313:, the channel is marketed toward audiences who "enjoy a Spanish flavor without all the actual Spanish". Sí TV's target audience of young adults aged 18–34 are "presumably those who have long since assimilated into American convention", and who "don't necessarily have any particular fealty to the sort of programming that goes to great lengths to remind them of their heritage – unlike their first-generation parents or grandparents". Within three months of its launch, Sí TV had seven million subscribers nationwide.
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validate the fact that bicultural
Latinos are absolutely the fastest-growing demo in the U.S." He further stated that the job "was an opportunity he couldn’t pass up". He commented: "Having been a student of the marketplace for as many years as I have, I recognized that the network is ready to take a huge leap forward. At the same time, our audience is growing tremendously. The time has come for advertisers to embrace these consumers, in a culturally relevant way, and the place to do that is Sí TV".
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everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino. Three out of four speak
English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming". In August 2012, nuvoTV announced that they had raised $ 40 million from current investors, Columbia Capital LLC and
333:
and served as a 2002 national chairperson for Women in Cable) as its vice president of affiliate relations. In this role, she was responsible for developing the department and increasing the network's subscriber base. In August 2005, the network appointed
Michael Schwimmer (a former top lieutenant at
536:'s manager and the network's chief creative officer) stated that if SiTV were to acquire Fuse, there were no immediate plans to make any major changes to the network's programming, emphasizing that Fuse and NuvoTV would be "two different companies with two different identities, audiences and goals."
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On
January 18, 2011, Telemundo ad sales veteran Craig Geller was named Sí TV's senior vice president of advertising sales. Of his move, Geller stated that: "It's the right time in the right market and Sí TV is the right network. The marketplace is poised for explosive growth and the 2010 Census will
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was really my favorite thing because it had Puerto Ricans in it". Lopez explained that her partnership with nuvoTV marked a natural step in her career. "I'm in this business and I do know this business on many different levels – in music, in television, in film production, and as an actress, and in
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of "NUevo" and "VOice", reflecting "the dual cultural pillars of today's
American Bi-Cultural Latinos"), in a "bid to better pursue bicultural Latino audiences". The name change was their part of an effort to tackle the power of the United States' growing Latino population. Oller stated that: "Most
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Sí TV was confusing. People would ask if that was 'sea' like the ocean or 'see' like you can see television. You can imagine what's it's been like dealing with that sort of confusion. We also did some proprietary research and realized that it also conveyed a sense of exclusivity. The bicultural
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prior to its August 1992 launch, said the network was expected to initially be available to approximately 6 million U.S. homes. Greenberg estimated that it would cost about $ 30 million to get Sí TV "up and running" and another $ 70 million to operate it for its first three years. According to
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On March 10, 1999, Sí TV announced plans to launch the first
English-language cable network aimed at young Latinos. Valdez expressed interest in debuting the channel during the first quarter of 2000. George A. Greenberg of Newberger Greenberg & Associates, a media advisory firm that helped
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columnist Kevin Baxter, although
Latinos make up 11% of the population of the United States, and "their numbers are growing six times faster than the population at large", there have been few attempts to develop programming of "relevance to the acculturated segment of that community". Esther
481:, which would focus on appealing the network's programming to a modern, Latino audience that is "growing rapidly and in need of new, high-quality content". Lopez would work on the creative side of the network, managing marketing and program production with her production company,
268:(which ran from 2000 to 2004), made television history as the first English-language sitcom with a cast and creative team of writers, directors and producers made entirely of Latinos. In January 2003, it was announced that Sí TV would be launched nationally on satellite provider
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In 2015, it was announced that NuvoTV would fold into Fuse, as the latter network expands its programming to target an audience dubbed "New Young
Americans". After that, NuvoTV continued to premiere new programming. Nuvo TV merged with Fuse TV on September 30, 2015.
491:, with a growing Latino audience, "there is more demand for television programming around that audience. Until now, there have only been a few networks focused on this demographic, and really none focused on providing Latino cultural content in English". Lopez told
215:. The two series, which dealt primarily with Latino culture in the United States, helped boost Galavisión's audience share on weekends in the 18–34 Latino demographic by 83%. When Sí TV and Galavisión parted ways in August of that year, Valdez sold the shows into
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In April 2004, Sí TV announced that it had secured more than $ 60 million in financing from a large group that includes "major pay" television distributors and several private equity investors, including
170:. It was launched on February 25, 2004, and catered to the Latino community with exclusively English-language programming. It ended operations on September 30, 2015, when its programming merged with
338:. In April 2006, Valdez stepped down as head of programming of Sí TV. Edward R. Leon, the network's senior vice president of production, assumed the additional role of acting head of programming.
353:, Sí TV teamed up with voter registration organization, Voto Latino, to mount a "Crash the Parties" contest to pick two Latino "political junkies" to serve as reporters for the channel at the
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to develop, produce and distribute original
English-language entertainment aimed primarily at a Latino audience. In 1998, the company produced two half-hour bilingual programs – the talk show
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at the beginning of that summer. Valdez stated that: "For years, people have ignored the young demographic that doesn't speak
Spanish but needs a voice and wants a place to call home".
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Latino audience is much broader than that. It's second-generation, fourth-generation Latino. They don't see themselves watching a television network that has a Spanish-language name
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of marketing Rafael Oller. The network expected to reach 30 million households by the end of 2011; a milestone that would make it eligible to be rated by
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and DND Equity Partners. That August, Sí TV hired Rori Peters (who began her career in commercial banking, was previously a vice president at
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chairman Danny Vargas. The contest awarded Sí TV national impact. Sí TV and Voto Latino also hosted a series of registration events in
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on February 25, 2004, becoming the first exclusively English-language cable channel catering to the Latino community. It became a
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that when she was growing up there was very little programming that appealed to her heritage, stating that: "Growing up in the
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so many different ways, even in fashion. It's kind of right up my alley," she said. Lopez was named as
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In March 2011, the channel reached approximately 25 to 27 million households, according to its senior
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Inc., and new investors, Veronis Suhler Stevenson LLC and Tennenbaum Capital Partners LLC.
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On September 11, NUVOtv announced a premier partnership with entertainer and entrepreneur
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as a little Puerto Rican girl watching TV and not having a lot to identify with.
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for $ 226 million, in a deal which resulted in its former owner,
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1054:"JLo Outbids Sean Combs for Fuse TV; Snaps Up for $ 226 million"
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453:, 2011, the network underwent a rebrand and changed its name to
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1028:"Confirmed: Fuse Will Go to J. Lo's NUVOtv Parent Company SiTV"
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and would therefore be of more interest to advertisers.
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Television channels and stations disestablished in 2015
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Television channels and stations established in 2004
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909:"Jennifer Lopez joins Hispanic TV network Nuvo"
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276:Launch as a cable television network (2004–10)
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806:"Telemundo Sales Vet Jumps to Sí TV"
648:Hofmeister, Sallie (April 6, 2004).
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683:"Sí TV | TV | TV Outland"
473:NUVOtv logo used from 2011 to 2013.
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334:EchoStar Communications) as its
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681:O'Neal, Sean (March 22, 2011).
359:Republican National Conventions
205:Cafe Ole with Giselle Fernandez
1052:Liberman, David (April 2014).
307:. According to Sean O'Neal of
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199:was established in 1997 as a
1437:Super Bowl LIV halftime show
1100:. Media Moves. March 5, 2015
417:Relaunch as NUVOtv (2011–13)
251:Renteria, chairwoman of the
121:September 30, 2015
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381:, former Texas congressman
106:February 25, 2004
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1410:Dance Again World Tour
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712:"Si TV Signs Peters"
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64:Glendale, California
1565:Green Versace dress
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488:The Huffington Post
389:'s Steve Grove and
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195:and Bruce Barshop,
159:(formerly known as
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