152:. It was founded in 1997 by Mark Dwayne, who at the time was a young singer/songwriter looking to promote himself in the UK. He took the idea of promoting himself using print marketing to a higher level by introducing a product that also helped to market local talent. The magazine grew from a one-page supplement in the Community Enterprise Newspaper to a 100-page glossy title within a few years. Its demographic targets 16- to 30-year-olds interested in the music, fashion and entertainment lifestyle. Now running for 14 years, it has over 400,000 monthly readers in the
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Street Cred sections of content include
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Street Cred
Magazine has spawned other types of media and entertainment events, the first of which is a radio program called "
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Humanitarian Award in the category of "Best Media
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and is available free of charge to a worldwide audience online at streetcredmagazine.com.
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is a multi-cultural urban entertainment and lifestyle magazine based in
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Also in 2008 the magazine founded its own record label "
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of
Channel 4's Devil's Advocate and Body Shop founder,
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In the company of the likes of novelist and former MP
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Lifestyle magazines published in the United
Kingdom
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