72:. In 1924, she came to Greece, where she adopted a naive nationalistic and conservative approach to her work. Her style coincided with the Greek state's need to produce an ideal view of the country and its people, for internal as well as external (tourism) purposes. In this respect Souyioultzoglou-Seraidari can be seen as the first Greek "national" advertiser, especially after her appointment as official photographer of the newly established Greek Ministry of Tourism.
83:(1936–1941), of which she was one of its most prolific photographers. In 1936, she photographed the Berlin Olympic Games. In 1939, she was commissioned with the decoration of the interior of the Greek pavilion at the New York's World Fair, which she did with gigantic collages expressing in an extremely selective manner the physical similarities between ancient and modern Greeks.
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adopted the diminutive "Nelly" for her professional society portrait work, and its genitive, "Nelly's", was incorporated in her decorative studio stamp, but at no time did she refer to herself as Nelly's; that version of her name was popularised by newspapers at the time of her rediscovery in the 1980s. She is now increasingly referred to, more correctly, as "Elli
Seraidari".
125:. From this period little is known of her work, except from her project "New York Easter Parade" which in retrospective views of her work goes largely unmentioned, as it fails to align with either any previous Greek stereotype or with the continuous developments in the photographic language of her contemporaries.
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whose pictures of ancient Greek temples set against sea and sky backgrounds helped shaped the visual image of Greece in the
Western mind (or, in a critical reading, the West's visual image of Greece in the Greek mind). There has been some confusion over how exactly she should be referred to. She
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she continued her commercial photographic portraiture and developed further in advertising photography as well as photo-reportages. She also maintained links with powerful Greeks including shipowners
98:. In fact, her work helped illustrate the ideologeme of the racial continuity of the Greeks since Antiquity, which was at the core of Metaxas' agenda (the so-called "
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She travelled to Greece, for a very short time, in 1949 and finally returned on 2 March 1966 and lived, together with her husband
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by the president of the Greek
Republic. In 1996, the Athens Academy presented her with its Arts and Letters Award.
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90:, Nelly's view of Greece was nothing less than "idyllic", which matched the propaganda aims of the proto-
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Article on Nelly's and the Greek pavilion at the 1939 New York's World Fair
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185:"Tο δυτικό βλέμμα και η ελληνική φωτογραφία: H περίπτωση της Nelly's"
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In 1985, Nelly's donated her photo archives and cameras to the
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in 1939, she decided not to return to Greece. In the
27:; 3 November 1899 – 8 August 1998), better known as
279:A page about Nelly's on the Benaki Museum website
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75:At some point she was referred to as "the Greek
309:Recipients of the Order of the Phoenix (Greece)
267:Page about Nelly's work at the 1939 World Fair
324:Emigrants from the Ottoman Empire to Greece
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275:A micro-site showing some of Nelly's works
79:" because of her collaboration with the
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56:. She went on to study photography in
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70:Greco-Turkish war (1919–1922)
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25:Έλλη Σουγιουλτζόγλου-Σεραϊδάρη
17:Elli Sougioultzoglou-Seraidari
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204:Culture and Customs of Greece
129:Returning to Greece and death
44:She was born in Aidini (now
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100:Third Hellenic Civilization
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105:While at New York for the
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207:. ABC-CLIO. p. 216.
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183:Παναγιωτόπουλος, Νίκος.
94:regime, led by General
171:Notes and references
158:Order of the Phoenix
81:4th of August Regime
48:), near Smyrna (now
304:Greek photographers
229:"A.D. | ART-ATHINA"
33:female photographer
167:, Athens in 1998.
135:Angelos Seraidaris
86:As a Greek of the
329:People from Aydın
233:www.art-athina.gr
214:978-0-313-34297-4
119:Aristotle Onassis
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107:World's Fair
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62:Hugo Erfurth
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299:1998 deaths
294:1899 births
251:"Data gaps"
123:White House
288:Categories
165:Nea Smyrni
139:Nea Smyrni
54:Asia Minor
40:Biography
88:Diaspora
92:fascist
58:Germany
29:Nelly's
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154:Athens
143:Attica
60:under
137:, at
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46:Aydın
21:Greek
209:ISBN
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