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products on
Facebook links users to such sites. Ray-Bans are often involved in international seizures of counterfeit designer goods. For one example, in 2016, law enforcement in Thailand seized an alleged import of hundreds of thousands of counterfeit sunglasses including Ray-Bans and Oakleys (also owned by Luxottica Group). Counterfeiters were said to have applied tags and stickers to the fakes to deceive consumers about their authenticity.
29:
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323:"Minimum Advertised Price (MAP)" policy for Ray-Ban in contracts with their wholesale customers. While the policy does not name a specific minimum price point, it forbids the advertisement of Ray-Ban products at extreme discounts, as well as any advertising that could otherwise devalue the products.
318:
Like other luxury brands, Ray-Ban has been a notable target for retail counterfeiters. The advertisement of Ray-Bans for unrealistically low prices has been consistently linked to fraudulent websites peddling counterfeit products. Studies have shown that one of every four ads for discounted luxury
224:
Specifically, Macready was concerned that pilots' goggles would fog up, greatly reducing visibility at high altitude. The prototype, created in 1936 and known as "Anti-Glare", had plastic frames and green lenses that could cut out the glare without obscuring vision. The name "Ray-Ban" was hence
322:
Luxottica has taken measures to thwart the trade of counterfeit products, such as converting the India Ray-Ban website from a reference site to functional e-commerce platform, and pursuing legal action against online retailers that market fake Ray-Ban products. In 2016, Luxottica introduced a
286:
In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve. Modeled after popular adult Ray-Bans styles, these hypoallergenic titanium frames featured both neutral and bold colorways as well as sturdy flex hinges.
310:. Building on recent trends of wearable technology, the glasses feature a built-in camera and Bluetooth earphones. Like other wearable, camera-equipped tech, Ray-Ban Stories have come under scrutiny for their susceptibility to privacy issues and potential for misuse.
290:
In 2009, Luxottica released the Ray-Ban Tech collection, which included the Carbon Fibre line. This line of sunglasses were factory stress-tested and designed to be durable and lightweight, and featured polarized lenses of polycarbonate or crystal.
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And so
Macready began working with Bausch & Lomb to design goggles especially suited to protect against the dazzle in the stratosphere. "My dad gave Bausch & Lomb the original shape, tint and fit" of aviator lenses, Wallace
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On the brand's website, Ray-Ban also offers the option to customize and purchase individual pairs of many of their popular styles, giving buyers express choice between frames, lenses, and engraving, among other options.
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or infra-red rays of light. Impact-resistant lenses were added in 1938. The sunglasses were redesigned with a metal frame the following year and patented as the Ray-Ban
Aviator. According to the
221:, a Rochester, New York–based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky.
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models. During the 1950s, Ray-Ban released the
Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when
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932:"In Totally Shocking News, Facebook's Smart Glasses Are The Subject Of A Privacy Investigation"
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lines of sunglasses. In 1999, Bausch & Lomb sold the brand to
Italian eyewear conglomerate
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271:. In the 1980s the Ray-Ban Clubmaster was added to the model line. The Clubmaster has a
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and went on to become the third best selling sunglasses style of the 1980s, behind the
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877:"Ray-Ban and Facebook roll out smart sunglasses that can film everything you look at"
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507:"Bausch to Sell Sunglasses Business To Rival Luxottica for $ 640 Million"
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derived from the ability of these glasses to limit the ingress of either
480:"Company News: Bausch & Lomb Selling Sunglass Business to Luxottica"
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1010:"Ray-Ban converts India website into ecommerce platform to curb fakes"
593:"You can thank the US military for the world's most famous sunglasses"
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RAY-BAN: THE HISTORY OF THE TOP-SELLING EYEWEAR BRAND WORLDWIDE
28:
460:
Ray-Ban 4246 Clubround sunglasses in colours of black and gold
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43:
749:"Mad Men Don Draper Meets Peter Fonda in Easy Rider (1969)"
984:"Thai police seize almost 900,000 counterfeit sunglasses"
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959:"Many web ads lead to firms selling fake designer goods"
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163:
694:Williamson, Charlote; Davis (September 1, 2007).
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906:"Facebook Reveals Smartglasses: Ray-Ban Stories"
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957:Bloomberg, Daniele Lepido (November 15, 2014).
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642:"What is the name origin of the Ray-Ban brand?"
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1105:Manufacturing companies established in 1936
628:"The enduring appeal of aviator sunglasses"
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298:In 2021, Ray-Ban commercialized a model of
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448:Ray-Ban 5277 prescription eyeglasses frame
241:Ray-Ban's most popular sunglasses are the
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27:
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721:Shilling, Donovan A. (January 1, 2011).
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1115:1936 establishments in New York (state)
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724:A Photographic History of Bausch + Lomb
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1110:Eyewear companies of the United States
1100:American companies established in 1936
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400:1968 Ray-Ban Outdoorsman advertisement
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824:"Luxottica: Ray-Ban Tech Collection"
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533:"Who Made Those Aviator Sunglasses?"
1095:Eyewear brands of the United States
904:Lee, Adriana (September 10, 2021).
903:
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849:Carroll, Deirdre (June 16, 2014).
775:"Hindsight is 20/20: The Browline"
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505:Johannes, Laura (April 29, 1999).
189:. The brand is best known for its
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822:Nicola, Gloria (September 2009).
340:Ray-Ban 3025 Large Metal Aviator
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697:101 Things to Buy Before You Die
531:Pagan Kennedy (August 3, 2012).
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679:. May 24, 1987. Archived from
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436:Ray-Ban 2447 Round Fleck Icons
201:for a reported $ 640 million.
1:
1014:FRPT Retail Industry Snapshot
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1042:. April 11, 2016. p. 16
1016:. May 17, 2016. pp. 8–9
7:
257:wore them in the 1969 film
77:; 88 years ago
10:
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798:"Luxottica: Ray-Ban Youth"
700:. New Holland Publishers.
412:Ray-Ban 2132 901L Wayfarer
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204:
851:"Making It One of a Kind"
777:. The Optician's Handbook
737:– via Google Books.
710:– via Google Books.
370:Ray-Ban W163 Outdoorsman
302:that they developed with
265:General Douglas MacArthur
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567:"The best ever ray-bans"
727:. Pancoast Publishing.
424:Ray-Ban 3016 Clubmaster
963:The Hamilton Spectator
796:CMSBulkImportService.
1072:at Wikimedia Commons
372:(B-20 Chromax lenses)
355:Ray-Ban 3139 Shooter
304:Facebook Reality Labs
177:is a brand of luxury
938:. September 13, 2021
879:. September 9, 2021.
751:. November 14, 2014.
683:on October 18, 2016.
573:on November 22, 2015
676:The Washington Post
511:Wall Street Journal
185:created in 1936 by
23:
988:The Canadian Press
910:Women's Wear Daily
543:on August 21, 2012
342:(polarized lenses)
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1068:Media related to
936:Gizmodo Australia
891:"RAY-BAN STORIES"
773:Fassel, Preston.
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219:Bausch & Lomb
211:US Army Air Corps
187:Bausch & Lomb
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488:. Retrieved
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314:Counterfeits
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227:ultra-violet
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217:worked with
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102:Headquarters
52:Company type
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267:during the
255:Peter Fonda
119:Area served
1090:Sunglasses
1079:Categories
646:High Names
466:References
260:Easy Rider
183:eyeglasses
179:sunglasses
140:Eyeglasses
135:Sunglasses
56:Subsidiary
1085:Luxottica
209:In 1929,
123:Worldwide
89:Rochester
942:March 9,
861:March 8,
781:June 10,
652:July 27,
577:June 17,
516:March 9,
484:NY Times
277:Wayfarer
243:Wayfarer
213:Colonel
191:Wayfarer
128:Products
93:New York
62:Industry
1070:Ray-Ban
604:May 24,
327:Gallery
306:called
281:Aviator
251:Aviator
205:History
195:Aviator
175:Ray-Ban
164:ray-ban
159:Website
80: (
72:Founded
66:Eyewear
46:, Italy
22:Ray-Ban
731:
704:
547:May 1,
249:, and
554:said.
247:Erika
149:Owner
112:Italy
107:Milan
44:Milan
1048:2023
1022:2023
996:2023
970:2023
944:2023
918:2023
863:2023
836:2023
809:2023
783:2013
729:ISBN
702:ISBN
654:2021
606:2017
579:2013
549:2017
518:2023
492:2010
279:and
193:and
181:and
166:.com
82:1936
75:1936
283:.
231:BBC
87:in
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