney
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is a 3-D virtual world which provides its users with tools to modify the game world and participate in an economy, trading user content created via online creation for virtual currency.
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which allow users to post, discuss, and control which bargains get promoted within the community. Because of the dependency of social interaction, these sites fall into the category of
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The variation of data and specificity of value has resulted in various approaches and methods for assessing and ranking UGC. The performance of each method essentially depends on the
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Zeng, Michael A.; Dennstedt, Bianca; Koller, Hans (6 November 2016). "Democratizing Journalism – How User-Generated Content and User Communities Affect Publishers' Business Models".
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Lukyanenko, Roman; Parsons, Jeffrey; Wiersma, Yolanda (2014). "The IQ of the Crowd: Understanding and Improving Information Quality in Structured User-Generated Content".
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The restaurant industry has also been altered by a review system the places more emphasis on online reviews and content from peers than traditional media reviews. In 2011
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have used the platform to upload series of videos on topics such as math, science, and history to help aid viewers master or better understand the basics. Educational
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was founded, focusing on providing a high-quality photo sharing experience for professional photographers. SmugMug offers features such as custom photo galleries and
2877:"Chapter 21 Discussing thePotential of Crowdsourced Geographic Information for Urban Areas Monitoring Using the Panoramio Initiative: A Case Study in Rome, Italy". 597:. However, processing the high volumes of data offered by UGC necessitate the ability to automatically sort and filter these data points according to their value. 35: 2292: 1449: 2483: 581:
research can benefit from having access to the opinions of a population of users, and use this data to make inferences about their traits. Applications in
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There are many opportunities in user-generated content. The advantage of UGC is that it is a quick, easy way to reach the masses. Here are some examples:
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can include using user content to support claims, using social media platforms to contact witnesses and obtain relevant images and videos for articles.
621:. The various methods of assessment and ranking can be classified into one of four approaches: community-based, user-based, designer-based, and hybrid. 3941:
Smith, Andrew; Fischer, Eileen; Yongjian, Chen (2012). "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?".
2779: 465:. After the Buncefield disaster the BBC received over 5,000 photos from viewers. The BBC does not normally pay for content generated by its viewers. 1468:
for the copyright-infringing actions of their users, as long as they promptly remove access to allegedly infringing materials upon the receipt of a
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influence on what they buy, typically in a positive way. As a whole, consumers place peer recommendations and reviews above those of professionals.
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with consumers. With a majority of consumers trusting UGC over brand provided information, UGC can allow for better brand-consumer relationships.
1195:. The incorporation of Web 2.0 technologies into news websites allowed user-generated content online to move from more social platforms such as 500:, in which the person of the year was "you", meaning all of the people who contribute to user-generated media, including YouTube, Knowledge and 46: 2174: 1677: 3394: 253:
has emerged as the most popular social media platform globally. Other social media platforms are also dominant at the regional level such as:
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is another example of this type of social incentive. It uses a point system to encourage users to answer more questions by receiving points.
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The consumers and general audience members like to engage. Some have used a storytelling platform to both share and converse with others.
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was one of the first online photo sharing platforms. Webshots offered an easy-to-use interface and basic photo editing tools. In 2002,
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The advent of user-generated content marked a shift among media organizations from creating online content to providing facilities for
2985: 1857:"How journalists verify user-generated content during terrorist crises. Analyzing Twitter communication during the Brussels attacks" 758:
allow users to post content. Some forms of user-generated content, such as a social commentary blog, can be considered as a form of
3289: 1898:"Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media" 391:
were based on user-generated content. Some of these systems have been converted into websites, including the film information site
3570:"Public Photos, Private Concerns: Uncovering Privacy Concerns of User Generated Content Created Through Networked Public Displays" 3019: 1276:
for brands. This in turn means more traffic is driven to the brands websites and that more content is linked back to the website.
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great benefit to the system. They also studied the impact of content aliasing, sharing of multiple copies, and illegal uploads.
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engage readers with professional communities by posting articles with user-generated comment sections. Other websites include
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the internet. Then, you cut and paste the faces of the people in the pictures to animated dancing elves, to make this work.
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Daughtery, Terry; Eastin, Matthew S. (1 July 2013). "Exploring Consumer Motivations for Creating User-Generated Content".
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et al. "I tube, you tube, we tube, everybody tubes: analyzing the world's largest user generated content video system."
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blogs include opinions on subjects such as politics, entertainment, and technology. There are also travel blogs such as
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content for a user-based approach, or a user-based approach is used to maintain the intent of a designer-based approach.
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The companies could use social media for branding, and set up contests for the audience to submit their own creations.
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was one of the most popular photo sharing platforms thanks to its integration with Yahoo's email and search services.
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is a social media platform that allows users to edit, upload and include location information with photos they post.
1004: 506: 64: 2447:; Diakopoulos, N. (2016). "A Survey on Assessment and Ranking Methodologies for User-Generated Content on the Web". 176:
to publish their own content. User-generated content has also been characterized as citizen media as opposed to the
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the focus moved to websites, several of which were based on user-generated content, including Knowledge (2001) and
131:. It is a product consumers create to disseminate information about online products or the firms that market them. 714:
allow users, sometimes including anonymous users, to edit the content. Another type of user-generated content are
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Du, Siying; Gregory, Steve (2016). "The Echo Chamber Effect in Twitter: Does community polarization increase?".
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sought public contributions throughout the English-speaking world for the creation of the first edition of the
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TechCrunch. 2020. Facebook hits 2.5B users in Q4 but shares sink from slow profits. TechCrunch. Available at
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An increasing number of companies have been employing UGC techniques into their marketing efforts, such as
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with their "White Cup Contest" campaign where customers competed to create the best doodle on their cups.
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Analyzing User Activities, Demographics, Social Network Structure and User-Generated Content on Instagram
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Now, Virtual Fashion Second Life Designers Make Real Money Creating Clothes For Simulation Game's Players
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You're in charge! – From vital patches to game cancellations, players are often intimately involved.
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User-generated content used in a marketing context has been known to help brands in numerous ways.
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creation of a user-generated content team, which was expanded and made permanent in the wake of the
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The effectiveness of UGC in marketing has been shown to be significant as well. For instance, the "
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that states a Knowledge editor's personal feelings or presents an original argument about a topic.
3845: 3417: 3264: 3064: 2955: 2811:"Teaching and Learning in the Web 2.0 Era: Empowering Students through Learner-Generated Content" 2228: 1896:
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; Lukasik, Przemyslaw (10 February 2019).
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and Flickr use metadata, such as GPS coordinates that allows for geographic placement of images.
871:. Sites like 9Gag allow users to create memes and quick video clips. Sites like Tech in Asia and 364: 189:, which encourages the publishing of one's own content and commenting on other people's content. 150:
named "You" as the Person of the Year in 2006, referring to the rise in the production of UGC on
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90% of brands have seen an evident increase in their click-through rates using UGC in their ads.
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which will keep customers shopping. With UGC, the conversion rate increases by as much as 4.6%.
1087:, a đź’•, is one of the largest user-generated content databases in the world. Platforms such as 715: 582: 552: 388: 334: 4047: 4041: 4022: 3087: 3043:"A small family-run firm bought Flickr from Verizon and says it can bring back its glory days" 2326:"Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens" 2265: 1855:
Rauchfleisch, Adrian; Artho, Xenia; Metag, Julia; Post, Senja; Schäfer, Mike S. (July 2017).
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Krumm, John; Davies, Nigel; Narayanaswami, Chandra (October 2008). "User-Generated Content".
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includes reviews and recommendations by travelers about hotels, restaurants, and activities.
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Production of freely accessible information has been increasing since 2012. In January 2017,
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World Trends in Freedom of Expression and Media Development Global Report 2017/2018​
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authentic form of content, but also the most influential when making purchasing decisions.
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In the following decades, hundreds of thousands of contributions were sent to the editors.
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Digital Divisions of Labor and Informational Magnetism: Mapping Participation in Knowledge
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74% increase is found in conversion rates simply because of UGC used in the product pages.
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Keeping your emails authentic and genuine can help increase the click-through rate by 73%.
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set up a pilot user-generated content team in April 2005 with 3 staff. In the wake of the
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64% of customers look for reviews, and ratings before they start their checkout process.
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are used to summarize and analyze books so that they are more accessible to the reader.
4086: 3989: 3603: 3474: 3246: 3211: 2894: 2464: 2398: 2353: 1985: 1928: 1770: 1558: 1534: 984: 759: 594: 482: 462: 112: 2372: 2325: 3993: 3775: 3727: 3684: 3593: 3478: 3250: 3092: 2884: 2859: 2671: 2661: 2388: 2345: 2271: 2036: 1989: 1977: 1932: 1920: 1878: 1762: 1720: 1643: 1521: 1457: 609: 136: 3607: 2739: 2091:"Working Party on the Information Economy – Participative Web: User-Created Content" 1774: 3981: 3950: 3717: 3676: 3585: 3550: 3470: 3466: 3238: 3203: 2993: 2468: 2456: 2380: 2357: 2337: 2176:
World Trends in Freedom of Expression and Media Development Global Report 2017/2018
1967: 1959: 1912: 1868: 1754: 1712: 1564: 1552: 1473: 1364:
Encouraging participation can be weakened by company claims to owning this content.
1009: 786: 739: 711: 614: 477: 116: 4036: 3722: 3705: 3529:
Marketers need to own the rights to user-generated content in order to use it well
3215: 2402: 2101: 1916: 3985: 3954: 3680: 3523: 3118: 3109:"Exclusive: Flickr bought by SmugMug, which vows to revitalize the photo service" 2655: 2324:
Chen, Yan; Harper, F. Maxwell; Konstan, Joseph; Li, Sherry Xin (September 2010).
2080:
Jenkins, Henry (SODA), "Convergence Culture", New York University Press, New York
1963: 1648: 1497: 1304:
It typically low cost promotion since content given by free for firm's customers.
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Berthon, Pierre; Pitt, Leyland; Kietzmann, Jan; McCarthy, Ian P. (August 2015).
2814: 1441: 1361:
Personalization of the content put out; 71% of consumers like personalized ads.
1358:
Gain perspectives from members that one would not otherwise get to engage with.
1096: 964: 880: 834: 691: 641: 578: 566: 536: 489:, for example, regularly solicits for photographs and videos from its viewers. 443: 411: 400: 2863: 2219: 1897: 1091:
have frequently been used as an instructional aide. Organizations such as the
4065: 3731: 3207: 2923: 2675: 2444: 2349: 2003: 1981: 1924: 1882: 1873: 1856: 1766: 1758: 1724: 1570: 1399: 1223: 1156: 1137: 1124: 908: 904: 570: 290: 3794:"Is 'go away' the best response to complaints about user-generated content?" 3589: 2384: 1843: 476:, a project designed to bring user-generated news content to CNN. Its rival 192:
The role of the passive audience, therefore, has shifted since the birth of
3969: 3924: 3554: 2898: 2341: 1673: 1264:
with its users, and doubles the likeliness that the content will be shared.
1246: 1092: 1000: 124: 4055:- Information and statistics on User-Generated Content (UGC) in marketing. 3970:"Does Chatter Matter? The Impact of User-Generated Content on Music Sales" 3776:"Web 2.0 and User-Generated Content: Legal Challenges in the New Frontier" 2878: 2377:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
2989: 1716: 1593: 1416: 1352:
To raise awareness, whether it be for an organization, company, or event.
1200: 1031: 1021: 962:
contained 70% of reviews for restaurants in the Seattle area compared to
952: 924: 920: 912: 814: 806: 586: 473: 427: 423: 266: 85: 2418:"User-generated Content Moderation: Shaping Brand Trust and Recognition" 2190: 1950:: Social Media Networks of Western Foreign Fighters in Syria and Iraq". 143:
adopted a user-generated content platform for its websites in 2005, and
111:, such as images, videos, audio, text, testimonials, and software (e.g. 3242: 2854:
Manikonda, Lydia; Hu, Yuheng; Kambhampati, Subbarao (29 October 2014).
2207:. Annals of the Association of American Geographers 105 (6): 1158–1178. 1972: 1590: â€“ Artwork featuring aspects of a work of fiction created by a fan 1184: 1152: 1109: 976: 900: 888: 884: 876: 868: 846: 818: 660: 439: 431: 310: 177: 160: 1292:
It helps integration with traditional marketing/promotional techniques
1060:
Some bargain hunting websites feature user-generated content, such as
934:
After launching in the mid-2000s, major UGC-based adult websites like
3623:"Guardian Unlimited website: The trouble with user generated content" 3113: 2692: 2035:(4th ed.). New York: Oxford University Press. pp. 20, 140. 1432: 1250: 1239: 1133: 1084: 1069: 1065: 1026: 988: 916: 778: 723: 707: 345: 286: 278: 270: 193: 3578:
Proceedings of the 4th International Symposium on Pervasive Displays
2656:
Anderson, Simon P.; Waldfogel, Joel; Strömberg, David, eds. (2016).
2460: 2251:"Transcript: Simon Winchester on his book The Meaning of Everything" 1794:"The BBC May be the First Mainstream Industrial Medium to Adopt UCG" 1628: â€“ Active involvement of all stakeholders in the design process 851:
Entertainment social media and information sharing websites include
2008:"Packaged Goods Media vs. Conversational Media, Part One (Updated)" 1640: â€“ Framework of processes with focus on users, uses, and tasks 1631: 1437: 1215: 1144: 1108:
reflective journals and diaries that may help others. The websites
980: 943: 872: 864: 826: 735: 719: 602: 574: 528: 486: 330: 326: 274: 250: 242: 181: 1742: 1214:
Journalists are increasingly sourcing UGC from platforms, such as
4044: – an overview of the UGC trend on the Web in 2006 2627:"Busabout Goes 99% UGC to Drive Website Discovery & Bookings" 1654: 1604: 1587: 1501: 1298:
It helps in increasing profit with significant reduction in costs
1196: 1168: 1148: 1100: 1088: 939: 935: 790: 782: 771: 751: 731: 532: 501: 415: 254: 186: 173: 151: 3898:"Online Intermediaries and Liability for Copyright Infringement" 3163:"Yahoo Photo Album Download © Rohit, www.smart-techie.com, 2007" 3162: 1318:
92% of potential customers seek reviews from existing customers.
504:. A precursor to user-generated content uploaded on YouTube was 3747:"Could Paying Millions of Dollars to Creators Have Saved Vine?" 3020:"Flickr Launches New Design and Features, Now Has 112M Members" 2293:"Mixing Financial, Social and Fun Incentives for Social Voting" 2189:
Wikimedia Foundation. 2017. Knowledge Statistics. Available at
1895: 1596: â€“ Type of fiction created by fans of the original subject 1531: â€“ Group intelligence that emerges from collective efforts 1219: 1172: 1128: 1113: 1015: 896: 892: 852: 794: 743: 727: 699: 404: 306: 298: 282: 3444:
Consumer Relationship Management magazine (destinationCRM.com)
2554:
Meld Magazine – Melbourne's international student news website
4052: 3706:"Response to the editorial 'Education in a post-truth world'" 2371:
Nam, Kevin Kyung; Ackerman, Mark S.; Adamic, Lada A. (2009).
2267:
Power, Surveillance, and Culture in YouTube™'s Digital Sphere
860: 810: 755: 541: 363:
was exclusively composed of user-generated content. In 1857,
314: 262: 258: 238: 83:
An example of user-generated content in the virtual world of
3342:"2017 Consumer Content Report: Influence in the Digital Age" 2162:
https://techcrunch.com/2020/01/29/facebook-earnings-q4-2019/
2056: 1740: 1476:
that their service is being used for infringing activities.
1448:
caused by user-generated content; in the United States, the
1315:
86% of companies leverage UGC in their marketing techniques.
1183:
The incorporation of user-generated content into mainstream
4048:
https://hbr.org/2016/03/branding-in-the-age-of-social-media
4037:
OECD study on the Participative Web: User Generated Content
2920:"Excite@Home's Webshots Ranked #1 Online Photo Destination" 2117:
Cisco Systems. 201. The Zettabyte Era: Trends and Analysis.
1440:" laws, especially if the use of the material submitted is 1204: 1061: 959: 928: 856: 703: 695: 392: 200: 128: 36:
personal reflection, personal essay, or argumentative essay
1854: 1444:. Local laws also vary on who is liable for any resulting 675:
Contribution is by users of a product rather than the firm
569:
provides a high volume data source that is accessible for
2528: 2136: 1743:"CGIP: Managing Consumer-Generated Intellectual Property" 1387: 1355:
Reviews play a major role in a customers decision making.
1188: 469: 450: 155: 140: 3540: 3519:"The Future of User-Generated Content Is Owned | Ad Age" 2880:
European Handbook of Crowdsourced Geographic Information
2525:"World's top 10 travel influencers, according to Forbes" 2484:"Blogs and Wikis: Environments for online collaboration" 2203:
Graham, Mark; Staumann, Ralph K.; Hogan, Bernie (2015).
1702: 1294:
which in turn drives more conversions for the companies.
1167:
Video sharing websites are another popular form of UGC.
589:
to support and improve machine-based processes, such as
3510: 2809:
Lee, Mark J. W.; McLoughlin, Catherine (October 2007).
2442: 1615:
Pages displaying short descriptions of redirect targets
1548:
Pages displaying short descriptions of redirect targets
1539:
Pages displaying short descriptions of redirect targets
1464:" as defined under the act, which grants immunity from 485:
could now become a significant part of broadcast news.
220:
Creation outside of professional routines and practices
3820:"Fair Use Principles for User Generated Video Content" 3316:"A Complete Guide to User Generated Content Marketing" 3265:"Journalism changed forever by user-generated content" 2963: 2853: 2438: 2436: 2434: 2098:
Organisation for Economic Co-operation and Development
1450:
Online Copyright Infringement Liability Limitation Act
201:
Organisation for Economic Co-operation and Development
3442:
Jessica Tsai (December 2007). "Power to the People".
3391:"10 Stats That Show Why User-Generated Content Works" 1187:
outlets is considered to have begun in 2005 with the
698:
are services where users can post about many topics,
573:, and offers utility in enhancing the experiences of 249:
Reaching 1.66 billion daily active users in Q4 2019,
3940: 2576:"Tech in Asia – Connecting Asia's startup ecosystem" 2379:. Chi '09. Boston, MA: ACM Press. pp. 779–788. 2191:
https://stats.wikimedia.org/EN/TablesWikipediaEN.htm
2126:
Internet Live Stats. 2017. Total number of websites.
1025:
have UGC systems integrated into the game itself. A
442:(H.264) user-generated content from anywhere on the 3228: 2710:"The 5 Best User Generated Content Systems in MMOs" 2431: 2323: 2202: 3774:George, Carlisle; Scerri, Jackie (24 April 2018). 2956:"Breathtaking desktop wallpaper, free on Webshots" 1634: â€“ Person who consumes and produces a product 1607: â€“ Customization of a product by the end user 1470:notice from a copyright holder or registered agent 1222:, as news shifts to a digital space. This form of 203:(OECD) has defined three central schools for UGC: 3493:"Study: 71% of consumers prefer personalized ads" 3440:"a person like me" as their most trusted source: 3436: 3434: 2370: 4063: 3812: 3650:"Be Wary of Awesome and Scathing Online Reviews" 2660:. Amsterdam, the Netherlands: Elsevier Science. 2550:"How Ray Chan started 9GAG, and a career in fun" 2057:"Principles for User Generated Content Services" 1946:Klausen, Jytte (9 December 2014). "Tweeting the 1820:"You – Yes, You – Are TIME's Person of the Year" 1561: â€“ System to sort undesirable contributions 1555: â€“ Contribution of information to any media 891:; mobile photos and video sharing sites such as 690:There are many types of user-generated content: 3846:"Is YouTube's three-strike rule fair to users?" 3456: 3369:"The Future of User-Generated Content is Owned" 2780:"Toyota boosts Facebook Ads engagement by 440%" 1736: 1734: 1573: â€“ Sourcing services or funds from a group 628:rely on establishing ground truth based on the 3516: 3431: 3366: 3135: 513: 3968:Dhar, Vasant; Chang, Elaine (November 2009). 3388: 3294:Reuters Institute for the Study of Journalism 2834: 2832: 2808: 3773: 3441: 3313: 2481: 2409: 1817: 1731: 1672: This article incorporates text from a 694:, where people talk about different topics; 3745:Kircher, Madison Malone (31 October 2016). 3673:Complex Networks & Their Applications V 3614: 3418:"The Ultimate User-Generated Content Guide" 2284: 1310:User-generated content facts and statistics 3780:Journal of Information, Law and Technology 3346:Stackla – User-Generated Content Marketing 3290:"How Newsrooms Use User Generated Content" 3222: 2829: 2784:Stackla – User-Generated Content Marketing 2701: 2631:Stackla – User-Generated Content Marketing 2217: 1127:websites are another popular form of UGC. 702:on a supplier website or in social media; 178:"packaged goods media" of the past century 3967: 3786: 3721: 3670: 3567: 3415: 2602:"Silicon Valley's puritanical war on sex" 2026: 2024: 1971: 1872: 1175:allow users to create and upload videos. 1003:programs to aid in their creation. A few 968:Magazine containing less than 5 percent. 833:, Adventurous Kate, and an early form of 678:Creative in nature and adds something new 560: 65:Learn how and when to remove this message 3870: 2707: 2002: 1696: 1676:work. Licensed under CC BY SA 3.0 IGO ( 78: 3769: 3767: 3744: 3186: 3180: 3079: 2263: 2257: 1945: 1686:, 202, University of Oxford, UNESCO. 1178: 1029:can be a user-generated world, such as 681:Posted online and generally accessible. 492:User-generated content was featured in 4064: 3703: 2986:"CNet Sells Webshots for $ 45 Million" 2838: 2658:Handbook of media economics. Volume 1B 2522: 2030: 2021: 1813: 1811: 817:is a group blog with themes including 180:. Citizen Media is audience-generated 139:of traditional media hierarchies. The 3647: 3106: 3085: 2231:from the original on 19 December 2021 1788: 1786: 1784: 1406:This negotiation was not successful. 3764: 3620: 3231:Creativity and Innovation Management 3136:Steve Thompson (20 September 2014). 3125:from the original on 4 October 2023. 2599: 18: 3871:Anderson, Nate (10 November 2011). 3086:Guynn, Jessica (24 December 2007). 3040: 1952:Studies in Conflict & Terrorism 1808: 1613: â€“ 2006 book by Yochai Benkler 1229: 813:. Among the many blogs on the web, 805:blogging platforms include Tumblr, 565:The distribution of UGC across the 13: 3459:Journal of Interactive Advertising 3100: 2708:Jagneaux, David (18 August 2014). 2600:York, Jillian C. (27 March 2021). 2523:Street, Francesca (27 June 2017). 2491:Language Learning & Technology 2167: 1781: 1662: 1288:on various social media platforms. 1005:massively multiplayer online games 793:is often used by media companies; 226: 14: 4103: 4004: 3873:"Why the feds smashed Megaupload" 3710:Educational Philosophy and Theory 3648:White, Martha C. (7 April 2014). 3517:David Hunegnaw (6 January 2017). 3389:John Battelle (16 October 2016). 3367:David Hunegnaw (6 January 2017). 3187:Thurman, Neil (1 February 2008). 2996:. 25 October 2007. Archived from 2940:. 1 February 2004. Archived from 2751: 2482:Godwin-Jones, Robert (May 2003). 1818:Lev Grossman (13 December 2006). 1427: 1384:massively multiplayer online game 601:may not be accompanied by useful 4011: 3974:Journal of Interactive Marketing 3943:Journal of Interactive Marketing 3107:Guynn, Jessica (20 April 2018). 1667: 1454:Digital Millennium Copyright Act 1337: 1162: 1119: 899:; audio social networks such as 399:in 1990. With the growth of the 387:In the 1990s several electronic 375:. As Simon Winchester recounts: 23: 3961: 3934: 3929:Internet Measurement Conference 3918: 3890: 3864: 3838: 3738: 3697: 3664: 3641: 3621:Kiss, Jemima (3 January 2007). 3561: 3534: 3485: 3450: 3409: 3382: 3360: 3334: 3307: 3282: 3257: 3155: 3129: 3053: 3034: 3012: 2978: 2948: 2930: 2912: 2870: 2847: 2802: 2772: 2745: 2728: 2682: 2649: 2619: 2593: 2568: 2542: 2516: 2475: 2364: 2317: 2243: 2211: 2196: 2183: 2154: 2129: 2120: 2111: 2083: 2074: 2049: 1409: 1280:It reassures purchase decisions 241:, in 2016 an average of 96,000 16:Online content created by users 3824:Electronic Frontier Foundation 3471:10.1080/15252019.2008.10722139 2938:"Alexa Rankings February 2004" 2633:. 3 April 2018. Archived from 2270:. IGI Global. pp. 36–37. 1996: 1939: 1905:Journal of Strategic Marketing 1889: 1848: 1837: 1079: 1042: 971: 507:America's Funniest Home Videos 434:in April 2005. It enabled the 1: 3723:10.1080/00131857.2017.1288805 3704:Bowell, Tracy (12 May 2017). 3314:Jack Collins (11 July 2016). 2373:"Questions in, knowledge in?" 2221:Simon Winchester on His Book 2137:"Influencer marketing agency" 1917:10.1080/0965254X.2019.1572641 1651: â€“ Revolutional resource 1611:Networked information economy 1600:List of online image archives 1482:Electronic Commerce Directive 1262:It encourages more engagement 167: 121:content aggregation platforms 3986:10.1016/j.intmar.2009.07.004 3955:10.1016/j.intmar.2012.01.002 3681:10.1007/978-3-319-50901-3_30 3543:Information Systems Research 3416:Alex York (5 October 2016). 2179:. UNESCO. 2018. p. 202. 2164:. Accessed 18 February 2020. 1964:10.1080/1057610x.2014.974948 1747:California Management Review 1689: 1678:license statement/permission 1544:Consumer generated marketing 1368: 1055: 107:), is generally any form of 7: 3568:Memarovic, Nemanja (2015). 3088:"A focused family business" 1579: â€“ Type of interaction 1546: â€“ Type of advertising 1537: â€“ Type of advertising 1524: â€“ Book by Clay Shirky 1508: 1487: 1286:It increases follower count 1193:7 July 2005 London bombings 887:; artwork communities like 840: 514:Motivation for creating UGC 455:7 July 2005 London bombings 369:London Philological Society 115:), that has been posted by 10: 4108: 2497:(2): 12–16. Archived from 2218:tvochannel (8 June 2012). 1452:(OCILLA)—a portion of the 1421:Communications Decency Act 844: 777:hosting platforms include 769: 626:Community-based approaches 357:The massive, multi-volume 352: 303:Central and Eastern Europe 230: 99:), alternatively known as 3138:"Flickr, a Yahoo company" 2223:The Meaning of Everything 649:Designer-based approaches 459:Buncefield oil depot fire 360:Oxford English Dictionary 3208:10.1177/1461444807085325 3061:"Compiler - Wired Blogs" 2883:. Ubiquity Press. 2016. 2330:American Economic Review 2253:. TVO.org. 23 July 2005. 1874:10.1177/2056305117717888 1759:10.1525/cmr.2015.57.4.43 1705:IEEE Pervasive Computing 1462:online service providers 1330:35% of Gen Z trusts UGC. 765: 685: 273:(owned by Facebook) and 127:, discussion forums and 4077:Collective intelligence 4024:user-generated content 3590:10.1145/2757710.2757739 3196:New Media & Society 3142:Flickr - Photo Sharing! 2740:The Wall Street Journal 2691:by Christian Donlan on 2385:10.1145/1518701.1518821 2264:Matthew, Crick (2016). 1796:. BBC News. 4 July 2006 1529:Collective intelligence 1472:, and they do not have 1446:copyright infringements 999:. Some games come with 983:content in the form of 716:social networking sites 365:Richard Chenevix Trench 301:and other countries in 208:Publication requirement 4072:User-generated content 3555:10.1287/isre.2014.0537 2342:10.1257/aer.100.4.1358 1867:(3): 205630511771788. 1861:Social Media + Society 583:information technology 561:Ranking and assessment 553:Amazon Mechanical Turk 389:bulletin board systems 382: 93:User-generated content 89: 45:by rewriting it in an 3852:. London. 21 May 2010 2839:Shirky, Clay (2008). 2716:. Cyber Creations Inc 2449:ACM Computing Surveys 2031:Pavlik, John (2014). 1620:Participatory culture 1583:Digital public square 1274:It provides SEO Value 637:User-based approaches 591:information retrieval 420:online video platform 377: 323:end-to-end encryption 82: 3584:. pp. 171–177. 2843:. The Penguin Press. 2841:Here Comes Everybody 2107:on 23 December 2010. 1717:10.1109/MPRV.2008.85 1638:User-centered design 1626:Participatory design 1419:" exemptions of the 1179:Effect on journalism 610:features and metrics 548:Explicit incentives: 524:Implicit incentives: 101:user-created content 2966:on 30 November 2012 2944:on 2 February 2004. 2742:, 22 September 2006 2006:(5 December 2006). 1680:). Text taken from 1577:Customer engagement 1466:secondary liability 652:and named entities. 630:wisdom of the crowd 414:was popularized by 4053:UGC & Examples 4021:has a profile for 3348:. 10 November 2017 3243:10.1111/caim.12199 3000:on 28 October 2007 2817:on 7 February 2008 1559:Content moderation 1535:Communal marketing 1516:Carr–Benkler wager 1155:options. In 2003, 760:citizen journalism 587:mine end user data 542:Naver Knowledge-iN 498:Person of the Year 483:citizen journalism 463:citizen journalist 90: 47:encyclopedic style 34:is written like a 4092:Video game design 4027: 3826:. 30 October 2007 3599:978-1-4503-3608-6 3446:. pp. 29–33. 3322:on 20 August 2016 3093:Los Angeles Times 3041:Sandler, Rachel. 2890:978-1-909188-79-2 2698:(2 November 2013) 2667:978-0-444-63691-1 2394:978-1-60558-246-7 2061:UGCprinciples.com 1644:User-generated TV 1522:Cognitive Surplus 1456:(DMCA), dictates 803:Social networking 656:Hybrid approaches 395:which started as 267:Republic of Korea 75: 74: 67: 4099: 4025: 4015: 4014: 3998: 3997: 3965: 3959: 3958: 3938: 3932: 3922: 3916: 3915: 3913: 3911: 3902: 3894: 3888: 3887: 3885: 3883: 3868: 3862: 3861: 3859: 3857: 3842: 3836: 3835: 3833: 3831: 3816: 3810: 3809: 3807: 3805: 3790: 3784: 3783: 3771: 3762: 3761: 3759: 3757: 3742: 3736: 3735: 3725: 3701: 3695: 3694: 3668: 3662: 3661: 3659: 3657: 3645: 3639: 3638: 3636: 3634: 3618: 3612: 3611: 3583: 3574: 3565: 3559: 3558: 3538: 3532: 3531: 3514: 3508: 3507: 3505: 3503: 3489: 3483: 3482: 3454: 3448: 3447: 3438: 3429: 3428: 3426: 3424: 3413: 3407: 3406: 3404: 3402: 3393:. Archived from 3386: 3380: 3379: 3377: 3375: 3364: 3358: 3357: 3355: 3353: 3338: 3332: 3331: 3329: 3327: 3318:. Archived from 3311: 3305: 3304: 3302: 3300: 3286: 3280: 3279: 3277: 3275: 3261: 3255: 3254: 3226: 3220: 3219: 3193: 3184: 3178: 3177: 3175: 3173: 3159: 3153: 3152: 3150: 3148: 3133: 3127: 3126: 3104: 3098: 3097: 3083: 3077: 3076: 3074: 3072: 3063:. Archived from 3057: 3051: 3050: 3047:Business Insider 3038: 3032: 3031: 3029: 3027: 3016: 3010: 3009: 3007: 3005: 2982: 2976: 2975: 2973: 2971: 2962:. Archived from 2952: 2946: 2945: 2934: 2928: 2927: 2926:. 20 April 2000. 2916: 2910: 2909: 2907: 2905: 2874: 2868: 2867: 2851: 2845: 2844: 2836: 2827: 2826: 2824: 2822: 2806: 2800: 2799: 2797: 2795: 2790:on 10 April 2018 2786:. Archived from 2776: 2770: 2769: 2767: 2765: 2749: 2743: 2734:Andrew Lavalee 2732: 2726: 2725: 2723: 2721: 2705: 2699: 2686: 2680: 2679: 2653: 2647: 2646: 2644: 2642: 2637:on 10 April 2018 2623: 2617: 2616: 2614: 2612: 2597: 2591: 2590: 2588: 2586: 2572: 2566: 2565: 2563: 2561: 2546: 2540: 2539: 2537: 2535: 2520: 2514: 2513: 2511: 2509: 2504:on 21 April 2019 2503: 2488: 2479: 2473: 2472: 2440: 2429: 2428: 2426: 2424: 2413: 2407: 2406: 2368: 2362: 2361: 2336:(4): 1358–1398. 2321: 2315: 2314: 2312: 2310: 2304: 2298:. Archived from 2297: 2288: 2282: 2281: 2261: 2255: 2254: 2247: 2241: 2240: 2238: 2236: 2215: 2209: 2208: 2200: 2194: 2187: 2181: 2180: 2171: 2165: 2158: 2152: 2151: 2149: 2147: 2133: 2127: 2124: 2118: 2115: 2109: 2108: 2106: 2100:. 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