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individual wines from individual producers. Brind insisted on limiting big brand and own-label wines. He lamented the dominance of the big brands in the market place through deep discounting and the adverse effect it had on the real wine business. For this reason Brind emphasised the need for wine specialists in each store. Thus
Waitrose developed a reputation for providing interesting wines, not sold by any other supermarket. Under Brind's stewardship both Waitrose and Brind won numerous domestic and international awards.
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as a management trainee. Brind started buying wine under the direction of Don Lovell MW, who put him forward for the
Vintners' Scholarship, which he was awarded in 1967. In the same year he also won the Bourse de Voyage scholarship. In 1970, Brind passed the Master of Wine exam and joined Waitrose
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At
Waitrose, Brind continued the policy of hiring good buyers and letting them get on with it. By the early 1990s Brind had hired a team of five wine buyers, all of whom were experts in their own field, and Masters of Wine. Under his direction, the 'Waitrose list' became known for its emphasis on
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from prestigious
European growers. Selling wine in supermarkets was in its infancy. Brind recognised that there was an opportunity to introduce the consumer to new wines from all over the world. In 1973 he was the first buyer to introduce
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Since Brind's death several awards and scholarships have been established to commemorate his career in the wine trade. In 2011 The Wine and Spirit
Education Trust established The Julian Brind Memorial Scholarship. In the same year the
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Brind held numerous positions within the wine trade: chair of the
Masters of Wine Panel of Examiners; chairman of the Institute of Masters of Wine, 1993; ombudsman to the Circle of Wine Writers, 2001; president of the
296:"Living Review: Drink – My Round ; Now raise your glasses and wish a very happy retirement to the man who put the sparkle into supermarket wine".
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established the Julian Brind
Memorial Award for Outstanding Achievement in the Wine Industry. The inaugural trophy was awarded to 'Julian Brind'.
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When Brind joined
Waitrose in the early seventies the wine consumer in Britain was served by the traditional wine merchant selling
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in
Perthshire. After school he followed his father into the wine and spirits trade joining Brown & Pank, part of
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supermarket chain. Brind was a key figure in the transformation of the
British wine trade from the 1970s onwards.
166:"Julian Brind: Influential wine trader who was the first to ship New Zealand Sauvignon Blanc to Britain in 1973"
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129:"Julian Brind: Obituaries Supermarket buyer who introduced Britons to the wines of the New World"
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to Britain. Nonetheless, Brind did not neglect the traditional European market; instigating the
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and a cultural shift away from the traditional wine merchant toward the supermarket.
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and director of buying wines, beers, spirits and soft drinks for the
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401:"Waitrose wins supermarket Wine Merchant of the Year award"
461:"WSET Awards of Excellence – Advanced 2011 Winners"
22:(5 November 1942 – 19 December 2010) was a British
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349:"SUPERPLONK SPECIAL:Taking Pride in Prejudices".
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494:"IWSC unveils Outstanding Achievement shortlist"
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465:Wine & Spirit Education Trust
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522:"IWSC 2011 People Trophies"
74:. So began the interest in
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70:revolution from southern
38:Julian Brind was born in
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528:. 2011. Archived from
467:. 2011. Archived from
258:"Julian Brind MW dies"
48:Watney Mann Breweries
499:The Drinks Business
353:. 6 November 1992.
330:. 23 October 1994.
262:The Drinks Business
134:The Daily Telegraph
532:on 14 October 2013
471:on 20 October 2013
436:. 20 December 2010
264:. 20 December 2010
233:. 20 December 2010
207:. 21 December 2010
44:Strathallan School
430:"Julian Brind MW"
381:. 8 February 2003
137:. 24 January 2011
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42:and educated at
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64:Sauvignon blanc
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17:Julian Brind
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563:2010 deaths
558:1942 births
405:PR Newswire
68:Vin de pays
61:New Zealand
552:Categories
440:12 October
378:The Grocer
106:References
536:9 October
506:8 October
475:8 October
411:8 October
385:8 October
359:293447550
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308:312082369
268:5 October
237:5 October
211:5 October
178:5 October
171:The Times
141:5 October
355:ProQuest
332:ProQuest
304:ProQuest
204:Decanter
94:, 2003.
40:Scotland
28:Waitrose
407:. 2000
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72:France
34:Career
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