27:
235:, in 2019. Pepsi had been a major sponsor of the NFL for years, most recently renewing its sponsorship deal in 2011. Pepsi advertising tied to the game poked fun at the situation with slogans such as "Pepsi in Atlanta. How Refreshing", "Hey Atlanta, Thanks For Hosting. We'll Bring The Drinks", and "Look Who's in Town for Super Bowl LIII". Both companies ran television ads during the Super Bowl, as Coca-Cola aired the commercial "A Coke is a Coke" just before the Super Bowl's National Anthem, while Pepsi ran a series of ads with the tagline "Is Pepsi OK?".
974:
1683:
185:. The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. In at least some of these tests, the Coca-Cola was kept at 0 °C, which is too cold for the taste to come out, whereas the Pepsi Cola was kept at regular refrigerator temperature, rigging the test. This prompted Coca-Cola's creation of the successful Diet Coke in 1982, and the unsuccessful New Coke three years later, both of which led to a major shifting point in the cola wars. However, the
1693:
154:". Consumer backlash to the change led to the company making a strategic retreat on July 11, 1985, announcing its plans to bring back the previous formula under the name "Coca-Cola Classic". Some think the decision to replace the original flavor was actually a strategic masterstroke to bolster Coke sales once it came back on the market, which it did; however, the Coca-Cola Company vehemently denies the claim.
201:. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Due to its success, the program was expanded to include
108:
following World War I forced Pepsi to declare bankruptcy in 1923. In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the cola wars through to today. Pepsi offered to sell out to Coca-Cola following both of its
1194:
149:
and competitors' products, the company considered a change to the beverage's formula and flavor. In April 1985, The Coca-Cola
Company introduced its new formula for Coca-Cola, which became popularly known as
1190:
205:
and Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year. This line of commercials led to the court case
1084:
125:
has historically focused on wholesomeness and nostalgia. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the
104:
The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until
1369:
1109:
1346:
189:
was a marketing campaign and not a scientific study. Subsequent studies with scientific controls found only modest differences between Pepsi and Coke.
1139:
1051:
1332:
1285:
1395:
1076:
101:
renamed his "Brad's Drink" to "Pepsi-Cola," and formed the Pepsi-Cola
Company in 1902, prompting the beginning of the cola wars.
89:, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by
165:
is heavily supported by strategic sponsorships and online marketing. Pepsi's logo utilizes the red, white and blue colors of the
1507:
1484:
247:, are intended as direct, equivalent competitors. The following chart lists these competitors by type or flavor of drink.
1311:
1227:
1161:
77:. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
145:
During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to
1361:
1105:
1517:
1252:
691:
663:
1668:
888:
1512:
243:
Many of the brands available from the three largest soda producers, The Coca-Cola
Company, PepsiCo and
213:
1445:
1420:
62:
marketing campaigns for the direct competition between each company's product lines, especially their
166:
1131:
1043:
1477:
207:
1736:
1627:
859:
824:
370:
59:
1277:
1391:
1622:
992:
951:
932:
866:
653:
232:
126:
122:
94:
51:
1721:
1697:
815:
477:
330:
86:
197:
In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars,
26:
8:
1470:
878:
598:
516:
365:
43:
1726:
928:
874:
855:
705:
547:
500:
445:
105:
90:
1362:"The biggest rivalry in Atlanta on Super Bowl weekend has nothing to do with football"
1632:
1575:
1340:
1223:
735:
709:
581:
437:
427:
387:
162:
1731:
1596:
1570:
1215:
851:
847:
757:
659:
472:
467:
449:
392:
334:
313:
244:
182:
20:
1278:"How the 'Blood Feud' Between Coke and Pepsi Escalated During the 1980s Cola Wars"
1658:
1012:
945:
667:
224:
186:
178:
924:
882:
491:
339:
286:
1716:
1710:
1307:
907:
828:
788:
784:
726:
644:
543:
463:
441:
98:
1687:
1191:"Coke vs. Pepsi: The Story Behind the Biggest Marketing Rivalry in History"
1017:
979:
895:
841:
805:
612:
572:
568:
534:
202:
63:
31:
937:
1565:
1560:
1538:
1165:
1007:
1002:
997:
987:
870:
718:
564:
539:
505:
459:
198:
130:
781:
in the US and by a joint venture between Nestlé and Coca-Cola elsewhere)
1663:
1555:
1550:
1545:
1493:
675:
622:
606:
485:
321:
317:
301:
294:
47:
181:, in which ordinary people were asked which product they preferred in
1580:
1022:
833:
792:
731:
722:
684:
649:
638:
626:
592:
419:
414:
397:
345:
326:
309:
305:
277:
146:
134:
70:
1244:
778:
1606:
913:
820:
811:
765:
747:
552:
169:, drawing on a strong sense of patriotism throughout its branding.
151:
1637:
1601:
797:
739:
630:
617:
433:
375:
353:
349:
282:
228:
109:
bankruptcies during this time, but Coca-Cola declined each time.
55:
19:
This article is about the soft drink rivalry. For coca wars, see
920:
772:
753:
577:
1462:
1044:"COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars'"
699:
588:
455:
272:
74:
1533:
1441:
585:
521:
510:
495:
66:
1416:
177:
In 1975, Pepsi began showing advertisements based on the
1132:"COKE VS. PEPSI: The Amazing Story Behind The Cola Wars"
1077:"1975: Cola wars heat up with launch of Pepsi Challenge"
969:
1106:"The Birth of a Refreshing Idea: Coca-Cola History"
764:(ready-to-drink products only, under license from
1708:
1345:: CS1 maint: bot: original URL status unknown (
1214:
211:, which was chronicled in the 2022 Netflix show
1359:
1478:
1305:
1335:. Archived from the original on 2008-03-21.
1245:"Cola wars: A social and political history"
1071:
1069:
891:, co-owned by and distributed by Coca-Cola)
475:(in countries other than the US and Canada)
1485:
1471:
1129:
1041:
192:
1271:
1269:
238:
112:
1275:
1066:
30:Coca-Cola and Pepsi vending machines in
25:
1242:
1184:
1182:
140:
1709:
1508:List of brand name soft drink products
1266:
1188:
1142:from the original on December 28, 2021
1466:
1054:from the original on October 26, 2015
1179:
1162:"History of the Birthplace of Pepsi"
560:Grapefruit and other citrus flavors
13:
1372:from the original on 24 April 2019
1360:Delaney Strunk (29 January 2019).
1308:"Here's What New Coke Tasted Like"
219:
172:
14:
1748:
1243:Paracha, Nadeem F. (2017-04-26).
1222:. Basic Books. pp. 192–193.
714:(prepackaged only, under license)
513:(in countries other than the US)
1692:
1691:
1681:
972:
1492:
1448:from the original on 2018-02-14
1434:
1423:from the original on 2020-11-30
1409:
1398:from the original on 2012-12-24
1384:
1353:
1325:
1314:from the original on 2021-04-11
1299:
1288:from the original on 2021-03-04
1255:from the original on 2020-10-20
1197:from the original on 2021-04-13
1112:from the original on 2021-03-23
1087:from the original on 2020-11-27
1518:List of soft drinks by country
1306:Lily Rothman (23 April 2015).
1236:
1220:For God, Country and Coca-Cola
1208:
1154:
1130:Kim Bhasin (January 1, 2013).
1123:
1098:
1042:Kim Bhasin (January 1, 2013).
1035:
1:
1028:
233:Coca-Cola has its head office
1669:List of soft drink producers
117:
97:. Two years later, in 1898,
16:Soft drink marketing rivalry
7:
965:
10:
1753:
1513:List of soft drink flavors
80:
18:
1677:
1646:
1615:
1589:
1526:
1500:
1394:. The Coca-Cola Company.
327:Diet Coke/Coca-Cola Light
167:flag of the United States
1417:"PepsiCo Corporate Site"
411:Dr Slice (discontinued)
208:Leonard v. Pepsico, Inc.
157:
1628:Dr Pepper Snapple Group
452:(in the US and Canada)
371:Caffeine-Free Coca-Cola
93:, who in 1896, founded
1189:Ken C. (August 2019).
860:Mountain Dew Kickstart
302:Diet Pepsi/Pepsi Light
259:The Coca-Cola Company
239:Comparison of products
214:Pepsi, Where's My Jet?
113:Advertising strategies
58:, who have engaged in
35:
1698:Category: Soft drinks
1623:The Coca-Cola Company
993:Chicken sandwich wars
685:Barq's Red Creme Soda
127:Coca-Cola polar bears
123:Coca-Cola advertising
95:The Coca-Cola Company
52:The Coca-Cola Company
29:
692:Stewart's Cream Soda
618:Seagram's Ginger Ale
383:Cherry-flavored cola
331:Coca-Cola Zero Sugar
87:John Stith Pemberton
1333:"Pop Go the Points"
366:Caffeine-Free Pepsi
689:A&W Cream Soda
664:Stewart's Rootbeer
654:Ramblin' Root Beer
415:Mr. Pibb/Pibb Xtra
361:Caffeine-free cola
106:market instability
91:Asa Griggs Candler
42:are the long-time
36:
1704:
1703:
1633:National Beverage
963:
962:
892:
887:(manufactured by
782:
777:(manufactured by
769:
736:Nantucket Nectars
715:
660:A&W Root Beer
438:Tropicana Twister
388:Pepsi Wild Cherry
262:Keurig Dr Pepper
231:, which is where
183:blind taste tests
163:Pepsi advertising
60:mutually-targeted
1744:
1695:
1694:
1688:Drink portal
1686:
1685:
1684:
1597:Sugary drink tax
1571:Lemon-lime drink
1487:
1480:
1473:
1464:
1463:
1457:
1456:
1454:
1453:
1444:. PepsiCo, Inc.
1438:
1432:
1431:
1429:
1428:
1413:
1407:
1406:
1404:
1403:
1388:
1382:
1381:
1379:
1377:
1357:
1351:
1350:
1344:
1336:
1329:
1323:
1322:
1320:
1319:
1303:
1297:
1296:
1294:
1293:
1273:
1264:
1263:
1261:
1260:
1240:
1234:
1233:
1216:Mark Pendergrast
1212:
1206:
1205:
1203:
1202:
1186:
1177:
1176:
1174:
1173:
1164:. Archived from
1158:
1152:
1151:
1149:
1147:
1136:Business Insider
1127:
1121:
1120:
1118:
1117:
1102:
1096:
1095:
1093:
1092:
1073:
1064:
1063:
1061:
1059:
1048:Business Insider
1039:
982:
977:
976:
975:
901:Adrenaline Shoc
889:Monster Beverage
886:
864:Coca-Cola Energy
776:
763:
713:
468:Royal Tru Orange
393:Coca-Cola Cherry
314:Pepsi Zero Sugar
297:/sugar-free cola
250:
249:
245:Keurig Dr Pepper
21:Coca eradication
1752:
1751:
1747:
1746:
1745:
1743:
1742:
1741:
1707:
1706:
1705:
1700:
1682:
1680:
1673:
1659:Space Cola Wars
1642:
1611:
1585:
1522:
1496:
1491:
1461:
1460:
1451:
1449:
1440:
1439:
1435:
1426:
1424:
1419:. PepsiCo.com.
1415:
1414:
1410:
1401:
1399:
1390:
1389:
1385:
1375:
1373:
1358:
1354:
1338:
1337:
1331:
1330:
1326:
1317:
1315:
1304:
1300:
1291:
1289:
1274:
1267:
1258:
1256:
1241:
1237:
1230:
1213:
1209:
1200:
1198:
1187:
1180:
1171:
1169:
1160:
1159:
1155:
1145:
1143:
1128:
1124:
1115:
1113:
1104:
1103:
1099:
1090:
1088:
1075:
1074:
1067:
1057:
1055:
1040:
1036:
1031:
1013:Smartphone wars
978:
973:
971:
968:
946:Sparkling water
931:
927:
923:
916:
900:
898:
885:
881:
877:
873:
869:
865:
858:
854:
850:
827:
823:
814:
791:
787:
783:
775:
762:
760:
756:
738:
734:
725:
721:
712:
708:
690:
681:Mug Cream Soda
668:Hires Root Beer
666:
662:
652:
629:
625:
584:
580:
571:
567:
546:
542:
509:
504:
499:
494:
476:
466:
462:
458:
448:
444:
440:
436:
410:
352:
348:
342:(discontinued)
338:
333:
329:
320:
316:
312:
308:
304:
285:
241:
225:Super Bowl LIII
222:
220:Super Bowl LIII
195:
187:Pepsi Challenge
179:Pepsi Challenge
175:
173:Pepsi Challenge
160:
143:
120:
115:
83:
24:
17:
12:
11:
5:
1750:
1740:
1739:
1737:Food rivalries
1734:
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1502:
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1459:
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1433:
1408:
1383:
1352:
1324:
1298:
1276:Becky Little.
1265:
1235:
1228:
1207:
1178:
1153:
1122:
1097:
1065:
1033:
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1005:
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984:
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961:
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949:
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940:
935:
918:
911:
903:
902:
893:
883:Monster Energy
862:
845:
837:
836:
831:
818:
809:
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795:
770:
751:
743:
742:
729:
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610:
602:
601:
596:
575:
562:
556:
555:
550:
537:
532:
526:
525:
519:
514:
508:(discontinued)
503:(discontinued)
498:(discontinued)
489:
481:
480:
470:
453:
431:
423:
422:
417:
412:
407:
401:
400:
395:
390:
385:
379:
378:
373:
368:
363:
357:
356:
343:
340:Coca-Cola Life
337:(discontinued)
324:
299:
290:
289:
287:Schweppes Cola
280:
275:
270:
264:
263:
260:
257:
254:
240:
237:
227:was played in
221:
218:
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174:
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119:
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82:
79:
15:
9:
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2:
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1600:
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1574:
1572:
1569:
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1511:
1509:
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1476:
1474:
1469:
1468:
1465:
1447:
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1437:
1422:
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1412:
1397:
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1387:
1371:
1367:
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1356:
1348:
1342:
1334:
1328:
1313:
1309:
1302:
1287:
1283:
1279:
1272:
1270:
1254:
1250:
1246:
1239:
1231:
1229:0-465-05468-4
1225:
1221:
1217:
1211:
1196:
1192:
1185:
1183:
1168:on 2019-06-05
1167:
1163:
1157:
1141:
1137:
1133:
1126:
1111:
1107:
1101:
1086:
1082:
1078:
1072:
1070:
1053:
1049:
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1038:
1034:
1024:
1021:
1019:
1016:
1014:
1011:
1009:
1006:
1004:
1001:
999:
996:
994:
991:
989:
986:
985:
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958:
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948:
947:
943:
942:
939:
936:
934:
930:
926:
922:
919:
915:
912:
910:
909:
908:Bottled water
905:
904:
897:
894:
890:
884:
880:
876:
872:
868:
867:Full Throttle
863:
861:
857:
853:
849:
846:
844:
843:
842:Energy drinks
839:
838:
835:
832:
830:
829:Vitamin Water
826:
822:
819:
817:
813:
810:
808:
807:
806:Sports drinks
803:
802:
799:
796:
794:
790:
786:
785:Gold Peak Tea
780:
774:
771:
767:
759:
755:
752:
750:
749:
745:
744:
741:
737:
733:
730:
728:
727:Simply Orange
724:
720:
717:
711:
707:
704:
702:
701:
697:
696:
693:
688:
686:
683:
680:
678:
677:
673:
672:
669:
665:
661:
658:
656:(until 1995)
655:
651:
648:
646:
645:Mug Root Beer
643:
641:
640:
636:
635:
632:
628:
624:
621:
619:
616:
614:
611:
609:
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583:
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531:
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512:
507:
502:
497:
493:
490:
488:
487:
483:
482:
479:
474:
471:
469:
465:
464:Simply Orange
461:
457:
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447:
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386:
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369:
367:
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359:
358:
355:
354:RC Zero Sugar
351:
347:
344:
341:
336:
332:
328:
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1166:the original
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1080:
1058:November 11,
1056:. Retrieved
1047:
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1018:Browser wars
1003:Console wars
980:Drink portal
944:
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840:
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637:
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573:Citrus Blast
559:
535:Mountain Dew
529:
524:(in the US)
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405:Pepper-style
404:
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253:Flavor/type
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203:Mountain Dew
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39:
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32:Indianapolis
1722:Advertising
1561:Ginger beer
1539:Cherry cola
1494:Soft drinks
1282:History.com
1008:Format wars
998:Coffee wars
988:Burger wars
719:Minute Maid
540:Mello Yello
506:Sierra Mist
460:Minute Maid
199:Pepsi Stuff
131:Santa Claus
129:mascot and
1711:Categories
1664:Craft soda
1556:Ginger ale
1546:Cream soda
1452:2018-02-13
1427:2013-08-18
1402:2013-08-18
1318:2021-03-21
1292:2021-03-21
1259:2020-11-13
1201:2021-03-21
1172:2021-03-21
1116:2021-03-21
1091:2020-08-29
1029:References
959:Limitless
929:Smartwater
875:Relentless
676:Cream soda
623:Canada Dry
607:Ginger ale
591:Portello (
486:Lemon-lime
322:Pepsi True
318:Pepsi Next
141:"New Coke"
50:producers
48:soft drink
1727:Coca-Cola
1654:Cola wars
1616:Companies
1581:Root beer
1442:"LIFEWTR"
1146:March 20,
1023:Tar derby
938:Dejà Blue
834:All Sport
793:Peace Tea
761:Pure Leaf
723:Fruitopia
706:Tropicana
639:Root beer
627:Schweppes
593:Sri Lanka
420:Dr Pepper
398:Cherry RC
346:Diet Rite
310:Pepsi One
306:Pepsi Max
278:Coca-Cola
147:Diet Coke
135:Christmas
118:Coca-Cola
85:In 1886,
71:Coca-Cola
40:Cola wars
1607:Caffeine
1446:Archived
1421:Archived
1396:Archived
1392:"Brands"
1370:Archived
1341:cite web
1312:Archived
1286:Archived
1253:Archived
1249:DAWN.COM
1218:(2000).
1195:Archived
1140:Archived
1110:Archived
1085:Archived
1081:The Drum
1052:Archived
966:See also
917:LIFEWTR
914:Aquafina
852:Rockstar
825:Aquarius
821:Powerade
812:Gatorade
766:Unilever
748:Iced tea
553:Sun Drop
256:PepsiCo
152:New Coke
64:flagship
46:between
1732:PepsiCo
1638:PepsiCo
1602:Fat tax
1376:Apr 27,
899:Xyience
798:Snapple
740:Snapple
631:Vernors
478:Sunkist
434:Mirinda
409:DOC 360
350:Diet RC
283:RC Cola
229:Atlanta
133:around
81:History
56:PepsiCo
44:rivalry
1696:
1590:Health
1576:Orange
1501:Brands
1226:
925:Kinley
921:Dasani
816:Propel
779:Nestlé
773:Nestea
754:Lipton
732:Mott's
700:Juices
650:Barq's
599:Squirt
595:only)
578:Fresca
530:Citrus
517:Sprite
492:Starry
428:Orange
376:RC 100
34:, 1988
1647:Misc.
1566:Grape
1527:Types
952:Bubly
896:Venom
856:Sting
758:Brisk
613:Patio
589:Fanta
548:Vault
544:Surge
501:Slice
473:Crush
456:Fanta
450:Crush
446:Slice
442:Tango
273:Pepsi
158:Pepsi
75:Pepsi
67:colas
1717:Cola
1551:Diet
1534:Cola
1378:2019
1347:link
1224:ISBN
1148:2021
1060:2015
956:Aha
933:Ades
879:Burn
789:Fuze
710:Dole
586:Lilt
582:Lift
569:Izze
522:7 Up
511:7 Up
496:Teem
295:Diet
268:Cola
73:and
54:and
38:The
1366:CNN
871:NOS
848:AMP
565:Kas
335:Tab
137:).
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