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showed that pork consumption following the introduction of the Board's promotion programs had risen from 45.6 pounds (20.7 kg) per capita in 1987 to a peak of 49.3 pounds (22.4 kg) per capita in 1999, dropping to 48.5 pounds (22.0 kg) in 2003. By contrast, beef consumption had declined
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Print ads have encouraged consumers to rethink the way they prepare meals, including an ad written in the style of an obituary that depicts a woman who is mourning "the passing of her long-lived tuna chow mein casserole recipe", which will be replaced "by a new recipe for Orange Glazed Pork
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With a program promoting pork using the slogan as a lean meat to health-conscious consumers, pork sales in the United States rose 20%, reaching $ 30 billion annually by 1991.
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and pork à l'orange. The $ 7 million budget contrasted to the $ 30 million spent primarily on network television ads for the "
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fee (tax) collected from the initial sale of all pigs and pork products, including imports. Medical researchers and the
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The program's television ad campaign began on March 2, 1987, with a series of advertisements that pitched pork as a
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The last campaign using the slogan, which was first used in 2005, was "The Other White Meat. Don't be blah."
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from 69.5 pounds (31.5 kg) per
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176:"The Pork Industry's 'Other White Meat' Campaign Is Taken in New Directions"
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139:"Is pork white meat?", AskUSDA, U.S. Department of Agriculture,
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In the fall of 1998, Pork promoted "The Other White Sale".
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alternative to chicken or turkey, offering entrees such as
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replaced the slogan with a new one: "Pork. Be inspired."
214:"Pork board swaps 'White Meat' for 'Be Inspired'"
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246:(National Pork Board). Retrieved March 8, 2011.
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195:"And This Little Piggy Is Now on the Menu"
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152:"ADVERTISING; Dressing Pork for Success"
40:United States Department of Agriculture
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72:National Cattlemen's Beef Association
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34:. The campaign was paid for using a
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