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The company introduced the
Studebaker Watch, identical to the South Bend except for the name. It was sold by mail order and represented as being from the Studebaker Watch Company. Advertisements included the tagline "Directed by members of the Studebaker family – known for three-quarters of a century
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Liquidation was completed in 1933. Some 35,000 watches were in production when the factory closed. Shelton, along with two other employees, completed the assembly of those watches and sold them. Shelton continued to operate the company's service department until his retirement in 1954 effectively
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Brothers
Manufacturing Company co-founder Clement Studebaker. Clement Jr. was named president of the newly formed South Bend Watch Company. Along with George, Studebaker built a new factory in South Bend, Indiana, and hired 145 former Columbus employees, along with watchmaker Walter Cross Shelton,
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crashed on
October 29, 1929, the company found itself with more delinquent accounts than it could handle. On November 27, 1929, the plant was closed. Employees were told it would remain closed until January 1, 1930. The plant never reopened.
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ended the South Bend Watch
Company story. The factory building, which had been used by a number of businesses over the years (including Kay Line Industries, a furniture manufacturer) was destroyed by fire in 1957.
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Several styles of pocket watches were manufactured and sold at prices ranging from $ 16 to $ 125. The watches were well received and the company was a success. Watch production was interrupted during
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By 1929, the South Bend Watch
Company had 300 employees and had produced nearly a million watches. The Studebaker line was sold on credit, requiring only one dollar down. When the
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The assets of the bankrupt
Columbus Watch Company of
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