1139:, a partire dal quale, nell'estate del 1977, si scatenò, con grande scandalo, il lancio del gruppo dei Pistols in pieno Giubileo della regina, e l'interesse della stampa per la nascente scena punk. Tuttavia, anche in questo caso non si tratta, come invece è stato spesso sostenuto, di freddo "gioco a tavolino", di cinismo, di furbo lancio di un prodotto da parte di chi aveva studiato i media e lavorava sulla guerriglia semiologica (cfr. Fabbri P. 2002, p.40), di una tattica che sarebbe poi stata facilmente sfruttata e fatta propria da quel momento in avanti dall'industria culturale
629:. Minor détournements are détournements of elements that in themselves are of no real importance such as a snapshot, a press clipping, an everyday object which draw all their meaning from being placed in a new context. Deceptive détournements are when already significant elements such as a major political or philosophical text, great artwork or work of literature take on new meanings or scope by being placed in a new context. For Debord, a détournement is a way to expose explicitly the inner workings of the objective reality of the Spectacle, thus creating a window for criticism.
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783:. Žižek argues that the kind of distance opened up by détournement is the condition of possibility for ideology to operate: by attacking and distancing oneself from the sign-systems of capital, the subject creates a fantasy of transgression that "covers up" their actual complicity with capitalism as an overarching system. In contrast, scholars are very fond of pointing out the differences between
1082:
Intégration de productions actuelles ou passées des arts dans une construction supérieure du milieu. Dans ce sens il ne peut y avoir de peinture ou de musique situationniste, mais un usage situationniste de ces moyens. Dans un sens plus primitif, le détournement à l'intérieur des sphères culturelles
543:(SI), that was defined in the SI's inaugural 1958 journal as "he integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense,
31:
767:
or Diesel have approached
Culture Jammers and Adbusters and offered them lucrative contracts in return for partaking in "ironic" promotional campaigns. She points out further irony by drawing attention to merchandising produced in order to promote Adbusters'
607:, in which originally subversive works and ideas are themselves appropriated by mainstream media. Détournement, on the other hand, makes it possible for the images produced by the spectacle get altered and subverted so that rather than supporting the
1135:– inventato dai situazionisti e ripreso dai punk – che appunto del situazionismo sono talvolta concreti continuatori. Pensiamo in questo senso al fin troppo noto caso, esagerato dai media, ma paradigmatico, del manager dei Sex Pistols,
588:
must be somewhat familiar to the target audience, so that it can appreciate the opposition of the new message. The artist or commentator making the variation can reuse only some of the characteristic elements of the originating work.
887:
Naomi Klein describes this as a récuperation of détournement. In Debord's words, in the case of advertising, the détournement reverses the
Spectacle, and in doing so becomes the Spectacle. Examples include
745:
adverts, for example. In this case, the original advertisement's imagery is altered in order to draw attention to said company's policy of shifting their production base to cheap-labour third-world "
584:
In general it can be defined as a variation on previous work, in which the newly created work has a meaning that is antagonistic or antithetical to the original. The original media work that is
721:
The concept of detournement has had a popular influence amongst contemporary radicals, and the technique can be seen in action in the present day when looking at the work of
505:
576:, in which radical ideas or the social image of people who are viewed negatively are twisted, commodified, and absorbed in a more socially acceptable context.
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used the advertising visual style of luxury jewelry brands but with models that were obviously missing those jewels, a trick to promote the series
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within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres."
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of the original works rather than constructing a new work which merely alludes strongly to the original. It may be contrasted with
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is widely known for his use of détournement in his works dating from the late 1970s through the present, particularly with the
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are combined with haiku-like phrases to produce a larger work intended to subvert the original source. The comic artist
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749:". However, the line between "recuperation" and "détournement" can become thin (or at least very fuzzy) at times, as
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The brand marketing specialist
Douglas B. Holt defined it as "turning expressions of the capitalist system and its
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anciennes est une méthode de propagande, qui témoigne de l'usure et de la perte d'importance de ces sphères.
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by defacing the cowboy image and modifying the text, probably including "Marlboro", to read "It's a bore."
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as the use of different and similar techniques used for different and similar means, effects and causes.
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familiarised many with the technique, and it was extensively and effectively used as part of the early
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Détournement was prominently used to set up subversive political pranks, an influential tactic called
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Détournement of
Bronzed Historical Icons adorns imaginary John Harvard with a Guy Fawkes mask
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has a long history of aggressive détournement of extreme political ideologies, as do several
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1270:"Quand Lupin rencontre Rolex : Netflix joue la carte du détournement publicitaire"
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and substituted the original soundtrack with a narration that casts the hero as a
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of the late 1980s and early 1990s. Examples of contemporary detournement include
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Cultural
Strategy Using Innovative Ideologies to Build Breakthrough Brands
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extensively in his work, particularly in the
British television series
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rather than breaking down power structures are echoed by
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A cigarette advertisement on a billboard turned into a
1294:"Pub Sixt : le détournement, c'est maintenant"
1179:"A Spectacular Theory of Today's Woke Advertising"
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1876:List of culture jamming organizations and people
1005:
1119:(in Italian). Meltemi Editore. pp. 43–45.
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981:Debord, Guy-Ernest; Wolman, Gil J. (May 1956).
665:, as well as poems composed collaboratively by
621:categorized détourned elements into two types:
535:, is a technique developed in the 1950s by the
1624:Reverend Billy and the Church of Stop Shopping
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1065:(in French) (1): 13. June 1958. Archived from
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2237:Cinema / television / video
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633:Examples after the Situationist International
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2771:Palimpsests: Literature in the Second Degree
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1219:John Fawkes Occupied by DoBHi - Stop SOPA
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882:François Hollande's presidential campaign
1155:Debord, Guy; Wolman, Gil J. (May 1956).
1116:Sensi alterati: droghe, musica, immagini
1106:
1013:Report on the Construction of Situations
898:I am not/A target market/I am an athlete
29:
1112:
1102:. Oxford University Press. p. 252.
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1558:Society for Indecency to Naked Animals
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531:), meaning "rerouting, hijacking" in
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1323:The Beautiful Language of My Century
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741:, whose "subvertisements" "detourn"
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565:in the late 1970s and inspired the
24:
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1230:from the original on 2021-12-11.
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368:Second Situationist International
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1157:"A User's Guide to Detournement"
983:"A User's Guide to Détournement"
860:In advertising, a détournement (
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62:
1553:Sisters of Perpetual Indulgence
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993:from the original on 2001-03-06
896:, Nike's 1997 campaign slogan '
302:The Revolution of Everyday Life
1493:Barbie Liberation Organization
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775:Klein's arguments about irony
284:On the Poverty of Student Life
13:
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2700:Pierre Menard, Author of the
2546:Archetypal literary criticism
2106:Literature / theatre
1814:Max Headroom signal hijacking
1355:The dictionary definition of
1063:Internationale Situationniste
968:
645:. The use of détournement by
579:
346:International Movement for an
2512:Source criticism in the arts
2180:Readymades of Marcel Duchamp
1244:Fear, Natalie (2023-10-05).
1113:Marrone, Gianfranco (2005).
569:movement in the late 1980s.
309:The Society of the Spectacle
270:Can Dialectics Break Bricks?
7:
2713:Reality Hunger: A Manifesto
1177:Stacey, Jack (2020-07-31).
911:
856:Détournement in advertising
704:' first Harry Potter film,
592:Détournement is similar to
539:, and later adapted by the
10:
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2937:Culture jamming techniques
2932:Situationist International
2819:Appropriation in sociology
1498:Billboard Liberation Front
1432:Broadcast signal intrusion
1034:Situationist International
864:in French) is almost like
731:Billboard Liberation Front
541:Situationist International
354:Situationist International
292:Report on the Construction
56:Situationist International
2824:Articulation in sociology
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1802:Saint Stupid's Day Parade
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1765:Temporary Autonomous Zone
1744:Schrödinger's Cat Trilogy
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862:détournement publicitaire
661:" and other instances of
561:that was reprised by the
428:Youth International Party
70:It is forbidden to forbid
2536:Aesthetic interpretation
1737:The Illuminatus! Trilogy
1161:Bureau of Public Secrets
1098:Douglas B. Holt (2010).
987:Bureau of Public Secrets
933:Doppelgänger brand image
348:Imaginist Bauhaus (IMIB)
2917:Anti-corporate activism
2778:The Pictures Generation
2557:The Death of the Author
1838:Portland Urban Iditarod
1609:Church of the SubGenius
1568:Veterans of Future Wars
1447:Guerrilla communication
1321:McDonough, Tom (2007).
1300:(in French). 2012-05-21
1202:Crimp, Douglas (1990).
943:Recuperation (politics)
880:made a détournement of
812:industrial music groups
759:. Here she details how
753:points out in her book
737:, Occupy Movements and
689:'s reinterpretation of
627:deceptive détournements
537:Letterist International
360:Council for Maintaining
330:Letterist International
2849:Copyright infringement
2829:Cultural appropriation
1844:Pillow fight flash mob
1710:Kerry Wendell Thornley
1680:Malaclypse the Younger
928:Comic strip switcheroo
836:uses détournement and
808:Neue Slowenische Kunst
787:, "detournement", the
637:In the United States,
234:Gianfranco Sanguinetti
39:
2876:Participatory culture
2844:Intellectual property
1758:Book of the SubGenius
1503:Billionaires for Bush
418:Libertarian socialism
33:
2942:Literary terminology
2551:Artistic inspiration
2375:Intertextual figures
2342:Parody advertisement
1373:at Wikimedia Commons
884:for a billboard ad.
707:The Sorcerer's Stone
528:[detuʁnəmɑ̃]
473:Communism portal
461:Socialism portal
449:Anarchism portal
219:Constant Nieuwenhuys
2886:Recontextualisation
2839:Information society
2834:History of printing
2814:Academic dishonesty
2575:Genius (literature)
2264:Literal music video
2175:Photographic mosaic
1970:Chopped and screwed
1751:Principia Discordia
1720:Robert Anton Wilson
623:minor détournements
413:Libertarian Marxism
388:Anarchist communism
92:Class consciousness
2563:Divine inspiration
2352:Video game modding
2194:By source material
1901:Operation Mindfuck
1508:The Bubble Project
1467:Tactical frivolity
677:and quotations by
559:situationist prank
554:against itself".
199:Jacqueline de Jong
142:Situationist prank
137:Situation (Sartre)
40:
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2806:artistic concepts
2794:Russian formalism
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2249:Anime music video
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2224:Statue of Liberty
2022:Musical quotation
1965:Bootleg recording
1909:
1908:
1796:Notre-Dame Affair
1523:Improv Everywhere
1513:Cacophony Society
1427:Billboard hacking
1369:Media related to
1336:978-0-262-13477-4
1204:AIDS Demographics
1126:978-88-8353-420-1
1072:on April 17, 2017
727:Cacophony Society
651:HIV/AIDS activism
516:
515:
403:Council communism
239:Alexander Trocchi
224:Charles Radcliffe
184:Michèle Bernstein
16:(Redirected from
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2947:Derivative works
2718:
2708:
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2526:Related artistic
2492:Imitation in art
2462:Assemblage (art)
2371:
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2170:Combine painting
2158:
2157:
2143:Verbatim theatre
2118:Cut-up technique
2017:Music plagiarism
1955:
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1871:Critique of work
1861:Anti-consumerism
1655:Captain Midnight
1533:Merry Pranksters
1422:Art intervention
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1226:. Jan 15, 2012.
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902:Colin Kaepernick
894:Image is nothing
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675:Ten Commandments
667:Marlene Mountain
639:Frank Discussion
572:Its opposite is
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381:Related articles
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152:Unitary urbanism
122:Internationalism
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2133:Jukebox musical
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1779:Steal This Book
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1619:Psychogeography
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1528:Luther Blissett
1518:Guerrilla Girls
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906:Taking the knee
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838:culture jamming
770:Buy Nothing Day
723:Culture Jammers
663:culture jamming
659:subvertisements
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567:culture jamming
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479:Politics portal
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2259:Found footage
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2002:Interpolation
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1670:Abbie Hoffman
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1604:Discordianism
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1327:The MIT Press
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1056:"Définitions"
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1030:"Definitions"
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948:Scratch video
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843:The Day Today
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793:appropriation
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696:Wizard People
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619:Gil J. Wolman
616:
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563:punk movement
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323:Organizations
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2804:Related non-
2776:
2769:
2762:
2751:
2737:
2726:Theorization
2711:
2701:
2688:
2567:
2482:Found object
2477:Détournement
2476:
2311:YouTube poop
2306:Video mashup
2254:Collage film
2217:
2209:
2200:
2128:Found poetry
2123:Flarf poetry
2032:Parody music
2012:Music mashup
1987:Contrafactum
1826:K Foundation
1820:Grunge speak
1804:(late 1970s)
1777:
1770:
1763:
1756:
1749:
1742:
1735:
1690:Sal Randolph
1462:Subvertising
1437:Détournement
1436:
1371:Détournement
1358:détournement
1357:
1322:
1302:. Retrieved
1297:
1288:
1277:. Retrieved
1273:
1264:
1253:. Retrieved
1249:
1239:
1231:
1223:
1218:
1212:
1206:. Bay Press.
1203:
1197:
1186:. Retrieved
1182:
1160:
1150:
1140:
1133:detournement
1132:
1130:
1115:
1108:
1099:
1081:
1074:. Retrieved
1067:the original
1062:
1050:
1038:. Retrieved
1033:
1011:
1007:
995:. Retrieved
986:
976:
958:YouTube poop
953:Subvertising
905:
897:
893:
886:
866:subvertising
861:
859:
847:
841:
834:Chris Morris
832:
805:
781:Slavoj Žižek
774:
761:corporations
754:
720:
705:
702:Warner Bros.
694:
691:Harry Potter
636:
626:
622:
613:
608:
605:recuperation
591:
585:
583:
574:recuperation
571:
556:
549:
545:détournement
544:
520:détournement
519:
517:
335:Golden Fleet
307:
300:
289:
282:
275:
268:
229:Ralph Rumney
132:Recuperation
112:Détournement
111:
45:Part of the
36:détournement
35:
18:Detournement
2871:Open source
2659:Plot device
2609:Originality
2592:Fan fiction
2457:After (art)
2413:Translation
2269:Parody film
2153:Visual arts
2082:Tribute act
1945:in the arts
1808:Burning Man
1700:Joey Skaggs
1695:Jerry Rubin
1665:Ron English
1583:The Yes Men
1543:Negativland
1457:Media prank
876:. In 2012,
751:Naomi Klein
713:Nietzschean
340:Gruppe SPUR
249:René Viénet
214:Jørgen Nash
2906:Categories
2764:Nachahmung
2750:Dionysian
2690:L.H.O.O.Q.
2614:Simulacrum
2423:Adaptation
2403:Plagiarism
2337:Joke theft
2320:Other arts
2113:Assemblage
1975:Contrafact
1891:Subculture
1886:Street art
1715:Bill Wasik
1705:Ivan Stang
1573:Whirl-Mart
1452:Hacktivism
1304:2024-05-22
1279:2024-05-22
1274:la Réclame
1255:2024-05-22
1188:2024-05-22
1141:mainstream
969:References
963:Brandalism
820:Nitzer Ebb
816:Die Krupps
814:, such as
801:plagiarism
789:postmodern
687:Brad Neely
681:President
615:Guy Debord
609:status quo
580:Definition
393:Autonomism
204:Asger Jorn
194:Guy Debord
2639:Archetype
2631:and forms
2587:Fan labor
2467:Bricolage
2408:Quotation
2296:TV format
2202:Mona Lisa
2097:Vaporwave
2092:Variation
2052:Quodlibet
2047:Potpourri
2037:Pasticcio
2027:Nightcore
1685:Ben Masel
1640:Alan Abel
1597:Movements
1538:monochrom
1488:Anonymous
1483:Adbusters
1442:Flash mob
997:March 16,
849:Brass Eye
828:Front 242
739:Adbusters
735:monochrom
655:Adbusters
594:satirical
586:détourned
147:Spectacle
102:Communism
49:series on
2859:Fair use
2752:imitatio
2745:Diegesis
2569:Afflatus
2541:Anti-art
2528:concepts
2472:Citation
2436:Literary
2398:Pastiche
2383:Allusion
2367:concepts
2365:General
2291:Supercut
2077:Standard
2067:Sampling
1951:By field
1866:Artivist
1832:SantaCon
1675:John Law
1228:Archived
991:Archived
918:Anti-art
912:See also
795:and the
791:idea of
777:reifying
716:superman
277:Mémoires
87:Anti-art
80:Concepts
47:Politics
2784:Pop art
2758:Mimesis
2702:Quixote
2502:Reprise
2441:Theatre
2327:In-joke
2301:Vidding
2165:Collage
1854:Related
1772:No Logo
1588:Yippies
1578:Wu Ming
1224:YouTube
1076:June 2,
1040:June 2,
900:', and
870:Netflix
799:use of
756:No Logo
643:Feederz
601:mimicry
524:French:
2922:Humour
2717:(2010)
2707:(1939)
2694:(1919)
2507:Satire
2497:Mashup
2487:Homage
2393:Parody
2388:Calque
2279:Remake
2062:Riddim
2007:Medley
1997:DJ mix
1846:(2008)
1840:(2001)
1834:(1994)
1828:(1993)
1822:(1992)
1816:(1987)
1810:(1986)
1798:(1950)
1789:Events
1645:Banksy
1633:People
1548:RTMark
1476:Groups
1333:
1123:
1016:(1957)
890:Sprite
826:, and
797:Neoist
597:parody
533:French
176:People
107:Dérive
2681:works
2599:Genre
2580:Muses
2218:Pietà
2210:David
2185:Swipe
2138:Trope
2087:Trope
2057:Remix
1958:Music
1729:Works
1614:Provo
1415:Forms
1070:(PDF)
1059:(PDF)
874:Lupin
824:KMFDM
765:Pepsi
700:took
262:Works
2866:Meme
2733:Dada
2431:Film
1980:list
1331:ISBN
1183:Areo
1121:ISBN
1078:2013
1042:2013
999:2021
878:Sixt
846:and
806:The
743:Nike
625:and
617:and
54:The
904:'s
892:'s
657:' "
2908::
2705:"
1329:.
1325:.
1296:.
1272:.
1248:.
1222:.
1181:.
1169:^
1159:.
1129:.
1090:^
1080:.
1061:.
1032:.
1021:^
989:.
985:.
852:.
830:.
822:,
818:,
733:,
729:,
718:.
693:,
669:,
518:A
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1935:e
1928:t
1921:v
1400:e
1393:t
1386:v
1339:.
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1258:.
1191:.
1163:.
1143:.
1044:.
1001:.
709:,
698:,
522:(
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500:t
493:v
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20:)
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