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Journal of Marketing

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Dr. Shrihari Sridhar serves as the Editor-in-Chief of the Journal. He is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster 1956 Chair in Business Leadership at Mays Business School. In the past, he served as an Associate Editor and Area Editor
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The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume, The Hunt/Maynard Award honors recent contributions to marketing theory, and the
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the
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His Co-Editor team includes Dr. Vanitha Swaminathan, and Dr. Cait Lamberton.
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is a bimonthly scholarly journal that publishes peer-reviewed research in
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Academic journals published by learned and professional societies
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Please help to demonstrate the notability of the topic by citing
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Foundation honors articles that have had a long-term impact.
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Unsourced material may be challenged and removed. 891: 555: 965: 954:"Article Awards | Journal of Marketing" 50:Learn how and when to remove these messages 403:Learn how and when to remove this message 385:Learn how and when to remove this message 283:Learn how and when to remove this message 225:Learn how and when to remove this message 159:Learn how and when to remove this message 892:Baumgartner, Hans; Pieters, Rik (2003). 857: 781:at other leading journals including the 259:Relevant discussion may be found on the 966: 186:contains content that is written like 984:Academic journals established in 1936 887: 885: 323:adding citations to reliable sources 294: 236: 170: 56: 15: 13: 14: 1005: 882: 799: 31:This article has multiple issues. 554: 299: 241: 175: 61: 20: 310:needs additional citations for 39:or discuss these issues on the 946: 932: 843:American Marketing Association 831: 754:American Marketing Association 479:American Marketing Association 1: 824: 790:Journal of Marketing Research 74:general notability guideline 7: 910:10.1509/jmkg.67.2.123.18610 806:Marketing Science Institute 10: 1010: 775: 81:reliable secondary sources 70:The topic of this article 974:English-language journals 811: 752:. It is published by the 719: 714: 699: 685: 662: 648: 576: 564: 510: 496: 486: 471: 463: 458: 447: 439: 427: 72:may not meet Knowledge's 759:Harvard Business Review 511:Standard abbreviations 334:"Journal of Marketing" 108:"Journal of Marketing" 481: (United States) 207:neutral point of view 898:Journal of Marketing 784:Journal of Marketing 764:Journal of Retailing 745:Journal of Marketing 421:Journal of Marketing 319:improve this article 252:factual accuracy is 769:Journal of Business 459:Publication details 424: 199:promotional content 989:Bimonthly journals 979:Marketing journals 418: 201:and inappropriate 76: 740: 739: 413: 412: 405: 395: 394: 387: 369: 293: 292: 285: 235: 234: 227: 169: 168: 161: 143: 71: 54: 1001: 958: 957: 950: 944: 943: 936: 930: 929: 889: 880: 879: 877: 875: 861: 855: 854: 852: 850: 845:. 4 October 2021 835: 766:(1925), and the 723:Journal homepage 705: 690: 674: 667: 653: 644: 560: 558: 557: 502: 454:Shrihari Sridhar 425: 422: 417: 415:Academic journal 408: 401: 390: 383: 379: 376: 370: 368: 327: 303: 295: 288: 281: 277: 274: 268: 265:reliably sourced 245: 244: 237: 230: 223: 219: 216: 210: 188:an advertisement 179: 178: 171: 164: 157: 153: 150: 144: 142: 101: 65: 64: 57: 46: 24: 23: 16: 1009: 1008: 1004: 1003: 1002: 1000: 999: 998: 964: 963: 962: 961: 952: 951: 947: 942:. 5 April 2022. 938: 937: 933: 890: 883: 873: 871: 863: 862: 858: 848: 846: 837: 836: 832: 827: 814: 802: 778: 700: 686: 681: 676: 670: 663: 649: 620: 579: 578: 534: 513: 512: 503: 498: 482: 420: 416: 409: 398: 397: 396: 391: 380: 374: 371: 328: 326: 316: 304: 289: 278: 272: 269: 258: 250:This article's 246: 242: 231: 220: 214: 211: 192: 180: 176: 165: 154: 148: 145: 102: 100: 78: 66: 62: 25: 21: 12: 11: 5: 1007: 997: 996: 991: 986: 981: 976: 960: 959: 945: 931: 904:(2): 123–139. 881: 856: 829: 828: 826: 823: 813: 810: 801: 800:Special issues 798: 777: 774: 738: 737: 736: 735: 733:Online archive 730: 725: 717: 716: 712: 711: 706: 697: 696: 691: 683: 682: 668: 660: 659: 654: 646: 645: 574: 573: 568: 562: 561: 508: 507: 504: 497: 494: 493: 490: 484: 483: 477: 475: 469: 468: 465: 461: 460: 456: 455: 452: 445: 444: 441: 437: 436: 431: 414: 411: 410: 393: 392: 307: 305: 298: 291: 290: 249: 247: 240: 233: 232: 203:external links 183: 181: 174: 167: 166: 69: 67: 60: 55: 29: 28: 26: 19: 9: 6: 4: 3: 2: 1006: 995: 992: 990: 987: 985: 982: 980: 977: 975: 972: 971: 969: 955: 949: 941: 935: 927: 923: 919: 915: 911: 907: 903: 899: 895: 888: 886: 870: 866: 860: 844: 840: 834: 830: 822: 820: 819:Jagdish Sheth 809: 807: 797: 794: 792: 791: 786: 785: 773: 771: 770: 765: 761: 760: 755: 751: 747: 746: 734: 731: 729: 728:Online access 726: 724: 721: 720: 718: 713: 710: 707: 703: 698: 695: 692: 689: 684: 679: 675: (print) 673: 669: 666: 661: 658: 655: 652: 647: 643: 639: 635: 631: 627: 623: 618: 614: 610: 606: 602: 598: 594: 590: 586: 582: 575: 572: 569: 567: 563: 553: 549: 545: 541: 537: 532: 528: 524: 520: 516: 509: 505: 501: 500:Impact factor 495: 491: 489: 485: 480: 476: 474: 470: 466: 462: 457: 453: 450: 446: 442: 438: 435: 432: 430: 426: 423: 407: 404: 389: 386: 378: 367: 364: 360: 357: 353: 350: 346: 343: 339: 336: –  335: 331: 330:Find sources: 324: 320: 314: 313: 308:This article 306: 302: 297: 296: 287: 284: 276: 266: 262: 256: 255: 248: 239: 238: 229: 226: 218: 208: 204: 200: 196: 190: 189: 184:This article 182: 173: 172: 163: 160: 152: 141: 138: 134: 131: 127: 124: 120: 117: 113: 110: –  109: 105: 104:Find sources: 98: 94: 90: 86: 82: 75: 68: 59: 58: 53: 51: 44: 43: 38: 37: 32: 27: 18: 17: 948: 934: 901: 897: 872:. Retrieved 868: 859: 849:20 September 847:. Retrieved 842: 833: 815: 803: 795: 788: 783: 782: 779: 767: 763: 762:(1920), the 757: 744: 743: 741: 637: 625: 608: 596: 588: 570: 543: 522: 467:1936-present 419: 399: 381: 372: 362: 355: 348: 341: 329: 317:Please help 312:verification 309: 279: 270: 251: 221: 212: 197:by removing 193:Please help 185: 155: 146: 136: 129: 122: 115: 103: 47: 40: 34: 33:Please help 30: 680: (web) 506:9.43 (2019) 85:independent 968:Categories 874:21 October 869:Resurchify 825:References 787:, and the 548:MathSciNet 429:Discipline 345:newspapers 195:improve it 119:newspapers 93:redirected 36:improve it 926:167805619 772:(1928). 750:marketing 704: no. 678:1547-7185 672:0022-2429 492:Bimonthly 488:Frequency 473:Publisher 434:Marketing 375:June 2023 273:June 2023 261:talk page 215:June 2023 149:June 2020 83:that are 42:talk page 918:30040527 694:38024264 577:Indexing 571:J. 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