331:
2424:
185:
511:
29:
414:
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began testing the
Impossible Supreme pizza in Florida, New Mexico, and Washington state. The pizza featured Impossible Foods' first plant-based sausage product, which CEO Patrick Brown claimed had involved the development of 50 prototype sausage products before Little Caesars began offering it to the
287:
acceptance letter was limited to products cooked in restaurants because soy leghemoglobin required safety review as a new food colorant for uncooked products. An FDA rule change that accepted the colorant and allows the sale of
Impossible Burgers in grocery stores took effect on September 4, 2019.
286:
after testing under FDA oversight, and filed updates with the FDA in 2017 and 2018. The U.S. Food and Drug
Administration issued a "no questions" letter in July 2018, accepting the unanimous conclusion of a panel of food-safety experts that the protein that carries heme is safe to eat. This
359:
in New Jersey. Since the production was in relatively small quantities, the burgers were not available at retail locations. Impossible Foods also worked on plant-based products that emulated chicken, pork, fish, and dairy, but decided to concentrate on creating a substitute for the
1358:
554:
and Hong Kong-based
Sailing Capital, bringing the total to $ 372 million. In May 2019, the company raised $ 300 million of investment. The total valuation of the company raised to $ 2 billion. On March 16, 2020, another $ 500 million was raised.
409:
By July 2018, two years after its debut in New York, the
Impossible Burger was available at about 3,000 locations in the United States and Hong Kong. By the end of 2018, 5,000 restaurants across all 50 states included the burger on their menus.
1870:
2190:
1589:
549:
In August 2017, $ 75 million in additional financing was raised after reaching key objectives, with Bill Gates investing additional money. In April 2018, an additional $ 114 million was raised, led by
Singapore’s
741:
259:. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Heme is abundant in animal muscle tissue and is also found naturally in all living organisms. Plants, particularly
1350:
1122:
792:
398:, to produce 1 million pounds of plant-based burger meat per month. In the first half of 2017, the Impossible Burger debuted on the menu of multi-unit franchises, including Bareburger in New York City,
1862:
2159:
1620:
558:
In total, Impossible Foods has raised $ 1.3 billion over 12 rounds of funding. In August 2020, the company raised another US$ 200 million in an internal round led by existing investor Coatue.
1474:
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product, the
Impossible Burger, which is made from material derived from plants. The company says that making it uses 95% less land and 74% less water, and it emits about 87% less
737:
2029:
1148:
656:
375:, began serving the Impossible Burger in July 2016. In October 2016, the Impossible Burger became a standing menu item in selected additional restaurants in California, such as
1926:
1182:
766:
437:. Later that month, the company announced plans to roll out Impossible Whoppers nationwide before the end of the year. In August, it was officially made available nationwide.
307:, asking that these companies reduce their use of "hyperprocessed" ingredients. Impossible Foods responded by calling it a "disingenuous, desperate disinformation campaign".
1900:
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485:, the FDA started allowing restaurants to sell Impossible beef substitute to consumers, with an additional printed-out sheet satisfying label requirements.
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239:
On
January 7, 2019, Impossible Foods introduced the Impossible Burger 2.0. In July 2020, Impossible Burger patties became available at
1144:
648:
1922:
1169:
762:
1351:"Impossible Foods hits back at 'disingenuous, desperate disinformation campaign' as Lightlife attacks 'hyperprocessed' ingredients"
282:
process very similar to the brewing process used to make some types of beer. In 2014, Impossible Foods declared leghemoglobin is
1892:
1552:
968:
482:
406:
started serving
Impossible Burgers. The partnership with White Castle eventually expanded to include all 377 of its locations.
1962:
1390:
2080:
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1234:
677:
2332:
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1643:
1294:
546:. It was reported that Patrick Brown had turned down an offer of $ 300 million to buy out Impossible Foods in 2015.
1504:
1947:
1992:
1381:"Impossible Foods made a parody video about poop in beef in response to a Super Bowl ad attacking plant-based 'meat'"
318:, has targeted Impossible Foods and other meat analogue producers through advertising, including a commercial during
2211:
1788:
1264:
1730:
1673:
322:, criticizing meat analogues for using additives. Impossible Foods quickly answered with a parody commercial.
212:
than making a ground beef burger patty from cows. The plant-based burger has more protein, less total fat, no
1449:
1534:
1177:
909:
283:
278:
plants. To make it in large quantities, the company's scientists genetically engineered a yeast and used a
1553:"A startup selling 'bloody' plant-based burgers has a new factory that can make 4 million burgers a month"
876:
1762:
518:
Impossible Foods has raised rounds of $ 75 million and $ 108 million from investors, including
449:
stores, which are only in
Southern California. As of May 2020, Impossible Burgers were also available at
311:
108:
330:
843:
2469:
403:
1038:
498:
public. Impossible sausage sandwiches are being sold at many restaurants, including Burger King and
267:, also contain heme. The plant-based heme molecule is identical to the heme molecule found in meat.
2236:
1207:
567:
352:
1092:
991:"One ring to rule them all: Trafficking of heme and heme synthesis intermediates in the metazoans"
527:
466:
445:
The Impossible Burger became available in grocery stores for the first time in October 2019, at
368:
1948:"Impossible Foods Accelerates Brick-and-Mortar and Online Retail Expansion With The Kroger Co"
1615:
1450:"There's a secret ingredient in the plant-based meat Google wanted to buy for $ 200 million"
877:"Impossible Foods Gets Halal Certification for Meatless Burger on Path to 'Serve the World'"
592:
881:
229:
2295:"Exclusive: Impossible Foods explores credit line to tackle coronavirus fallout – sources"
255:
Unlike most plant-based products intended to emulate meat, the Impossible Burger contains
172:
were released across the United States by summer 2019. The company also makes plant-based
8:
2423:
1611:"We Tried a Michelin Star Version of Silicon Valley's Plant Burger That Bleeds Like Beef"
738:"The Veggie Burger of the Future Cost $ 80M to Invent – And Carnivores Will Be Impressed"
395:
233:
2356:"Impossible Foods confirms $ 500 million fundraising, has raised $ 1.3 billion in total"
394:
In March 2017, Impossible Foods announced it would build its first large-scale plant in
1863:"Burger King plans to release plant-based Impossible Whopper nationwide by end of year"
1015:
990:
430:
418:
356:
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303:
169:
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1678:
1420:
1020:
964:
539:
260:
2156:"Plant-Based Impossible Foods Raises Another $ 75 Million: Bill Gates Invests Again"
1582:"The Impossible Burger's West Coast Debut and the Wild Frontier of Plant-Based Meat"
940:"Impossible Burger Now Available at 8,000 Retailers Including Walmart, Trader Joe's"
1385:
1010:
1002:
967:. The Nutrition Source, TH Chan School of Public Health, Harvard University. 2020.
551:
339:
201:
142:
77:
2137:"Impossible Foods Closes a $ 75 Million Investment After Achieving Key Milestones"
1170:"GRAS Notification for Soybean Leghemoglobin Protein Derived from Pichia pastoris"
678:"Impossible Foods Dishes Up Its First Meatless Sausage Atop Little Caesars' Pizza"
1295:"The FDA Has Finally Approved the Impossible Burger to Be Sold at Grocery Stores"
1006:
523:
519:
240:
104:
39:
2051:"Forget Lab Beef, Impossible Foods' 100% Plant-Based Cheeseburger Is Our Future"
184:
848:
510:
494:
450:
319:
270:
To produce heme protein from non-animal sources, Impossible Foods selected the
209:
2324:
708:"Impossible Foods Raises a Whopping $ 108 Million For Its Plant-Based Burgers"
2433:
1424:
388:
315:
294:
271:
225:
205:
193:
2022:"Where to get Impossible Sausage: Starbucks, Burger King, local restaurants"
1321:"Lightlife urges Impossible Foods and Beyond Meat to clean up their labels"
1145:"A veggie burger that 'bleeds' might convince some carnivores to eat green"
1119:"Silicon Valley's Bloody Plant Burger Smells, Tastes And Sizzles Like Meat"
1024:
789:"Silicon Valley's Bloody Plant Burger Smells, Tastes And Sizzles Like Meat"
474:
399:
279:
87:
1763:"A Major Victory for the Impossible Burger, the Veggie 'Meat' that Bleeds"
1674:"Umami says its new veggie burger tastes like meat – and bleeds like meat"
1963:"Restaurants Can Now Sell Impossible Foods' "Beef" Directly to Customers"
1068:"Serving up a bloody veggie burger is the trick to convincing carnivores"
535:
454:
446:
426:
372:
361:
298:
217:
213:
165:
158:
649:"Little Caesars is the latest chain where you can try out meatless meat"
28:
1833:"Burger King is testing vegetarian Whopper made with Impossible Burger"
1413:"Can Impossible Foods and its plant burgers take on the meat industry?"
1265:"Impossible Burger could be sold in stores after FDA approves coloring"
543:
470:
458:
413:
351:
In 2016 and 2017, Impossible Foods produced Impossible Burgers in both
189:
91:
622:
478:
220:
than a similar-sized hamburger patty made with beef. It contains more
1735:
499:
434:
314:(CCF), a nonprofit advocacy group that has received funding from the
290:
2266:"Exclusive: Impossible Foods raises $ 300 million with investors..."
815:"Great-Tasting Veggie Burgers are Here, But Are They Any Healthier?"
387:
in Los Angeles. The Michelin-starred restaurant Public, operated by
2387:"Impossible Foods model of Monopoly Capitalism raises another 200m"
2212:"Temasek co-leads $ 114m investment in Asia-bound Impossible Foods"
572:
264:
244:
173:
1535:"David Chang Adds Plant Based 'Impossible Burger' to Nishi Menu"
2292:
221:
188:
An Impossible Burger given out during a promotional event at a
2417:
2081:"Meet Impossible Foods, another VC-backed veggie meat startup"
1644:"The Vegan Burger That 'Bleeds' Goes Mainstream at Bareburger"
228:
than an unseasoned beef patty. The Impossible Burger received
1923:"Impossible Burger Becomes No. 1 Item Sold at Grocery Stores"
154:
129:
2475:
Vegetarian companies and establishments of the United States
1893:"Impossible Burger prank becomes Burger King feeding frenzy"
462:
256:
146:
49:
1787:
EDT, Janice Williams On 5/25/19 at 3:10 AM (2019-05-25).
531:
275:
117:
1475:"Bleeding veggie burgers hit restaurants for first time"
1235:"Key ingredient in 'Impossible Burger' approved by FDA"
391:, began serving the Impossible Burger in January 2017.
1147:. Public Radio International "The World". 2016-09-23.
204:
in 2011. In July 2016, the company launched its first
1789:"What is Impossible Burger and where can you get it?"
1348:
593:"Impossible Foods Names Dennis Woodside As President"
402:
in California, and Hopdoddy in Texas. In April 2018,
514:
Plant-based chicken nuggets made by Impossible Foods
346:
301:
and Impossible Foods in an open letter published in
16:
American company making plant-based meat substitutes
1993:"Little Caesars is testing out an Impossible pizza"
2078:
1503:
2293:Anirban Sen and Joshua Franklin (17 March 2020).
2431:
2107:"Google tries to buy vegetarian burger business"
1292:
910:"Impossible Foods unveils Impossible Burger 2.0"
907:
149:products. The company's signature product, the
2237:"Daily Crunch: Impossible Foods raises $ 300M"
1990:
1205:
1116:
325:
179:
2445:Food and drink companies of the United States
2183:"Impossible Foods closes $ 75M funding round"
1262:
1232:
250:
2485:Privately held companies based in California
2480:Food and drink companies based in California
2455:Food and drink companies established in 2011
2450:Food and drink in the San Francisco Bay Area
2440:Companies based in Redwood City, California
1816:: CS1 maint: numeric names: authors list (
1505:"Can the Impossible burger save the world?"
988:
440:
2422:
27:
1039:"This New Veggie Burger Bleeds Like Meat"
1014:
908:Starostinetskaya, Anna (7 January 2019).
699:
274:molecule found naturally in the roots of
2104:
2072:
1991:Wiener-Bronner, Danielle (20 May 2019).
1890:
1731:"Impossible Burger goes to White Castle"
1728:
1550:
1349:foodnavigator-usa.com (26 August 2020).
1208:"FDA letter: GRAS Notice No. GRN 000737"
509:
412:
329:
183:
2384:
2353:
1671:
1501:
1095:. The Medical Biochemistry Page. 2020.
874:
2460:American companies established in 2011
2432:
2366:from the original on 28 September 2020
1743:from the original on 13 September 2018
1641:
1477:. The Memo. 2016-07-27. Archived from
786:
705:
483:COVID-19 pandemic in the United States
433:, using the patty at locations around
2393:from the original on 27 November 2020
2335:from the original on 27 November 2020
1903:from the original on December 8, 2020
1830:
1729:Devenyns, Jessi (13 September 2018).
1705:"You can now get Impossible Burger's"
1546:
1544:
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1495:
889:from the original on 28 December 2018
856:from the original on 16 February 2019
646:
1960:
1860:
1410:
1125:from the original on 12 January 2018
812:
2385:Johnson, Robert (August 14, 2020).
2354:Shieber, Jonathan (16 March 2020).
1891:Limitone, Julia (August 23, 2019).
1786:
920:from the original on 8 January 2019
875:Versano, Carlo (10 December 2018).
735:
603:from the original on March 20, 2019
13:
2305:from the original on 27 April 2021
1541:
1492:
1301:from the original on 1 August 2019
1293:Andrew Liszewski (1 August 2019).
1214:from the original on 1 August 2019
1206:Dennis M Keefe (18 October 2017).
14:
2496:
2465:2011 establishments in California
2409:
2079:Katie Fehrenbacher (2014-10-08).
1378:
787:Hoshaw, Lindsey (June 21, 2016).
763:"Sandwich of the Week, USA Today"
706:Loizos, Connie (7 October 2015).
347:Impossible Burgers in restaurants
153:, was launched in July 2016 as a
1961:Lamb, Catherine (6 April 2020).
1623:from the original on 8 June 2017
844:"Impossible Burger: Now Kosher!"
247:locations in the United States.
200:Impossible Foods was founded by
2378:
2347:
2317:
2286:
2275:from the original on 2019-06-02
2258:
2247:from the original on 2021-04-27
2229:
2218:from the original on 2018-04-04
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2193:from the original on 2017-09-27
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2087:from the original on 2015-09-11
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2014:
2003:from the original on 2019-05-20
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1973:from the original on 2020-05-26
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1711:from the original on 2017-08-15
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1361:from the original on 2020-09-28
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1331:from the original on 2020-10-26
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1275:from the original on 2019-08-01
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1245:from the original on 2018-08-22
1226:
1199:
1188:from the original on 2017-10-31
1162:
1151:from the original on 2016-09-26
1137:
1117:Lindsey Hoshaw (21 June 2016).
1110:
1099:from the original on 2017-08-30
1085:
1074:from the original on 2016-10-01
1060:
1049:from the original on 2017-08-30
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982:
971:from the original on 2020-10-27
957:
946:from the original on 2020-08-28
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901:
868:
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825:from the original on 2017-04-19
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718:from the original on 2015-10-07
688:from the original on 2020-01-29
659:from the original on 2020-01-29
2389:. Pre IPO Swap. Pre IPO Swap.
1672:Pierson, David (17 May 2017).
1642:Rainey, Clint (2 March 2017).
1551:Robinson, Melia (2017-03-22).
1263:Deena Shankar (31 July 2019).
806:
780:
755:
729:
670:
640:
615:
585:
479:various chains owned by Kroger
477:in California and Nevada, and
1:
2105:Clements, Lana (2015-07-28).
1070:. Inverse. 4 September 2015.
989:Hamza, I; Dailey, HA (2012).
578:
297:, criticized its competitors
1831:Lucas, Amelia (2019-04-01).
1502:Rufford, Nick (2017-04-16).
1452:. Tech Insider. 2016-07-19.
1233:Ariel Shapiro (2018-07-24).
1178:Food and Drug Administration
1007:10.1016/j.bbamcr.2012.04.009
647:Piper, Kelsey (2019-05-20).
505:
481:. In April 2020, due to the
284:generally recognized as safe
7:
1411:Wang, Ucilia (2017-03-02).
965:"Heme and non-heme in Iron"
561:
326:Production and availability
312:Center for Consumer Freedom
180:Company and product history
141:is a company that develops
61:; 13 years ago
10:
2501:
1861:Tyko, Kelly (2019-04-29).
1093:"Hemoglobin and myoglobin"
488:
473:in California and Nevada,
251:Technology and food safety
124:
98:
83:
73:
55:
45:
35:
26:
623:"About Impossible Foods"
597:Restaurant News Resource
568:List of meat substitutes
534:, Hong Kong billionaire
441:Impossible Burger retail
429:began test marketing an
353:Redwood City, California
334:An Impossible Burger at
528:Viking Global Investors
143:plant-based substitutes
515:
422:
383:in San Francisco, and
371:in New York, owned by
343:
197:
176:and chicken products.
1765:. Wired. 2018-07-24.
1616:The New York Observer
1355:foodnavigator-usa.com
813:Lemonier, Gabrielle.
513:
421:, sold at Burger King
416:
333:
187:
139:Impossible Foods Inc.
995:Biochim Biophys Acta
736:Mic (27 July 2016).
230:Kosher certification
164:In partnership with
2187:www.meatpoultry.com
1619:. 1 February 2017.
627:impossiblefoods.com
396:Oakland, California
364:in burger patties.
234:Halal certification
170:Impossible Whoppers
130:ImpossibleFoods.com
23:
2325:"Impossible Foods"
2057:. 7 October 2015.
1045:. 9 October 2014.
516:
431:Impossible Whopper
423:
419:Impossible Whopper
385:Crossroads Kitchen
357:Rutgers University
344:
304:The New York Times
236:in December 2018.
198:
21:
1679:Los Angeles Times
1269:Los Angeles Times
540:Horizons Ventures
151:Impossible Burger
136:
135:
2492:
2470:Meat substitutes
2426:
2421:
2420:
2418:Official website
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1925:. October 2019.
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1707:. 22 June 2017.
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1557:Business Insider
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1399:
1398:
1389:. Archived from
1386:Business Insider
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1001:(9): 1617–1632.
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980:
979:
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951:
942:. 31 July 2020.
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