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advertising mediums to consistently educate readers to read advertisement. Advertising advertising is a most interesting subject when one takes in consideration what advertising has accomplished for the public in an economic way. Among other things it has played its part in making this country a united nation. The same tobacco, the same cigarettes, the same pipes, same automobile tires, the same shoes, same clothing, same hats, same toilet articles and thousand of commodities are sold under same brands in every section of this country in cities, towns and at crossroads. Advertising has taken the chance out of buying. It conserves time in shopping, It at once directs the consumer to the best articles. Advertising has accomplished this and more."
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On April 12, 1919, he described a new campaign"to advertise advertising" in which he pointed out to the readers of daily newspapers the benefit from reading carefully each advertisement, saying: "Very few publishers, until recently, gave serious consideration to making their publications better
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William Martin
Armistead was credited with running the first advertising campaign for Camel cigarettes." As part of his campaign, he coined the slogan: "I'd walk a mile for a Camel," which was the basis for the famous campaign and the launching of the Camel cigarette brand.
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In 1918, William
Armistead was elected a member of the firm . During this time, he was in charge of the whole South, seeking companies that could benefit from advertising. Soon after he was in charge of advertising for
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became a corporation, he became vice-president. Due to personal illness, he retired in 1930, selling his shares of the original trust. In 1936, he returned to the firm.
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One of his writings, on preempting a competitor, is kept in the
Reynolds archives: "Mr. Armistead's Memo" 22-24, Series 19, Box 7, File 1, AC.
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THORNLEY v. COMMISSIONER OF INTERNAL REVENUE 147 F.2d 416 (1945) Circuit Court of
Appeals, Third Circuit. Argued October 6, 1944
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Born on May 8, 1873, in
Davidson Co., TN and died in Wayne, PA on November 5, 1955. At age 12 he became a messenger for
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William M. Armistead was a member of the
Tennessee lodge. He was a 32nd degree mason. He was a former member of the
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Jordan, John Woolf; Montgomery, Thomas Lynch; Spofford, Ernest; Godcharles, Frederic Antes (1921).
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One of his houses at 1510 Hyde Park Street in
Sarasota, Florida, United States (now known as the
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His paternal grandmother was Rose Tyler, a double first cousin of
President
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The 100 Greatest
Advertisements 1852-1958: Who Wrote Them and What They Did
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The 100 Greatest
Advertisements 1852-1958: Who Wrote Them and What They Did
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Encyclopedia of Pennsylvania biography: illustrated, Volume 13, p. 241
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Sold American: Consumption And Citizenship, 1890-1945, p. 385|
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In 1909, William Armistead was approached by the firm
76:(May 8, 1873 – November 5, 1955) was a publicist for
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118:In 1913, he mapped an advertising program for
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265:Watkins, Julian Lewis (January 1959).
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74:William Martin Armistead
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19:Not to be confused with
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194:St. David's Golf Club
128:Prince Albert Tobacco
82:Mount Olivet Cemetery
159:N. W. Ayer & Son
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42:William M. Armistead
190:Merion Cricket Club
113:N.W. Ayer & Son
140:Ford Motor Company
21:William Armitstead
16:American publicist
310:The Fourth Estate
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107:Advertising
51:May 8, 1873
392:Categories
219:References
201:John Tyler
91:Early life
64:Occupation
67:Publicist
85:(lot 22)
254:. 1818.
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173:Other
165:Works
372:ISBN
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48:Born
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