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Laneige redirected its focus to its "moisturizing skincare portfolio" and underwent its first rebrand in five years, introducing a new logo and "Luminous Beauty" concept in early 2019. Sephora's
European outlets began to carry the brand in April 2019.
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The brand's central concept is based on its
Advanced Water Science technology, an emphasis on skin hydration. Laneige is noted by its parent company as one of their first brands to be launched and find popularity outside Korea.
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Laneige was introduced in
September 1994, with a skin care collection titled UV Green. Under the campaign "Laneige Protects Women", which emphasises the line's "skin immunity" properties, Laneige selected actress
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became the third face of
Laneige. The brand reached a milestone of 100 billion KRW in sales by 1996. Their further campaigns include "Women Who Live Like a Movie" with models Shin Joo-ri, Lee Hye-sang and
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and talent Kim Si-won to represent the brand. Despite its success, Laneige found that contrary to its image, consumers perceived the brand to be slightly mature. In July 1995, actress
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to relaunch its brand in the United States, with the exclusive debut of its Lip
Sleeping Mask. The brand was previously available at American retailer
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is
Instant hydrating serum with a soft-melting formula that instantly replenishes the skin with moisture and boosts firmness to reveal a lively look.
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Laneige's flagship products include Water Bank Blue
Hyaluronic Serum, Cream Skin, Water Sleeping Mask, Neo Cushion, and Layering Lip Bar.
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672:"LANEIGE, A Global Korean Beauty Blockbuster, Debuts In Canada With Trend-setting, Science-Driven Products For All Skincare Concerns"
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The brand then launched its first cosmetics line in 2007, and began targeting male consumers with
Laneige Homme that same year.
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183:'s Brand Power Index. In 2002, Laneige expanded into the greater Asian market with its first international stores in
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from 2014 to 2015, and its offerings have been stocked by
Sephora Canada since September 2015.
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is a full coverage BB cushion provides a flawless complexion for 24 hours by a single touch.
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is a skin that strengthens moisturizing power by melting a cream into a skin formulation.
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122:", which translates to "the snow". The brand's flagship products include its Water Bank
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is a lipstick that creates a volume gradation by containing 6 colors in one lipstick.
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A mid-1999 campaign with the slogan "Everyday New Face", accompanied by actress
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903:"Laneige Expands Partnership with Actress Sydney Sweeney as Global Ambassador"
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is a hydrating sleeping mask that applies Sleep-tox™ purification technology.
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191:. After opening over 200 stores in eight Asian countries, Laneige entered
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877:"Laneige Names Sydney Sweeney as their First-Ever Global Ambassador"
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959:"Ji-hyun Jeon signed a contract as an exclusive model for Laneige"
557:"Amore Pacific ramps up Asian focus as duty free business expands"
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732:"Amorepacific, Sephora partner to launch Laneige brand in Europe"
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931:[Laneige selects actress Kim Yoo-jung as brand model].
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In
September 2017, Laneige partnered with cosmetics retailer
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762:"Water Bank Blue Hyaluronic Serum | Laneige International"
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A Laneige storefront in Seoul, South Korea in June 2007.
610:"LANEIGE Reinforces Its Authority in Sleeping Beauty"
108:: 라네즈) is a South Korean cosmetics brand launched by
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587:"AMOREPACIFIC > PR CENTER > Brand News"
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463:"[펌글]이 광고의 성공전략 | 태평양 라네즈 광고 캠페인"
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425:"Amorepacific Launches LANEIGE in Europe"
639:Herald, The Korea (September 19, 2017).
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939:from the original on February 16, 2022
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369:from the original on November 28, 2020
126:line, Water Sleeping Mask, BB Cushion
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712:from the original on April 18, 2023
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969:from the original on March 2, 2014
927:Kang Tae-hee (December 27, 2017).
522:"Amore Pacific 2002 Annual Report"
160:, both notable figures during the
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857:from the original on May 10, 2021
827:from the original on May 10, 2021
797:from the original on May 10, 2021
702:"Laneige undergoes brand renewal"
336:from the original on May 22, 2014
112:in 1994. Its name comes from the
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359:"LANEIGE | LUMINOUS BEAUTY"
234:Water Bank Blue Hyaluronic Serum
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1128:Products introduced in 1994
641:"Laneige enters US Sephora"
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162:1997 Asian financial crisis
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461:happist (April 23, 2009).
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1027:Amorepacific Corporation
991:Laneige official website
929:"라네즈, 브랜드 모델로 배우 김유정 발탁"
817:"WATER SLEEPING MASK EX"
561:The Moodie Davitt Report
265:Spokespersons and models
392:"라네즈 l LUMINOUS BEAUTY"
246:Water Sleeping Mask EX
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933:Global Economic Daily
306:Sin Ju-ri (1997–1999)
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787:"CREAM SKIN REFINER"
563:. January 17, 2012.
1123:Amorepacific brands
963:en.amorepacific.com
645:www.koreaherald.com
591:en.amorepacific.com
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847:"LAYERING LIP BAR"
614:www.prnewswire.com
240:Cream Skin Refiner
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965:. March 3, 2004.
883:. January 5, 2024
738:. April 8, 2019.
736:Verdict Cosmetics
616:(Press release).
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971:. Retrieved
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881:Marie Claire
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571:November 26,
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406:November 26,
404:. Retrieved
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373:November 26,
371:. Retrieved
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338:. Retrieved
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301:Lee Na-young
289:Song Hye-kyo
277:Kim Yoo Jung
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208:
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177:Lee Na-young
174:
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101:
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36:Headquarters
18:
1044:Etude House
746:December 1,
716:December 1,
686:December 1,
655:December 1,
624:December 1,
538:December 1,
503:December 1,
477:December 1,
439:December 1,
340:October 11,
312:(1995–1997)
303:(1999–2004)
297:(2004–2008)
295:Jun Ji-hyun
291:(2008–2018)
252:Neo Cushion
53:Area served
46:South Korea
1117:Categories
912:January 7,
887:January 7,
706:koreatimes
317:References
181:AC Nielsen
149:Lee Yoo-ri
128:foundation
1066:Sulwhasoo
1049:Innisfree
771:August 7,
670:LANEIGE.
608:LANEIGE.
493:"History"
310:Kim Ji-ho
185:Hong Kong
153:Kim Ji-ho
132:lipsticks
124:skin care
57:Worldwide
1101:Category
967:Archived
937:Archived
855:Archived
825:Archived
795:Archived
740:Archived
710:Archived
680:Archived
649:Archived
618:Archived
565:Archived
529:Archived
497:Archived
471:Archived
433:Archived
400:Archived
367:Archived
334:Archived
225:Products
189:Shanghai
158:Chae Rim
119:la neige
89:.laneige
65:Skincare
62:Products
1062:Mamonde
1057:Laneige
861:May 10,
851:LANEIGE
831:May 10,
821:LANEIGE
801:May 10,
791:RANEIGE
396:LANEIGE
363:LANEIGE
211:Sephora
142:History
102:Laneige
82:Website
22:Laneige
1074:People
1034:Brands
215:Target
201:Russia
197:Moscow
193:Europe
114:French
106:Hangul
71:Parent
1083:(CEO)
907:Happi
532:(PDF)
525:(PDF)
41:Seoul
1053:IOPE
975:2014
945:2022
914:2024
889:2024
863:2021
833:2021
803:2021
773:2024
748:2019
718:2019
688:2019
657:2019
626:2019
573:2019
540:2019
505:2019
479:2019
467:꿈꾸는섬
441:2019
429:TASS
408:2019
375:2019
342:2013
187:and
93:.kr
91:.co
87:www
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