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weekend in 1934, his truck had a flat tire, so he pulled into a parking lot next to a pottery store and began selling his melting ice cream to vacationers who were driving by. The owner of the store allowed Carvel to use electricity from his store, so he opened his parked truck for ice cream sales.
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In 1936, Carvel purchased the pottery store and converted it into a roadside ice cream stand; this permanently established Carvel as the first retailer to develop and market soft ice cream. The same year, he established the
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Within two days he had sold his entire supply of ice cream and concluded that he could increase his profits by working from a fixed location.
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personal bankruptcy case. She had been vying for control of his $ 67-million estate.
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in the northeastern United States. He was the founder of the
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Carvel began selling ice cream out of his truck in 1929 in
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and developed a secret soft-serve ice cream formula.
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