Knowledge

Malcolm Baldrige Jr.

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1173: 467:"How Plain English Works for Business, Twelve Case Studies" was published by the U.S. Department of Commerce with his introduction in 1984. In it were twelve chapters on how "translations" of complex legal wording or bureaucratic jargon could be simplified and made more clear to any reader. In the section on insurance policy language, an example showed the cumbersome nature of "While this policy has a loan value, the owner may obtain an advance from XYZ Company upon assignment of the policy as sole security." It became "You can get a loan from us on your policy while it has a loan value. The policy can be the sole security for the loan." 1478: 445: 280: 405: 58: 262: 475: 558:
Baldrige was a proponent of quality management as a key to his country's prosperity and long-term strength. He took a personal interest in the legislation that became the Quality Improvement Act of 1987 and helped draft one of the early versions. In recognition of his contributions, Congress named
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Baldrige's introduction read, in part, "Talking or writing in plain English is a challenge to both the private and public sectors. In this book of case studies, 12 corporations and trade associations tell how they met this challenge. I am grateful for the efforts their officials have given to this
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Leading the Administration's ward effort to pass the Export Trading Company Act of 1982, Baldrige was named by the President to chair a Cabinet-level Trade Strike Force to search out unfair trading practices and recommend ways to end those practices. He was the leader in the reform of the nation's
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Baldrige's award-winning managerial excellence contributed to long-term economic improvement, efficiency, and effectiveness in government. Baldrige reduced the budget within the Commerce Department by more than 30% and administrative personnel by 25%.
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served the longest of all secretaries at six years. During his tenure, Baldrige played a significant role in developing and carrying out Administration trade policy. He took the lead in resolving difficulties in technology transfers with
392:-based brass company Scovill, Inc. Having joined Scovill in 1962, he is credited with leading its transformation to a highly diversified manufacturer of consumer, housing and industrial goods from a financially troubled 355:, and the former Regina Katherine Connell (1896–1967). He had a brother, Robert Connell Baldridge (he alone returned the second "d" to his last name, which had been dropped in previous generations), and a sister, 1028:
How Plain English Works for Business, Twelve Case Studies, U.S. Department of Commerce, Office of Consumer Affairs, March 1984. 102 pages; 003-000-00631-0; U.S. Government Printing Office, Washington,
385:, Baldrige served in combat in the Pacific as Captain in the 27th Infantry Division. On March 31, 1951, Baldrige married Margaret "Midge" Trowbridge Murray, with whom he had two daughters. 1949: 2089: 2029: 1741: 2049: 1172: 1710: 555:
are the only two who died while in office. Baldrige is said to have been possibly the most colorful Secretary of Commerce and one of the most beloved.
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in seven years, which paved the way for increased access for U.S. firms to the Soviet market. The world's most preeminent leaders highly regarded him.
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accident while participating in a calf-roping competition when the horse he was riding fell on him at the Jack Roddy Ranch in
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Baldrige worked as a ranch hand during his boyhood and earned several awards as a professional team roper on the
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Baldrige began his career in the manufacturing industry in 1947 as the foundry hand in an iron company in
1115: 1005: 1974: 509: 954: 1157: 903: 1888: 1699: 660: 633: 577: 541: 164: 38: 2104: 1408: 1400: 641: 1108: 620: 389: 318:(October 4, 1922 – July 25, 1987) was an American businessman. He served as the 829: 715: 654: 545: 529: 505: 434: 323: 176: 2019: 2014: 1612: 1575: 1274: 1259: 585: 417: 363: 690: 490:'s Rodeo Man of the Year in 1981; he was installed in the Hall of Great Westerners of the 8: 2069: 1882: 1780: 1239: 1194: 1189: 1147: 521: 444: 421: 371: 1100: 1913: 1811: 1687: 1668: 1324: 1204: 1092: 344: 285: 208: 115: 31: 544:, but his internal injuries were too severe. Baldrige was buried in North Cemetery in 504:
pretending to be rodeo tie-down roping champion Dean Oliver. He was inducted into the
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on January 22, 1981. He served from January 20, 1981, until July 25, 1987. He and
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Before entering the Cabinet, Baldrige was chairman and chief executive officer of
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His service as Secretary of Commerce was one of the longest in history. He and
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and Program named in his honor by Congress in recognition of his contributions
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Baldrige was nominated to be Secretary of Commerce by President-elect
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On October 17, 1988, Baldrige was presented posthumously with the
979: 1052: 904:"Golden Plate Awardees of the American Academy of Achievement" 498:, in 1984. Baldrige once appeared on the television game show 525: 483: 430: 426: 235: 524:
on July 25, 1987, after sustaining internal injuries from a
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and rose to the presidency of that company by 1960. During
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renamed in his honor to the NOAAS Malcolm Baldrige (R 103)
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from 1981 until he died in 1987. He was inducted into the
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ProRodeo Hall of Fame and Museum of the American Cowboy
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Deaths by horse-riding accident in the United States
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American chief executives of manufacturing companies
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in his honor in a ceremony on March 1, 1988, at the
30:For his father, the Congressman from Nebraska, see 741:"Malcolm "Mac" Baldrige – Pro Rodeo Hall of Fame" 2006: 1869:Director of the Office of Management and Budget 568:National Oceanic and Atmospheric Administration 884:to Honor Late Commerce Department Secretary," 1416: 1116: 959:National Cowboy & Western Heritage Museum 720:National Cowboy & Western Heritage Museum 2050:United States Army personnel of World War II 923: 921: 638:National Cowboy and Western Heritage Museum 492:National Cowboy and Western Heritage Museum 416:on December 11, 1980, and confirmed by the 1742:Secretary of Housing and Urban Development 1423: 1409: 1123: 1109: 685: 683: 56: 980:"Baldrige Performance Excellence Program" 798:. NIST. December 18, 2015. Archived from 339:Baldrige was born on October 4, 1922, in 83:January 20, 1981 – July 25, 1987 2055:Presidential Medal of Freedom recipients 1010:Office of Marine and Aviation Operations 918: 473: 443: 403: 399: 334: 680: 648:Malcolm Baldrige National Quality Award 561:Malcolm Baldrige National Quality Award 520:Secretary of Commerce Baldrige died in 14: 2007: 1711:Secretary of Health and Human Services 627:Professional Rodeo Cowboys Association 488:Professional Rodeo Cowboys Association 2040:Reagan administration cabinet members 2035:United States secretaries of commerce 1860: 1450: 1404: 1132:United States Secretaries of Commerce 1104: 613: 563:) for product quality in his honor. 2065:Businesspeople from Omaha, Nebraska 515: 512:, in 1988, rodeo's highest honor. 320:United States Secretary of Commerce 71:United States Secretary of Commerce 24: 927: 25: 2116: 2025:20th-century American politicians 1861: 1140:Secretaries of Commerce and Labor 1087:January 20, 1981 – July 25, 1987 1033: 772:. Associated Press. July 26, 1987 619:1969 – Golden Plate Award of the 316:Howard Malcolm "Mac" Baldrige Jr. 2095:Politicians from Omaha, Nebraska 1950:Ambassador to the United Nations 1900:Director of Central Intelligence 1476: 1171: 370:. At Yale, he was a member of a 278: 260: 27:American businessman (1922–1987) 2100:ProRodeo Hall of Fame inductees 998: 972: 947: 912:American Academy of Achievement 621:American Academy of Achievement 896: 869: 844: 814: 784: 758: 733: 708: 13: 1: 673: 668:Presidential Medal of Freedom 601:Presidential Medal of Freedom 1006:"NOAA Ship Malcolm Baldrige" 792:"Malcolm Baldrige Biography" 566:After Baldrige's death, the 329: 209:Howard Malcolm Baldrige, Sr. 7: 2085:Sports deaths in California 2060:American Congregationalists 2045:United States Army officers 1761:Secretary of Transportation 1451: 695:U.S. Department of Commerce 135:Howard Malcolm Baldrige Jr. 10: 2121: 1975:Counselor to the President 1474: 1076:U.S. Secretary of Commerce 716:"Hall of Great Westerners" 592:, the ship becoming NOAAS 510:Colorado Springs, Colorado 433:. Baldrige held the first 36: 29: 1973: 1948: 1923: 1898: 1867: 1856: 1821: 1790: 1759: 1740: 1709: 1678: 1653: 1628: 1599:Secretary of the Interior 1597: 1566: 1541: 1512:Secretary of the Treasury 1510: 1485: 1457: 1446: 1180: 1169: 1138: 1089: 1073: 1065: 1060: 691:"Secretaries of Commerce" 309: 299: 291: 273: 255: 250: 242: 227: 215: 204: 193: 183: 171: 154: 130: 125: 121: 109: 97: 87: 76: 68: 64: 55: 48: 1630:Secretary of Agriculture 930:"Malcolm "Mac" Baldrige" 892:, Volume II, March 1993. 661:NOAAS Researcher (R 103) 634:Hall of Great Westerners 629:'s Rodeo Man of the Year 542:Walnut Creek, California 345:H. Malcolm Baldrige, Sr. 39:NOAAS Researcher (R 103) 2075:Hotchkiss School alumni 1182:Secretaries of Commerce 890:Collected Reprints 1988 886:Marine Fisheries Review 642:Oklahoma City, Oklahoma 496:Oklahoma City, Oklahoma 238:team roper, businessman 18:Howard M. Baldrige, Jr. 2080:Yale University alumni 1823:Secretary of Education 876:Anonymous, "NOAA Ship 745:Pro Rodeo Hall of Fame 559:the annual award (see 479: 471:partnership project." 452: 437:-level talks with the 409: 390:Waterbury, Connecticut 1655:Secretary of Commerce 655:ProRodeo Hall of Fame 546:Woodbury, Connecticut 506:ProRodeo Hall of Fame 477: 447: 407: 400:Secretary of Commerce 335:Early life and career 324:ProRodeo Hall of Fame 1925:Trade Representative 1663:Malcolm Baldrige Jr. 1613:William P. Clark Jr. 1576:William French Smith 1543:Secretary of Defense 1040:Malcolm Baldrige Jr. 832:on November 15, 2006 586:Washington Navy Yard 486:circuit. He was the 478:Malcolm Baldrige Jr. 418:United States Senate 408:Malcolm Baldrige Jr. 364:The Hotchkiss School 343:. He was the son of 50:Malcolm Baldrige Jr. 1883:James C. Miller III 1792:Secretary of Energy 1781:James H. Burnley IV 1700:Ann Dore McLaughlin 986:. December 18, 2015 908:www.achievement.org 534:Contra Costa County 522:Northern California 422:William C. Redfield 372:Delta Kappa Epsilon 179:, Connecticut, U.S. 1914:William H. Webster 1812:John S. Herrington 1688:Raymond J. Donovan 1680:Secretary of Labor 1669:William Verity Jr. 1487:Secretary of State 1061:Political offices 955:"Malcolm Baldrige" 770:The New York Times 538:John Muir Hospital 480: 453: 410: 286:United States Army 175:North Cemetery in 167:, California, U.S. 32:Howard M. Baldrige 2002: 2001: 1998: 1997: 1964:Vernon A. Walters 1958:Jeane Kirkpatrick 1852: 1851: 1719:Richard Schweiker 1551:Caspar Weinberger 1532:Nicholas F. Brady 1467:George H. W. Bush 1398: 1397: 1099: 1098: 1090:Succeeded by 1084: 882:Malcolm Baldridge 796:baldrige.nist.gov 614:Awards and honors 501:To Tell the Truth 313: 312: 16:(Redirected from 2112: 1908:William J. Casey 1858: 1857: 1800:James B. Edwards 1725:Margaret Heckler 1568:Attorney General 1480: 1479: 1448: 1447: 1425: 1418: 1411: 1402: 1401: 1175: 1125: 1118: 1111: 1102: 1101: 1079: 1069:Philip Klutznick 1066:Preceded by 1058: 1057: 1021: 1020: 1018: 1016: 1002: 996: 995: 993: 991: 976: 970: 969: 967: 965: 951: 945: 944: 942: 940: 925: 916: 915: 900: 894: 873: 867: 866: 864: 862: 856:history.noaa.gov 848: 842: 841: 839: 837: 828:. Archived from 818: 812: 811: 809: 807: 788: 782: 781: 779: 777: 762: 756: 755: 753: 751: 737: 731: 730: 728: 726: 712: 706: 705: 703: 701: 687: 594:Malcolm Baldrige 590:Washington, D.C. 516:Death and legacy 357:Letitia Baldrige 284: 282: 281: 266: 264: 263: 251:Military service 198:Letitia Baldrige 161: 150:, Nebraska, U.S. 144: 142: 126:Personal details 112: 104:Philip Klutznick 100: 81: 60: 46: 45: 21: 2120: 2119: 2115: 2114: 2113: 2111: 2110: 2109: 2005: 2004: 2003: 1994: 1969: 1944: 1939:Clayton Yeutter 1919: 1894: 1863: 1848: 1837:William Bennett 1817: 1806:Donald P. Hodel 1786: 1755: 1736: 1705: 1674: 1649: 1624: 1619:Donald P. Hodel 1593: 1588:Dick Thornburgh 1562: 1537: 1506: 1481: 1477: 1472: 1453: 1442: 1429: 1399: 1394: 1176: 1167: 1134: 1129: 1095: 1086: 1078: 1071: 1036: 1025: 1024: 1014: 1012: 1004: 1003: 999: 989: 987: 978: 977: 973: 963: 961: 953: 952: 948: 938: 936: 928:Vicroy, Kevin. 926: 919: 902: 901: 897: 874: 870: 860: 858: 850: 849: 845: 835: 833: 820: 819: 815: 805: 803: 802:on May 27, 2010 790: 789: 785: 775: 773: 764: 763: 759: 749: 747: 739: 738: 734: 724: 722: 714: 713: 709: 699: 697: 689: 688: 681: 676: 616: 518: 402: 368:Yale University 347:(1894–1985), a 341:Omaha, Nebraska 337: 332: 279: 277: 261: 259: 222:Yale University 184:Political party 163: 159: 146: 145:October 4, 1922 140: 138: 137: 136: 110: 98: 82: 77: 51: 42: 35: 28: 23: 22: 15: 12: 11: 5: 2118: 2108: 2107: 2105:Roping (rodeo) 2102: 2097: 2092: 2087: 2082: 2077: 2072: 2067: 2062: 2057: 2052: 2047: 2042: 2037: 2032: 2027: 2022: 2017: 2000: 1999: 1996: 1995: 1993: 1992: 1986: 1979: 1977: 1971: 1970: 1968: 1967: 1961: 1954: 1952: 1946: 1945: 1943: 1942: 1936: 1929: 1927: 1921: 1920: 1918: 1917: 1911: 1904: 1902: 1896: 1895: 1893: 1892: 1886: 1880: 1877:David Stockman 1873: 1871: 1865: 1864: 1854: 1853: 1850: 1849: 1847: 1846: 1840: 1834: 1827: 1825: 1819: 1818: 1816: 1815: 1809: 1803: 1796: 1794: 1788: 1787: 1785: 1784: 1778: 1775:Elizabeth Dole 1772: 1765: 1763: 1757: 1756: 1754: 1753: 1746: 1744: 1738: 1737: 1735: 1734: 1728: 1722: 1715: 1713: 1707: 1706: 1704: 1703: 1697: 1691: 1684: 1682: 1676: 1675: 1673: 1672: 1666: 1659: 1657: 1651: 1650: 1648: 1647: 1641: 1634: 1632: 1626: 1625: 1623: 1622: 1616: 1610: 1603: 1601: 1595: 1594: 1592: 1591: 1585: 1579: 1572: 1570: 1564: 1563: 1561: 1560: 1557:Frank Carlucci 1554: 1547: 1545: 1539: 1538: 1536: 1535: 1529: 1523: 1516: 1514: 1508: 1507: 1505: 1504: 1498: 1495:Alexander Haig 1491: 1489: 1483: 1482: 1475: 1473: 1471: 1470: 1463: 1461: 1459:Vice President 1455: 1454: 1444: 1443: 1428: 1427: 1420: 1413: 1405: 1396: 1395: 1393: 1392: 1387: 1382: 1377: 1372: 1367: 1362: 1357: 1352: 1347: 1342: 1337: 1332: 1327: 1322: 1317: 1312: 1307: 1302: 1297: 1292: 1287: 1282: 1277: 1272: 1267: 1262: 1257: 1252: 1247: 1242: 1237: 1232: 1227: 1222: 1217: 1212: 1207: 1202: 1197: 1192: 1186: 1184: 1178: 1177: 1170: 1168: 1166: 1165: 1160: 1155: 1150: 1144: 1142: 1136: 1135: 1128: 1127: 1120: 1113: 1105: 1097: 1096: 1093:William Verity 1091: 1088: 1080:Served under: 1072: 1067: 1063: 1062: 1056: 1055: 1046: 1035: 1034:External links 1032: 1031: 1030: 1023: 1022: 997: 971: 946: 917: 895: 868: 843: 813: 783: 757: 732: 707: 678: 677: 675: 672: 671: 670: 664: 657: 651: 644: 630: 623: 615: 612: 517: 514: 448:Baldrige with 401: 398: 336: 333: 331: 328: 311: 310: 307: 306: 301: 297: 296: 293: 289: 288: 275: 274:Branch/service 271: 270: 257: 253: 252: 248: 247: 244: 240: 239: 229: 225: 224: 219: 213: 212: 206: 202: 201: 195: 191: 190: 185: 181: 180: 173: 169: 168: 162:(aged 64) 156: 152: 151: 134: 132: 128: 127: 123: 122: 119: 118: 116:William Verity 113: 107: 106: 101: 95: 94: 89: 85: 84: 74: 73: 66: 65: 62: 61: 53: 52: 49: 26: 9: 6: 4: 3: 2: 2117: 2106: 2103: 2101: 2098: 2096: 2093: 2091: 2088: 2086: 2083: 2081: 2078: 2076: 2073: 2071: 2068: 2066: 2063: 2061: 2058: 2056: 2053: 2051: 2048: 2046: 2043: 2041: 2038: 2036: 2033: 2031: 2028: 2026: 2023: 2021: 2018: 2016: 2013: 2012: 2010: 1990: 1987: 1984: 1981: 1980: 1978: 1976: 1972: 1965: 1962: 1959: 1956: 1955: 1953: 1951: 1947: 1940: 1937: 1934: 1931: 1930: 1928: 1926: 1922: 1915: 1912: 1909: 1906: 1905: 1903: 1901: 1897: 1890: 1887: 1884: 1881: 1878: 1875: 1874: 1872: 1870: 1866: 1862:Cabinet-level 1859: 1855: 1844: 1843:Lauro Cavazos 1841: 1838: 1835: 1832: 1829: 1828: 1826: 1824: 1820: 1813: 1810: 1807: 1804: 1801: 1798: 1797: 1795: 1793: 1789: 1782: 1779: 1776: 1773: 1770: 1767: 1766: 1764: 1762: 1758: 1751: 1750:Samuel Pierce 1748: 1747: 1745: 1743: 1739: 1732: 1729: 1726: 1723: 1720: 1717: 1716: 1714: 1712: 1708: 1701: 1698: 1695: 1692: 1689: 1686: 1685: 1683: 1681: 1677: 1670: 1667: 1664: 1661: 1660: 1658: 1656: 1652: 1645: 1642: 1639: 1638:John R. 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Index

Howard M. Baldrige, Jr.
Howard M. Baldrige
NOAAS Researcher (R 103)

United States Secretary of Commerce
Ronald Reagan
Philip Klutznick
William Verity
Omaha
Walnut Creek
Woodbury
Republican
Letitia Baldrige
Howard Malcolm Baldrige, Sr.
Alma mater
Yale University
Foundryman
Rodeo
United States
United States Army
World War II
United States Secretary of Commerce
ProRodeo Hall of Fame
Omaha, Nebraska
H. Malcolm Baldrige, Sr.
congressman
Nebraska
Letitia Baldrige
The Hotchkiss School
Yale University

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