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Theory of basic human values

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621:—has been applied to economics research. Specifically, the performance of the economies as it relates to entrepreneurship and business (firm) creation. This has significant implications to economic growth and might help explain why some countries are lagging behind others when labor, natural resources, and governing institutions are equal. This is a relatively new field of study in economics, however the recent empirical results suggest that culture plays a significant role in the success of entrepreneurial efforts across countries—even ones with largely similar governmental structures. Francisco Liñán and José Fernandez-Serrano found that these cultural attributes accounted for 60% of the difference in 564:
respondent is asked to compare himself/herself (gender-matched) with short verbal portraits of 40 different people. After each portrait the responded has to state how similar he or she is to the portrait person ranging from "very much like me" to "not like me at all". This way of research allows to how the individual actually acts rather than research what values are important to an individual. Similar to the SVS the portraits for each value varies according to the conceptual breath.
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administering the Schwartz Value Survey in a coaching setting, respondents are coached to distinguish between a "must-have" value and a "meaningful" value. A "must-have" value is a value you have acted on or thought about in the previous 24 hours (this value item would receive a score of 6 or 7 on the Schwartz scale). A "meaningful" value is something you have acted on or thought about recently, but not in the previous 24 hours (this value item would receive a score of 5 or less).
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followed by a brief description for clarification. Out of the 57 questions 45 are used to compute the 10 different value types, of which the number of items to measure a certain value varies according to the conceptual breath. The remaining 12 items are used to allow better standardisation in calculation of an individual's value. The importance of each of value item is measured on a non-symmetrical scale in order to encourage the respondents to think about each of the questions.
77: 147: 36: 210: 366:(benevolence and power). Tradition and conformity share particularly similar motivational goals and consequently are consolidated in the same wedge. Values can lightly or more strongly oppose each other, which has led to the organization of the values in a circular structure along two bipolar dimensions. The first dimension is 609:
Recent studies advocate that values can influence the audience's reaction to advertising appeals. Moreover, in the case that a choice and a value are intervened, people tend to pick the choice that aligns more with their own values. Therefore, models such as the theory of basic human values could be
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One of the main limitations of this theory lies in the methodology of the research. The SVS is quite difficult to answer, because respondents have to first read the set of 30 value items and give one value the highest as well as the lowest ranking (0 or −1, depending on whether an item is opposed to
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The Portrait Values Questionnaire (PVQ) has been developed as an alternative to the SVS. The PVQ has been created primarily for children from 11–14, however, it has also shown to produce coherent results when given to adults. In comparison to the SVS the PVQ relies on indirect reporting. Hereby, the
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The Schwartz Value Survey (SVS) reports values of participants explicitly, by asking them to conduct a self-assessment. The survey entails 57 questions with two lists of value items. The first list consist of 30 nouns, while the second list contains 26 or 27 items in an adjective form. Each item is
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Furthermore, people are still able to follow opposing values through acting differently in different settings or at different times. The structure of Schwartz's 10-value type model (see graph above) has been supported across over 80 countries, gender, various methods such as importance ratings of
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In addition to identifying the ten basic values, the theory also explains how these ten values are interconnected and influence each other, since the pursuit of any of the values results in either an accordance with one another (conformity and security) or a conflict with at least one other value
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The order of Schwartz's traits are substantially stable amongst adults over time. Migrants values change when they move to a new country, but the order of preferences is still quite stable. Motherhood causes women to shift their values towards stability and away from openness-to-change, but not
241:. Schwartz identifies ten basic human values, each distinguished by their underlying motivation or goal, and he explains how people in all cultures recognize them. There are two major methods for measuring these ten basic values: the Schwartz Value Survey and the Portrait Values Questionnaire. 519:
Several models have been developed to measure the basic values to ensure that the values theory is valid independent of the methodology employed. The main differentiator between the Schwartz Value Survey and the Portrait Values Questionnaire is that the former is explicit, while the latter is
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Furthermore, many respondents have a tendency to give the majority of the values a high score, resulting in a skewed responses to the upper end. However, this issue can be mitigated by providing respondents with an additional filter to evaluate the items they marked with high scores. When
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Personality traits using the big 5 measure correlate with Schwartz's value construct. Openness and extraversion correlates with the values related to openness-to-change (openness especially with self-direction, extraversion especially with stimulation); agreeableness correlates with
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seen as increasingly important for international marketing campaigns, as they can help to understand values and how values vary between cultures. This becomes especially true as it has been shown that values are one of the most powerful explanations of
614:. Understanding the different values and underlying defining goals can also help organisations to better motivate staff in an increasingly international workforce and create an according organizational structure. 585:
self-transcendence values (especially benevolence); extraversion is correlated with self-enhancement and negatively with traditional values. Conscientiousness correlates with achievement, conformity and security.
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The theory of basic human values recognizes eleven universal values, which can be organized in four higher-order groups. Each of the eleven universal values has a central goal that is the underlying motivator.
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values (using the surveys listed below), direct similarity judgment tasks, pile sorting, and spatial arrangement, and even for how the values of other people, such as family members, are perceived.
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Although the theory distinguishes ten values, the borders between the motivators are artificial and one value flows into the next, which can be seen by the following shared motivational emphases:
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A particular value can conflict or align with other values, and these dynamic relationships are typically illustrated using a circular graphic in which opposite poles indicate conflicting values.
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In a 2012 article, Schwartz and colleagues refined the theory of basic values with an extended set of 19 individual values that serve as "guiding principles in the life of a person or group".
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Bilsky, Wolfgang; Janik, Michael; Schwartz, Shalom H. (20 July 2010). "The Structural Organization of Human Values-Evidence from Three Rounds of the European Social Survey (ESS)".
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Schwartz, Shalom H. (1992). "Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries". In Zanna, Mark P. (ed.).
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Men are found to value achievement, self-direction, hedonism, and stimulation more than women, while women value benevolence, universality and tradition higher.
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Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.
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Lee, Julie A.; Soutar, Geoffrey N.; Louviere, Jordan J. (2005). "An Alternative Approach to Measuring Schwartz's Values: The Best-Worst Scaling Approach".
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Struch, Naomi; Schwartz, Shalom H.; van der Kloot, Willem A. (1 January 2002). "Meanings of Basic Values for Women and Men: A Cross-Cultural Analysis".
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their values). Hence, completing one questionnaire takes approximately 12 minutes resulting in a significant amount of only half-filled in forms.
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Another methodological limitations are the resulting ordinal, ipsatised scores that limit the type of useful analyses researchers can perform.
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Schwartz, Shalom H. (1992), "Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries",
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Liñán, Francisco (2014). "National culture, entrepreneurship and economic development: different patterns across the European Union".
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Fischer, Ronald; Schwartz, Shalom H. (2011). "Whence Differences in Value Priorities?: Individual, Cultural, or Artifactual Sources".
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Beatty, Sharon E. (2005). "Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey".
238: 337: – preserving and enhancing the welfare of those with whom one is in frequent personal contact (the 'in-group') 918:
Schwartz, Shalom H.; Sagiv, Lilach (1 January 1995). "Identifying Culture-Specifics in the Content and Structure of Values".
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Hood, Jacqueline (2003). "The Relationship of Leadership Style and CEO Values to Ethical Practices in Organizations".
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and is concerned on the one side with the interests of one-self and on the other side of the welfare of others.
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was considered as an additional eleventh value, however, it was found that it did not exist in all cultures.
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Lindeman, Marjaana; Verkasalo, Markku (2005). "Measuring Values With the Short Schwartz's Value Survey".
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Coelho, Gabriel Lins de Holanda; Hanel, Paul H.P.; Johansen, Mark K.; Maio, Gregory R. (30 August 2018).
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Hanel, Paul H. P.; Wolfradt, Uwe; Lins de Holanda Coelho, Gabriel; et al. (13 April 2018).
874: 685: 649: 622: 436: – reliance upon one's own judgement and comfort with the diversity of existence 299: – social status and prestige, control or dominance over people and resources 644: 506: – avoiding or overcoming threats by controlling relationships and resources 312: – safety, harmony, and stability of society, of relationships, and of self 8: 654: 1191: 1499: 1439: 1404: 1336: 1301: 1211: 1153: 1118: 986: 943: 900: 611: 230: 209: 731: 699: 1503: 1443: 1408: 1396: 1359: 1340: 1293: 1258: 1250: 1215: 1203: 1195: 1157: 1122: 1110: 1068: 1027: 990: 978: 947: 935: 904: 892: 814: 806: 756: 735: 703: 486: – preserving existing social arrangements that give certainty to life 1422:
Piirto, Jane (2005). "I Live in My Own Bubble: The Values of Talented Adolescents".
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Schwartz, Shalom H.; Cieciuch, Jan; Vecchione, Michele; et al. (October 2012).
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The survey has been conducted so far on more than 60,000 individuals in 64 nations.
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Personal Values Assessment: Explore the 57 Values Fundamental to Human Motivation
226: 1289: 1246: 618: 1485: 1392: 1332: 446: – enhancement of others and transcendence of selfish interests 374:, which contrasts independence and obedience. The second bipolar dimension is 268: – independent thought and action—choosing, creating, exploring 1516: 1254: 1231:"Sex differences in value priorities: Cross-cultural and multimethod studies" 1199: 1149: 1114: 1106: 1072: 1031: 982: 974: 939: 931: 896: 888: 810: 1175: 1063: 1046: 757:"Robustness and fruitfulness of a theory of universals in individual values" 1400: 1297: 1262: 1207: 850: 833: 818: 1435: 1006:"Mapping the Structure of Human Values through Conceptual Representations" 802: 1494: 1085: 625:(GDP) variance per capita in countries within the European Union (EU). 466: – normative behaviour that promotes close relationships 1022: 1005: 794: 1088:"The Perception of Family, City, and Country Values Is Often Biased" 76: 773: 287: – pleasure or sensuous gratification for oneself 726:. Vol. 25. San Diego, CA: Academic Press. pp. 1–65. 496: – protection of order and harmony in relations 960: 426: – intrinsic interest in novelty and mastery 416: – a desire for affectively pleasant arousal 274: – excitement, novelty and challenge in life 213:
Circle chart of values in the theory of basic human values
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Advances in Experimental Social Psychology Volume 25
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Advances in Experimental Social Psychology Volume 25
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(2022-01-04). 567: 1514: 825: 776:"Refining the theory of basic individual values" 558: 91:, potentially preventing the article from being 1135: 1044: 396: – social superiority and esteem 250: 579: 1228: 1173: 917: 1235:Journal of Personality and Social Psychology 783:Journal of Personality and Social Psychology 456: – devotion to one's in-group 406: – self-centered satisfaction 27:Theory of the basis of human cultural values 157:promotes the subject in a subjective manner 64:Learn how and when to remove these messages 1229:Schwartz, Shalom H.; Rubel, Tammy (2005). 963:Personality and Social Psychology Bulletin 635:Inglehart–Welzel cultural map of the world 111:reliable, independent, third-party sources 1493: 1424:The Journal of Secondary Gifted Education 1062: 1021: 878: 849: 838:Online Readings in Psychology and Culture 689: 684:, vol. 25, Elsevier, pp. 1–65, 675: 673: 671: 669: 604: 197:Learn how and when to remove this message 179:Learn how and when to remove this message 129:Learn how and when to remove this message 1051:Current Issues in Personality Psychology 831: 754: 721: 679: 523: 208: 105:by replacing them with more appropriate 88:too closely associated with the subject 14: 1515: 1456: 1421: 1358:. Independently published. p. 8. 1353: 666: 514: 1471: 1169: 1167: 328: 259: 239:Hofstede's cultural dimensions theory 1318: 1138:Journal of Cross-Cultural Psychology 1095:Journal of Cross-Cultural Psychology 1045:Skimina, Ewa; Cieciuch, Jan (2015). 920:Journal of Cross-Cultural Psychology 867:Journal of Cross-Cultural Psychology 140: 70: 29: 1354:Morris, Jacob J. (2 October 2018). 1192:10.1146/annurev-psych-020821-125100 278: 154:This article contains wording that 24: 1164: 159:without imparting real information 25: 1544: 1381:Journal of Personality Assessment 1278:Journal of Personality Assessment 1176:"Personal Values Across Cultures" 45:This article has multiple issues. 361:The structure of value relations 145: 86:may rely excessively on sources 75: 34: 1465: 1450: 1415: 1372: 1347: 1312: 1269: 1222: 1129: 1079: 1038: 1010:European Journal of Personality 303: 53:or discuss these issues on the 997: 954: 911: 858: 767: 748: 715: 588: 568:Ordering and group differences 233:. The theory extends previous 13: 1: 732:10.1016/s0065-2601(08)60281-6 700:10.1016/s0065-2601(08)60281-6 660: 559:Portrait Values Questionnaire 832:Schwartz, Shalom H. (2012). 617:Schwartz's work—and that of 251:Motivational types of values 235:cross-cultural communication 219:theory of basic human values 18:Theory of Basic Human Values 7: 1290:10.1207/s15327752jpa8502_09 1247:10.1037/0022-3514.89.6.1010 1180:Annual Review of Psychology 628: 580:Relationship to personality 10: 1549: 1321:Journal of Business Ethics 1528:Cross-cultural psychology 1486:10.1007/s11187-013-9520-x 1393:10.1080/00223890802107925 755:Schwartz, Shalom (2005). 551:−1 (opposed to my values) 223:cross-cultural psychology 1474:Small Business Economics 1459:Psychology and Marketing 1150:10.1177/0022022110381429 1107:10.1177/0022022118767574 975:10.1177/0146167202281002 932:10.1177/0022022195261007 889:10.1177/0022022110362757 640:Moral foundations theory 347: 1333:10.1023/A:1023085713600 1064:10.5114/cipp.2018.72259 851:10.9707/2307-0919.1116 650:Self-expression values 623:Gross Domestic Product 605:Practical applications 533:7 (supreme importance) 229:that was developed by 214: 1436:10.4219/jsge-2005-472 524:Schwartz Value Survey 212: 1523:Axiological theories 645:Rokeach Value Survey 655:World Values Survey 515:Measurement methods 237:frameworks such as 761:Valores e Trabalho 612:consumer behaviour 536:6 (very important) 380:self-transcendence 368:openness to change 329:Self-transcendence 260:Openness to change 231:Shalom H. Schwartz 215: 548:0 (not important) 545:2, 1 (unlabelled) 539:5, 4 (unlabelled) 207: 206: 199: 189: 188: 181: 139: 138: 131: 68: 16:(Redirected from 1540: 1533:Interculturalism 1508: 1507: 1497: 1469: 1463: 1462: 1454: 1448: 1447: 1430:(2–3): 106–118. 1419: 1413: 1412: 1376: 1370: 1369: 1351: 1345: 1344: 1316: 1310: 1309: 1273: 1267: 1266: 1241:(6): 1010–1028. 1226: 1220: 1219: 1171: 1162: 1161: 1144:(7): 1127–1145. 1133: 1127: 1126: 1092: 1083: 1077: 1076: 1066: 1042: 1036: 1035: 1025: 1023:10.1002/per.2170 1001: 995: 994: 958: 952: 951: 915: 909: 908: 882: 880:10.1.1.1013.6256 862: 856: 855: 853: 829: 823: 822: 795:10.1037/a0029393 780: 771: 765: 764: 752: 746: 745: 719: 713: 712: 693: 677: 376:self-enhancement 279:Self-enhancement 227:universal values 202: 195: 184: 177: 173: 170: 164: 149: 148: 141: 134: 127: 123: 120: 114: 79: 71: 60: 38: 37: 30: 21: 1548: 1547: 1543: 1542: 1541: 1539: 1538: 1537: 1513: 1512: 1511: 1470: 1466: 1455: 1451: 1420: 1416: 1377: 1373: 1366: 1352: 1348: 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Theory of Basic Human Values
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cross-cultural psychology
universal values
Shalom H. Schwartz
cross-cultural communication
Hofstede's cultural dimensions theory
consumer behaviour
Geert Hofstede
Gross Domestic Product
Inglehart–Welzel cultural map of the world
Moral foundations theory
Rokeach Value Survey
Self-expression values
World Values Survey

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