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351:. For the next decades since the opening of the Recto branch, the book store grew with shopping mall owners approaching the Ramoses to set up a store inside their properties. National Book Store became one of the top 100 Philippine corporations in 1988, registering profits of $ 1 million on gross revenues of $ 34.7 million. The book store chain also became one of the Top 500 of the list by Retail Asia-Pacific, ranking 308th in 2004.
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272:, rebuilt again and reverted to selling textbooks and stationery, the opening of the rebuilt National Book Store at the corner of Soler Street and Avenida Rizal, coincided with the first academic schoolyear after the war. In 1948, the store was destroyed by Typhoon Gene but a new two-story building with a mezzanine was built to host National Book Store.
268:(equivalent to ₱59,000 in 2021), the Ramoses set up their first retail bookstore selling GI novels, textbooks and supplies. During World War II, the store shifted to selling sold candies, soap, and slippers due to stringent book censorship. The store experienced success but was burned down during the 1945
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National Book Store accumulated enough capital after several years to acquire rights to reprint foreign brand greeting cards for the
Philippine market. The book store had rights to reprint cards by Gibson for a few years. In 1973, outbid a more established competitor for a Philippine franchise of the
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In 2015, National Book Store captures the majority of the
Philippine book market having a share amounting to 80 percent, and operates around 127 branches across the Philippines. It also operates Metrobooks, which opened in Hong Kong in 2007, a subsidiary based in the former British crown colony. The
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A new logo was adopted in 1996 following a proposal from Ramos' children and grandchildren which features the store's name in a more modern font on a red background. In a vote made within the company, 15 voted for adopting the new logo with only Ramos herself voting against the change. The new logo
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For fifty years from the book store's establishment, the logo designed by Ramos herself was used, which consists of the store's name on a white background surrounded by a red and white stripe design. Ramos first came up with a logo by placing the store's name in a striped wrapper with her children
292:. In 1955, the Ramoses were able to acquire a lot owned by the Guerrero family, where they erected the nine-story Albercer Building in 1963 which was named after Alfredo, Benjamin, and Cecilia, where a National Book Store was hosted.
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It entered the education industry in 2017 with the launch of NBS College, its first institution for higher learning at the
National Book Store building on Quezon Avenue and by 2018, it has now 230 branches all over the country.
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through the renaming of Vulcan
Industrial & Mining Corp., another Ramos-owned company, into National Book Store Retail Corp. they would now also venture into wholesale, publishing, printing, manufacturing, and distribution.
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National Book Store began selling greeting cards in the 1950s depicting
Philippine subjects to showcase local culture and traditions. The book store also launched a publishing program with international publishers such as
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serves as its publishing arm. In late 2016, they launched three new specialty stores: Art Bar, for arts and crafts; Noteworthy, for stationery and gift items; and Work
Station, for office supplies and equipment.
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The brand name of
National Book Store was thought of by Socorro Ramos, one of the co-founders. No marketing research was conducted and was done on Ramos' impulse, taking the book store name from the
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A new store design was executed in 2016, starting with its branch in SM City North EDSA. National Book Store collaborated with French design firm
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The history of
National Book Store can be traced back to the 1930s. However, the company has been formally established in 1942. Before the
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and office-supplies store chain of the same name. It is the largest bookstore chain in the
Philippines with over 230 branches nationwide.
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Among
National Book Store subsidiaries are Powerbooks, a specialty store for books, and Metrobooks, a book store based in
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design was a commissioned work by a Singapore-based company that also came up with a new store layout design.
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was opened, an area often frequented by students. In the 1970s, branches were opened in shopping malls in
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The Ramos children proposed expanding the scope of National Book Store, and a branch along
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for a new and more modern and contemporary design for their book store outlets.
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machine, a brand that was popular at the time of the book store's founding.
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443:"How National Bookstore's 'Nanay Coring' grows a nation of readers"
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Bookstore and office supplies store chain in the Philippines
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With the pending entry of National Book Store into the
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book store was believed to have closed in May 2018.
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468:"Company Overview of National Book Store Inc"
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248:, rented a small-corner space of a
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683:"Oldest PH bookstore updates look"
441:Schnabel, Chris (March 21, 2015).
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120:Socorro Cancio-Ramos (Chairwoman)
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264:. With a starting capital of
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246:Socorro Cáncio-Ramos
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166:Metrobooks (
158:Subsidiaries
105:Metro Manila
92:Headquarters
36:Company type
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470:. Bloomberg
388:Brand image
349:Quezon City
278:McGraw-Hill
217:Philippines
209:Mandaluyong
109:Philippines
101:Mandaluyong
64:Philippines
764:Categories
636:Bilyonaryo
423:References
286:Lippincott
258:Santa Cruz
256:Bridge in
172:Powerbooks
116:Key people
87:José Ramos
73:1942-03-15
565:April 15,
536:April 15,
452:April 15,
377:Hong Kong
221:bookstore
168:Hong Kong
417:Malherbe
298:Hallmark
125:Products
46:Industry
591:May 25,
447:Rappler
254:Escolta
240:during
227:History
177:Website
82:Founder
71: (
56:Founded
40:Private
692:May 2,
667:May 2,
642:May 2,
474:May 2,
341:Makati
331:(2007)
262:Manila
103:1550,
60:Manila
50:Retail
345:Cubao
129:Books
694:2018
669:2018
644:2018
618:2015
593:2022
567:2016
538:2016
502:2020
476:2018
454:2016
343:and
266:₱211
187:.com
318:BGC
205:NBS
183:www
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