577:
319:
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430:
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27:
36:
278:, into the business. Francillon was the mastermind behind several impressive innovations that would distinguish the company from its competitors. One early stroke of genius from Francillon was to solely produce crown-wound pocket watches rather than the prevalent key-wound alternative. Later, when Agassiz started suffering from ill health, he passed leadership to Francillon.
287:
Longines ("long meadows"), gave rise to the
Longines name. To help further his efforts to improve the production at Longines, Francillon brought on Jacques David, a talented engineer. In addition, Francillon appointed David as Technical Director and put him in charge of the new factory. By 1867, it was also marked the year the Longines factory produced its first in-house
315:
factories, including the entire production process, from raw materials to finished watches, and the highly-effective internal structure and quality control measures implemented in
American factories. In his analysis, David concluded the Swiss watchmaking industry needed to change significantly to keep pace with its American competitors.
314:
in
Philadelphia to gather new ideas and strategies from American watchmakers. Upon returning, David wrote a 108-page report detailing what he learned during his trip; the report is considered one of the most significant documents in watchmaking history, detailing the inner workings of American watch
286:
Under
Francillon, the company began segueing out of the établissage system and moved towards more modern production methods. Francillon solidified his firm's progression to mass production in 1867 by establishing his first factory. Its location, an area in southern St. Imier known locally as Les
350:
By 1880, Longines was known for the quality and precision of its timepieces. To
Francillon's dismay, the brand became a target for counterfeiters. Longines counterfeits were not only directly stealing business and revenue from Francillon, but also potentially damaging his company's reputation.
464:
in 1988, and
Longines continued without R&D and production activities of its own. In the 1990's, Swatch differentiated and repositioned its various brands in order to better compete in all market segments, with Omega becoming the high-end brand intended to compete with
473:, while Longines was positioned in a less-expensive segment, its watches redesigned as objects of elegance and classicism, emphasizing the historical tradition of manufacture, as opposed to the craft of watchmaking. In 2019, Longines licensed its name and branding to
508:
Since
Longines developed its first chronograph movement in 1878, the brand has steadily built strong relationships with various sporting organizations, events and teams worldwide. First came horse racing, then additional equestrian sports such as
322:
Longines Serial Number 183 "Attesa" date 1867. On 6 November 2018, Longines announced discovery of serial number 183, dated 23 October 1867, currently the Oldest
Longines watch known. Its caliber is an August Agassiz 4
351:
Francillon trademarked the
Longines name in 1880 and its winged hourglass logo in 1889. By 1886, Longines had established itself as a primary supplier of timing equipment for most New York sporting officials.
1054:
1624:
1285:
1221:
339:
movement, the 20H, a "mono-pusher" chronograph, in which all 3 chronograph functions (start, stop, and reset) were controlled via the crown. With the 20H, Longines could produce
1973:
Donzé, Pierre-Yves. "Dynamics of innovation in the electronic watch industry: a comparative business history of
Longines (Switzerland) and Seiko (Japan), 1960-1980."
1745:"Unique and Historically Important Longines, No. 4876616, case No. 66968. Made in 1930, presented to Professor Albert Einstein on February 16th, 1931 in Los Angeles"
677:
for US$ 596,000 in New York on 16 October 2008, making it the most expensive Longines' timepiece ever sold at auction. His Longines pocket watch is now kept in the
493:
Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch" was used for most of the 20th century.
2024:
1752:
1046:
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811:
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395:
In 1937, P.V.H. Weems again collaborated with Longines to produce a second, smaller (33mm) Weems avigation watch (reference 3930, 3931, and 4036).
1513:
1277:
310:
Several years later, the U.S. watchmaking industry was making strides in industrialized watch manufacturing. Francillon sent Jacques David to the
1723:
1571:
930:
1694:
1946:
1921:
238:
and its predecessors since 1983. Its winged hourglass logo, registered in 1889, is the oldest unchanged active trademark registered with
1542:
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1213:
1600:
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1364:
497:
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1189:
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572:
A Longines pocket watch, enscripted: "From the Lodz Zionists To The President Of the Zionists Executive Board, Mr. Nahum Sokolow"
542:
905:
876:
959:
1455:
1314:
1129:
963:
303:(usually employed in pendulum clocks), was wound and set via a pendent crown. The innovative movement won an award at the
377:
collaborated with Longines to produce the first wrist watch, the Weems Avigation watch. The watch was 48 mm in diameter.
1397:
1253:
1173:
1139:
1084:
1245:
A Business History of the Swatch Group The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
832:
991:
2009:
520:
Today, Longines is designated as official timekeeper, partner, and watch for competitions worldwide including:
327:
Longines was the world's first watch trademark and the first Swiss company to assemble watches under one roof.
1744:
557:
496:
The Longines Logo is the oldest registered trade mark still in use in its original form registered with the
343:
suitable for precise timing in professional events. This was when Longines began building its reputation in
1656:
803:
576:
2039:
1808:. George A. Smathers Libraries University of Florida. New York and London: McGraw-Hill book company, inc.
1335:
745:
132:
1773:
271:. By 1846, Raigeul and Morel had retired from the watch industry, leaving Agassiz as sole company head.
1505:
2034:
1978:
1715:
344:
304:
267:. Auguste had two partners, lawyers Henri Raiguel and Florian Morel; the company's original name was
1563:
740:
552:
926:
1836:
1686:
2029:
678:
547:
775:, and a possibly German-made, unknown-brand pocket watch (circa 1900), which was auctioned by
1883:
1534:
1163:
1947:"In-Depth: The Science, History, And Romance Behind The Longines Lindbergh Hour Angle Watch"
1418:
318:
1592:
311:
274:
Several years later, Agassiz brought in his bright, enterprising nephew, trained economist
8:
1476:
768:
532:
1336:"Aishwarya Rai Bachchan : Longines Ambassador of Elegance Since 1999 | Longines®"
1012:
666:
and one 1929 gold wristwatch. His Longines' wristwatch, which was presented to him by
1249:
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764:
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527:
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381:
275:
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1365:"Longines celebrates 120 years of protection for a logo that is still used today"
1243:
659:
585:
218:
1625:"Albert Einstein's Longines watch fetch... - 16/10/2008 | Longines Media Center"
1447:
1306:
951:
687:
645:
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429:
387:
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260:
231:
183:
98:
2018:
776:
637:
621:
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480:
264:
2004:
1389:
1214:"The History of Quartz Weekend: Part 2 - Longines, the Swiss Enter the Fold"
985:
767:
pocket watch, which he ordered in 1915 (the year he completed his theory of
763:
In addition to the two timepieces from Longines, Albert Einstein also had a
670:
663:
625:
617:
605:
510:
399:
374:
150:
1506:"Aishwarya Rai Bachchan : Longines Ambassador of Elegance Since 1999"
1077:
100 Years of Vintage Watches: A Collector's Identification and Price Guide
701:
633:
613:
537:
336:
256:
227:
94:
57:
1922:"Ready for Takeoff: The Story of Longines and the Pioneers of Aviation"
674:
609:
601:
300:
223:
477:
for a collection of men's and women's optical frames and sunglasses.
340:
155:
833:"Company Overview of Compagnie des Montres Longines Francillon S.A."
641:
514:
474:
453:
1105:"The History of the Pilot Watch Part Four: Longines and Lindbergh"
584:
Notable Longines brand ambassadors and timepieces owners include
1390:"Longines Watch Brand History - An Enduring Quest For Elegance"
780:
772:
686:
United States Navy Captain Philip Van Horn Weems also known as
26:
1121:
568:
391:
Longines Weems ref 3931 c.1937 US Naval Academy Annapolis Dial
1999:
667:
466:
445:
405:
In 1954, Longines introduced a timekeeping instrument called
1278:"Marcolin to Develop Omega and Longines Eyewear Collections"
1165:
The Bluebird Years: Donald Campbell and the Pursuit of Speed
1992:
449:
239:
198:
35:
1190:"Major Swiss watch companies plan merger - UPI Archives"
234:
in 1832, the company has been a subsidiary of the Swiss
1448:"Harry Connick Jr - Longines: Ambassador Of Excellence"
1564:"Jung Woo-Sung : Longines Ambassador of Elegance"
692:
United States Army Air Corps Reserve Charles Lindbergh
488:
433:
Longines Seconds Setting Watch. Sidereal Time ref 4356
1535:"Kate Winslet : Longines Ambassador of Elegance"
580:
A Longines watch among the medals of Sir James Troup.
662:
owned two timepieces from Longines, one 1943 silver
415:
Longines 12.68z time only or wrist watch chronograph
458:
Société Suisse de Microélectronique et d'Horlogerie
1774:"Longines gold watch - Albert Einstein | Watch ID"
771:) and is now kept in the Patek Philippe Museum in
513:, endurance riding and eventing (a "triathlon" of
1593:"Bae Suzy : Longines Ambassador of Elegance"
2016:
207:Compagnie des Montres Longines, Francillon S.A.
20:Compagnie des Montres Longines, Francillon S.A.
927:"Longines Watch Company: Madrid's Oldest Mark"
263:, a Swiss watchmaker and brother of biologist
1419:"Profiles In Time: Humphrey Bogart's Watches"
563:
1161:
655:Notable Longines historical figures include
384:to introduce the Hour Angle aviation watch.
2025:Manufacturing companies established in 1832
1477:"Profiles in Time: Audrey Hepburn's Watch"
1068:
983:
697:United States Navy Admiral Richard E. Byrd
34:
25:
1975:Essays in Economic & Business History
1920:Bucher, Written byRuediger (2022-03-01).
1452:Federation of the Swiss watch industry FH
1884:"The Pioneer Spirit Lives On | Longines"
1657:"[EINSTEIN, Albert (1879-1955)]"
1235:
757:
575:
567:
498:World Intellectual Property Organization
484:Longines Master Retrograde Small Seconds
479:
428:
386:
317:
1944:
1162:Knowles, Arthur; Beech, Graham (2001).
1102:
700:United Kingdom Royal Navy Vice-Admiral
543:World Artistic Gymnastics Championships
418:Longines 13.33z wrist watch chronograph
2017:
1919:
1878:
1876:
1248:. NY: Palgrave Macmillan. p. 69.
960:Federation of the Swiss Watch Industry
524:Formula One World Championship (1980s)
398:In 1953, Longines developed its first
335:In 1878, Longines developed its first
1926:WatchTime - USA's No.1 Watch Magazine
1915:
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424:Longines 30CH wrist watch chronograph
421:Longines 13ZN wrist watch chronograph
217:
1127:
1074:
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1037:
898:"History of Longines in 1983 - 1983"
869:"History of Longines in 1832 - 1832"
863:
861:
859:
857:
855:
853:
851:
380:In 1931, Longines collaborated with
347:, such as horse racing and jumping.
1945:Forster, Jack (September 2, 2015).
1716:"Profiles in Time: Albert Einstein"
1387:
489:Intellectual property and marketing
13:
1967:
1900:
1853:
1812:
1646:
1614:
1307:"Longines Ambassadors of Elegance"
1093:
1013:"The history of Longines® in 1832"
14:
2051:
1984:
1079:. Iola, WI: Krause. p. 170.
1034:
848:
364:Longines 19.73 pocket chronograph
361:Longines 18.72 pocket chronograph
1837:"WatchTime April 2021 WatchTime"
1687:"Einstein's Longines on display"
1276:Turra, Alessandra (2019-10-08).
1938:
1802:Weems, Philip Van Horn (1943).
1795:
1784:from the original on 2020-11-11
1766:
1755:from the original on 2019-06-03
1737:
1726:from the original on 2019-06-10
1708:
1697:from the original on 2019-06-03
1678:
1667:from the original on 2020-11-27
1603:from the original on 2022-08-24
1585:
1574:from the original on 2022-07-05
1556:
1545:from the original on 2019-01-24
1527:
1516:from the original on 2021-01-14
1498:
1487:from the original on 2020-09-27
1469:
1458:from the original on 2019-01-24
1440:
1429:from the original on 2020-08-11
1411:
1400:from the original on 2019-01-11
1381:
1357:
1346:from the original on 2019-01-24
1328:
1317:from the original on 2018-12-07
1299:
1288:from the original on 2022-09-03
1269:
1224:from the original on 2020-08-21
1206:
1182:
1155:
1057:from the original on 2019-01-24
1047:"A History of Longines | Xupes"
1023:from the original on 2019-01-24
994:from the original on 2020-03-09
966:from the original on 2018-01-23
933:from the original on 2022-07-01
908:from the original on 2019-02-07
879:from the original on 2021-02-04
814:from the original on 2021-11-02
503:
439:
358:Longines 20H pocket chronograph
1103:Reddick, Max E. (2013-01-04).
1005:
977:
944:
919:
890:
825:
796:
1:
789:
730:Auguste and Jacques Piccard
558:Hong Kong International Races
952:"Longines - A Timeless Logo"
368:
330:
281:
250:
69:; 192 years ago
7:
1242:Donzé, Pierre-Yves (2014).
1131:Watches: Warman's Companion
746:List of watch manufacturers
734:
517:, cross-country, jumping).
411:Notable Longines calibers:
354:Notable Longines calibers:
10:
2056:
984:Francillon, André (2005).
673:in 1931, was auctioned by
564:Notable patrons and owners
548:FEI Show Jumping World Cup
245:
230:, Switzerland. Founded by
2010:The Oldest Longines Watch
804:"Longines - Swatch Group"
444:In 1983, Longines' owner
407:Longines Chronocinegines.
305:1867 Universal Exhibition
194:
182:
172:
164:
143:
120:
110:
89:
81:
63:
53:
45:
33:
24:
1749:catalog.antiquorum.swiss
1720:Crown & Caliber Blog
1629:mediacenter.longines.com
1481:Crown & Caliber Blog
1423:Crown & Caliber Blog
751:
741:The Longines Symphonette
553:FIS Alpine Ski World Cup
255:Longines was founded in
2005:Longines Official Films
1134:. Iola, WI: F+W Media.
427:Longines 37.9 time only
269:Raiguel Jeune & Cie
168:CHF 1.47 billion (2017)
1977:37.1 (2019): 120-145.
1841:www.watchtime-shop.com
679:Bern Historical Museum
581:
573:
485:
434:
392:
324:
40:Factory in Saint-Imier
579:
571:
483:
432:
390:
321:
299:built with an anchor
222:), is a Swiss luxury
215:French pronunciation:
1685:Broer (2005-07-02).
962:. October 12, 2009.
724:Walter Mitterholzer
1128:Judy, Dean (2008).
1075:Judy, Dean (2002).
987:History of Longines
808:www.swatchgroup.com
779:for GBP 266,500 in
174:Number of employees
21:
2040:Swiss watch brands
1369:www.europastar.com
1340:www.longines.co.uk
1282:Women's Wear Daily
1109:Monochrome Watches
769:General Relativity
727:Paul-Emile Victor
582:
574:
533:Commonwealth Games
486:
460:(SMH). SMH became
435:
393:
325:
129:Matthias Breschan
19:
1661:www.christies.com
1597:www. longines.com
1168:. Sigma Leisure.
836:www.bloomberg.com
650:Jennifer Lawrence
590:Harry Connick Jr.
528:Archery World Cup
382:Charles Lindbergh
345:equestrian sports
312:1876 World's Fair
276:Ernest Francillon
204:
203:
136:
2047:
2035:The Swatch Group
2000:The Swatch Group
1996:
1995:
1993:Official website
1961:
1960:
1958:
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1942:
1936:
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1932:
1917:
1898:
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1888:www.longines.com
1880:
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1778:www.watch-id.com
1770:
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1706:
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1703:
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1691:Fratello Watches
1682:
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1641:
1640:
1631:. Archived from
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1589:
1583:
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1579:
1568:www.longines.com
1560:
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1539:www.longines.com
1531:
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1510:www.longines.com
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1311:www.longines.com
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1017:www.longines.com
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902:www.longines.com
894:
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873:www.longines.com
865:
846:
845:
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829:
823:
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820:
819:
800:
784:
783:on 13 July 2016.
761:
630:Mikaela Shiffrin
598:Dr Nahum Sokolow
462:The Swatch Group
221:
219:[lɔ̃ʒin]
216:
189:The Swatch Group
130:
77:
75:
70:
38:
29:
22:
18:
16:Swiss watchmaker
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1968:Further reading
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1388:Anthony, Paul.
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702:Sir James Troup
681:in Switzerland.
660:Albert Einstein
586:Humphrey Bogart
566:
506:
491:
442:
400:quartz movement
371:
333:
284:
261:Auguste Agassiz
253:
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232:Auguste Agassiz
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85:Auguste Agassiz
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1985:External links
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1805:Air navigation
1794:
1765:
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1722:. 2018-03-22.
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1645:
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1483:. 2018-01-04.
1468:
1439:
1425:. 2017-04-21.
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1220:. 2018-06-09.
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990:. p. 75.
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