154:: Once the webpages are successfully indexed by web crawlers and show in the search results with decent ranking, the next step is to attract customers to click the link to the web pages. However, the customers can't see the whole web pages at this point; they can only see an excerpt of the webpage's content and metadata. Therefore, displaying meaningful information in a limited space, usually a couple of sentences, in search results is important for increasing click traffic of the webpages, and thus the findability of the web content on your webpages.
140:: As the very first step, webpages need to be found by indexing crawler in order to be shown in the search results. It would be helpful to avoid factors that may lead to webpages being ignored by indexing crawlers. Those factors may include elements that require user interaction, such as entering log-in credentials. Algorithms for indexing vary by the search engine which means the number of webpages of a website successfully being indexed may be very different between Google and Yahoo!'s search engines. Also, in countries like
89:, mentions that findability "is a content problem, not a search problem". Even when the right content is present, users often find themselves deep within the content of a website but not in the right place. He further adds that findability is intractable, perfect findability is unattainable, but we need to focus on reducing the effort for finding that a user would have to do for themselves.
111:. In 2005 he defined it as: "the ability of users to identify an appropriate Web site and navigate the pages of the site to discover and retrieve relevant information resources", though it appears to have been first coined in a public context referring to the web and information retrieval by Alkis Papadopoullos in a 2005 article entitled "Findability".
169:
On-site findability is concerned with the ability of a potential customer to find what they are looking for within a specific site. More than 90 percent of customers use internal searches in a website compared to browsing. Of those, only 50 percent find what they are looking for. Improving the
258:
Findability
Sciences defines a findability index in terms of each user's influence, context, and sentiments. For seamless search, current websites focus on a combination of structured hypertext-based information architectures and rich Internet application-enabled visualization techniques.
127:
tactics. External findability can be very influential for businesses. Smaller companies may have trouble influencing external findability, due to being less aware to consumers. Other means are taken to make sure that they are found in search results.
160:: At a semantic level, terminology used by the searcher and the content producer be different. Bridging the gap between the terms used by customers and developers is helpful for making web content more findable to more potential content consumers.
201:
is the existing findability before changes are made in order to improve it. This is measured by participants who represent the customer base of the website, who try to locate a sample set of items using the existing navigation of the website.
177:: If searchers within a site do not find what they are looking for, they tend to leave rather than browse through the website. Users who had successful site searches are twice as likely to ultimately convert.
519:
31:, the term is usually used in that context. Most relevant websites do not come up in the top results because designers and engineers do not cater to the way
78:, which is defined as the ability of something, especially a piece of content or information, to be found. It is different from web search in that the word
503:
246:
100:
488:
Though the word has been used to mean "ease of finding information" since at least 1943: see Urban A. Avery, "The 'Findability' of the Law",
183:: User experience can be enhanced by trying to understand the needs of the customer and provide suggestions for other, related information.
92:
Findability can be divided into external findability and on-site findability, based on where the customers need to find the information.
39:, which states "If the user canβt find the product, the user canβt buy the product." As of December 2014, out of 10.3 billion monthly
205:
In order to evaluate how easily information can be found by searching a site using a search engine or information retrieval system,
209:
measures were developed, and similarly, navigability measures now measure ease of information access through browsing a site (e.g.
420:
148:
could significantly influence the indexing algorithms. In this case, local knowledge about laws and policies could be valuable.
578:
550:
361:
526:
170:
quality of on-site searches highly improves the business of the website. Several factors affect findability on a website:
403:
734:
724:
82:
refers to locating something in a known space while 'search' is in an unknown space or not in an expected location.
471:
445:
32:
623:"Beyond Findability - Search-Enhanced Information Architecture for Content-Intensive Rich Internet Applications"
189:: Site design, content creation, and recommendations are major factors for affecting the customer experience.
729:
676:
283:
124:
63:
568:
243:: A usability technique based on information architecture, for evaluating the strength of categories.
643:
234:
51:
705:
The
Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing by Heather Lutze
27:
and the like) and by users already on the website. Although findability has relevance outside the
686:
136:
683:: a collection of links to people, software, organizations, and content related to findability
630:
268:
55:
214:
8:
719:
594:
289:
227:: Conducted to find out how and why users navigate through a website to accomplish tasks.
608:
120:
103:
is thought to have created the term in the early 2000s. The popularization of the term
692:
622:
574:
399:
357:
224:
334:
274:
609:"Low Findability and Discoverability: Four Testing Methods to Identify the Causes"
237:
based technique, to determine if critical information can be found on the website.
35:
algorithms work currently. Its importance can be determined from the first law of
680:
338:
75:
249:: Accounts for the implicit data collected through clicks on the user interface.
304:
206:
145:
108:
28:
713:
59:
44:
24:
377:
240:
230:
277: β Process of extracting and discovering patterns in large data sets
698:
378:"E-Commerce user experience: High-level strategy, Nielsen Norman Group"
271: β Obtaining information resources relevant to an information need
36:
47:, an estimated 78% are made to research products and services online.
325:
Jacob, Elin K.; Loehrlein, Aaron (2009). "Information architecture".
298:
704:
307: β Means by which a user interacts with and controls a machine
210:
660:
Morville, P. (2005) Ambient findability. Sebastopol, CA: O'Reilly
20:
220:
Findability also can be evaluated via the following techniques:
695:(article on the findability impact of a site's choice of words)
663:
Wurman, R.S. (1996). Information architects. New York: Graphis.
40:
324:
141:
301: β Capacity of a system for its users to perform tasks
673:
699:
Building
Findable Websites: Web Standards SEO and Beyond
421:"Findability is a Content Problem, not a Search Problem"
279:
Pages displaying short descriptions of redirect targets
514:
512:
510:
294:
Pages displaying wikidata descriptions as a fallback
292: β in library science, a property of a document
507:
327:
23:can be found, both from outside the website (using
469:
19:is the ease with which information contained on a
711:
286: β Practice of increasing online visibility
131:Several factors affect external findability:
389:
387:
187:Site match to customer needs and preferences
693:Use Old Words When Writing for Findability
497:Journal of the American Judicature Society
193:
384:
351:
443:
114:
712:
164:
119:External findability is the domain of
566:
418:
393:
253:
470:Alkis Papadopoulos (April 1, 2005).
495::272, April 1943, reprinted in the
152:Page descriptions in search results
107:for the Web is usually credited to
50:Findability encompasses aspects of
13:
654:
43:searches by Internet users in the
14:
746:
667:
125:search engine optimization (SEO)
615:
601:
587:
567:Sauro, Jeff (2 February 2015).
560:
543:
69:
570:Customer Analytics For Dummies
482:
472:"The Key to Enterprise Search"
463:
437:
412:
370:
345:
318:
1:
444:Wainger, Liz (20 June 2013).
311:
595:"How to Measure Findability"
339:10.1002/aris.2009.1440430110
7:
551:"Findability Factors Found"
419:Baker, Mark (28 May 2013).
356:. Sebastopol, CA: Oreilly.
262:
10:
751:
520:"The Findability Solution"
284:Search engine optimization
181:Related links and products
95:
85:Mark Baker, the author of
74:Findability is similar to
64:search engine optimization
573:. John Wiley & Sons.
735:Information architecture
725:Knowledge representation
446:"The Shtickiness Factor"
352:Morville, Peter (2005).
235:information architecture
52:information architecture
213:, MNav, InfoScent (see
194:Evaluation and measures
687:The age of findability
638:Cite journal requires
425:Every Page is Page One
396:Every Page is Page One
137:Search engine indexing
87:Every Page is Page One
269:Information retrieval
66:(SEO), among others.
56:user interface design
394:Baker, Mark (2013).
215:Information foraging
199:Baseline findability
115:External findability
730:Information science
450:The Huffington Post
354:Ambient Findability
290:Subject (documents)
241:Closed card sorting
165:On-site findability
146:government policies
679:2006-10-03 at the
490:Chicago Bar Record
254:Beyond findability
121:Internet marketing
580:978-1-118-93759-4
363:978-0-596-00765-2
225:Usability testing
742:
648:
647:
641:
636:
634:
626:
619:
613:
612:
605:
599:
598:
591:
585:
584:
564:
558:
557:
555:
547:
541:
540:
538:
537:
531:
525:. Archived from
524:
516:
505:
486:
480:
479:
467:
461:
460:
458:
456:
441:
435:
434:
432:
431:
416:
410:
409:
391:
382:
381:
374:
368:
367:
349:
343:
342:
322:
295:
280:
275:Knowledge mining
158:Keyword matching
750:
749:
745:
744:
743:
741:
740:
739:
710:
709:
681:Wayback Machine
674:findability.org
670:
657:
655:Further reading
652:
651:
639:
637:
628:
627:
621:
620:
616:
611:. July 6, 2014.
607:
606:
602:
593:
592:
588:
581:
565:
561:
553:
549:
548:
544:
535:
533:
529:
522:
518:
517:
508:
487:
483:
468:
464:
454:
452:
442:
438:
429:
427:
417:
413:
406:
392:
385:
376:
375:
371:
364:
350:
346:
323:
319:
314:
293:
278:
265:
256:
196:
167:
117:
98:
76:discoverability
72:
12:
11:
5:
748:
738:
737:
732:
727:
722:
708:
707:
702:
696:
690:
684:
669:
668:External links
666:
665:
664:
661:
656:
653:
650:
649:
640:|journal=
614:
600:
586:
579:
559:
542:
506:
481:
462:
436:
411:
405:978-1937434281
404:
383:
369:
362:
344:
316:
315:
313:
310:
309:
308:
305:User interface
302:
296:
287:
281:
272:
264:
261:
255:
252:
251:
250:
244:
238:
228:
207:retrievability
195:
192:
191:
190:
184:
178:
166:
163:
162:
161:
155:
149:
116:
113:
109:Peter Morville
97:
94:
71:
68:
29:World Wide Web
25:search engines
9:
6:
4:
3:
2:
747:
736:
733:
731:
728:
726:
723:
721:
718:
717:
715:
706:
703:
700:
697:
694:
691:
688:
685:
682:
678:
675:
672:
671:
662:
659:
658:
645:
632:
624:
618:
610:
604:
596:
590:
582:
576:
572:
571:
563:
552:
546:
532:on 2014-10-21
528:
521:
515:
513:
511:
504:
501:
498:
494:
491:
485:
477:
473:
466:
451:
447:
440:
426:
422:
415:
407:
401:
398:. XML Press.
397:
390:
388:
379:
373:
365:
359:
355:
348:
340:
336:
332:
328:
321:
317:
306:
303:
300:
297:
291:
288:
285:
282:
276:
273:
270:
267:
266:
260:
248:
247:Click testing
245:
242:
239:
236:
232:
229:
226:
223:
222:
221:
218:
216:
212:
208:
203:
200:
188:
185:
182:
179:
176:
173:
172:
171:
159:
156:
153:
150:
147:
143:
139:
138:
134:
133:
132:
129:
126:
122:
112:
110:
106:
102:
101:Heather Lutze
93:
90:
88:
83:
81:
77:
67:
65:
61:
60:accessibility
57:
53:
48:
46:
45:United States
42:
38:
34:
30:
26:
22:
18:
631:cite journal
617:
603:
589:
569:
562:
545:
534:. Retrieved
527:the original
499:
496:
492:
489:
484:
475:
465:
455:12 September
453:. Retrieved
449:
439:
428:. Retrieved
424:
414:
395:
372:
353:
347:
330:
326:
320:
257:
231:Tree testing
219:
204:
198:
197:
186:
180:
174:
168:
157:
151:
135:
130:
118:
104:
99:
91:
86:
84:
79:
73:
70:Introduction
49:
16:
15:
175:Site search
105:findability
17:Findability
720:Web design
714:Categories
536:2015-04-21
430:2015-04-25
312:References
217:), etc.).
37:e-commerce
689:(article)
299:Usability
677:Archived
476:KM World
333:: 1β64.
263:See also
211:PageRank
625:. 2010.
380:. 2001.
96:History
33:ranking
21:website
701:(book)
577:
402:
360:
41:Google
554:(PDF)
530:(PDF)
523:(PDF)
233:: An
142:China
644:help
575:ISBN
502::25
457:2013
400:ISBN
358:ISBN
123:and
80:find
62:and
335:doi
716::
635::
633:}}
629:{{
509:^
500:27
493:24
474:.
448:.
423:.
386:^
331:43
329:.
144:,
58:,
54:,
646:)
642:(
597:.
583:.
556:.
539:.
478:.
459:.
433:.
408:.
366:.
341:.
337::
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.