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384:. This campaign benefited the army's recruitment goals greatly, and also faced negative responses toward the Vietnam War and low enlistment. In a well-published scandal, charges of bid rigging were filed against the Ayer employee responsible for the Army collaboration, and Ayer was consequently suspended from making bids with any branches of government.
188:
In 1884, Ayer expanded into the advertising business. Ayer styled itself the oldest advertising firm in the U.S. In 1892, artists and writers began working in groups known as creative teams. Eventually Ayer became responsible for some of the most recognized slogans in advertising history. Gerold M.
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To successfully achieve its goal, Ayer suggested a reinforcement of the relationship of diamonds with love and romance. This proved successful, as both men and women were caught in the relationship of diamonds being a gift of love. The slogan created for De Beers remained memorable for many years.
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in 1938 that would change the falling price of diamonds at the time. The idea of engagement rings decorated with diamonds wasn't very popular in Europe, but interest in diamonds was high in the U.S. Because of this, Oppenheimer decided to promote the idea in the U.S. and told Lauck that, if Ayer's
425:
Bcom3 Chairman and CEO Roger Haupt said, "Retiring the venerable N. W. Ayer name wasn't easy .... It is more about the Kaplan name .... We're in a situation where we have an excellent agency in Kaplan Thaler and at the end of the day that's the right thing to do." "Ayer" remained one of the most
376:
In the late 1960s, Ayer faced challenges from industry changes as smaller agencies began creating ads appealing to targeted groups of consumers. This method focused agency attention on single demographics and could be performed faster by smaller agencies rather than traditional larger agencies.
169:, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency. They also acquired
418:. Three years later, Ayer CEO Mary Lou Quinlan stepped down to form a new unit within MacManus and was replaced by Mary Beth Casey. Under MacManus, Ayer was merged with Leo Group and Dentsu to form Bcom3. In 2002, Bcom3 retired the Ayer name and merged it into the thriving
350:, appearing in June, with four more appearing in the following months. Due to the campaign's success, AT&T made Ayer its main advertising agency. This relationship continued until the 1970s and became one of the oldest advertising relationships in America.
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plan was successful, De Beers would have Ayer become the exclusive agency for its
American interests. Ayer was motivated to propose that its campaign should move the American spending demographic towards larger and more expensive diamonds.
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but lost the account after 18 months. Ayer also desperately tried to keep the AT&T Corp. account, but AT&T parted ways around the same time despite its long history with Ayer.
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Ayer's standing dropped to tenth place among major agencies in one report. In 1982, it called itself the 14th largest advertising agency in the U.S.
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437:, which closed down the Ayer offices in 2002. In 2005, the N. W. Ayer Philadelphia building was purchased and has been made into The Ayer, a luxury
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Due to the Army scandal, Ayer began to struggle, and its importance gradually faded. In 1996 Ayer became part of MacManus Group after merging with
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after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as
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149:. The company started to decline in the 1960s and, after a series of mergers, closed in 2002 with its assets sold to the
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Griese, Noel L. (1977). "AT&T: 1908 Origins of the Nation's Oldest
Continuous Institutional Advertising Campaign".
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In 1906, Ayer was commissioned by the Mutual Life
Insurance Company of New York to create an advertising campaign for
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recognized names in advertising; other agencies approximately as old as Ayer are overshadowed by Ayer's legacy.
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The Army account loss struck Ayer hard. Ayer strengthened its business by obtaining an account with the
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N. W. Ayer & Company
Building, 204–212 South Seventh Street, Philadelphia, Philadelphia County, PA
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founded in 1869. It called itself the oldest advertising agency in the United States. Named by
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The top of the N. W. Ayer & Son headquarters building at 210 West
Washington Square in
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N. W. Ayer & Son created one of the most recognized slogans of the 20th century,
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544:"Search Engine Forums - SEO Tools, Communities, Blogs, Podcasts and Conferences"
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Quadrants are divided along Fourth and Spruce streets. This list is incomplete.
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In 1986, Ayer received positive feedback for its U.S. Army recruiting slogan,
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To communicate is the beginning of understanding. Reach out and touch someone.
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We may be the only phone company in town, but we try not to act like it
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http://www.unlikelystories.org/pdfs/commercial_fiction_pp_84-168.pdf
294:, advertising military service for the U.S. Army, coined in 1981 by
492:"Virtual Historic Tour of Historic Philadelphia: Washington Square"
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624:"Ad Age Advertising Century: Top 100 Advertising Campaigns"
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The
History of an Advertising Agency: N. W. Ayer & Son
795:"The Advertising Century: Top 100 Advertising Campaigns"
755:"Quinlan leaves as Ayer CEO to form new MacManus unit"
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Ayer's successful campaign began with the AT&T ad
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other options considered included a partnership with
395:, built in 1928 and designed by Ralph Bencker in the
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Cinderella Dreams: The Allure of the Lavish
Wedding
1329:Historic American Buildings Survey in Philadelphia
599:. University of California Press. pp. 65–66.
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717:"The Army suspended N. W. Ayer from any bidding"
262:, coined in 1979 by Anthony (Tony) P. Galli and
179:N. W. Ayer & Son's American Newspaper Annual
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739:N. W. Ayer & Son (N.W. Ayer & Partners)
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325:and Ayer president Gerold M. Lauck discussed a
812:List of Ayer & Son's newspaper directories
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593:Otnes, Cele; Pleck, Elizabeth Hafkin (2003).
16:Defunct Philadelphia-based advertising agency
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834:", 2 photos, 1 photo caption page
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189:Lauck was president of Ayer in the 1930s.
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1314:Advertising agencies of the United States
776:Agency Shutdown: Bcom3 pulls plug on Ayer
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773:Sanders, Lisa; MacArthur, Kate (2002).
514:. Cambridge, Harvard University Press.
282:, advertising military service for the
229:I'd walk a mile for a mild, mild Camel.
1349:2002 disestablishments in Pennsylvania
1334:American companies established in 1869
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651:Have You Ever Tried to Sell a Diamond?
1272:Thaddeus Kosciuszko National Memorial
983:Thaddeus Kosciuszko National Memorial
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183:Ayer's Newspaper Annual and Directory
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161:N. W. Ayer & Son was founded in
38:Philadelphia, Pennsylvania, US (1869
1339:1869 establishments in Pennsylvania
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828:Historic American Buildings Survey
470:"How Ayer Views Talks With Dentsu"
227:. Sometimes formed into a jingle,
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429:Ayer's assets were bought by the
416:D'Arcy Masius Benton & Bowles
365:. Galli's original phrasing was:
1324:Companies based in New York City
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689:(3). M. E. Sharpe, Inc.: 18–23.
468:Kim Foltz (September 17, 1990).
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1319:Companies based in Philadelphia
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1079:Bathsheba's spring and bower
254:, advertising long-distance
175:American Newspaper Directory
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1159:Mother Bethel A.M.E. Church
929:Tomb of the Unknown Soldier
355:Reach out and touch someone
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252:Reach out and touch someone
213:I'd walk a mile for a Camel
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1149:Congregation Kesher Israel
830:(HABS) No. PA-1390, "
801:. Retrieved March 15, 2005
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753:Petrecca, Laura (1999).
742:. Advertising Age. 2003.
670:. Advertising Age. 2003.
648:Epstein, Edward (1982).
498:. Retrieved May 27, 2013
361:; music was composed by
353:Ayer created the slogan
225:William Martin Armistead
1154:B'nai Abraham Synagogue
1036:Old St. Joseph's Church
569:"Buzzstuff: Puff Daddy"
404:Burger King Corporation
165:in 1869 by 21-year-old
1193:Thomas Sully Residence
1169:Old Pine Street Church
1144:Society Hill Synagogue
821:Newspaper directories
683:Journal of Advertising
508:Hower, Ralph (1949) .
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382:Be all that you can be
199:When it rains it pours
1082:Benjamin Loxley house
1041:Old St. Mary's Church
856:39.94726°N 75.15354°W
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348:Twenty million voices
221:R.J. Reynolds Tobacco
992:Shippen-Wistar House
654:. Atlantic Magazine.
266:. Music composed by
244:, coined in 1947 by
234:A diamond is forever
223:, coined in 1921 by
124:N. W. Ayer & Son
55:Francis Wayland Ayer
20:N. W. Ayer & Son
1060:Society Hill Towers
1020:Korean War Memorial
950:Holy Trinity Church
936:The Magnolia Garden
861:39.94726; -75.15354
852: /
816:Library of Congress
420:Kaplan Thaler Group
246:Mary Frances Gerety
96:Kaplan Thaler Group
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1262:St. Peter's School
1236:St. Peter's Church
1164:Vilna Congregation
1086:Dock Street Market
779:. Advertising Age.
757:. Advertising Age.
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131:advertising agency
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721:Los Angeles Times
319:Harry Oppenheimer
291:Be all you can be
209:, coined in 1912.
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128:Philadelphia
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106:Headquarters
1065:Powel House
859: /
439:condominium
363:David Lucas
268:David Lucas
207:Morton Salt
29:Advertising
1308:Categories
1075:Dock Creek
847:75°09′13″W
844:39°56′50″N
634:2011-12-06
579:2005-06-23
445:References
313:is forever
181:and later
1206:Southeast
1114:Southwest
1004:Northeast
908:Northwest
450:Citations
284:U.S. Army
256:telephone
147:U.S. Army
84:Successor
79:Dissolved
1208:Quadrant
1116:Quadrant
1006:Quadrant
910:Quadrant
338:AT&T
323:De Beers
303:De Beers
242:De Beers
238:diamonds
145:and the
143:AT&T
139:De Beers
25:Industry
818:website
703:4188120
530:4192469
372:Decline
311:diamond
66: (
61:Defunct
51:Founder
40: (
35:Founded
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464:Dentsu
410:Merger
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