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Jeep-Eagle

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considered the new Eagle line of passenger cars to be less profitable than their Jeep business. American Motors had phased out domestic-built rear-wheel-drive passenger cars after 1983 and their captive front-wheel-drive imports did not achieve sales successes. Thus, AMC/Jeep dealer sales and service
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model. It was a method to absorb nearly 1,200 American Motors dealers into Chrysler's distribution system and have them "meet stronger quality standards". The new division gave Chrysler three dealer organizations because state franchise laws prevented Chrysler from merging the AMC dealer network into
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The objective of the Eagle Division was to target consumers that "are young, independent-minded, educated and affluent-baby boomers and their younger brothers and sisters, Generation X." However, Eagle customers purchased similar Dodge, Plymouth, or Chrysler vehicles; thus, according to the
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passenger cars were supposed to try to capture import buyers. However, they evolved from the innovative, full-sized Premier and the imported mid-sized Medallion into a hodgepodge of cars developed between Chrysler and
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The newly established Jeep-Eagle Division business strategy was to increase Jeep production and focus more money on marketing. The new "Eagle marketing umbrella" also marketed versions of vehicles produced by
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assured that after Chrysler took over AMC, that "we won't fool around with an American institution. Jeep will stay Jeep. That's a promise." Many of the long-established AMC/Jeep
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The Jeep half of the division, however, remained the better-known and more popular brand. Chrysler latched on to the Jeep heritage and advertisements featured
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automaker, the decline in Eagle models no longer justified the investment required to maintaining the brand. Although Chrysler had planned to redesign the
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The Jeep-Eagle Division consisted mostly of what was left of American Motors after its acquisition by Chrysler. The first group vice president was
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its existing Chrysler-Plymouth or Dodge franchise systems, as well as preventing the sale of existing Chrysler products through AMC dealers.
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in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. Dealers with only the Chrysler
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Chrysler hoped to make Jeep-Eagle their "specialty division," selling products distinctly different from the
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Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with
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The new organization was responsible for continuing the promotion, sales, and product engineering for
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dealerships. Chrysler made a good-faith effort to give the Eagle brand an identity by offering an
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for 1999, production continued only into September 1997. The model was later marketed as the
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Mitsubishi Eclipse AWD, however sales were hindered by marketing missteps.
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Brown, Harold (1995). "Franchise Dilemmas for Automobile Dealers".
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light-truck brand. They also were responsible for selling the new
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was the name of the automobile sales division created by the
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as the decision to drop the Eagle brand was already made.
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Upon completion of the merger, Chrysler rebranded the
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(1 February 1988). 2704:DaimlerChrysler–Mitsubishi alliance 666:Oklahoma City University Law Review 643:"Chrysler Discontinues Eagle Brand" 388:Sawyers, Arlena (20 October 2003). 13: 2582:DaimlerChrysler Motors Company LLC 525: 331:Houlusha, John (9 December 1987). 288:Jeeps and AMC's Eagle AWD models. 14: 2973: 2792:Highland Park Headquarters Campus 1174:see early timeline of Jeep models 414:Brown, Warren (19 October 1987). 2925: 2916: 2915: 2903:Commercial Utility Cargo Vehicle 2207: 2110: 2101: 2100: 1770: 1624: 1623: 1179:see late timeline of Jeep models 25: 657: 634: 611: 568: 476:"Commercial Milestone - Jeep". 542: 519: 488: 469: 445:Risen, James (6 August 1987). 438: 407: 381: 350: 324: 1: 2078:Jeep four-wheel-drive systems 318: 284:expertise was focused on the 1269:road car timeline, 1988–1998 7: 2590:Cerberus Capital Management 710:American Motors Corporation 495:Dunne, Jim (January 1989). 172:American Motors Corporation 77:; 27 years ago 10: 2978: 2205: 2073:AMC and Jeep transmissions 1440: 1209: 1200: 1172: 1170: 1154: 1152: 1075: 1073: 1060: 1058: 1040: 935: 909: 881: 528:"A Brief History of Eagle" 188: 2911: 2878: 2805: 2774: 2726: 2686: 2670: 2661: 2645: 2626:Fiat Chrysler Automobiles 2567: 2548: 2539: 2522:Global Electric Motorcars 2504: 2437: 2406: 2397: 2254: 2223: 2216: 2190:Chapter 11 reorganization 2164: 2096: 2060: 1994: 1898: 1877: 1857: 1814: 1786: 1779: 1768: 1687: 1677: 1619: 1598: 1578: 1532: 1525: 1498: 1436: 1431: 1426: 1421: 1409: 1404: 1402: 1393: 1388: 1383: 1374: 1369: 1367: 1362: 1353: 1348: 1344: 1339: 1334: 1332: 1327: 1274: 1205: 1198: 1196: 1191: 1189: 1177: 1168: 1156: 1150: 1141: 1139: 1134: 1132: 1130: 1125: 1118: 1113: 1111: 1106: 1104: 1099: 1097: 1095: 1090: 1081: 1077: 1071: 1066: 1062: 1056: 1051: 1047: 1045: 1035: 1030: 1026: 1024: 1019: 1017: 1015: 1010: 1008: 1003: 1001: 994: 989: 987: 985: 980: 975: 970: 965: 960: 958: 953: 946: 944: 939: 937: 933: 928: 924: 919: 914: 907: 902: 897: 893: 888: 883: 879: 875: 870: 865: 863: 861: 856: 851: 723: 141: 127: 117: 105: 89: 71: 63: 53: 43: 33: 24: 2158:Stellantis North America 1669: 1441:Vehicle sold under both 1322: 1319: 1316: 1313: 1310: 1307: 1304: 1301: 1298: 1295: 1292: 846: 843: 840: 837: 834: 831: 828: 825: 822: 819: 816: 813: 810: 807: 804: 801: 798: 795: 792: 789: 786: 783: 780: 777: 774: 771: 768: 765: 762: 759: 756: 753: 750: 747: 2198:Chrysler Classic Racing 1794:Wagoneer/Grand Wagoneer 575:Statham, Steve (2002). 2709:Global Engine Alliance 2602:United States Treasury 2517:Eurostar Automobilwerk 484:(3): 66. October 1999. 2653:Maxwell Motor Company 313:sport utility vehicle 1981:Willys Station Wagon 1735:Chrysler Corporation 1210:Vehicles sold under 1147:Crossover utility v. 630:on 17 December 2013. 478:Automobile Quarterly 185:brands of vehicles. 160:Chrysler Corporation 16:Division of Chrysler 2699:Diamond-Star Motors 1899:Discontinued models 420:The Washington Post 369:on 16 December 2013 234:Diamond-Star Motors 21: 2891:Ford Motor Company 2606:Chrysler Group LLC 2329:(1955–75, 1981–83) 1827:Commander/Meridian 1711:Chrysler Group LLC 624:The Journal Record 579:Jeep Color History 457:on 25 October 2012 426:on 25 October 2012 337:The New York Times 19: 2939: 2938: 2761:Sergio Marchionne 2756:Thomas W. LaSorda 2722: 2721: 2641: 2640: 2560: 2535: 2534: 2429:Stellantis Canada 2393: 2392: 2124: 2123: 1873: 1872: 1763: 1755: 1747: 1739: 1731: 1723: 1715: 1707: 1699: 1637: 1636: 1594: 1593: 1492:Eagle automobiles 1458: 1457: 1453: 1452: 1263: 1226: 1225: 1221: 1220: 1186:Military vehicles 716: 645:. Chicago Tribune 594:978-0-7603-0636-9 501:Popular Mechanics 451:Los Angeles Times 258:Chrysler-Plymouth 214:Renault Medallion 153: 152: 2969: 2929: 2928: 2919: 2918: 2751:C. 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Archived from 354: 348: 347: 345: 343: 328: 286:four-wheel drive 270:badge engineered 218:Renault Alliance 85: 83: 78: 29: 22: 18: 2977: 2976: 2972: 2971: 2970: 2968: 2967: 2966: 2957:American Motors 2942: 2941: 2940: 2935: 2907: 2874: 2801: 2797:Proving grounds 2770: 2736:Walter Chrysler 2718: 2714:Massey Ferguson 2682: 2663: 2662:Joint ventures 2657: 2637: 2632: 2620: 2608: 2596: 2584: 2577: 2575:DaimlerChrysler 2563: 2541: 2531: 2500: 2495: 2487: 2479: 2471: 2463: 2455: 2447: 2433: 2399: 2389: 2384: 2376: 2368: 2360: 2352: 2344: 2336: 2328: 2320: 2312: 2304: 2296: 2288: 2280: 2272: 2264: 2250: 2212: 2203: 2174: 2160: 2155: 2125: 2120: 2092: 2056: 2027:Renegade (2008) 1990: 1946:Grand Commander 1936:Forward Control 1894: 1869: 1853: 1810: 1775: 1771: 1766: 1743:American Motors 1727:DaimlerChrysler 1683: 1673: 1668: 1638: 1633: 1615: 1590: 1574: 1521: 1516: 1508: 1506:American Motors 1494: 1489: 1459: 1454: 1270: 1257: 1227: 1222: 1216:gold background 1215: 1037:Nash Ambassador 719: 707: 677: 662: 658: 648: 646: 639: 635: 616: 612: 599: 597: 595: 573: 569: 559: 557: 548: 547: 543: 533: 531: 524: 520: 510: 508: 493: 489: 475: 474: 470: 460: 458: 443: 439: 429: 427: 412: 408: 398: 396: 394:Automotive News 386: 382: 372: 370: 355: 351: 341: 339: 329: 325: 321: 311:did not have a 262:all wheel drive 195:Joseph E. Cappy 191: 134: 112:Joseph E. Cappy 108: 101: 97: 81: 79: 76: 58:American Motors 17: 12: 11: 5: 2975: 2965: 2964: 2959: 2954: 2937: 2936: 2934: 2933: 2923: 2912: 2909: 2908: 2906: 2905: 2900: 2899: 2898: 2896:General Motors 2893: 2882: 2880: 2879:Related topics 2876: 2875: 2873: 2872: 2867: 2862: 2861: 2860: 2855: 2850: 2845: 2840: 2835: 2830: 2825: 2820: 2809: 2807: 2803: 2802: 2800: 2799: 2794: 2789: 2784: 2778: 2776: 2772: 2771: 2769: 2768: 2763: 2758: 2753: 2748: 2743: 2738: 2732: 2730: 2724: 2723: 2720: 2719: 2717: 2716: 2711: 2706: 2701: 2696: 2690: 2688: 2684: 2683: 2681: 2680: 2674: 2672: 2665: 2659: 2658: 2656: 2655: 2649: 2647: 2643: 2642: 2639: 2638: 2636: 2635: 2623: 2618:Chrysler Group 2611: 2599: 2587: 2578:(Daimler-Benz) 2571: 2569: 2565: 2564: 2562: 2561: 2559:(2021–present) 2552: 2550: 2543: 2537: 2536: 2533: 2532: 2530: 2529: 2524: 2519: 2514: 2508: 2506: 2502: 2501: 2499: 2498: 2490: 2482: 2474: 2466: 2458: 2450: 2441: 2439: 2435: 2434: 2432: 2431: 2426: 2421: 2416: 2410: 2408: 2401: 2398:Divisions and 2395: 2394: 2391: 2390: 2388: 2387: 2379: 2371: 2363: 2355: 2347: 2339: 2331: 2323: 2315: 2307: 2299: 2291: 2283: 2275: 2267: 2258: 2256: 2252: 2251: 2249: 2248: 2243: 2238: 2233: 2227: 2225: 2218: 2214: 2213: 2206: 2204: 2202: 2201: 2194: 2193: 2192: 2187: 2177: 2168: 2166: 2162: 2161: 2154: 2153: 2146: 2139: 2131: 2122: 2121: 2119: 2118: 2108: 2097: 2094: 2093: 2091: 2090: 2088:Toledo Complex 2085: 2080: 2075: 2070: 2064: 2062: 2058: 2057: 2055: 2054: 2049: 2044: 2039: 2034: 2029: 2024: 2019: 2014: 2009: 2007:Crew Chief 715 2004: 1998: 1996: 1992: 1991: 1989: 1988: 1983: 1978: 1976:Super Wagoneer 1973: 1968: 1963: 1958: 1953: 1948: 1943: 1938: 1933: 1928: 1923: 1921:Commander (XK) 1918: 1913: 1908: 1902: 1900: 1896: 1895: 1893: 1892: 1887: 1881: 1879: 1875: 1874: 1871: 1870: 1868: 1867: 1861: 1859: 1855: 1854: 1852: 1851: 1846: 1845: 1844: 1837:Grand Cherokee 1834: 1829: 1824: 1818: 1816: 1812: 1811: 1809: 1808: 1807: 1806: 1796: 1790: 1788: 1781: 1780:Current models 1777: 1776: 1769: 1767: 1765: 1764: 1756: 1748: 1740: 1732: 1724: 1716: 1708: 1700: 1698:(2021–present) 1691: 1689: 1685: 1684: 1678: 1675: 1674: 1667: 1666: 1659: 1652: 1644: 1635: 1634: 1632: 1631: 1620: 1617: 1616: 1614: 1613: 1608: 1602: 1600: 1596: 1595: 1592: 1591: 1589: 1588: 1582: 1580: 1576: 1575: 1573: 1572: 1567: 1562: 1557: 1552: 1547: 1542: 1536: 1534: 1527: 1523: 1522: 1520: 1519: 1511: 1502: 1500: 1496: 1495: 1488: 1487: 1480: 1473: 1465: 1456: 1455: 1451: 1450: 1438: 1437: 1435: 1430: 1425: 1420: 1414: 1413: 1408: 1403: 1401: 1395: 1394: 1392: 1387: 1382: 1376: 1375: 1373: 1368: 1366: 1361: 1355: 1354: 1352: 1346: 1345: 1343: 1338: 1333: 1331: 1325: 1324: 1321: 1318: 1315: 1312: 1309: 1306: 1303: 1300: 1297: 1294: 1290: 1289: 1286: 1283: 1275: 1272: 1271: 1256: 1255: 1248: 1241: 1233: 1224: 1223: 1219: 1218: 1207: 1206: 1204: 1199: 1197: 1195: 1190: 1188: 1182: 1181: 1176: 1171: 1169: 1167: 1161: 1160: 1155: 1153: 1151: 1149: 1143: 1142: 1140: 1138: 1133: 1131: 1129: 1123: 1122: 1117: 1112: 1110: 1105: 1103: 1098: 1096: 1094: 1089: 1079: 1078: 1076: 1074: 1072: 1070: 1064: 1063: 1061: 1059: 1057: 1055: 1049: 1048: 1046: 1044: 1039: 1034: 1028: 1027: 1025: 1023: 1018: 1016: 1014: 1009: 1007: 1002: 999: 998: 993: 991:18i/Sportwagon 988: 986: 984: 979: 974: 969: 964: 959: 957: 951: 950: 945: 943: 938: 936: 934: 932: 926: 925: 923: 918: 913: 908: 906: 901: 895: 894: 892: 887: 882: 880: 877: 876: 874: 869: 864: 862: 860: 855: 853:Subcompact car 849: 848: 845: 842: 839: 836: 833: 830: 827: 824: 821: 818: 815: 812: 809: 806: 803: 800: 797: 794: 791: 788: 785: 782: 779: 776: 773: 770: 767: 764: 761: 758: 755: 752: 749: 745: 744: 741: 738: 735: 732: 724: 721: 720: 706: 705: 698: 691: 683: 676: 675: 656: 633: 610: 593: 567: 541: 518: 487: 468: 437: 406: 380: 349: 322: 320: 317: 268:, basically a 243:products. The 190: 187: 151: 150: 145: 139: 138: 129: 125: 124: 119: 115: 114: 109: 106: 103: 102: 99: 93: 91: 87: 86: 73: 69: 68: 65: 61: 60: 55: 51: 50: 45: 41: 40: 35: 31: 30: 15: 9: 6: 4: 3: 2: 2974: 2963: 2960: 2958: 2955: 2953: 2950: 2949: 2947: 2932: 2924: 2922: 2914: 2913: 2910: 2904: 2901: 2897: 2894: 2892: 2889: 2888: 2887: 2884: 2883: 2881: 2877: 2871: 2870:Transmissions 2868: 2866: 2863: 2859: 2856: 2854: 2851: 2849: 2846: 2844: 2841: 2839: 2836: 2834: 2831: 2829: 2826: 2824: 2821: 2819: 2818:3.3 & 3.8 2816: 2815: 2814: 2811: 2810: 2808: 2804: 2798: 2795: 2793: 2790: 2788: 2785: 2783: 2780: 2779: 2777: 2773: 2767: 2764: 2762: 2759: 2757: 2754: 2752: 2749: 2747: 2744: 2742: 2739: 2737: 2734: 2733: 2731: 2729: 2725: 2715: 2712: 2710: 2707: 2705: 2702: 2700: 2697: 2695: 2692: 2691: 2689: 2685: 2679: 2676: 2675: 2673: 2669: 2666: 2664:and alliances 2660: 2654: 2651: 2650: 2648: 2644: 2631: 2627: 2624: 2619: 2615: 2612: 2607: 2603: 2600: 2595: 2591: 2588: 2583: 2576: 2573: 2572: 2570: 2566: 2557: 2554: 2553: 2551: 2547: 2544: 2538: 2528: 2525: 2523: 2520: 2518: 2515: 2513: 2510: 2509: 2507: 2503: 2494: 2491: 2486: 2483: 2478: 2475: 2470: 2467: 2462: 2459: 2454: 2451: 2446: 2443: 2442: 2440: 2436: 2430: 2427: 2425: 2422: 2420: 2417: 2415: 2412: 2411: 2409: 2405: 2402: 2396: 2383: 2380: 2375: 2372: 2367: 2364: 2359: 2356: 2351: 2348: 2343: 2340: 2335: 2332: 2327: 2324: 2319: 2316: 2311: 2308: 2303: 2300: 2295: 2292: 2287: 2284: 2279: 2276: 2271: 2268: 2263: 2260: 2259: 2257: 2253: 2247: 2244: 2242: 2239: 2237: 2234: 2232: 2229: 2228: 2226: 2222: 2219: 2215: 2210: 2200: 2199: 2195: 2191: 2188: 2186: 2183: 2182: 2181: 2178: 2173: 2170: 2169: 2167: 2163: 2159: 2152: 2147: 2145: 2140: 2138: 2133: 2132: 2129: 2117: 2109: 2107: 2099: 2098: 2095: 2089: 2086: 2084: 2081: 2079: 2076: 2074: 2071: 2069: 2066: 2065: 2063: 2059: 2053: 2050: 2048: 2045: 2043: 2040: 2038: 2035: 2033: 2030: 2028: 2025: 2023: 2020: 2018: 2015: 2013: 2010: 2008: 2005: 2003: 2000: 1999: 1997: 1993: 1987: 1984: 1982: 1979: 1977: 1974: 1972: 1969: 1967: 1964: 1962: 1959: 1957: 1954: 1952: 1949: 1947: 1944: 1942: 1939: 1937: 1934: 1932: 1929: 1927: 1924: 1922: 1919: 1917: 1914: 1912: 1909: 1907: 1904: 1903: 1901: 1897: 1891: 1888: 1886: 1883: 1882: 1880: 1878:Future models 1876: 1866: 1863: 1862: 1860: 1858:Pickup trucks 1856: 1850: 1847: 1843: 1840: 1839: 1838: 1835: 1833: 1830: 1828: 1825: 1823: 1820: 1819: 1817: 1813: 1805: 1802: 1801: 1800: 1797: 1795: 1792: 1791: 1789: 1785: 1782: 1778: 1760: 1757: 1752: 1749: 1744: 1741: 1736: 1733: 1728: 1725: 1720: 1717: 1712: 1709: 1704: 1701: 1696: 1693: 1692: 1690: 1686: 1682: 1676: 1672: 1665: 1660: 1658: 1653: 1651: 1646: 1645: 1642: 1630: 1622: 1621: 1618: 1612: 1609: 1607: 1604: 1603: 1601: 1597: 1587: 1584: 1583: 1581: 1577: 1571: 1568: 1566: 1563: 1561: 1558: 1556: 1553: 1551: 1548: 1546: 1543: 1541: 1538: 1537: 1535: 1531: 1528: 1524: 1515: 1512: 1507: 1504: 1503: 1501: 1497: 1493: 1486: 1481: 1479: 1474: 1472: 1467: 1466: 1463: 1448: 1444: 1439: 1434: 1429: 1424: 1419: 1416: 1415: 1412: 1407: 1400: 1397: 1396: 1391: 1386: 1381: 1378: 1377: 1372: 1365: 1360: 1357: 1356: 1351: 1347: 1342: 1337: 1330: 1326: 1291: 1282: 1278: 1273: 1268: 1264: 1254: 1249: 1247: 1242: 1240: 1235: 1234: 1231: 1213: 1208: 1203: 1194: 1187: 1184: 1183: 1180: 1175: 1166: 1163: 1162: 1159: 1148: 1145: 1144: 1137: 1128: 1124: 1121: 1116: 1109: 1102: 1093: 1088: 1084: 1080: 1069: 1065: 1054: 1053:Hudson Hornet 1050: 1043: 1038: 1033: 1032:Full-size car 1029: 1022: 1021:Matador Coupe 1013: 1006: 1000: 997: 992: 983: 978: 973: 968: 963: 956: 952: 949: 942: 931: 927: 922: 917: 912: 905: 900: 896: 891: 886: 878: 873: 868: 859: 854: 850: 746: 731: 727: 722: 718: 711: 704: 699: 697: 692: 690: 685: 684: 681: 671: 667: 660: 644: 637: 629: 625: 621: 614: 607: 596: 590: 586: 581: 580: 571: 555: 554:Business Week 551: 545: 529: 526:Minick, Dan. 522: 506: 502: 498: 491: 483: 479: 472: 456: 452: 448: 441: 425: 421: 417: 410: 395: 391: 384: 368: 364: 363:Industry Week 360: 353: 338: 334: 327: 323: 316: 314: 310: 306: 301: 299: 298:Chrysler 300M 295: 289: 287: 282: 278: 273: 271: 267: 263: 259: 255: 251: 246: 242: 237: 235: 229: 227: 226:Eagle Premier 223: 219: 215: 210: 207: 203: 198: 196: 186: 184: 180: 175: 173: 169: 165: 161: 157: 149: 146: 144: 140: 137: 133: 130: 126: 123: 120: 116: 113: 110: 104: 96: 92: 88: 74: 70: 66: 62: 59: 56: 52: 49: 46: 42: 39: 36: 32: 28: 23: 2766:Louis Rhodes 2646:Predecessors 2629: 2617: 2605: 2594:Chrysler LLC 2593: 2581: 2492: 2400:subsidiaries 2196: 2082: 1986:Willys Truck 1719:Chrysler LLC 1688:Brand owners 1679:A marque of 1610: 1433:Summit Wagon 1280: 962:Six & V8 955:Mid-size car 858:Metropolitan 729: 669: 665: 659: 647:. 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Index


Division
Automotive
American Motors
Detroit
Joseph E. Cappy
Automobiles
Jeep
Eagle
Parent
Chrysler
Chrysler Corporation
US$
takeover
American Motors Corporation
Jeep
Eagle
Joseph E. Cappy
Jeep
Eagle
Renault Medallion
Renault Alliance
Jeep
Eagle Premier
Diamond-Star Motors
K-car-based
Eagle
Mitsubishi
Dodge
Chrysler-Plymouth

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