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Cola wars

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27: 235:, in 2019. Pepsi had been a major sponsor of the NFL for years, most recently renewing its sponsorship deal in 2011. Pepsi advertising tied to the game poked fun at the situation with slogans such as "Pepsi in Atlanta. How Refreshing", "Hey Atlanta, Thanks For Hosting. We'll Bring The Drinks", and "Look Who's in Town for Super Bowl LIII". Both companies ran television ads during the Super Bowl, as Coca-Cola aired the commercial "A Coke is a Coke" just before the Super Bowl's National Anthem, while Pepsi ran a series of ads with the tagline "Is Pepsi OK?". 974: 1683: 185:. The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. In at least some of these tests, the Coca-Cola was kept at 0 °C, which is too cold for the taste to come out, whereas the Pepsi Cola was kept at regular refrigerator temperature, rigging the test. This prompted Coca-Cola's creation of the successful Diet Coke in 1982, and the unsuccessful New Coke three years later, both of which led to a major shifting point in the cola wars. However, the 1693: 154:". Consumer backlash to the change led to the company making a strategic retreat on July 11, 1985, announcing its plans to bring back the previous formula under the name "Coca-Cola Classic". Some think the decision to replace the original flavor was actually a strategic masterstroke to bolster Coke sales once it came back on the market, which it did; however, the Coca-Cola Company vehemently denies the claim. 201:. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Due to its success, the program was expanded to include 108:
following World War I forced Pepsi to declare bankruptcy in 1923. In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the cola wars through to today. Pepsi offered to sell out to Coca-Cola following both of its
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and competitors' products, the company considered a change to the beverage's formula and flavor. In April 1985, The Coca-Cola Company introduced its new formula for Coca-Cola, which became popularly known as
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and Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year. This line of commercials led to the court case
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has historically focused on wholesomeness and nostalgia. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the
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The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until
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was a marketing campaign and not a scientific study. Subsequent studies with scientific controls found only modest differences between Pepsi and Coke.
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renamed his "Brad's Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars.
89:, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by 165:
is heavily supported by strategic sponsorships and online marketing. Pepsi's logo utilizes the red, white and blue colors of the
1507: 1484: 247:, are intended as direct, equivalent competitors. The following chart lists these competitors by type or flavor of drink. 1311: 1227: 1161: 77:. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. 145:
During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to
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Many of the brands available from the three largest soda producers, The Coca-Cola Company, PepsiCo and
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marketing campaigns for the direct competition between each company's product lines, especially their
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In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars,
26: 8: 1470: 878: 598: 516: 365: 43: 1726: 928: 874: 855: 705: 547: 500: 445: 105: 90: 1362:"The biggest rivalry in Atlanta on Super Bowl weekend has nothing to do with football" 1632: 1575: 1340: 1223: 735: 709: 581: 437: 427: 387: 162: 1731: 1596: 1570: 1215: 851: 847: 757: 659: 472: 467: 449: 392: 334: 313: 244: 182: 20: 1278:"How the 'Blood Feud' Between Coke and Pepsi Escalated During the 1980s Cola Wars" 1658: 1012: 945: 667: 224: 186: 178: 924: 882: 491: 339: 286: 1716: 1710: 1307: 907: 828: 788: 784: 726: 644: 543: 463: 441: 98: 1687: 1191:"Coke vs. Pepsi: The Story Behind the Biggest Marketing Rivalry in History" 1017: 979: 895: 841: 805: 612: 572: 568: 534: 202: 63: 31: 937: 1565: 1560: 1538: 1165: 1007: 1002: 997: 987: 870: 718: 564: 539: 505: 459: 198: 130: 781:
in the US and by a joint venture between Nestlé and Coca-Cola elsewhere)
1663: 1555: 1550: 1545: 1493: 675: 622: 606: 485: 321: 317: 301: 294: 47: 181:, in which ordinary people were asked which product they preferred in 1580: 1022: 833: 792: 731: 722: 684: 649: 638: 626: 592: 419: 414: 397: 345: 326: 309: 305: 277: 146: 134: 70: 1244: 778: 1606: 913: 820: 811: 765: 747: 552: 169:, drawing on a strong sense of patriotism throughout its branding. 151: 1637: 1601: 797: 739: 630: 617: 433: 375: 353: 349: 282: 228: 109:
bankruptcies during this time, but Coca-Cola declined each time.
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This article is about the soft drink rivalry. For coca wars, see
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In 1975, Pepsi began showing advertisements based on the
1132:"COKE VS. PEPSI: The Amazing Story Behind The Cola Wars" 1077:"1975: Cola wars heat up with launch of Pepsi Challenge" 969: 1106:"The Birth of a Refreshing Idea: Coca-Cola History" 764:(ready-to-drink products only, under license from 1708: 1345:: CS1 maint: bot: original URL status unknown ( 1214: 211:, which was chronicled in the 2022 Netflix show 1359: 1478: 1305: 1335:. Archived from the original on 2008-03-21. 1245:"Cola wars: A social and political history" 1071: 1069: 891:, co-owned by and distributed by Coca-Cola) 475:(in countries other than the US and Canada) 1485: 1471: 1129: 1041: 192: 1271: 1269: 238: 112: 1275: 1066: 30:Coca-Cola and Pepsi vending machines in 25: 1242: 1184: 1182: 140: 1709: 1508:List of brand name soft drink products 1266: 1188: 1142:from the original on December 28, 2021 1466: 1054:from the original on October 26, 2015 1179: 1162:"History of the Birthplace of Pepsi" 560:Grapefruit and other citrus flavors 13: 1372:from the original on 24 April 2019 1360:Delaney Strunk (29 January 2019). 1308:"Here's What New Coke Tasted Like" 219: 172: 14: 1748: 1243:Paracha, Nadeem F. (2017-04-26). 1222:. Basic Books. pp. 192–193. 714:(prepackaged only, under license) 513:(in countries other than the US) 1692: 1691: 1681: 972: 1492: 1448:from the original on 2018-02-14 1434: 1423:from the original on 2020-11-30 1409: 1398:from the original on 2012-12-24 1384: 1353: 1325: 1314:from the original on 2021-04-11 1299: 1288:from the original on 2021-03-04 1255:from the original on 2020-10-20 1197:from the original on 2021-04-13 1112:from the original on 2021-03-23 1087:from the original on 2020-11-27 1518:List of soft drinks by country 1306:Lily Rothman (23 April 2015). 1236: 1220:For God, Country and Coca-Cola 1208: 1154: 1130:Kim Bhasin (January 1, 2013). 1123: 1098: 1042:Kim Bhasin (January 1, 2013). 1035: 1: 1028: 233:Coca-Cola has its head office 1669:List of soft drink producers 117: 97:. Two years later, in 1898, 16:Soft drink marketing rivalry 7: 965: 10: 1753: 1513:List of soft drink flavors 80: 18: 1677: 1646: 1615: 1589: 1526: 1500: 1394:. The Coca-Cola Company. 327:Diet Coke/Coca-Cola Light 167:flag of the United States 1417:"PepsiCo Corporate Site" 411:Dr Slice (discontinued) 208:Leonard v. Pepsico, Inc. 157: 1628:Dr Pepper Snapple Group 452:(in the US and Canada) 371:Caffeine-Free Coca-Cola 93:, who in 1896, founded 1189:Ken C. (August 2019). 860:Mountain Dew Kickstart 302:Diet Pepsi/Pepsi Light 259:The Coca-Cola Company 239:Comparison of products 214:Pepsi, Where's My Jet? 113:Advertising strategies 58:, who have engaged in 35: 1698:Category: Soft drinks 1623:The Coca-Cola Company 993:Chicken sandwich wars 685:Barq's Red Creme Soda 127:Coca-Cola polar bears 123:Coca-Cola advertising 95:The Coca-Cola Company 52:The Coca-Cola Company 29: 692:Stewart's Cream Soda 618:Seagram's Ginger Ale 383:Cherry-flavored cola 331:Coca-Cola Zero Sugar 87:John Stith Pemberton 1333:"Pop Go the Points" 366:Caffeine-Free Pepsi 689:A&W Cream Soda 664:Stewart's Rootbeer 654:Ramblin' Root Beer 415:Mr. Pibb/Pibb Xtra 361:Caffeine-free cola 106:market instability 91:Asa Griggs Candler 42:are the long-time 36: 1704: 1703: 1633:National Beverage 963: 962: 892: 887:(manufactured by 782: 777:(manufactured by 769: 736:Nantucket Nectars 715: 660:A&W Root Beer 438:Tropicana Twister 388:Pepsi Wild Cherry 262:Keurig Dr Pepper 231:, which is where 183:blind taste tests 163:Pepsi advertising 60:mutually-targeted 1744: 1695: 1694: 1688:Drink portal 1686: 1685: 1684: 1597:Sugary drink tax 1571:Lemon-lime drink 1487: 1480: 1473: 1464: 1463: 1457: 1456: 1454: 1453: 1444:. PepsiCo, Inc. 1438: 1432: 1431: 1429: 1428: 1413: 1407: 1406: 1404: 1403: 1388: 1382: 1381: 1379: 1377: 1357: 1351: 1350: 1344: 1336: 1329: 1323: 1322: 1320: 1319: 1303: 1297: 1296: 1294: 1293: 1273: 1264: 1263: 1261: 1260: 1240: 1234: 1233: 1216:Mark Pendergrast 1212: 1206: 1205: 1203: 1202: 1186: 1177: 1176: 1174: 1173: 1164:. Archived from 1158: 1152: 1151: 1149: 1147: 1136:Business Insider 1127: 1121: 1120: 1118: 1117: 1102: 1096: 1095: 1093: 1092: 1073: 1064: 1063: 1061: 1059: 1048:Business Insider 1039: 982: 977: 976: 975: 901:Adrenaline Shoc 889:Monster Beverage 886: 864:Coca-Cola Energy 776: 763: 713: 468:Royal Tru Orange 393:Coca-Cola Cherry 314:Pepsi Zero Sugar 297:/sugar-free cola 250: 249: 245:Keurig Dr Pepper 21:Coca eradication 1752: 1751: 1747: 1746: 1745: 1743: 1742: 1741: 1707: 1706: 1705: 1700: 1682: 1680: 1673: 1659:Space Cola Wars 1642: 1611: 1585: 1522: 1496: 1491: 1461: 1460: 1451: 1449: 1440: 1439: 1435: 1426: 1424: 1419:. PepsiCo.com. 1415: 1414: 1410: 1401: 1399: 1390: 1389: 1385: 1375: 1373: 1358: 1354: 1338: 1337: 1331: 1330: 1326: 1317: 1315: 1304: 1300: 1291: 1289: 1274: 1267: 1258: 1256: 1241: 1237: 1230: 1213: 1209: 1200: 1198: 1187: 1180: 1171: 1169: 1160: 1159: 1155: 1145: 1143: 1128: 1124: 1115: 1113: 1104: 1103: 1099: 1090: 1088: 1075: 1074: 1067: 1057: 1055: 1040: 1036: 1031: 1013:Smartphone wars 978: 973: 971: 968: 946:Sparkling water 931: 927: 923: 916: 900: 898: 885: 881: 877: 873: 869: 865: 858: 854: 850: 827: 823: 814: 791: 787: 783: 775: 762: 760: 756: 738: 734: 725: 721: 712: 708: 690: 681:Mug Cream Soda 668:Hires Root Beer 666: 662: 652: 629: 625: 584: 580: 571: 567: 546: 542: 509: 504: 499: 494: 476: 466: 462: 458: 448: 444: 440: 436: 410: 352: 348: 342:(discontinued) 338: 333: 329: 320: 316: 312: 308: 304: 285: 241: 225:Super Bowl LIII 222: 220:Super Bowl LIII 195: 187:Pepsi Challenge 179:Pepsi Challenge 175: 173:Pepsi Challenge 160: 143: 120: 115: 83: 24: 17: 12: 11: 5: 1750: 1740: 1739: 1737:Food rivalries 1734: 1729: 1724: 1719: 1702: 1701: 1678: 1675: 1674: 1672: 1671: 1666: 1661: 1656: 1650: 1648: 1644: 1643: 1641: 1640: 1635: 1630: 1625: 1619: 1617: 1613: 1612: 1610: 1609: 1604: 1599: 1593: 1591: 1587: 1586: 1584: 1583: 1578: 1573: 1568: 1563: 1558: 1553: 1548: 1543: 1542: 1541: 1530: 1528: 1524: 1523: 1521: 1520: 1515: 1510: 1504: 1502: 1498: 1497: 1490: 1489: 1482: 1475: 1467: 1459: 1458: 1433: 1408: 1383: 1352: 1324: 1298: 1276:Becky Little. 1265: 1235: 1228: 1207: 1178: 1153: 1122: 1097: 1065: 1033: 1032: 1030: 1027: 1026: 1025: 1020: 1015: 1010: 1005: 1000: 995: 990: 984: 983: 967: 964: 961: 960: 957: 954: 949: 941: 940: 935: 918: 911: 903: 902: 893: 883:Monster Energy 862: 845: 837: 836: 831: 818: 809: 801: 800: 795: 770: 751: 743: 742: 729: 716: 703: 695: 694: 687: 682: 679: 671: 670: 657: 647: 642: 634: 633: 620: 615: 610: 602: 601: 596: 575: 562: 556: 555: 550: 537: 532: 526: 525: 519: 514: 508:(discontinued) 503:(discontinued) 498:(discontinued) 489: 481: 480: 470: 453: 431: 423: 422: 417: 412: 407: 401: 400: 395: 390: 385: 379: 378: 373: 368: 363: 357: 356: 343: 340:Coca-Cola Life 337:(discontinued) 324: 299: 290: 289: 287:Schweppes Cola 280: 275: 270: 264: 263: 260: 257: 254: 240: 237: 227:was played in 221: 218: 194: 191: 174: 171: 159: 156: 142: 139: 119: 116: 114: 111: 82: 79: 15: 9: 6: 4: 3: 2: 1749: 1738: 1735: 1733: 1730: 1728: 1725: 1723: 1720: 1718: 1715: 1714: 1712: 1699: 1690: 1689: 1676: 1670: 1667: 1665: 1662: 1660: 1657: 1655: 1652: 1651: 1649: 1645: 1639: 1636: 1634: 1631: 1629: 1626: 1624: 1621: 1620: 1618: 1614: 1608: 1605: 1603: 1600: 1598: 1595: 1594: 1592: 1588: 1582: 1579: 1577: 1574: 1572: 1569: 1567: 1564: 1562: 1559: 1557: 1554: 1552: 1549: 1547: 1544: 1540: 1537: 1536: 1535: 1532: 1531: 1529: 1525: 1519: 1516: 1514: 1511: 1509: 1506: 1505: 1503: 1499: 1495: 1488: 1483: 1481: 1476: 1474: 1469: 1468: 1465: 1447: 1443: 1437: 1422: 1418: 1412: 1397: 1393: 1387: 1371: 1367: 1363: 1356: 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669: 665: 661: 658: 656:(until 1995) 655: 651: 648: 646: 645:Mug Root Beer 643: 641: 640: 636: 635: 632: 628: 624: 621: 619: 616: 614: 611: 609: 608: 604: 603: 600: 597: 594: 590: 587: 583: 579: 576: 574: 570: 566: 563: 561: 558: 557: 554: 551: 549: 545: 541: 538: 536: 533: 531: 528: 527: 523: 520: 518: 515: 512: 507: 502: 497: 493: 490: 488: 487: 483: 482: 479: 474: 471: 469: 465: 464:Simply Orange 461: 457: 454: 451: 447: 443: 439: 435: 432: 430: 429: 425: 424: 421: 418: 416: 413: 408: 406: 403: 402: 399: 396: 394: 391: 389: 386: 384: 381: 380: 377: 374: 372: 369: 367: 364: 362: 359: 358: 355: 354:RC Zero Sugar 351: 347: 344: 341: 336: 332: 328: 325: 323: 319: 315: 311: 307: 303: 300: 298: 296: 292: 291: 288: 284: 281: 279: 276: 274: 271: 269: 266: 265: 261: 258: 255: 252: 251: 248: 246: 236: 234: 230: 226: 217: 216: 215: 210: 209: 204: 200: 193:"Pepsi Stuff" 190: 188: 184: 180: 170: 168: 164: 155: 153: 148: 138: 136: 132: 128: 124: 110: 107: 102: 100: 99:Caleb Bradham 96: 92: 88: 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Retrieved 1047: 1037: 1018:Browser wars 1003:Console wars 980:Drink portal 944: 906: 840: 804: 746: 698: 674: 637: 605: 573:Citrus Blast 559: 535:Mountain Dew 529: 524:(in the US) 484: 426: 405:Pepper-style 404: 382: 360: 293: 267: 253:Flavor/type 242: 223: 212: 206: 203:Mountain Dew 196: 176: 161: 144: 121: 103: 84: 39: 37: 32:Indianapolis 1722:Advertising 1561:Ginger beer 1539:Cherry cola 1494:Soft drinks 1282:History.com 1008:Format wars 998:Coffee wars 988:Burger wars 719:Minute Maid 540:Mello Yello 506:Sierra Mist 460:Minute Maid 199:Pepsi Stuff 131:Santa Claus 129:mascot and 1711:Categories 1664:Craft soda 1556:Ginger ale 1546:Cream soda 1452:2018-02-13 1427:2013-08-18 1402:2013-08-18 1318:2021-03-21 1292:2021-03-21 1259:2020-11-13 1201:2021-03-21 1172:2021-03-21 1116:2021-03-21 1091:2020-08-29 1029:References 959:Limitless 929:Smartwater 875:Relentless 676:Cream soda 623:Canada Dry 607:Ginger ale 591:Portello ( 486:Lemon-lime 322:Pepsi True 318:Pepsi Next 141:"New Coke" 50:producers 48:soft drink 1727:Coca-Cola 1654:Cola wars 1616:Companies 1581:Root beer 1442:"LIFEWTR" 1146:March 20, 1023:Tar derby 938:Dejà Blue 834:All Sport 793:Peace Tea 761:Pure Leaf 723:Fruitopia 706:Tropicana 639:Root beer 627:Schweppes 593:Sri Lanka 420:Dr Pepper 398:Cherry RC 346:Diet Rite 310:Pepsi One 306:Pepsi Max 278:Coca-Cola 147:Diet Coke 135:Christmas 118:Coca-Cola 85:In 1886, 71:Coca-Cola 40:Cola wars 1607:Caffeine 1446:Archived 1421:Archived 1396:Archived 1392:"Brands" 1370:Archived 1341:cite web 1312:Archived 1286:Archived 1253:Archived 1249:DAWN.COM 1218:(2000). 1195:Archived 1140:Archived 1110:Archived 1085:Archived 1081:The Drum 1052:Archived 966:See also 917:LIFEWTR 914:Aquafina 852:Rockstar 825:Aquarius 821:Powerade 812:Gatorade 766:Unilever 748:Iced tea 553:Sun Drop 256:PepsiCo 152:New Coke 64:flagship 46:between 1732:PepsiCo 1638:PepsiCo 1602:Fat tax 1376:Apr 27, 899:Xyience 798:Snapple 740:Snapple 631:Vernors 478:Sunkist 434:Mirinda 409:DOC 360 350:Diet RC 283:RC Cola 229:Atlanta 133:around 81:History 56:PepsiCo 44:rivalry 1696:  1590:Health 1576:Orange 1501:Brands 1226:  925:Kinley 921:Dasani 816:Propel 779:Nestlé 773:Nestea 754:Lipton 732:Mott's 700:Juices 650:Barq's 599:Squirt 595:only) 578:Fresca 530:Citrus 517:Sprite 492:Starry 428:Orange 376:RC 100 34:, 1988 1647:Misc. 1566:Grape 1527:Types 952:Bubly 896:Venom 856:Sting 758:Brisk 613:Patio 589:Fanta 548:Vault 544:Surge 501:Slice 473:Crush 456:Fanta 450:Crush 446:Slice 442:Tango 273:Pepsi 158:Pepsi 75:Pepsi 67:colas 1717:Cola 1551:Diet 1534:Cola 1378:2019 1347:link 1224:ISBN 1148:2021 1060:2015 956:Aha 933:Ades 879:Burn 789:Fuze 710:Dole 586:Lilt 582:Lift 569:Izze 522:7 Up 511:7 Up 496:Teem 295:Diet 268:Cola 73:and 54:and 38:The 1366:CNN 871:NOS 848:AMP 565:Kas 335:Tab 137:). 1713:: 1368:. 1364:. 1343:}} 1339:{{ 1310:. 1284:. 1280:. 1268:^ 1251:. 1247:. 1193:. 1181:^ 1138:. 1134:. 1108:. 1083:. 1079:. 1068:^ 1050:. 1046:. 69:, 1486:e 1479:t 1472:v 1455:. 1430:. 1405:. 1380:. 1349:) 1321:. 1295:. 1262:. 1232:. 1204:. 1175:. 1150:. 1119:. 1094:. 1062:. 768:) 150:" 23:.

Index

Coca eradication

Indianapolis
rivalry
soft drink
The Coca-Cola Company
PepsiCo
mutually-targeted
flagship
colas
Coca-Cola
Pepsi
John Stith Pemberton
Asa Griggs Candler
The Coca-Cola Company
Caleb Bradham
market instability
Coca-Cola advertising
Coca-Cola polar bears
Santa Claus
Christmas
Diet Coke
New Coke
Pepsi advertising
flag of the United States
Pepsi Challenge
blind taste tests
Pepsi Challenge
Pepsi Stuff
Mountain Dew

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