1544:
1200:
107:
31:
161:
Because McVitie's did not register the name "Jaffa Cakes" as a trademark, other biscuit manufacturers and supermarkets have made similar products under the same name. The product's classification as a cake or biscuit was part of a VAT tribunal in 1991, with the court finding in McVitie's favour that
211:
is payable on chocolate-covered biscuits, but not on chocolate-covered cakes. McVities defended its classification of Jaffa Cakes as cakes at a VAT tribunal in 1991, against the ruling that Jaffa cakes were biscuits due to their size and shape, and the fact that they were often eaten in place of
248:
The court was adjudicated by Mr Donald Potter QC, who found in favour of McVitie's and ruled that whilst Jaffa Cakes had characteristics of both cakes and biscuits, the product should be considered a cake and not a biscuit, meaning that VAT is not paid on Jaffa Cakes in the United
Kingdom.
199:. McVities launched limited-edition pineapple flavour Jaffa Cakes in early 2020. In early 2021, McVitie's unveiled the new flavours cherry and passionfruit. In mid 2023, McVitie's launched Raspberry flavour Jaffa Cakes. In June 2024, McVitie's launched Cola Bottle flavour Jaffa Cakes.
332:(= chocolate sponge bisquits) in 5 flavour variants. The names "PiM's" or "Jaffa cakes" are not very familiar in Czechia and Slovakia, but rarely also used. It was also distributed by Mondelez under the Czech-Silesian chocolate brand Opavia or German brand Milka.
463:
415:
243:
The product is presented as a snack and eaten with the fingers, like a biscuit, rather than with a fork as a cake might be. The tribunal also considered that children would eat them in a few mouthfuls, in the manner of a
158:. Jaffa Cakes are also available as bars or in small packs, and in larger and smaller sizes. The original Jaffa Cakes now come in packs of 10, 20, 30, or 40, having been downsized in 2017 from 12 or 24 per pack.
179:. The Jaffa cake production area covers an acre (44,000 sq ft; 4,000 m) and includes a production line over a mile (1.6 km) long. In the early 2000s, it pioneered the development of advanced
974:
471:
405:
894:"Excepted items: Confectionery: The bounds of confectionery, sweets, chocolates, chocolate biscuits, cakes and biscuits: The borderline between cakes and biscuits"
632:
256:
also regard Jaffa Cakes as cakes, since their moisture content is greater than 12%. As a result, they are charged the reduced rate of VAT (13.5% as of 2016).
1052:
354:
162:
Jaffa Cakes should be considered cakes and not biscuits for tax purposes. In 2012 they were ranked the best selling cake or biscuit in the United
Kingdom.
816:
324:
Mondelez Czech
Republic s.r.o. distributes this type of product under the traditional Slovak chocolate brand Figaro in Czechia and Slovakia with the name
982:
266:"usually used in the field of astronomy" were trained on 92 traditional recipes of cakes and biscuits and determined Jaffa Cakes to be cakes.
376:
493:
441:
225:
The ingredients were regarded as similar to those of a cake, producing a thin cake-like mixture rather than the thick dough of a biscuit.
927:
901:
195:
Although Jaffa Cakes are usually orange flavour, limited edition flavours have been available, such as lemon-and-lime, strawberry and
1232:
606:
1027:
1079:
681:
709:
1416:
530:
1578:
212:
biscuits. McVities insisted that the product was a cake, and produced a giant Jaffa Cake in court to illustrate its point.
1157:
772:
567:
208:
734:
1573:
1568:
350:
824:
654:
1225:
1160:[What do 10 million bees have to do with the popular cookies? You will be surprised by the answer].
1130:
1204:
110:
584:
301:. The jam flavours include cherry, orange, pear, raspberry, lemon, chocolate mousse and hazelnuts, etc.
1409:
872:"United Kingdom VAT & Duties Tribunals Decisions – Torq Ltd v Revenue and Customs [2005]"
686:
1337:
1218:
274:
In 2021 McVities launched ÂŁ4.7 million advertising and social media campaign to promote the brand.
260:
215:
The court discounted the expert evidence, as it went beyond the capacity of an ordinary purchaser.
1383:
788:
1563:
1292:
437:
240:
The product was generally displayed for sale alongside other biscuits, rather than with cakes.
547:
263:
253:
585:"Crucial issues in the design of a real-time contaminant detection system for food products"
1402:
923:
893:
8:
1158:"Co wspólnego ma 10 mln pszczół z popularnymi ciastkami? Będziesz zaskoczony odpowiedzią"
610:
410:
871:
847:"United Biscuits (UK) Ltd (No. 2). [1991] BVC 818 | Croner-i Tax and Accounting"
846:
1378:
1327:
1443:
1347:
1005:
768:
563:
526:
184:
548:"Design of object location algorithms and their use for food and cereals inspection"
1357:
555:
1473:
1241:
520:
1053:"Pladis to push McVitie's Jaffa Cakes with 'Be What You Want To Be' ad campaign"
1302:
1282:
180:
62:
1255:
175:
McVitie's entire line of Jaffa Cakes are produced at the McVitie's factory in
1557:
1352:
1307:
1287:
559:
314:
311:
since 1977. As of 2020, Delicje brand belongs to Mondelēz
International, Inc.
294:
234:
A substantial part of a Jaffa Cake, in terms of bulk and texture, is sponge.
96:
Various limited edition flavours (lemon and lime, strawberry, black currant)
1518:
1458:
1332:
1272:
949:
196:
129:
125:
72:
1105:
1523:
1342:
1297:
82:
1543:
710:"McVitie's has launched new Jaffa Cake flavours Passionfruit and Cherry"
1425:
1317:
1312:
464:"Jaffa Cakes - definitely not biscuits - prepare to take on imitators"
406:"Jaffa Cakes - definitely not biscuits - prepare to take on imitators"
1503:
1483:
1453:
1448:
1277:
633:"McVitie's launches limited edition Strawberry-flavoured Jaffa Cakes"
283:
176:
151:
86:
1493:
1488:
308:
290:
1210:
228:
The product's texture was regarded as being that of a sponge cake.
1533:
1513:
1498:
1463:
1438:
1362:
155:
147:
1080:"Pladis unveils new TV creative for McVitie's Jaffa Cakes brand"
377:"Jaffa Cakes packet size reduced in latest 'shrinkflation' move"
1528:
1508:
1468:
1199:
318:
106:
1394:
1182:
30:
52:
1133:[Iconic sweets have disappeared from the market].
1028:"Jaffa Cakes reignites an ancient dispute in return to TV"
237:
In size, a Jaffa Cake is more like a biscuit than a cake.
222:
The product's name was regarded as a minor consideration.
146:
inches (54 mm) in diameter and have three layers: a
552:
In
Machine Vision for the Inspection of Natural Products
231:
The product hardens when stale, in the manner of a cake.
307:
are the Polish equivalent and had been manufactured by
150:
base, a layer of orange flavoured jam and a coating of
682:"McVitie's launches new pineapple flavour Jaffa Cakes"
583:
Davies, E. R.; Patel, D.; Johnstone, A. I. C. (1995).
525:. Springer Science & Business Media. p. 403.
522:
Machine Vision for the
Inspection of Natural Products
582:
218:
The product was assessed on the following criteria:
132:. The most common form of Jaffa cakes are circular,
735:"Pladis launches new Jaffa Cakes raspberry flavour"
165:
438:"VAT Tribunal case LON/91/0160 (United Biscuits)"
1555:
874:. British and Irish Legal Information Institute
518:
297:produced Jaffa Cakes under the commercial name
1006:"Humorous science: Workplace office mysteries"
1410:
1226:
282:"Pim's" redirects here. For the liqueur, see
762:
403:
924:"The borderline between cakes and biscuits"
1417:
1403:
1233:
1219:
1020:
679:
1155:
811:
809:
399:
397:
1003:
519:Graves, Mark; Batchelor, Bruce (2003).
1556:
1156:Przybysz, Monika (10 September 2020).
817:"What you do – and don't – pay VAT on"
758:
756:
607:"McVitie's Jaffa Cakes Lemon and Lime"
545:
357:from the original on 29 September 2011
1398:
1214:
1103:
806:
707:
444:from the original on 10 February 2019
394:
680:Abernethy, Laura (27 January 2020).
1240:
1131:"Kultowe słodycze zniknęły z rynku"
789:"Food products (VAT Notice 701/14)"
765:Revenue Law Principles and Practice
753:
418:from the original on 25 August 2012
190:
13:
1077:
930:from the original on 17 April 2013
904:from the original on 17 April 2013
635:. Talkingretail.com. 27 April 2009
609:. Snackspot.org.uk. Archived from
128:in the UK in 1927 and named after
14:
1590:
1192:
494:"The factory where life is sweet"
1542:
1198:
351:"Jaffa Cake's lemon squeezy bar"
105:
29:
1424:
1176:
1149:
1123:
1104:Green, Denzil (6 August 2010).
1097:
1071:
1045:
997:
967:
942:
916:
886:
864:
839:
781:
767:. A&C Black. p. 1009.
727:
708:Chabo, Elena (5 January 2021).
701:
673:
647:
625:
599:
277:
202:
166:McVitie and Price's Jaffa Cakes
823:. 24 June 2010. Archived from
576:
554:. Springer. pp. 393–420.
539:
512:
486:
456:
430:
369:
343:
269:
170:
1:
336:
1137:(in Polish). 27 October 2011
7:
1579:Products introduced in 1927
404:Harry Wallop (6 May 2012).
10:
1597:
281:
1540:
1434:
1371:
1265:
1248:
124:are a cake introduced by
100:
92:
78:
68:
58:
48:
40:
28:
975:"VAT Rates: Jaffa Cakes"
560:10.1007/1-85233-853-9_15
317:produces Jaffa Cakes in
261:artificially intelligent
85:, orange-flavoured jam,
35:A Jaffa Cake cut in half
1384:United Biscuits Network
498:Manchester Evening News
207:In the United Kingdom,
1574:Brand name snack foods
1569:United Biscuits brands
1032:www.campaignlive.co.uk
546:Davies, E. R. (2003).
111:Media: Jaffa Cakes
979:Revenue Commissioners
851:library.croneri.co.uk
763:Lee, Natalie (2011).
254:Revenue Commissioners
1207:at Wikimedia Commons
1004:Janssen, V. (2021).
827:on 5 September 2012
468:The Daily Telegraph
411:The Daily Telegraph
353:. Thegrocer.co.uk.
305:Delicje Szampańskie
25:
1059:. 26 February 2021
661:. 12 December 2005
295:Lefèvre-Utile (LU)
264:binary classifiers
154:. Each cake is 46
21:
16:British snack food
1551:
1550:
1444:Chocodile Twinkie
1392:
1391:
1203:Media related to
985:on 7 January 2018
741:. 21 October 2023
714:Good Housekeeping
589:Real-Time Imaging
532:978-1-85233-525-0
126:McVitie and Price
119:
118:
73:McVitie and Price
41:Alternative names
1586:
1546:
1428:
1419:
1412:
1405:
1396:
1395:
1235:
1228:
1221:
1212:
1211:
1202:
1186:
1180:
1174:
1173:
1171:
1169:
1153:
1147:
1146:
1144:
1142:
1127:
1121:
1120:
1118:
1116:
1106:"Pim's Biscuits"
1101:
1095:
1094:
1092:
1090:
1075:
1069:
1068:
1066:
1064:
1049:
1043:
1042:
1040:
1038:
1024:
1018:
1017:
1001:
995:
994:
992:
990:
981:. Archived from
971:
965:
964:
962:
960:
946:
940:
939:
937:
935:
920:
914:
913:
911:
909:
890:
884:
883:
881:
879:
868:
862:
861:
859:
857:
843:
837:
836:
834:
832:
813:
804:
803:
801:
799:
785:
779:
778:
760:
751:
750:
748:
746:
731:
725:
724:
722:
720:
705:
699:
698:
696:
694:
677:
671:
670:
668:
666:
659:The Daily Record
655:"Jaffa Cakeover"
651:
645:
644:
642:
640:
629:
623:
622:
620:
618:
603:
597:
596:
580:
574:
573:
543:
537:
536:
516:
510:
509:
507:
505:
490:
484:
483:
481:
479:
470:. Archived from
460:
454:
453:
451:
449:
434:
428:
427:
425:
423:
401:
392:
391:
389:
387:
373:
367:
366:
364:
362:
347:
191:Flavour variants
145:
144:
140:
137:
109:
79:Main ingredients
33:
26:
24:
20:
1596:
1595:
1589:
1588:
1587:
1585:
1584:
1583:
1554:
1553:
1552:
1547:
1538:
1474:Hostess CupCake
1430:
1426:
1423:
1393:
1388:
1379:Boland's Bakery
1367:
1261:
1244:
1242:United Biscuits
1239:
1195:
1190:
1189:
1181:
1177:
1167:
1165:
1154:
1150:
1140:
1138:
1129:
1128:
1124:
1114:
1112:
1102:
1098:
1088:
1086:
1078:Briggs, Fiona.
1076:
1072:
1062:
1060:
1057:BetterRetailing
1051:
1050:
1046:
1036:
1034:
1026:
1025:
1021:
1002:
998:
988:
986:
973:
972:
968:
958:
956:
948:
947:
943:
933:
931:
922:
921:
917:
907:
905:
892:
891:
887:
877:
875:
870:
869:
865:
855:
853:
845:
844:
840:
830:
828:
821:Which? Magazine
815:
814:
807:
797:
795:
787:
786:
782:
775:
761:
754:
744:
742:
733:
732:
728:
718:
716:
706:
702:
692:
690:
678:
674:
664:
662:
653:
652:
648:
638:
636:
631:
630:
626:
616:
614:
613:on 26 July 2011
605:
604:
600:
581:
577:
570:
544:
540:
533:
517:
513:
503:
501:
500:. 17 April 2012
492:
491:
487:
477:
475:
474:on 17 June 2018
462:
461:
457:
447:
445:
436:
435:
431:
421:
419:
402:
395:
385:
383:
375:
374:
370:
360:
358:
349:
348:
344:
339:
287:
280:
272:
209:value added tax
205:
193:
185:quality control
183:technology for
173:
168:
142:
138:
135:
133:
115:
59:Place of origin
36:
22:
17:
12:
11:
5:
1594:
1593:
1582:
1581:
1576:
1571:
1566:
1549:
1548:
1541:
1539:
1537:
1536:
1531:
1526:
1521:
1516:
1511:
1506:
1501:
1496:
1491:
1486:
1481:
1476:
1471:
1466:
1461:
1456:
1451:
1446:
1441:
1435:
1432:
1431:
1422:
1421:
1414:
1407:
1399:
1390:
1389:
1387:
1386:
1381:
1375:
1373:
1369:
1368:
1366:
1365:
1360:
1355:
1350:
1345:
1340:
1335:
1330:
1325:
1320:
1315:
1310:
1305:
1300:
1295:
1290:
1285:
1280:
1275:
1269:
1267:
1263:
1262:
1260:
1259:
1252:
1250:
1246:
1245:
1238:
1237:
1230:
1223:
1215:
1209:
1208:
1194:
1193:External links
1191:
1188:
1187:
1175:
1148:
1122:
1096:
1070:
1044:
1019:
996:
966:
941:
915:
885:
863:
838:
805:
780:
773:
752:
726:
700:
672:
646:
624:
598:
575:
568:
538:
531:
511:
485:
455:
429:
393:
368:
341:
340:
338:
335:
334:
333:
326:"Čoko Piškoty"
322:
312:
302:
279:
276:
271:
268:
246:
245:
241:
238:
235:
232:
229:
226:
223:
204:
201:
192:
189:
181:machine vision
172:
169:
167:
164:
148:Genoise sponge
117:
116:
114:
113:
101:
98:
97:
94:
90:
89:
80:
76:
75:
70:
66:
65:
63:United Kingdom
60:
56:
55:
50:
46:
45:
42:
38:
37:
34:
15:
9:
6:
4:
3:
2:
1592:
1591:
1580:
1577:
1575:
1572:
1570:
1567:
1565:
1564:British cakes
1562:
1561:
1559:
1545:
1535:
1532:
1530:
1527:
1525:
1522:
1520:
1517:
1515:
1512:
1510:
1507:
1505:
1502:
1500:
1497:
1495:
1492:
1490:
1487:
1485:
1482:
1480:
1477:
1475:
1472:
1470:
1467:
1465:
1462:
1460:
1457:
1455:
1452:
1450:
1447:
1445:
1442:
1440:
1437:
1436:
1433:
1429:
1420:
1415:
1413:
1408:
1406:
1401:
1400:
1397:
1385:
1382:
1380:
1377:
1376:
1374:
1370:
1364:
1361:
1359:
1356:
1354:
1351:
1349:
1346:
1344:
1341:
1339:
1336:
1334:
1331:
1329:
1326:
1324:
1321:
1319:
1316:
1314:
1311:
1309:
1308:Hovis biscuit
1306:
1304:
1301:
1299:
1296:
1294:
1291:
1289:
1286:
1284:
1281:
1279:
1276:
1274:
1271:
1270:
1268:
1264:
1257:
1254:
1253:
1251:
1247:
1243:
1236:
1231:
1229:
1224:
1222:
1217:
1216:
1213:
1206:
1201:
1197:
1196:
1184:
1179:
1163:
1159:
1152:
1136:
1132:
1126:
1111:
1107:
1100:
1085:
1081:
1074:
1058:
1054:
1048:
1033:
1029:
1023:
1015:
1011:
1007:
1000:
984:
980:
976:
970:
955:
951:
950:"Jaffa Cakes"
945:
929:
925:
919:
903:
899:
895:
889:
873:
867:
852:
848:
842:
826:
822:
818:
812:
810:
794:
790:
784:
776:
774:9781847667663
770:
766:
759:
757:
740:
736:
730:
715:
711:
704:
689:
688:
683:
676:
660:
656:
650:
634:
628:
612:
608:
602:
595:(6): 397–407.
594:
590:
586:
579:
571:
569:1-85233-525-4
565:
561:
557:
553:
549:
542:
534:
528:
524:
523:
515:
499:
495:
489:
473:
469:
465:
459:
443:
439:
433:
417:
413:
412:
407:
400:
398:
382:
378:
372:
356:
352:
346:
342:
331:
327:
323:
320:
316:
315:Jaffa Crvenka
313:
310:
306:
303:
300:
296:
292:
289:
288:
285:
275:
267:
265:
262:
257:
255:
250:
242:
239:
236:
233:
230:
227:
224:
221:
220:
219:
216:
213:
210:
200:
198:
188:
186:
182:
178:
163:
159:
157:
153:
149:
131:
130:Jaffa oranges
127:
123:
112:
108:
103:
102:
99:
95:
91:
88:
84:
81:
77:
74:
71:
67:
64:
61:
57:
54:
51:
47:
43:
39:
32:
27:
19:
1519:Wagon Wheels
1478:
1459:Fudge Rounds
1322:
1273:Abbey Crunch
1178:
1166:. Retrieved
1161:
1151:
1139:. Retrieved
1134:
1125:
1113:. Retrieved
1109:
1099:
1087:. Retrieved
1084:Retail Times
1083:
1073:
1061:. Retrieved
1056:
1047:
1035:. Retrieved
1031:
1022:
1013:
1009:
999:
987:. Retrieved
983:the original
978:
969:
957:. Retrieved
953:
944:
932:. Retrieved
918:
906:. Retrieved
897:
888:
878:27 September
876:. Retrieved
866:
854:. Retrieved
850:
841:
831:27 September
829:. Retrieved
825:the original
820:
796:. Retrieved
792:
783:
764:
743:. Retrieved
739:.foodbev.com
738:
729:
717:. Retrieved
713:
703:
691:. Retrieved
685:
675:
663:. Retrieved
658:
649:
637:. Retrieved
627:
615:. Retrieved
611:the original
601:
592:
588:
578:
551:
541:
521:
514:
502:. Retrieved
497:
488:
476:. Retrieved
472:the original
467:
458:
446:. Retrieved
432:
420:. Retrieved
409:
384:. Retrieved
381:The Guardian
380:
371:
359:. Retrieved
345:
329:
325:
304:
298:
278:Other brands
273:
258:
251:
247:
217:
214:
206:
203:Legal status
197:blackcurrant
194:
174:
160:
121:
120:
18:
1524:Whoopie pie
1479:Jaffa Cakes
1427:Snack cakes
1343:Peek Freans
1323:Jaffa Cakes
1298:Happy Faces
1256:Murat Ăślker
1205:Jaffa cakes
1185:, Figaro.cz
1164:(in Polish)
1010:Coordinates
959:17 February
898:hmrc.gov.uk
856:17 February
798:17 February
478:28 December
330:čokopiškoty
270:Advertising
171:Manufacture
122:Jaffa Cakes
23:Jaffa Cakes
1558:Categories
1484:Jos. Louis
1313:Hula Hoops
1288:Crawford's
1258:(Chairman)
1249:Key people
1135:WP Finanse
719:27 January
448:9 February
337:References
252:The Irish
93:Variations
69:Created by
1504:Sno Balls
1454:Ding Dong
1449:Choco pie
1333:McVitie's
1293:Filipinos
1168:27 August
1141:27 August
1115:27 August
1110:CooksInfo
989:7 January
954:Tim Crane
745:18 August
422:3 January
361:25 August
259:In 2021,
177:Stockport
152:chocolate
87:chocolate
1494:Moon pie
1489:May West
1338:Nik Naks
1183:Produkty
1089:24 March
1063:24 March
1037:24 March
934:28 April
928:Archived
908:28 April
902:Archived
442:Archived
416:Archived
355:Archived
309:E. Wedel
291:Mondelez
156:calories
1534:Zingers
1514:Twinkie
1499:Pryanik
1464:Gansito
1439:Alfajor
1372:Related
1363:Verkade
1348:Penguin
1328:McCoy's
1318:Jacob's
1303:Hobnobs
1162:naTemat
693:7 March
665:22 June
639:22 June
617:22 June
504:24 July
141:⁄
1529:Yodels
1509:Suzy Q
1469:Ho Hos
1278:Carr's
1266:Brands
793:GOV.UK
771:
566:
529:
386:29 May
319:Serbia
293:brand
284:Pimm's
244:sweet.
104:
83:Sponge
1353:Skips
687:Metro
299:PiM's
44:Jaffa
1358:Taxi
1283:Club
1170:2021
1143:2021
1117:2021
1091:2021
1065:2021
1039:2021
991:2018
961:2021
936:2013
910:2013
880:2012
858:2021
833:2012
800:2021
769:ISBN
747:2023
721:2021
695:2020
667:2010
641:2010
619:2010
564:ISBN
527:ISBN
506:2013
480:2014
450:2019
424:2013
388:2020
363:2010
53:Cake
49:Type
556:doi
328:or
1560::
1108:.
1082:.
1055:.
1030:.
1014:29
1012:.
1008:.
977:.
952:.
926:.
900:.
896:.
849:.
819:.
808:^
791:.
755:^
737:.
712:.
684:.
657:.
591:.
587:.
562:.
550:.
496:.
466:.
440:.
414:.
408:.
396:^
379:.
187:.
1418:e
1411:t
1404:v
1234:e
1227:t
1220:v
1172:.
1145:.
1119:.
1093:.
1067:.
1041:.
1016:.
993:.
963:.
938:.
912:.
882:.
860:.
835:.
802:.
777:.
749:.
723:.
697:.
669:.
643:.
621:.
593:1
572:.
558::
535:.
508:.
482:.
452:.
426:.
390:.
365:.
321:.
286:.
143:8
139:1
136:+
134:2
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
