293:
competitive advantage producing ketchup. On the other hand, Campbell's R&D group and Chef Werner
Schilling developed a process to allow thick tomato sauce to be mass-produced without "weeping" (separation of water from the solids). The other major companies in the pasta sauce market, Ragu and Hunt's, used starch to achieve thickness, which limited the appeal of store bought sauce for families who wanted a sauce comparable to home made. As a result of the anti-weeping innovation and smart marketing, Prego became one of the most successful grocery product launches of the early 1980s. In 2017, William M. Hildebolt, the R&D lead on Prego's development who went on to become VP of Research and Development at Campbell's, published a history of Campbell Soup and the development of Prego called,
308:. His process involved the development of variations of ingredients in the formula. After placing numeric values to testers' perception on variants, a model was created to modify recipes, maximizing perceived taste while minimizing costs. Moskowitz' work systematized the process Schilling and Hildebolt had run with taste-testers during initial product development. As a result of that work, Schilling's initial recipe was materially sweetened just prior to launch, reflecting consumers' growing preference for sugary flavors and contributing to the product's immediate blockbuster success.
611:
149:
832:
677:
36:
140:
842:
1215:
250:
Prego offers many different varieties. The traditional pasta sauce is available in nineteen different flavors including marinara, traditional, mini meatball, zesty mushroom, and roasted garlic
Parmesan. In Prego's Organic line, two flavors (Organic Mushroom and Organic Tomato and Basil) are made with
316:
Prego achieved over $ 100 million in sales and 28% market share in its first year, an astonishing accomplishment for a food brand entering an established market. Beyond the product innovations, Prego's marketing was also considered extraordinary with credit given to Laurel Cutler of Leber Katz who
271:
In May 2024, Campbell Soup
Company expanded its Prego® brand with the introduction of a new line of Creamy Pesto sauces. This new product line is designed to diversify the predominantly red sauce-dominated Italian sauce aisle by offering a creamy and versatile alternative. The Prego Creamy Pesto
292:
Prego was the result of efforts in the 1970s by
Campbell's Soup to expand its work with tomatoes beyond the soup business. Although senior management originally wanted to create a product to directly attack Heinz (which had sued Campbell's Soup over unfair business practices) the company had no
255:
ingredients. A third line in the Prego Pasta Sauce family is called Hearty Meat sauce. It comes in
Meatball Parmesan, Authentic Italian Sausage, and Three Meat Supreme flavours. Yet another line is called Chunky Garden Pasta Sauce which consists of flavors such as Garden Combination, Mushroom
317:
was brought in very early during the product's development, and Herb Baum, a
Campbell's marketing director at the time, who backed an aggressive marketing and roll-out plan over the objections of other executives.
383:
324:
in one of its ads. The elderly woman was shown holding a gigantic prop jar of one of the meaty varieties of Prego, saying: "I finally found it!" It was a reference to her earlier work in ads for
631:
348:
featured the story of the development of Prego on its show, "The Food that Built
America" in the premier episode of season five. The episode is entitled, "All American Marinara".
272:
sauces blend the richness of
Alfredo sauce with the herby brightness of traditional pesto, using ingredients such as fresh basil and cream. The line includes three varieties:
638:
541:
509:
477:
256:
Supreme, Mushrooms & Green Pepper, and Tomato, Onion & Garlic. In Asia, specific regional flavors are available, including
878:
845:
365:
1238:
785:
1243:
445:
793:
119:
100:
336:". Wendy's had not authorized her appearance in the Prego advertisement and stopped using Peller in its campaigns.
72:
835:
624:
57:
79:
1116:
1253:
871:
815:
487:
86:
1176:
764:
551:
68:
1186:
801:
46:
1181:
1161:
916:
53:
1248:
1171:
864:
647:
333:
239:
172:
898:
808:
573:
8:
1076:
1051:
780:
407:
610:
1121:
1006:
996:
946:
931:
754:
514:
482:
1201:
1106:
1101:
1041:
1026:
926:
666:
921:
1151:
1111:
1066:
1021:
991:
936:
759:
519:
441:
301:
222:
93:
1196:
1131:
1126:
1031:
976:
971:
956:
951:
661:
546:
345:
1061:
450:
20:
1232:
1071:
1011:
986:
903:
718:
455:
305:
182:
1156:
1091:
1086:
1056:
961:
384:"Prego Introduces New Line of Creamy Pesto Sauces - Campbell Soup Company"
321:
252:
24:
148:
1219:
1136:
734:
708:
329:
162:
616:
1146:
1096:
941:
698:
325:
229:
226:
1141:
1081:
1016:
981:
966:
300:
In 1986 after growth had leveled off, Campbell's Soup consulted with
1001:
676:
35:
1191:
604:
478:"AROUND THE NATION ; Woman in 'Beef' Ad Is Dropped by Wendy's"
265:
261:
209:
139:
1046:
713:
257:
856:
1166:
1036:
887:
235:
232:
1214:
320:
The brand was involved in a controversy when it featured
510:"Clara Peller, the Actress In 'Where's the Beef?' TV Ad"
60:. Unsourced material may be challenged and removed.
1230:
872:
632:
242:. It was introduced internationally in 1981.
339:
879:
865:
639:
625:
609:
147:
646:
502:
425:
366:"Campbell Soup Company – Company History"
120:Learn how and when to remove this message
440:
1231:
860:
620:
841:
542:"Investments: An Affirmative Action"
421:
419:
417:
58:adding citations to reliable sources
29:
13:
14:
1265:
596:
430:. United States: Hildebolt Books.
414:
304:, a practitioner in the field of
1213:
886:
840:
831:
830:
675:
138:
34:
550:. April 1, 1985. Archived from
45:needs additional citations for
566:
534:
470:
454:. gladwell.com. Archived from
434:
400:
376:
358:
1:
580:. The Food That Built America
522:. August 12, 1987. Obituaries
351:
1239:Campbell Soup Company brands
1117:Pasta con i peperoni cruschi
311:
245:
225:for "You're welcome!") is a
19:For the medical doctor, see
7:
1244:Products introduced in 1981
426:Hildebolt, William (2017).
278:Creamy Roasted Garlic Pesto
153:Prego's "Sauce of the year"
10:
1270:
488:United Press International
18:
16:American pasta sauce brand
1210:
1177:Spaghetti alla puttanesca
912:
894:
826:
773:
765:George W. Strawbridge Jr.
747:
727:
691:
684:
673:
654:
287:
204:
196:
188:
178:
168:
158:
146:
137:
23:. For the 2015 film, see
340:History Channel Coverage
1187:Spaghetti and meatballs
574:"All American Marinara"
446:"The Ketchup Conundrum"
388:campbellsoupcompany.com
1182:Spaghetti alle vongole
1162:Rigatoni con la pajata
1172:Spaghetti alla Nerano
648:Campbell Soup Company
282:Creamy Parmesan Pesto
240:Campbell Soup Company
173:Campbell Soup Company
899:List of pasta dishes
554:on February 17, 2009
444:(6 September 2004).
328:Restaurants and the
54:improve this article
1097:Passatelli in brodo
1077:Makarony po-flotski
1052:Macaroni and cheese
408:"William Hildebolt"
370:FundingUniverse.com
344:In March, 2024 the
210:campbells.com/prego
134:
1254:Pasta sauce brands
1122:Pasta con le sarde
1007:Filipino spaghetti
997:Fettuccine Alfredo
947:Barbecue spaghetti
932:American chop suey
795:Campbell Playhouse
787:Campbell Playhouse
755:Joseph A. Campbell
515:The New York Times
483:The New York Times
274:Creamy Basil Pesto
132:
1226:
1225:
1107:Pasta alla gricia
1102:Pasta al pomodoro
1042:Lagane e cicciari
1027:Haitian spaghetti
854:
853:
743:
742:
458:on 31 August 2013
442:Gladwell, Malcolm
334:Where's the beef?
216:
215:
130:
129:
122:
104:
1261:
1218:
1217:
1152:Penne alla vodka
1112:Pasta alla Norma
1067:Macaroni schotel
1022:Hamburger Helper
992:Cincinnati chili
881:
874:
867:
858:
857:
844:
843:
834:
833:
781:Campbell's Field
760:Abraham Anderson
689:
688:
679:
641:
634:
627:
618:
617:
613:
608:
607:
605:Official website
590:
589:
587:
585:
570:
564:
563:
561:
559:
538:
532:
531:
529:
527:
520:Associated Press
506:
500:
499:
497:
495:
490:. March 23, 1985
474:
468:
467:
465:
463:
438:
432:
431:
423:
412:
411:
404:
398:
397:
395:
394:
380:
374:
373:
362:
302:Howard Moskowitz
212:
151:
142:
135:
131:
125:
118:
114:
111:
105:
103:
62:
38:
30:
1269:
1268:
1264:
1263:
1262:
1260:
1259:
1258:
1229:
1228:
1227:
1222:
1220:Food portal
1212:
1206:
1197:Tumact me tulez
1132:Pasta primavera
1127:Pasta e fagioli
1032:Johnny Marzetti
977:Chicken riggies
972:Chicken Picasso
957:Bigoli in salsa
908:
890:
885:
855:
850:
822:
769:
739:
723:
680:
671:
662:Pepperidge Farm
650:
645:
603:
602:
599:
594:
593:
583:
581:
572:
571:
567:
557:
555:
540:
539:
535:
525:
523:
508:
507:
503:
493:
491:
476:
475:
471:
461:
459:
439:
435:
424:
415:
406:
405:
401:
392:
390:
382:
381:
377:
364:
363:
359:
354:
346:History Channel
342:
314:
290:
248:
208:
154:
126:
115:
109:
106:
63:
61:
51:
39:
28:
17:
12:
11:
5:
1267:
1257:
1256:
1251:
1246:
1241:
1224:
1223:
1211:
1208:
1207:
1205:
1204:
1199:
1194:
1189:
1184:
1179:
1174:
1169:
1164:
1159:
1154:
1149:
1144:
1139:
1134:
1129:
1124:
1119:
1114:
1109:
1104:
1099:
1094:
1089:
1084:
1079:
1074:
1069:
1064:
1062:Macaroni salad
1059:
1054:
1049:
1044:
1039:
1034:
1029:
1024:
1019:
1014:
1009:
1004:
999:
994:
989:
984:
979:
974:
969:
964:
959:
954:
949:
944:
939:
934:
929:
924:
922:Ă„lplermagronen
919:
913:
910:
909:
907:
906:
901:
895:
892:
891:
884:
883:
876:
869:
861:
852:
851:
849:
848:
838:
827:
824:
823:
821:
820:
813:
806:
799:
791:
783:
777:
775:
771:
770:
768:
767:
762:
757:
751:
749:
745:
744:
741:
740:
738:
737:
731:
729:
725:
724:
722:
721:
716:
711:
706:
701:
695:
693:
686:
682:
681:
674:
672:
670:
669:
667:Snyder's-Lance
664:
658:
656:
652:
651:
644:
643:
636:
629:
621:
615:
614:
598:
597:External links
595:
592:
591:
565:
533:
501:
469:
451:The New Yorker
433:
428:It's in There!
413:
399:
375:
356:
355:
353:
350:
341:
338:
313:
310:
295:It's in There!
289:
286:
247:
244:
214:
213:
206:
202:
201:
198:
194:
193:
190:
186:
185:
180:
176:
175:
170:
166:
165:
160:
156:
155:
152:
144:
143:
128:
127:
42:
40:
33:
21:Veronica Prego
15:
9:
6:
4:
3:
2:
1266:
1255:
1252:
1250:
1247:
1245:
1242:
1240:
1237:
1236:
1234:
1221:
1216:
1209:
1203:
1200:
1198:
1195:
1193:
1190:
1188:
1185:
1183:
1180:
1178:
1175:
1173:
1170:
1168:
1165:
1163:
1160:
1158:
1155:
1153:
1150:
1148:
1145:
1143:
1140:
1138:
1135:
1133:
1130:
1128:
1125:
1123:
1120:
1118:
1115:
1113:
1110:
1108:
1105:
1103:
1100:
1098:
1095:
1093:
1090:
1088:
1085:
1083:
1080:
1078:
1075:
1073:
1072:Macaroni soup
1070:
1068:
1065:
1063:
1060:
1058:
1055:
1053:
1050:
1048:
1045:
1043:
1040:
1038:
1035:
1033:
1030:
1028:
1025:
1023:
1020:
1018:
1015:
1013:
1012:Frogeye salad
1010:
1008:
1005:
1003:
1000:
998:
995:
993:
990:
988:
987:Ciceri e tria
985:
983:
980:
978:
975:
973:
970:
968:
965:
963:
960:
958:
955:
953:
950:
948:
945:
943:
940:
938:
935:
933:
930:
928:
925:
923:
920:
918:
915:
914:
911:
905:
904:List of pasta
902:
900:
897:
896:
893:
889:
882:
877:
875:
870:
868:
863:
862:
859:
847:
839:
837:
829:
828:
825:
819:
818:
814:
812:
811:
807:
805:
804:
800:
798:
796:
792:
790:
788:
784:
782:
779:
778:
776:
772:
766:
763:
761:
758:
756:
753:
752:
750:
746:
736:
733:
732:
730:
726:
720:
717:
715:
712:
710:
707:
705:
702:
700:
697:
696:
694:
690:
687:
683:
678:
668:
665:
663:
660:
659:
657:
653:
649:
642:
637:
635:
630:
628:
623:
622:
619:
612:
606:
601:
600:
579:
575:
569:
553:
549:
548:
543:
537:
521:
517:
516:
511:
505:
489:
485:
484:
479:
473:
457:
453:
452:
447:
443:
437:
429:
422:
420:
418:
409:
403:
389:
385:
379:
371:
367:
361:
357:
349:
347:
337:
335:
331:
327:
323:
318:
309:
307:
306:psychophysics
303:
298:
296:
285:
283:
279:
275:
269:
267:
263:
259:
254:
243:
241:
237:
234:
231:
228:
224:
220:
211:
207:
203:
199:
195:
191:
187:
184:
181:
177:
174:
171:
167:
164:
161:
157:
150:
145:
141:
136:
124:
121:
113:
102:
99:
95:
92:
88:
85:
81:
78:
74:
71: –
70:
66:
65:Find sources:
59:
55:
49:
48:
43:This article
41:
37:
32:
31:
26:
22:
1249:Pasta dishes
1202:TĂşrĂłs csusza
1157:Pizza-ghetti
1092:Noodle kugel
1057:Macaroni pie
962:Cacio e pepe
917:Aglio e olio
888:Pasta dishes
817:Soup Cans II
816:
809:
802:
794:
786:
703:
655:Subsidiaries
582:. Retrieved
577:
568:
556:. Retrieved
552:the original
545:
536:
524:. Retrieved
513:
504:
492:. Retrieved
481:
472:
460:. Retrieved
456:the original
449:
436:
427:
402:
391:. Retrieved
387:
378:
369:
360:
343:
322:Clara Peller
319:
315:
299:
294:
291:
281:
277:
273:
270:
249:
218:
217:
159:Product type
116:
110:January 2009
107:
97:
90:
83:
76:
64:
52:Please help
47:verification
44:
25:Prego (film)
1137:Pasta salad
927:Amatriciana
810:Soup Cans I
735:Royal Dansk
709:SpaghettiOs
410:. LinkedIn.
330:catchphrase
163:Pasta sauce
1233:Categories
1147:Pastitsada
942:Baked ziti
937:Arrabbiata
558:August 25,
526:August 25,
494:August 25,
393:2024-09-03
352:References
230:brand name
227:trade mark
189:Introduced
80:newspapers
1142:Pastitsio
1082:Naporitan
1017:Giouvetsi
982:Chili mac
967:Carbonara
952:Bolognese
803:Soup Cans
462:25 August
312:Marketing
246:Varieties
200:Worldwide
1192:Timballo
836:Category
584:18 March
266:Malaysia
262:Thailand
1047:Lasagne
846:Commons
789:(radio)
774:Related
714:Swanson
692:Current
578:YouTube
326:Wendy's
258:Tom Yam
253:organic
223:Italian
205:Website
197:Markets
179:Country
94:scholar
69:"Prego"
1002:FideuĂ
748:People
728:Former
685:Brands
288:Recipe
280:, and
96:
89:
82:
75:
67:
1167:Sopas
1087:Naryn
1037:Kugel
704:Prego
236:sauce
233:pasta
219:Prego
169:Owner
133:Prego
101:JSTOR
87:books
797:(TV)
699:Pace
586:2024
560:2010
547:Time
528:2010
496:2010
464:2010
264:and
251:all
192:1981
183:U.S.
73:news
284:.
260:in
238:of
56:by
1235::
719:V8
576:.
544:.
518:.
512:.
486:.
480:.
448:.
416:^
386:.
368:.
297:.
276:,
268:.
880:e
873:t
866:v
640:e
633:t
626:v
588:.
562:.
530:.
498:.
466:.
396:.
372:.
332:"
221:(
123:)
117:(
112:)
108:(
98:·
91:·
84:·
77:·
50:.
27:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
