216:, who was elected U.S. President that year. Kennedy had initially hired Harris in 1958 for assistance with his campaign for re-election to the US Senate; following that re-election, Harris persuaded Kennedy to run for the presidency, and had much advice on how to achieve that goal, using his opinion polling techniques.
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In 1943, Louis Harris married
Florence Yard. They had three children, Peter, Richard and Susan Yard Harris. His wife died in 2004. At the time of his death he had four grandchildren. Harris died on December 17, 2016, at his home in
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Harris's firm was bought by
Donaldson, Lufkin & Jenrette in 1969, and then by Gannett in 1975, with Louis Harris continuing as chief executive until he retired in 1992. In 1996, the
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sold Louis Harris & Associates to the Gordon S. Black
Corporation, which operated under the name Harris Black International before becoming a publicly traded company,
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In
January 1992 at age 70, Lou Harris retired from Louis Harris & Associates, which was owned by Gannett in that year, and formed his second company, LH Associates.
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Harris was born on
January 6, 1921, in New Haven, one of three children of Harry Harris, a real estate developer, and the former Frances Smith. He was raised in
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242:. Then from 1969 to 1988, his columns were written for The Chicago Tribune-New York Daily News Syndicate, appearing in over 100 newspapers. He wrote for
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His papers, Louis Harris papers, 1940-1990s, are held in the
Southern Historical Collection, University of North Carolina at Chapel Hill (#4662).
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The Harris firm conducted polling for political candidates. In 1960 Harris became the first presidential pollster, working for the campaign of
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Harris wrote columns that appeared in several print media, and then on television. From 1963 to 1968, his columns appeared in
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In 2017, The Harris Poll was acquired by the
Stagwell Group, which took the company private and renamed the polling firm as
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firm as Roper's assistant. In 1956 Harris left Roper's business and started his own firm, Louis Harris and
Associates, Inc.
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to predict the outcome of an election based on computer analysis of voting results from a small number of "key
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Harris began working in the field of public opinion and marketing research in 1947, when he joined the
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This article is about the
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from 1969 to 1972, and later gave his commentaries on CBS and ABC News.
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in using and improving the art and the techniques of opinion polling.
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398:"Louis Harris, Pollster at Forefront of American Trends, Dies at 95"
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Redesigning
America's schools: The Public Speaks: report of a survey
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588:- Video of interview by Mark Blumenthal, archived on Pollster.com
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Black-Jewish Relations in New York City: The Anguish of Change
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157:(January 6, 1921 – December 17, 2016) was an American
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In 1962, Harris devised a new analysis technique for
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323:(1970 with Bert E. Swanson), Praeger Publishers,
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114:Public opinion analyst, journalist, author
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396:McFadden, Robert D. (December 19, 2016).
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535:"Harris Interactive Joins Nielsen"
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561:"Louis Harris papers, 1940-1990s"
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486:"Booknotes: The Superpollsters"
302:The Negro Revolution in America
296:Is There a Republican Majority?
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274:Harris Insights & Analytics
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651:Hillhouse High School alumni
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349:(1987), Vintage Books,
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187:New Haven, Connecticut
68:New Haven, Connecticut
488:. C-SPAN. May 8, 1992
461:on September 24, 2015
191:New Haven High School
336:(1986), The Forum,
254:Gannett Corporation
236:The Washington Post
16:American journalist
541:. February 3, 2014
539:Nielsen Press Room
455:Harris Interactive
402:The New York Times
258:Harris Interactive
225:television network
368:Key West, Florida
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119:Years active
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616:2016 deaths
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93:Nationality
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567:August 24,
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374:References
207:Elmo Roper
181:Early life
171:Elmo Roper
163:journalist
60:1921-01-21
229:precincts
122:1946–2016
101:Education
240:Newsweek
221:CBS News
193:and the
145:Children
96:American
238:and in
48:in 1971
596:C-SPAN
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317:(1967)
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298:(1954)
268:Legacy
201:Career
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547:2020
515:ISBN
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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