185:
475:
483:
656:
322:
29:
379:
and
Bonndorf, the location of the brewery was very convenient in terms of infrastructure; it was surrounded by large areas covered with woods and an abundance of fresh water. This enabled the starting of an extensive brewery firm. To this day, the brewing water is extracted from seven in-house wells.
552:
label are seven fir cones which lead to the beers name. Interestingly, instead of hanging downwards as in the image, in nature these cones grow upwards from their branches. The inverted position of the cones is commonly noted to be similar to the position of a bottle while it is being consumed. In
440:
Near the end of 2007, Rothaus acquired the hotel next to the brewery area and set up a fan shop there. Within an area of about one hectare a small adventure park containing the Zäpfleweg, which opened in 2008, as well as a playground, were created. In addition, state road 170 was relocated and a
448:
Rasch is the first nonpolitician in decades to be the manager of the State
Brewery. It used to be common practice for former state governments to fill state-owned enterprises' leadership positions with former politicians. This practice, however, sparked much public criticism. Hence, agriculture
407:(State-owned brewery of Baden), as from then on the brewery was owned by the state of Baden. Since 1922, the company has had the legal form of a stock corporation, the shares of which are currently held entirely by the associated company of the state of Baden-Württemberg.
667:, who had previously been employed in a position comparable to governor of a sub-division of a state. This, while noteworthy in itself, is more remarkable in light of the recent trend of decreasing beer consumption by Germans. The capacity was increased to one million
444:
After Thomas Schäuble became seriously ill, Gerhard
Stratthaus, former Finance Minister of Baden-Württemberg, took over the management of the brewery on 5 September 2012. Since 1 July 2013, the company has been managed by Christian Rasch.
671:
of beer. In the business year 2008, the brewery produced 941,000 hectolitres (802,000 US bbl) of beer, grossing roughly €89.2 million. In 2011, the output was 838,000 hectolitres (714,000 US bbl).
809:
520:" and is a reference to the shape of the bottle. Despite Rothaus refraining from intensive advertising campaigns, the demand for the once-local beer has spread throughout Germany.
625:(Rothauspark). In other sports, the brewery is the main sponsor of the Rothaus cycling team and of HSG Konstanz, a handball team currently playing in the second division of the
339:” (Ger.: "The Red House"). In 1660, the house was sold to a man named Michael Kaiser who would then proceed to turn it into an Inn after obtaining a liquor license from the
647:) since 2006. The main cities of “Rothauser Land” are Grafenhausen and Ühlingen-Birkendorf. Rothauser Land has even incorporated the brewery’s characters into its logo.
354:
of the abbey, the monks' council decided in late 1790 to start attempts of brewing in
January 1791. Gerbert's intention was to enhance the status of his lordship of
433:
2006, the brewery achieved a production volume of 937,000 hectoliters and revenue of 88.2 million Euros, making it the second largest brewery in the state after
441:
roundabout was built in order to make it more attractive as a destination. As of 2011, a total of 232 people are employed in
Rothaus and its two sales offices.
368:). Additionally, the brewery was a measure of economic promotion, as it was intended to create employment and to counteract the allegedly overpriced beer from
1077:
664:
358:
over the nearby princedom of Fürstenberg. Fürstenberg had been in possession of a brewing license since the 13th century and would later originate the “
987:
709:
68:
643:
The region in which the brewery is located has branded itself “Rothauser Land – Meine
Ferienregion im Schwarzwald” (my vacation destination in the
1062:
960:
921:
In den 90 er-Jahren bekam das
Schwarzwaldmädel auch einen Namen, nämlich „Biergit Kraft", was im alemannischen so viel heißt wie Bier gibt Kraft.
781:
1067:
466:
In 2016, the brand "Tannenzäpfle" celebrated its 60th year of existence with a sixtieth anniversary edition of the original 1956 label design.
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746:
636:
near the township of Höchenschwand. It also owns two refrigerator cars resembling railway carriages which are parked in
Seebrugg at the
900:
1057:
544:. "Bier git Kraft", ("Bier gibt Kraft") translates to "beer gives strength". By now, the brewery also uses the name in commercials.
463:" described Rasch's switch from Stuttgarter Hofbräu to Rothaus as "spectacular" because to the circumstances under which it happened.
372:. However, there were claims that the monks had only wanted to suppress the drinking of liquor by those living in the Black Forest.
933:
536:, holding a beer in each of her hands. Fans of the beer started to call her “Biergit Kraft” which is a play on words in the local
510:. It is well known as a "cult beer" throughout Germany and is sold in supermarkets, kiosks and various nightlife establishments.
506:", is sold in 33 cl (12 imp fl oz; 11 US fl oz) bottles and is available in stores throughout
422:
per year. In 1992, Rothaus acquired the
Dominican Island of Constance including the island resort on it, which is leased to the
593:, though it completely avoids the usage of TV and radio commercials. The company sponsors sports clubs such as, among others,
561:
The current label has been in use since 1972. The girl and fir cones were introduced in the first label in 1956 as part of a
565:. The original label was used again as a limited edition in 2006 on the occasion of the 50th anniversary of the brand.
426:. On 1 October 2004, Thomas Schäuble, former Minister of the Interior of Baden-Württemberg, became CEO of the brewery.
142:
1032:
333:
and settled down in
Grafenhausen around 1300 AD. In 1340, they began the construction of their homestead there, the “
663:
The brewery experienced a doubling of its output in the 1990s under the direction of the new chairman of the board,
414:, was the Rothaus brewery's manager. Under CEO Norbert Nothhelfer, who had previously been a district president of
398:
384:
1047:
340:
1052:
418:, Rothaus doubled its beer sales in a shrinking market in the 1990s. Capacity was increased to one million
61:
453:
company was hired to assist with the job advertisement. Rasch had been sales and marketing manager of the
679:. In 2008, the brewery employed 230 people and paid €17 million as dividends to its owner, the state of
613:
as well as various events throughout the region. It holds the naming rights for the venues of the Messe
449:
minister Alexander Bonde arranged the first job advertisement for this position. Egon Zehnder's Swiss
640:
and work as a permanent advertisement – at the exact spot, where the road branches off to Rothaus.
401:, which led to the abolition of the monarchy in Baden, caused the company to shorten their name to
675:
The company is an important employer in the otherwise economically weak area of the south-central
814:
39:
329:
Rothaus received its name from the patrician family "Roth", which originated from the region of
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841:
684:
557:, which naturally grows in the Black Forest and has its cones hanging down from its branches.
454:
365:
908:
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8:
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992:
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273:
222:
1033:
http://www.zum.de/Faecher/G/BW/Landeskunde/rhein/wirtschaft/brau/rothaus/index.htm
474:
632:
Rothaus was involved in the construction of the Rothaus-Zäpfle-Turm, which is an
614:
482:
437:. Approximately 90 percent of the brewery's sales are made in Baden-Württemberg.
687:, it is one of the two larger breweries in the south-west of Baden-Württemberg.
618:
369:
347:
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598:
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since 2008, and became the management's spokesperson in 2010. The newspaper "
423:
343:. The order itself bought the premises 100 years later and reconstructed it.
83:
70:
387:, the possession of the monastery and its properties was transferred to the
676:
644:
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562:
553:
reality however, the cones depicted on the label are probably the seeds of
533:
517:
351:
310:
306:
49:
786:
668:
594:
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450:
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313:, is one of Germany's most successful and profitable regional breweries.
629:. Through sponsorship it also lends its name to the Rothaus Regio-Tour.
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655:
434:
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782:"Growing Taste for Black Forest Beer: The Reluctant Cult Brand"
28:
621:(Rothaus-Arena from 2007-2016), and also for the park of the
590:
529:
410:
Between 1920 and 1933, Max Jäger, later mayor of the city of
710:"Brauerei Rothaus steigert Gewinn dank alkoholfreiem Bier"
175:
1024:
961:"Badischer Bierabsatz zuletzt jedoch leicht rückläufig"
391:
in 1806. Since then, the brewery has been known as the
129:
790,000 hectolitres (670,000 US bbl) in 2012
988:"Wie sich badische Brauereien erfolgreich behaupten"
573:Rothaus advertises throughout the German states of
305:. Rothaus, at the northern edge of the village of
1039:
397:(Grand ducal state-owned brewery of Baden). The
394:Großherzoglich Badische Staatsbrauerei Rothaus
325:Administrative building of the Rothaus brewery
775:
773:
683:. It also paid €16.7 million in tax. Next to
1078:Food and drink companies established in 1791
842:"Word of Mouth Fills German Brewer's Steins"
511:
501:
495:
458:
402:
392:
359:
334:
287:
810:"Der Biermarkt ist härter umkämpft denn je"
952:
867:
779:
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183:
835:
833:
744:
490:The brewery's most successful product, a
934:"Biergit Kraft Kollektion, Rothaus Shop"
740:
738:
736:
703:
701:
699:
654:
650:
532:displays a blonde girl in a traditional
481:
473:
320:
958:
707:
1040:
979:
840:Kulish, Nicholas (17 September 2008).
839:
830:
807:
780:Waldermann, Anselm (29 January 2007).
1068:Government-owned companies of Germany
861:
733:
696:
1073:German companies established in 1791
1063:Companies based in Baden-Württemberg
985:
341:Benedictine monastery of St. Blasien
659:Text on the administrative building
361:Fürstlich Fürstenbergische Brauerei
13:
868:Strohmaier, Brenda (8 July 2004).
22:Badische Staatsbrauerei Rothaus AG
14:
1089:
1015:
747:"Rekordjahr für Rothaus Brauerei"
986:Gilg, Michael (12 August 2014).
907:(in German). n.d. Archived from
808:Wörner, Achim (17 August 2017).
745:Rütschlin, Klaus (13 May 2009).
375:Considering the nearby towns of
27:
404:Badische Staatsbrauerei Rothaus
289:Badische Staatsbrauerei Rothaus
1058:Breweries in Baden-Württemberg
926:
893:
801:
708:Siebold, Heinz (19 May 2015).
568:
1:
959:Deckert, Ralf (14 May 2012).
690:
197:
1025:Rothaus.de, official website
7:
563:photorealistic illustration
469:
455:Stuttgarter Hofbräu brewery
399:November Revolution of 1918
10:
1094:
870:"Man trinkt wieder Heimat"
316:
486:Rothaus Hefeweizen Zäpfle
424:Steigenberger Hotel Group
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60:
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516:literally means "little
346:Under the leadership of
219:Alkoholfrei Tannenzäpfle
126:Annual production volume
1022:(in German and English)
815:Stuttgarter Nachrichten
383:Through the process of
40:State-owned corporation
1048:Beer brands of Germany
660:
583:North-Rhine-Westphalia
512:
502:
496:
487:
479:
459:
403:
393:
360:
335:
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270:Alkoholfrei Hefeweizen
658:
651:Economic significance
548:Also depicted on the
485:
477:
324:
1053:Breweries in Germany
998:Freiburg im Breisgau
757:Freiburg im Breisgau
720:Freiburg im Breisgau
617:(Rothaus Halle) and
579:Rhineland-Palatinate
497:Rothaus Tannenzäpfle
389:Grand Duchy of Baden
234:German-style Pilsner
213:German-style Pilsner
147:€16.4 million (2014)
137:€89.2 million (2008)
84:47.79639°N 8.24556°E
911:on 13 November 2007
685:Fürstenberg Brewery
627:Handball-Bundesliga
478:Bottle Tannenzäpfle
460:Stuttgarter Zeitung
366:Fürstenberg Brewery
80: /
23:
847:The New York Times
661:
488:
480:
327:
21:
940:on 5 January 2019
681:Baden-Württemberg
665:Norbert Nothelfer
634:observation tower
575:Baden-Württemberg
555:the Norway spruce
508:Baden-Württemberg
303:Baden-Württemberg
284:
283:
280:
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157:Baden-Württemberg
118:Christian Rasch,
89:47.79639; 8.24556
54:Baden-Württemberg
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993:Badische Zeitung
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936:. Archived from
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638:Bundesstraße 500
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309:in the southern
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143:Operating income
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967:. Engelskirchen
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623:Messe Stuttgart
615:Friedrichshafen
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528:Every bottle’s
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120:Thomas Schäuble
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1016:External links
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965:business-on.de
951:
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901:"Miss Biergit"
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619:Messe Freiburg
611:Wölfe Freiburg
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385:secularization
370:Donaueschingen
348:Martin Gerbert
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718:(in German).
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500:" or simply "
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492:Pilsner-style
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297:owned by the
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274:Non-alcoholic
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240:Märzen Export
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223:Non-alcoholic
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1002:. Retrieved
991:
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969:. Retrieved
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942:. Retrieved
938:the original
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920:
913:. Retrieved
909:the original
904:
895:
883:. Retrieved
873:
863:
851:. Retrieved
845:
820:. Retrieved
813:
803:
791:. Retrieved
785:
760:. Retrieved
750:
723:. Retrieved
713:
677:Black Forest
674:
662:
645:Black Forest
642:
631:
603:FC Nöttingen
572:
560:
550:Tannenzäpfle
549:
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513:Tannenzäpfle
489:
465:
447:
443:
439:
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382:
374:
352:prince-abbot
345:
328:
311:Black Forest
307:Grafenhausen
299:German state
286:
285:
230:Rothaus Pils
209:Tannenzäpfle
192:Active beers
50:Grafenhausen
18:
1030:(in German)
818:(in German)
787:Der Spiegel
669:hectoliters
595:SC Freiburg
569:Advertising
431:fiscal year
420:hectolitres
377:St. Blasien
166:236 in 2014
87: /
62:Coordinates
1042:Categories
1004:29 January
905:rothaus.de
691:References
451:headhunter
336:Rothe Haus
276:wheat beer
264:Wheat beer
260:Hefeweizen
115:Key people
72:47°47′47″N
1000:, Germany
971:20 August
944:5 January
915:13 August
885:13 August
853:20 August
822:20 August
793:20 August
762:20 August
725:20 August
607:VfR Aalen
542:Alemannic
163:Employees
155:state of
75:8°14′44″E
56:, Germany
875:Die Zeit
518:fir cone
470:Products
435:Eichbaum
416:Freiburg
356:Bonndorf
331:Klettgau
178:.rothaus
152:Owned by
46:Location
880:Hamburg
587:Hamburg
538:dialect
494:beer, "
429:In the
412:Rastatt
317:History
295:brewery
225:Pilsner
171:Website
134:Revenue
105: (
503:Zäpfle
254:Radler
250:Radler
244:Märzen
100:Opened
591:Hesse
530:label
524:Label
293:is a
1006:2017
973:2017
946:2019
917:2017
887:2017
855:2017
824:2017
795:2017
764:2017
727:2017
609:and
589:and
534:garb
204:Type
201:Name
107:1791
103:1791
36:Type
540:of
364:” (
301:of
180:.de
176:www
1044::
996:.
990:.
963:.
919:.
903:.
878:.
872:.
844:.
832:^
812:.
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698:^
605:,
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577:,
350:,
52:,
1008:.
975:.
948:.
889:.
857:.
826:.
797:.
766:.
729:.
109:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
