327:
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2309:
408:
969:
39:
2449:
145:
157:
2290:
358:(launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name that could be marketed more easily than Tab. Diet Coke was launched in 1982 and quickly overtook Tab in sales by a wide margin, though the older drink would remain on the market for decades until Coca-Cola discontinued Tab during the
943:
2014 – Diet Coke invites consumers to 'Get A Taste' of the good life. This campaign asks the question "what if life tasted this good?". Television commercials debuted
September 24. The first commercial take place on an airplane when a woman is surrounded by crying babies but takes a sip of Diet Coke
551:
Diet Coke with a cherry flavor. Was available in the United States and United
Kingdom until it was replaced in both territories with Diet Coke Feisty Cherry in 2018, although remained available for a limited time in the former country via Amazon.com during the time of the new flavor rollout, but has
1805:
463:) warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent aspartame. Diet Coke from fountain dispensers still contains some saccharin to extend shelf life.
1162:
as a sweetener. As one of the most intensively scrutinized food additives, the safety of aspartame has been studied since its discovery. Aspartame has been deemed safe for human consumption by the regulatory agencies of many countries.
2065:
703:
Coca-Cola Light with a blood orange flavor. Only available in
Belgium, France and Luxembourg. A similar drink was introduced to the United States and Canada in 2018, known as Diet Coke Zesty Blood Orange.
1314:
435:
and people concerned with calorie intake. In the UK, a 330 ml can of Diet Coke contains around 1.3 kilocalories (5 kJ) compared to 142 kilocalories (595 kJ) for a regular can of Coca-Cola.
937:
2013 – In the UK, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the UK with 150 of
Britain's most popular names for a summer-long "Share a Coke" campaign.
940:
2014 – In the US Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the US with 150 of
America's most popular names for a summer-long "Share a Coke" campaign
1906:
1703:
1729:
1405:
400:
replaced aspartame in this version. As the formulation was done to mollify one retailer, this variety had little advertising and promotion, as the company preferred to market
2035:
1836:
1670:
2057:
310:
instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the
3541:
3446:
1958:
419:, Diet Coke was packaged in a taller, more slender can (of the same volume) and introduced four new flavors. The cans reverted to the conventional shape a year later.
470:
were banned in the US in 1970; in countries where they are permitted Diet Coke or Coca-Cola Light may be sweetened with a blend containing aspartame, cyclamates, and
1867:
586:
Diet Coke with a vanilla flavor. Available in Hong Kong, New
Zealand (only 300mL and 600mL), Australia, Belgium, Canada. Only available in the United States from
2186:
2096:
2156:
1344:
1288:
1763:
1306:
2263:
1374:
1217:
2336:
1932:
1242:
3855:
2547:
1890:
1693:
947:
2018 – On
January 22, Diet Coke introduced Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango flavors in a skinny can, targeting
748:
Diet Coke with a combination of Ginger and Lime flavors. Available in the UK, US and Canada, replacing the former Diet Coke with Lime flavor.
2217:
1789:
1725:
1630:
2009:
1397:
934:
2011 – Diet Coke surpasses Pepsi in sales for the first time to become the second most popular soda in the United States after Coca-Cola.
3619:
3494:
2126:
1483:
1573:
1528:
2031:
1828:
1553:
1652:
734:
Diet Coke with a "spicy" cherry flavor. Available in the UK, US and Canada, replacing the former Diet Coke with Cherry flavor.
447:, an artificial sweetener that became available in the United States in 1983. Early on, to reduce costs, this was blended with
3689:
1954:
1900:
1799:
1508:
1590:
3850:
2329:
1859:
3380:
2540:
1263:
1033:
103:
3714:
3479:
2178:
2088:
1435:
466:
According to the Coca-Cola
Company, the sweetener blend is "formulated for each country based on consumer preference".
1005:
75:
2148:
1052:
122:
3860:
3457:
2807:
1336:
1285:
954:
2019 – Diet Coke added two new flavors, Blueberry Acai and
Strawberry Guava to their "Because I Can" Campaign line.
3331:
3517:
3362:
2691:
2322:
1012:
82:
1755:
1366:
3845:
3354:
2533:
2368:
990:
676:
60:
3468:
3437:
3201:
1172:
2243:
1461:
1209:
1019:
720:
Diet Coke with a combination of vitamins and minerals. Available in many
European countries, US and Brazil
89:
3507:
3407:
1666:
1928:
3346:
2294:
1239:
986:
381:(renamed Coca-Cola Zero Sugar in 2017), a sugar-free formula more closely based on original Coca-Cola.
56:
1001:
71:
3682:
3546:
3512:
3499:
2617:
794:
Diet Coke with a combination of Ginger and Lemon flavors. Exclusively sold in the United States from
460:
1986:
404:
instead. By late 2009, most distributors had stopped distributing the Splenda-formulated Diet Coke.
2564:
374:
2209:
3522:
2661:
2363:
979:
520:
49:
1622:
342:
in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its
3624:
2622:
2001:
1981:
869:
1982 – Diet Coke is introduced, becoming the largest-selling low-calorie soft drink in America.
392:
sweetener), the company released a new formulation called "Diet Coke sweetened with Splenda".
3729:
3647:
3591:
3417:
3171:
3110:
2787:
2772:
2556:
2493:
2388:
2118:
1657:
1498:
1153:
777:
692:
303:
183:
687:
Diet Coke with a combination of black cherry and Vanilla flavors. Only available in the US.
3840:
3734:
3675:
3070:
2498:
2398:
1184:
863:
664:
561:
471:
397:
247:
27:
3044:
1570:
8:
3794:
3636:
3181:
3100:
3065:
2423:
2403:
2393:
813:
795:
641:
Diet Coke with a lemon and lime flavor. Only available in Mexico and the United Kingdom.
622:
621:
Diet Coke with a raspberry flavor. Only Available in New Zealand. Also available through
610:
595:
587:
553:
2308:
1550:
1524:
326:
3206:
3140:
1026:
96:
3819:
3799:
3744:
3576:
3422:
3242:
2777:
2729:
2724:
2483:
2433:
1896:
1795:
1597:
1504:
1477:
1307:"Can Diet Coke's New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?"
762:
Diet Coke with a Mango flavor. Available in the UK (as Exotic Mango), US and Canada.
432:
377:
and had a slightly different balance of ingredients. In 2005, the company introduced
366:
359:
2373:
1596:. John Sicher, Editor & Publisher, Beverage Digest Company L.L.C. Archived from
3629:
3561:
3427:
3412:
3247:
3085:
3024:
2891:
2579:
2428:
2418:
2378:
2255:
540:
307:
251:
20:
2681:
1427:
1240:
See First Use in Commerce, Trademark Application, US Patent & Trademark Office
431:
have capitalized on the markets of people who require low sugar regimens, such as
3709:
3654:
3596:
3566:
3536:
3388:
3372:
3196:
3186:
3034:
2977:
2827:
2607:
2468:
2383:
1726:"Diet Coke Unveils New Flavors and Marketing as Brand Refresh Enters Second Year"
1577:
1557:
1292:
1246:
1178:
630:
407:
2259:
3759:
3724:
3586:
3581:
3273:
3232:
3125:
3120:
3019:
2922:
2849:
2842:
2837:
2706:
2488:
2478:
709:
401:
378:
1259:
3834:
3297:
3105:
3039:
3004:
2992:
2962:
2957:
2952:
2881:
2854:
2822:
221:
2982:
373:, introduced in 1985, used a version of the Diet Coke recipe that contained
3719:
3603:
3556:
3237:
3176:
3049:
2859:
2719:
2711:
2696:
2602:
2463:
2408:
576:
243:
455:
cola advertised its 100 percent use of aspartame, and the manufacturer of
314:
trademark. The product quickly overtook the company's existing diet cola,
3804:
3278:
3130:
2987:
2866:
2782:
2754:
2739:
2640:
2514:
2314:
1067:"Just for the taste of it!" (US 1982, 1986, 1991, 1995, 2000, 2009, 2014)
948:
416:
347:
315:
2525:
3814:
3749:
3698:
3211:
3166:
3145:
3029:
2972:
2937:
2886:
2734:
2438:
1189:
993: in this section. Unsourced material may be challenged and removed.
456:
428:
355:
335:
299:
295:
255:
851:
Diet Coke with a Strawberry flavor. Available in the United Kingdom.
354:
had no such qualms, and after the long-term success of its sugar-free
3809:
3789:
3784:
3774:
3754:
3641:
3302:
3150:
2942:
2932:
2917:
2832:
2797:
2767:
2744:
2686:
2651:
2627:
2597:
2357:
1698:
1159:
1147:
834:
831:
668:
509:
467:
452:
448:
444:
393:
343:
339:
311:
259:
239:
170:
1580:." Solar Navigator. 2008. Max Energy Limited, Web. January 29, 2010.
968:
910:
Diet Cherry Coke and Diet Vanilla Coke change logos and are renamed.
38:
3312:
3268:
3075:
2947:
2676:
2671:
2413:
1791:
Made in the Twentieth Century: A Guide to Contemporary Collectibles
1756:"Diet Coke Gets a New Look, Adds Flavors In Move to Overcome Slump"
1560:." Diet Coke. *2010 – The Coca-Cola Company, Web. January 29, 2010.
660:
552:
since been discontinued. It still currently remains available from
532:
370:
3551:
3289:
3135:
3009:
2912:
2812:
2802:
2762:
2701:
2612:
2448:
1662:
1525:"You've Got Questions, We've Got Answers: Diet Coke Relaunch FAQ"
1457:
904:
656:
571:
Diet Coke with a lemon flavor. Available in several territories.
389:
385:
362:
along with other of the company's slower-selling drinks in 2020.
144:
156:
3779:
3571:
3216:
3191:
3115:
2999:
2927:
2871:
2817:
2792:
2666:
2592:
2587:
2289:
1626:
3667:
1216:. North Carolina. Associated Press. July 9, 1982. p. 6B.
3769:
3764:
3317:
3307:
2749:
2632:
513:
388:(which was impressed with the over-the-counter popularity of
351:
2302:
2002:"Diet Coke: Light It Up – Print (image) – Creativity Online"
918:
Diet Coke with Lemon and Diet Coke Vanilla are discontinued.
270:
3527:
3447:
United States v. Forty Barrels and Twenty Kegs of Coca-Cola
3252:
2967:
2896:
2876:
2244:"Report of the meetings on aspartame with national experts"
2210:"How Diet Coke opened a can of correctness — and went flat"
2183:
Adweek – Breaking News in Advertising, Media and Technology
2058:"Coca-Cola Animated Short Reveals the Secrets to Happiness"
173:
1337:"How many calories are there in a 330ml can of Diet Coke?"
875:
1986 – Diet Cherry Coke is introduced in American markets.
3014:
1158:
The most commonly distributed version of Diet Coke uses
2089:"Chorlton Media Box: Coke Zero and Diet Coke print ads"
2179:"Is Diet Coke Dabbling in Drug References in Its Ads?"
1955:"Mannequins in compromising positions in Diet Coke ad"
1295:." The Coca-Cola Company. 2009. Web. February 9, 2010.
535:. It was the first extension of the Diet Coke formula
2241:
1260:"PBS NewsHour Weekend Full Episode December 19, 2020"
915:
2006 – Diet Coke Black Cherry Vanilla is introduced.
1694:"Big changes coming to Diet Coke with 4 new flavors"
1517:
659:. Diet Coke with Splenda contains 2.83 mgs of
63:. Unsourced material may be challenged and removed.
2149:"TIFF: Diet Coke launches an 'extraordinary' look"
1829:"Advertising; Coke Adds Life to Its Diet Coke Ads"
1398:"Suit Alleges Deceit in Fountain Diet Cola Drinks"
776:Diet Coke with a Blood Orange flavor, similar to
3832:
631:Coca-Cola Light Citra/Diet Coke with Citrus Zest
1749:
1747:
1395:
926:Diet Coke Black Cherry Vanilla is discontinued.
2237:
2235:
415:In 2018, in an effort to be more appealing to
3683:
2541:
2330:
1304:
1744:
1134:"Give yourself a Diet Coke break." (UK 2020)
2232:
2207:
2032:"Dear Oscar, Got Glitter? Yours, Diet Coke"
1929:"COKE UNVEILS NEW SLOGAN, ADS FOR OLYMPICS"
1888:
944:and opens her eyes into a speak-easy party.
929:Diet Coke and its six flavors changes logo.
890:Diet Coke and Diet Cherry Coke change logo.
3690:
3676:
2548:
2534:
2344:
2337:
2323:
2307:
1591:"Top-10 CSD Companies and Brands for 2010"
895:2004 – Diet Coke with Lime is introduced.
884:2001 – Diet Coke with Lemon is introduced.
2555:
1985:
1653:"Share a Coke: Is your name on the list?"
1106:"Open Happiness" (Worldwide 2009–present)
1053:Learn how and when to remove this message
872:1983 – Diet Coke is introduced in the UK.
338:first entered the market, beginning with
123:Learn how and when to remove this message
1753:
887:2002 – Diet Vanilla Coke is introduced.
837:flavor. Available in the United States.
816:flavor. Available in the United States.
406:
369:, but instead on Tab. The controversial
350:when it was released in 1963. Its rival
325:
1826:
1220:from the original on September 14, 2021
443:Diet Coke in the US was sweetened with
330:First Diet Coke logo, used from 1982–88
3856:Food and drink introduced in the 1980s
3833:
2129:from the original on February 16, 2014
2068:from the original on December 19, 2017
1857:
1783:
1781:
1496:
1482:: CS1 maint: archived copy as title (
1438:from the original on February 10, 2014
1347:from the original on November 16, 2022
1317:from the original on February 18, 2018
958:
780:. Available in the UK, US and Canada.
384:In 2005, under pressure from retailer
3671:
2529:
2318:
2266:from the original on February 3, 2021
2012:from the original on November 3, 2017
1691:
1202:
1103:"What life should be like." (US 2008)
1088:"Must be a Diet Coke thing" (US 2004)
923:2007 – Diet Coke Plus is introduced.
881:1999 – Diet Cherry Coke changes logo.
2189:from the original on January 2, 2018
2038:from the original on August 17, 2014
1827:Elliott, Stuart (January 13, 1994).
1787:
1408:from the original on October 7, 2008
1266:from the original on August 10, 2022
1141:
991:adding citations to reliable sources
962:
663:per fluid ounce. The drink contains
61:adding citations to reliable sources
32:
2099:from the original on August 3, 2018
2086:
1961:from the original on August 2, 2018
1935:from the original on August 2, 2018
1909:from the original on April 23, 2023
1870:from the original on August 3, 2018
1808:from the original on August 3, 2018
1778:
1766:from the original on April 30, 2018
1754:Schultz., E.J. (January 10, 2018).
1706:from the original on April 23, 2023
1531:from the original on April 24, 2018
1497:Newton, David E (January 1, 2009).
1377:from the original on March 28, 2017
1119:"Stay Extraordinary" (US 2010–2014)
1091:"Life is how you take it" (US 2005)
857:
577:Diet Vanilla Coke/Diet Coke Vanilla
411:English and Hebrew Coca-Cola labels
13:
3620:Coca-Cola buildings and structures
2242:EFSA National Experts (May 2010).
2123:thisisnotadvertising.wordpress.com
2087:Box, Mr G's Media (May 26, 2010).
1980:"Customer Be-aware report". 2007.
1839:from the original on March 8, 2016
1464:from the original on March 6, 2013
1305:Klara, Robert (January 10, 2018).
1128:"Because I can." (US 2018–present)
1079:"You are what you drink" (US 1998)
898:Diet Coke with Lemon changes logo.
671:was used previously as sweetener.
477:
14:
3872:
2282:
2220:from the original on May 27, 2018
2159:from the original on June 1, 2015
1860:"YOU ARE WHAT YOU DRINK CAMPAIGN"
1732:from the original on July 3, 2019
1692:Meyer, Zlati (January 10, 2018).
1673:from the original on May 27, 2013
1633:from the original on May 15, 2013
1396:Ordoñez, Franco (March 3, 2005).
655:A version that is sweetened with
646:Diet Coke Sweetened with Splenda
541:Diet Cherry Coke/Diet Coke Cherry
346:, and so its diet cola was named
149:Logo used since December 25, 2017
3542:I'd like to buy the world a Coke
3458:Escola v. Coca-Cola Bottling Co.
3330:
2447:
2288:
1286:Diet Coke Sweetened with Splenda
1137:"Just because." (Worldwide 2021)
967:
903:2005 – Diet Coke sweetened with
651:
527:
504:
155:
143:
37:
3715:Canfield's Diet Chocolate Fudge
3697:
3363:Coca-Cola Beverages Philippines
2201:
2171:
2141:
2111:
2080:
2050:
2024:
1994:
1973:
1947:
1921:
1892:For God, Country, and Coca-Cola
1882:
1864:Marketing Campaign Case Studies
1851:
1820:
1718:
1685:
1645:
1615:
1583:
1563:
1543:
1490:
1450:
1373:. August 18, 1983. p. D4.
1076:"This Is Refreshment" (US 1994)
978:needs additional citations for
48:needs additional citations for
3355:Coca-Cola Europacific Partners
1420:
1389:
1367:"Coke Beginning Aspartame Use"
1359:
1329:
1298:
1278:
1252:
1232:
1085:"Do what feels good" (US 2002)
878:1994 – Diet Coke changes logo.
677:Diet Coke Black Cherry Vanilla
605:Diet Coke with a lime flavor.
365:Diet Coke is not based on the
1:
2208:Ellison, Jo (April 4, 2018).
1858:Sunset, Bali (May 29, 2008).
1195:
1173:Diet Coke and Mentos eruption
1125:"Get a Taste." (US 2014–2018)
1070:"The one of a kind" (US 1984)
842:Diet Coke Twisted Strawberry
767:Diet Coke Zesty Blood Orange
438:
2248:EFSA Supporting Publications
1667:Independent News & Media
1503:. Infobase. pp. 73–77.
1274:– via www.youtube.com.
302:produced and distributed by
7:
3851:Products introduced in 1982
3408:Beverage Partners Worldwide
2260:10.2903/sp.efsa.2010.ZN-002
1623:"Coca‑Cola Bottles History"
1166:
803:Diet Coke Strawberry Guava
10:
3877:
3480:POM Wonderful v. Coca-Cola
3347:Coca-Cola Beverages Africa
1889:Pendergrast, Mark (2013).
1629:, UK: Coca-Cola GB. 2013.
1151:
1145:
1082:"Live Your Life" (US 2001)
861:
461:G. D. Searle & Company
321:
25:
19:For the Pusha T song, see
18:
3705:
3612:
3547:The Lost Island of Alanna
3513:Coke Zero Facial Profiler
3493:
3469:Sinaltrainal v. Coca-Cola
3436:
3400:
3339:
3328:
3287:
3261:
3225:
3159:
3084:
3058:
2905:
2572:
2563:
2507:
2474:Diet Coke/Coca-Cola Light
2456:
2445:
2350:
1576:January 25, 2010, at the
1291:January 11, 2010, at the
1073:"Taste it all!" (US 1993)
821:Diet Coke Blueberry Acai
265:
235:
227:
217:
199:
189:
179:
166:
154:
142:
2759:Northern Neck Ginger Ale
1109:"Hello You..." (UK 2009)
1094:"Light it up!" (US 2006)
753:Diet Coke Twisted Mango
725:Diet Coke Feisty Cherry
422:
375:high-fructose corn syrup
26:Not to be confused with
3861:Caffeinated soft drinks
1788:Paul, Larry R. (2005).
1245:April 29, 2017, at the
1214:Wilmington Morning Star
785:Diet Coke Ginger Lemon
521:Caffeine-Free Diet Coke
191:Country of origin
3625:Criticism of Coca-Cola
2345:Varieties of Coca-Cola
1571:Cola Marketing History
1556:July 21, 2009, at the
1210:"Diet Coke introduced"
739:Diet Coke Ginger Lime
531:Diet Coke without the
412:
331:
205:; 42 years ago
3846:Coca-Cola cola brands
3730:Coca-Cola Light Sango
3648:Limca Book of Records
3592:Coca-Cola polar bears
3418:Coca-Cola Enterprises
2557:The Coca-Cola Company
2155:. September 7, 2011.
2062:The Coca-Cola Company
1658:The Belfast Telegraph
1432:The Coca-Cola Company
1154:Aspartame controversy
1152:Further information:
1122:"You're On" (US 2014)
1100:"Enjoyment" (US 2007)
778:Coca-Cola Light Sango
693:Coca-Cola Light Sango
508:The first version of
410:
329:
308:artificial sweeteners
304:the Coca-Cola Company
292:Coca-Cola Light Taste
184:The Coca-Cola Company
3735:Coca-Cola Zero Sugar
3071:Bodyarmor SuperDrink
2369:Black Cherry Vanilla
2297:at Wikimedia Commons
1185:Coca-Cola Zero Sugar
987:improve this article
864:History of Coca-Cola
665:acesulfame potassium
562:Diet Coke with Lemon
472:acesulfame potassium
398:acesulfame potassium
248:Coca-Cola Zero Sugar
57:improve this article
28:Coca-Cola Zero Sugar
3637:Coca-Cola Freestyle
1794:. Scarecrow Press.
1551:The Diet Coke Story
959:Advertising slogans
814:Psidium cattleyanum
796:Coca-Cola Freestyle
623:Coca-Cola Freestyle
611:Diet Coke Raspberry
596:Diet Coke with Lime
588:Coca-Cola Freestyle
554:Coca-Cola Freestyle
491:Discontinued
203:August 9, 1982
139:
3381:Coca-Cola Hellenic
2788:Ramblin' Root Beer
2725:Lemon & Paeroa
2153:strategy online.ca
2093:Chorlton Media Box
1931:. March 26, 2012.
1833:The New York Times
830:Diet Coke with an
548:2018 (physically)
413:
332:
161:A can of Diet Coke
137:
3828:
3827:
3800:Sprite Zero Sugar
3745:Diet Mountain Dew
3665:
3664:
3577:Once Upon a Wheel
3423:Columbia Pictures
3326:
3325:
2584:
2580:A&W Root Beer
2523:
2522:
2293:Media related to
2185:. March 4, 2014.
2008:. June 15, 2009.
2006:Creativity Online
1902:978-0-465-04699-7
1801:978-0-8108-4563-3
1510:978-1-4381-0975-6
1142:Health assessment
1097:"Yours" (US 2007)
1063:
1062:
1055:
1037:
855:
854:
812:Diet Coke with a
367:Coca-Cola formula
360:COVID-19 pandemic
282:(also branded as
277:
276:
133:
132:
125:
107:
3868:
3692:
3685:
3678:
3669:
3668:
3630:Cocacolonization
3562:Move to the Beat
3523:Country Sunshine
3486:
3475:
3464:
3453:
3428:TriStar Pictures
3413:Coca-Cola Amatil
3393:
3385:
3377:
3367:
3359:
3351:
3334:
3091:
3086:Monster Beverage
3025:Simply Beverages
2582:
2570:
2569:
2550:
2543:
2536:
2527:
2526:
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2339:
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2325:
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2305:
2303:Official website
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2239:
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1689:
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1669:. May 27, 2013.
1649:
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1619:
1613:
1612:
1610:
1608:
1603:on June 10, 2011
1602:
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1275:
1273:
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1256:
1250:
1236:
1230:
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1225:
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1116:it" (Spain 2010)
1058:
1051:
1047:
1044:
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1036:
995:
971:
963:
858:Product timeline
482:
481:
298:and low-calorie
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236:Related products
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159:
147:
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136:
128:
121:
117:
114:
108:
106:
65:
41:
33:
21:Diet Coke (song)
3876:
3875:
3871:
3870:
3869:
3867:
3866:
3865:
3831:
3830:
3829:
3824:
3701:
3696:
3666:
3661:
3655:One, Two, Three
3608:
3597:The Polar Bears
3567:My Coke Rewards
3537:Hey Kid, Catch!
3531:
3518:Coming Together
3508:Ashita Ga Arusa
3497:
3489:
3484:
3473:
3462:
3451:
3432:
3401:Former holdings
3396:
3391:
3383:
3375:
3373:Coca-Cola FEMSA
3365:
3357:
3349:
3335:
3322:
3288:Purchased from
3283:
3257:
3221:
3197:Deep River Rock
3155:
3089:
3088:
3080:
3054:
2906:Juices and teas
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2559:
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2214:Financial Times
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2015:
2013:
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1987:10.1.1.460.7853
1979:
1978:
1974:
1964:
1962:
1953:
1952:
1948:
1938:
1936:
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1922:
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1895:. Basic Books.
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1578:Wayback Machine
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1558:Wayback Machine
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1458:"Archived copy"
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1299:
1293:Wayback Machine
1283:
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1258:
1257:
1253:
1247:Wayback Machine
1237:
1233:
1223:
1221:
1208:
1207:
1203:
1198:
1179:Diet Coke Break
1169:
1156:
1150:
1144:
1131:
1059:
1048:
1042:
1039:
996:
994:
984:
972:
961:
907:is introduced.
866:
860:
667:and sucralose;
480:
478:Brand portfolio
441:
425:
324:
284:Coca-Cola Light
269:
258:
254:
250:
246:
242:
209:
207:
204:
190:
162:
150:
129:
118:
112:
109:
66:
64:
54:
42:
31:
24:
17:
16:Diet cola brand
12:
11:
5:
3874:
3864:
3863:
3858:
3853:
3848:
3843:
3826:
3825:
3823:
3822:
3817:
3812:
3807:
3802:
3797:
3792:
3787:
3782:
3777:
3772:
3767:
3762:
3760:Diet Dr Pepper
3757:
3752:
3747:
3742:
3737:
3732:
3727:
3725:Coca-Cola Life
3722:
3717:
3712:
3706:
3703:
3702:
3695:
3694:
3687:
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3672:
3663:
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3607:
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3599:
3589:
3587:Pepsi Invaders
3584:
3582:Open Happiness
3579:
3574:
3569:
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3554:
3549:
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3539:
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3404:
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3398:
3397:
3395:
3394:
3386:
3378:
3370:
3369:
3368:
3352:
3343:
3341:
3340:Joint ventures
3337:
3336:
3329:
3327:
3324:
3323:
3321:
3320:
3315:
3310:
3305:
3300:
3294:
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3282:
3281:
3276:
3271:
3265:
3263:
3259:
3258:
3256:
3255:
3250:
3245:
3243:Dunkin' Donuts
3240:
3235:
3233:Caribou Coffee
3229:
3227:
3223:
3222:
3220:
3219:
3214:
3209:
3204:
3199:
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3060:
3056:
3055:
3053:
3052:
3047:
3042:
3037:
3032:
3027:
3022:
3020:Peace Iced Tea
3017:
3012:
3007:
3002:
2997:
2996:
2995:
2985:
2980:
2975:
2970:
2965:
2960:
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2923:Delaware Punch
2920:
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2283:External links
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1500:Food Chemistry
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1371:New York Times
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710:Diet Coke Plus
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440:
437:
427:Diet Coke and
424:
421:
402:Coca-Cola Zero
379:Coca-Cola Zero
323:
320:
306:. It contains
288:Coca-Cola Diet
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3208:
3205:
3203:
3202:Malvern Water
3200:
3198:
3195:
3193:
3190:
3188:
3185:
3183:
3180:
3178:
3175:
3173:
3170:
3168:
3165:
3164:
3162:
3160:Bottled water
3158:
3152:
3149:
3147:
3144:
3142:
3139:
3137:
3134:
3132:
3129:
3127:
3124:
3122:
3119:
3117:
3114:
3112:
3111:Full Throttle
3109:
3107:
3104:
3102:
3099:
3096:
3095:
3093:
3090:(17.9% stake)
3087:
3083:
3077:
3074:
3072:
3069:
3067:
3064:
3063:
3061:
3059:Sports drinks
3057:
3051:
3048:
3046:
3043:
3041:
3040:Tum-E Yummies
3038:
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3028:
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2683:
2682:Guaraná Jesus
2680:
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2364:Caffeine-Free
2362:
2360:(traditional)
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1004: –
1003:
999:
998:Find sources:
992:
988:
982:
981:
976:This section
974:
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615:June 1, 2005
614:
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344:flagship cola
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195:United States
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88:
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77:
74: –
73:
69:
68:Find sources:
62:
58:
52:
51:
46:This article
44:
40:
35:
34:
29:
22:
3739:
3720:Coca-Cola C2
3653:
3646:
3604:Share a Coke
3557:Max Headroom
3478:
3467:
3456:
3445:
3238:Costa Coffee
3226:Coffee-based
3045:VitaminWater
2712:Kola Inglesa
2508:Other brands
2473:
2439:White (USSR)
2268:. Retrieved
2251:
2247:
2222:. Retrieved
2213:
2203:
2191:. Retrieved
2182:
2173:
2161:. Retrieved
2152:
2143:
2131:. Retrieved
2122:
2119:"I light it"
2113:
2101:. Retrieved
2092:
2082:
2070:. Retrieved
2061:
2052:
2040:. Retrieved
2026:
2014:. Retrieved
2005:
1996:
1975:
1963:. Retrieved
1949:
1937:. Retrieved
1923:
1911:. Retrieved
1891:
1884:
1872:. Retrieved
1863:
1853:
1841:. Retrieved
1832:
1822:
1810:. Retrieved
1790:
1768:. Retrieved
1759:
1734:. Retrieved
1720:
1708:. Retrieved
1697:
1687:
1675:. Retrieved
1656:
1647:
1635:. Retrieved
1617:
1605:. Retrieved
1598:the original
1585:
1565:
1545:
1533:. Retrieved
1519:
1499:
1492:
1466:. Retrieved
1452:
1440:. Retrieved
1431:
1422:
1410:. Retrieved
1402:Boston Globe
1401:
1391:
1379:. Retrieved
1370:
1361:
1351:November 16,
1349:. Retrieved
1341:Coca-Cola UK
1340:
1331:
1321:February 17,
1319:. Retrieved
1310:
1300:
1280:
1268:. Retrieved
1254:
1234:
1222:. Retrieved
1213:
1204:
1177:
1157:
1113:
1049:
1040:
1030:
1023:
1016:
1009:
997:
985:Please help
980:verification
977:
618:End of 2005
465:
442:
426:
414:
383:
364:
333:
318:, in sales.
291:
287:
283:
279:
278:
271:dietcoke.com
244:Coca-Cola C2
180:Manufacturer
134:
119:
110:
100:
93:
86:
79:
67:
55:Please help
50:verification
47:
3841:Diet drinks
3699:Diet drinks
3658:(1961 film)
3262:Dairy-based
2988:Minute Maid
2783:Quwat Jabal
2755:Nordic Mist
2740:Mello Yello
2573:Soft drinks
2494:Light Sango
2457:Low-calorie
2254:(5). EFSA.
1710:January 11,
1270:January 19,
1002:"Diet Coke"
949:millennials
417:millennials
72:"Diet Coke"
3835:Categories
3815:Tab Energy
3750:Diet Pepsi
3212:Topo Chico
3207:Smartwater
3167:Abbey Well
3146:Tab Energy
3141:Relentless
3106:Formula 50
3097:BPM Energy
3030:Sokenbicha
2983:Matte Leão
2973:Honest Tea
2938:Five Alive
2887:VegitaBeta
2735:Mare Rosso
2662:Fioravanti
2499:Zero Sugar
2270:January 9,
1412:August 26,
1381:August 12,
1196:References
1190:Diet Pepsi
1146:See also:
1013:newspapers
798:machines.
625:machines.
590:machines.
556:machines.
499:Diet Coke
468:Cyclamates
457:NutraSweet
439:Sweeteners
429:Diet Pepsi
356:Diet Pepsi
336:diet colas
300:soft drink
296:sugar-free
256:Diet Pepsi
210:1982-08-09
200:Introduced
113:April 2024
83:newspapers
3810:Tab Clear
3790:Pepsi ONE
3785:Pepsi Max
3755:Diet Rite
3740:Diet Coke
3642:Cola wars
3495:Campaigns
3303:Gold Spot
3151:Von Dutch
2963:Gold Peak
2943:Fruitopia
2933:Far Coast
2918:Capri-Sun
2833:Sparletta
2813:Seagram's
2798:Red Flash
2768:Pibb Xtra
2745:Mezzo Mix
2692:Iron Brew
2687:Inca Kola
2628:Coca-Cola
2479:Diet Plus
2424:Raspberry
2394:Creations
2358:Coca-Cola
2295:Diet Coke
2224:August 2,
2193:August 2,
2163:August 2,
2133:August 2,
2103:August 2,
2072:August 2,
2042:August 2,
2016:August 2,
1982:CiteSeerX
1965:August 2,
1939:August 2,
1913:August 2,
1874:August 2,
1843:August 2,
1812:August 2,
1770:August 2,
1699:USA Today
1535:March 15,
1442:March 23,
1160:aspartame
1148:Aspartame
1043:July 2018
835:Blueberry
669:aspartame
510:Coca-Cola
488:Launched
453:Diet Rite
449:saccharin
445:aspartame
433:diabetics
394:Sucralose
340:Diet Rite
312:Coca-Cola
280:Diet Coke
260:Pepsi Max
240:Coca-Cola
231:See below
138:Diet Coke
3313:Thums Up
3269:Fairlife
3182:Aquarius
3076:Powerade
3066:Aquarius
2978:Innocent
2948:Frutonic
2892:Victoria
2843:Chinotto
2773:Portello
2677:Frutonic
2672:Fruktime
2656:Tropical
2623:Cannings
2618:Blue Sky
2414:New Coke
2264:Archived
2218:Archived
2187:Archived
2157:Archived
2127:Archived
2097:Archived
2066:Archived
2036:Archived
2010:Archived
1959:Archived
1933:Archived
1907:Archived
1868:Archived
1837:Archived
1806:Archived
1764:Archived
1730:Archived
1704:Archived
1671:Archived
1631:Archived
1574:Archived
1554:Archived
1529:Archived
1478:cite web
1468:March 4,
1462:Archived
1436:Archived
1406:Archived
1375:Archived
1345:Archived
1315:Archived
1289:Archived
1264:Archived
1243:Archived
1218:Archived
1167:See also
661:caffeine
533:caffeine
512:without
451:. After
371:New Coke
228:Variants
3710:Big Red
3552:MagiCan
3500:slogans
3392:(23.0%)
3384:(23.2%)
3358:(19.5%)
3350:(66.5%)
3290:Bisleri
3248:Georgia
3136:RAC 124
3121:Monster
3035:Sparkle
3010:Odwalla
2958:Glaceau
2913:Ayataka
2828:Sparkle
2803:Santiba
2763:OK Soda
2702:Kia-Ora
2608:Beverly
2434:Vanilla
2409:Mexican
2351:Regular
1736:July 3,
1677:May 28,
1663:Belfast
1637:May 28,
1607:July 8,
1224:May 31,
1027:scholar
905:Splenda
848:2020's
827:2020's
809:2020's
791:2020's
773:2020's
759:2020's
745:2020's
731:2020's
700:2010's
657:Splenda
390:Splenda
386:Walmart
322:History
294:) is a
266:Website
222:Caramel
208: (
97:scholar
3795:Shasta
3780:No-Cal
3775:Fitz's
3572:MyCoke
3485:(2014)
3483:
3474:(2001)
3472:
3463:(1944)
3461:
3452:(1916)
3450:
3274:Swerve
3217:Valpre
3192:Dasani
3126:Mother
3000:Nestea
2928:Enviga
2872:Tanora
2850:Stoney
2838:Sprite
2818:Senzao
2793:RimZim
2778:Quatro
2707:Kinley
2667:Fresca
2637:Frutee
2598:Barq's
2593:Ameyal
2588:Ambasa
2565:Brands
2484:Fiber+
2429:Spiced
2419:Orange
2389:Coffee
2379:Cherry
1984:
1899:
1798:
1760:Ad Age
1665:, UK:
1627:London
1507:
1428:"FAQs"
1311:AdWeek
1029:
1022:
1015:
1008:
1000:
494:Notes
459:(then
99:
92:
85:
78:
70:
3770:Faygo
3765:Fanta
3613:Other
3438:Legal
3389:Bambi
3376:(28%)
3366:(60%)
3318:Maaza
3308:Limca
3298:Citra
3116:Live+
3005:Oasis
2993:Cappy
2882:Vault
2855:Surge
2823:Smart
2808:Sarsi
2750:Moxie
2716:Krest
2652:Royal
2633:Fanta
2469:Clear
2399:Lemon
2384:Citra
1601:(PDF)
1594:(PDF)
1114:light
1034:JSTOR
1020:books
845:2019
824:2019
806:2019
788:2018
770:2018
756:2018
742:2018
728:2018
717:2011
714:2007
697:2005
684:2007
681:2006
649:2005
638:2018
635:2005
600:2004
581:2002
566:2001
545:1986
525:1983
514:sugar
502:1982
485:Name
423:Sales
352:Pepsi
334:When
218:Color
104:JSTOR
90:books
3820:Tava
3498:and
3253:illy
3187:Ciel
3177:Arwa
3172:AdeS
3101:Burn
3050:Zico
2968:Hi-C
2953:Fuze
2897:Yoli
2877:Tiky
2860:Urge
2730:Lift
2720:Kuat
2697:Joya
2648:Kist
2603:Beat
2489:Life
2404:Lime
2374:Blak
2272:2011
2226:2018
2195:2018
2165:2018
2135:2018
2105:2018
2074:2018
2044:2018
2018:2018
1967:2018
1941:2018
1915:2018
1897:ISBN
1876:2018
1845:2018
1814:2018
1796:ISBN
1772:2018
1738:2019
1712:2018
1679:2013
1639:2013
1609:2011
1537:2018
1505:ISBN
1484:link
1470:2013
1444:2017
1414:2008
1383:2018
1353:2022
1323:2018
1272:2022
1226:2020
1006:news
832:Açaí
396:and
174:cola
171:Diet
167:Type
76:news
3805:Tab
3279:Vio
3131:NOS
3015:Qoo
2867:Tab
2645:Icy
2641:Hit
2515:Tab
2256:doi
1112:"I
989:by
348:Tab
316:Tab
290:or
252:Tab
59:by
3837::
3532:NO
2464:C2
2262:.
2250:.
2246:.
2234:^
2216:.
2212:.
2181:.
2151:.
2125:.
2121:.
2095:.
2091:.
2064:.
2060:.
2034:.
2004:.
1957:.
1905:.
1866:.
1862:.
1835:.
1831:.
1804:.
1780:^
1762:.
1758:.
1746:^
1728:.
1702:.
1696:.
1661:.
1655:.
1625:.
1527:.
1480:}}
1476:{{
1460:.
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1430:.
1404:.
1400:.
1369:.
1343:.
1339:.
1313:.
1309:.
1262:.
1249:."
1212:.
652:—
528:—
505:—
474:.
286:,
3691:e
3684:t
3677:v
3530:2
3528:H
2549:e
2542:t
2535:v
2338:e
2331:t
2324:v
2274:.
2258::
2252:7
2228:.
2197:.
2167:.
2137:.
2107:.
2076:.
2046:.
2020:.
1990:.
1969:.
1943:.
1917:.
1878:.
1847:.
1816:.
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1740:.
1714:.
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1641:.
1611:.
1569:"
1549:"
1539:.
1513:.
1486:)
1472:.
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1416:.
1385:.
1355:.
1325:.
1284:"
1238:"
1228:.
1056:)
1050:(
1045:)
1041:(
1031:·
1024:·
1017:·
1010:·
983:.
951:.
212:)
126:)
120:(
115:)
111:(
101:·
94:·
87:·
80:·
53:.
30:.
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
