538:. Coutts recommended to Mills that he place his money in AIG Life Premier Bonds as a way of protecting his capital. They also said it would be a safe alternative to bank deposits and would earn a slightly better interest rate. Coutts said Mills' money would be safe, as AIG was the largest insurance company in the world, AA rated, and that the bonds would provide instant access to his money, just like a deposit account. Later, in light of unfavorable media coverage regarding AIG's prospects, Mills sought clarification from Coutts in writing about the security of his investments with AIG. In response, Coutts indicated their lack of worry about these bonds, leading Mills to hold onto them. AIG Life, a UK branch of the American International Group, a US insurance company, received a bailout from the US Federal Reserve on September 16, 2008.
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509:. This International sporting event takes place every two years to help the recovery of sick and injured active duty and veteran service members from 23 participating countries. Mills went on to be the Chair of the Invictus Games Foundation Board of Trustees for six years, stepping down with the appointment of Lord Charles Allen in 2021.
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event for sick and injured active duty and veteran service members. Harry felt Mills's organizational skills, social and political connections, as well as his involvement as an entrepreneur and deputy chairman of the London
Organizational Committee of the Olympic and Paralympic Games were perfect for
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In 2020, SAZKA Group, Europe’s largest lottery operator, announced it had appointed Sir Keith Mills as Bid Chair of the UK team for the Fourth
National Lottery Licence Competition. In March 2022, following a "fair, open and robust competition", the Gambling Commission named Allwyn as their preferred
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and they liked the idea. He subsequently marketed comparable concepts in the United States and Canada, relocating to the United States in 1990. The US Air Miles system failed in 1993, resulting in a loss of £15 million for him. In 1994, he sold his 49% stake in the program to
British Airways, but he
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applicant. In
January 2023, Allwyn received approval from the Gambling Commission to acquire Camelot UK Lotteries Ltd. Subsequently, in February 2023, upon the completion of the transaction, Sir Keith was named the Chairman of Camelot UK Lotteries Ltd..
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Mills is chiefly known for inventing the Air Miles (in 1988) and Nectar Card (in 2002) loyalty card schemes. Similar "frequent flyer" schemes had been launched in the US in May 1981 by
American Airlines and United Airlines.
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as clients who were looking to make the most of their customer base without devaluing the image of the products. People would buy Air Miles from Shell petrol to use on
British Caledonian. He approached
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was set up in 1988 when Mills started the
Loyalty Management Group, then known as Air Miles International Group BV. He had the idea in 1987 when working at his advertising agency, which had Shell and
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488:. At the end of the project, Mills was awarded the Olympic Order. He later set up the charity Sported with £10 million of his own money to deliver on London 2012's legacy promises.
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in Kent. Lady Mills supports her husband's charity work and support for sports, including the successful bid for the London 2012 Olympic and
Paralympic games.
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of the London office of the New York-based company Nadler & Larimer, becoming the chief executive. In 1985, he co-founded Mills, Smith & Partners.
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Mills worked for over twenty years in marketing and advertising. Having left school with no qualifications, he started with
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The same month that
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in
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contacted Mills to assist with the creation of his vision of an international-style
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From September 2003, he became chief executive and international president of the
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In 2011, Mills was awarded an Honorary Degree (Doctor of Laws) from the
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the project. The result was helping Harry to found what is now the
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795:"Prince Harry's memoir uncovers the makings of the Invictus Games"
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He enjoys sailing. In 1999, he was member of a team captained by
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He married Maureen in 1974; they have two children and live near
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London Organising Committee of the Olympic and Paralympic Games
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Loyalty Management UK was started in 2001, which produced the
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from the article and its talk page, especially if potentially
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in recognition of his services to sport. He was appointed
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at the age of fifteen as a copy assistant and then at the
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Knights Grand Cross of the Order of the British Empire
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Knight Grand Cross of the Order of the British Empire
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continues to hold the intellectual property rights.
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19:For the British Royal Marines officer, see
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970:(Supplement). 29 December 2012. p. 6.
882:"Sir Keith counts the cost of a weak link"
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637:. Tottenham Hotspur F.C. 29 January 2016
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23:. For the English footballer, see
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991:Loyalty Management Group bio
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567:Royal Thames Yacht Club
345:Sir Keith Edward Mills,
1281:English businesspeople
1053:Chairman and directors
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601:. He was appointed a
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615:Post Nominal Letters
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1177:John Barnes
962:"No. 60367"
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865:20 February
839:20 February
675:18 February
641:15 February
563:Team Origin
462:Nectar Card
456:Nectar Card
338:Businessman
317:Nationality
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1245:Categories
1100:Andy Anson
1095:(Director)
1068:David Gill
1063:(Chairman)
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661:Bath.ac.uk
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440:Air Miles
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384:Career
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