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104:, and launching still others. Abandoning his first career in materials handling, he became one of the pioneers of 'niche-publishing', founding journals to appeal to specific business audiences and loading them with information and advertising. Cahners Publishing had grown to 90 magazine titles by the time of Cahners’ death, the best-known being
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in 1936 but boycotted that event because the games were to be held in Nazi
Germany. As if in compensation, Cahners was one of two Harvard undergrads selected to speak at the Harvard Tercentenery Ceremonies in 1936, before an audience of 10,000 alumni, and over a worldwide radio hook-up. Cahners was
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Reed
Business Information dispenses the Norman L. Cahners Life-Time Achievement Award in recognition of the "outstanding, creative use of the business press in the marketing of products and services". This is one of the prestigious CEBA (Creative Excellence in Business Advertising) Awards.
26:(1914–1986) was a major American publisher and philanthropist. The Cahners Publishing Company, which he founded in 1960, had grown into the largest U.S. publisher of trade or business magazines at the time of Cahner's death, three weeks before he was scheduled to retire.
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A second Norman L. Cahners Award is presented by the
Materials Handling Industry of America through their Material Handling Education Foundation. Cahners himself won the organization's Reed Apple Award.
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The Navy let
Cahners and his adjunct Saul Goldweitz (who became his lifelong business partner) take both the laboratory and the magazine private after the war and it became
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also elected president of the
Harvard Class of 1936 and was later inducted into the Harvard Varsity Athletic Hall of Fame.
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While directing the U.S. Naval
Ordnance Materials Handling Laboratory at the Hingham Naval Ammunition Depot,
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survived into the early 2000s as
Cahners Business Information, a division of the British and Dutch-based
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Cahners and his wife Helene became major philanthropists in Boston. There is a Cabot-Cahners room in
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140:. The Cahners-Rabb Professorship is an endowed chair at the
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during World War II, Cahners started a newsletter called
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267:Alex Beam, "The Cahners have Left the Building",
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302:In a Niche by Himself: The Norman Cahners Story
200:In 1970 Cahners was named "Man of the Year" by
168:(AAAS), and numerous Boston-area hospitals.
71:From materials handling to publishing empire
34:publishing empire. The company was renamed
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319:20th-century American publishers (people)
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177:Recipients have included the CEO's of
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245:"Reed Wants Even More Magazines"
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256:Norman L. Cahners obituary
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118:Modern Materials Handling
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36:Reed Business Information
219:James Terry White, ed.,
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46:Cahners was born in
162:Mt. Holyoke College
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24:Norman Lee Cahners
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42:Early life
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