20:
129:
His research spans international marketing strategy, corporate social responsibility and cultural differences and has been published in a variety of academic journals (e.g. Strategic
Management Journal, Journal of International Business Studies and Journal of the Academy of Marketing Science).
46:. The American Marketing Association conferred the Significant Contributions to Global Marketing Award, and the Lifetime Achievement Award for Higher Education, the Academy of Marketing Science the 2023 Marketer of the Year Award, and Thammasat University a Bualuang ASEAN Chair Professorship.
138:
Schlegelmilch put the "degrees for rent" concept for discussion, which calls for abolishing the current university practice of awarding degrees for life to students. Instead, Schlegelmilch suggests that degrees should be awarded only for a fixed period, after which graduates would need to
66:
in
Bangkok. He served 11 years as Founding Dean of the WU Executive Academy at the Vienna University of Economics and Business, where he initiated a number of MBA programs. As Academic Director, he led the Vienna Executive MBA program into the Global Top-50 ranking of the Financial Times.
70:
Starting at
Deutsche Bank and Procter & Gamble, he continued his career at the University of Edinburgh and the University of California, Berkeley. Appointments as British Rail Chair of Marketing at the University of Wales and Professor of International Business at
83:
Schlegelmilch has been listed among the world's most prolific authors in international marketing. He has published more than a dozen books on different marketing and management topics, including widely noted textbooks in
English, German and Mandarin:
416:
Leonidou, L. C., Katsikeas, C. S., Samiee, S. & Aykol, B. (2018). "International
Marketing Research: A State-of-the-Art Review and the Way Forward." In Advances in Global Marketing (pp. 3-33). Springer International Publishing.
559:
Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. (2016). Linking Cause
Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science. 44 (3):
655:
541:
Ambos, Björn, Schlegelmilch, Bodo B. (2007). Innovation and
Control in the Multinational Firm: A Comparison of Political and Contingency Approaches. Strategic Management Journal. 28 (5): 473–486.
550:
Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. (2017). Asia's
Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies, 48 (8): 964-991.
680:
675:
670:
665:
518:
435:
117:
Keegan W.J., Schlegelmilch B.B. and Stöttinger B., Globales
Marketing-Management. Eine europäische Perspektive, Oldenbourg Verlag, 2002.
31:
72:
470:
422:
114:
Schlegelmilch, B.B. and WU, H., Global
Marketing Strategy: A Digest for Chinese Managers, Sun Yat-sen University Press, 2021.
685:
122:
108:
93:
39:
236:
43:
88:
Schlegelmilch, Bodo B., Global Marketing Strategy: An Executive Digest (Second Edition). 2022. Cham: Springer,
103:
Schlegelmilch, Bodo B and Winer R.S. (eds.), The Routledge Companion to Strategic Marketing, Routledge. 2021.
690:
383:
Kathrin Gulnerits: Durchgetragen wird niemand. Hrsg.: Wirtschaftsblatt. Observer, Wien 30. Januar 2015, S. 1.
374:
Peter M. Mayr: High Potential Day 2015 - Österreichs klügste Köpfe. Band 27. Profil, 29. Juni 2015, S. 16–18.
147:", Financial Times, January 3, 2019) Schlegelmilch also called for radical innovations of business Schools.
695:
660:
139:
continuously top up with additional courses to maintain the validity of their degree (a key tenet of
59:
571:
650:
63:
260:
8:
309:"ขอเชิญเข้าร่วมฟังบรรยายพิเศษ ในหัวข้อ "Ten Key Challenges in Global Marketing Strategy""
38:(AMBA) and Business Graduate Association (BGA). He has been awarded Fellowships from the
35:
626:
140:
54:
Schlegelmilch obtained his bachelor's degree at the University of Applied Sciences in
630:
618:
597:"Why Business Schools Need Radical Innovations: Drivers and Development Trajectories"
476:
466:
418:
118:
104:
89:
357:
308:
608:
285:"AMS CUTCO/Vector Distinguished Marketing Educators - Academy of Marketing Science"
393:
284:
460:
480:
644:
622:
613:
596:
188:
96:. The various editions of this book are held in 364 libraries, according to
494:
97:
656:
Academic staff of the Vienna University of Economics and Business
55:
333:
34:, Vienna, Austria. From 2018 to 2023, he has been Chair of the
164:
495:"《全球营销战略：中国经理人指南》([德]波多·施勒格尔米尔希，吴惠良)【摘要 书评 试读】- 京东图书"
362:
In: Financial Times. 30. November 2018, on 28. September 2021
30:
is Professor Emeritus for Global Marketing Strategy at WU,
212:
19:
58:, his master's degree, Ph.D. and D.Litt. from the
642:
462:Global marketing strategy: an executive digest
594:
458:
572:"Why MBAs should keep going back to school"
42:, the Academy of Marketing Science and the
32:Vienna University of Economics and Business
681:University of California, Berkeley faculty
237:"GM SIG Contributions to Global Marketing"
612:
145:Why MBAs should keep going back to school
676:Academics of the University of Edinburgh
18:
358:"European Business School Ranking 2014"
73:Thunderbird School of Global Management
671:Alumni of the University of Manchester
666:Technical University of Cologne alumni
643:
569:
394:"Bodo B. Schlegelmilch (WU Research)"
570:Moules, Jonathan (January 3, 2019).
261:"Marketing for Higher Education SIG"
165:"International Marketing Management"
13:
14:
707:
40:Academy of International Business
44:Chartered Institute of Marketing
595:Schlegelmilch, Bodo B. (2020).
588:
563:
553:
544:
535:
511:
487:
452:
428:
410:
386:
377:
368:
78:
601:Journal of Marketing Education
459:Schlegelmilch, Bodo B (2022).
350:
326:
301:
277:
265:American Marketing Association
253:
241:American Marketing Association
229:
213:"Academy of Marketing Science"
205:
193:Business Graduates Association
181:
157:
1:
150:
49:
7:
686:Procter & Gamble people
334:"WU Executive Academy Wien"
62:and an honorary Ph.D. from
10:
712:
519:"Google Scholar Citations"
313:Thammasat Business School
16:Association of MBAs chair
614:10.1177/0273475320922285
133:
60:University of Manchester
24:
315:(in Thai). 2023-03-06
28:Bodo B. Schlegelmilch
22:
691:Deutsche Bank people
338:WU Executive Academy
64:Thammasat University
696:Marketing theorists
523:accounts.google.com
36:Association of MBAs
661:Business educators
141:lifelong education
25:
23:Bodo Schlegelmilch
472:978-3-030-90664-1
440:scholar.google.at
423:978-3-319-61385-7
703:
635:
634:
616:
592:
586:
585:
583:
582:
567:
561:
557:
551:
548:
542:
539:
533:
532:
530:
529:
515:
509:
508:
506:
505:
491:
485:
484:
456:
450:
449:
447:
446:
432:
426:
414:
408:
407:
405:
404:
390:
384:
381:
375:
372:
366:
365:
354:
348:
347:
345:
344:
330:
324:
323:
321:
320:
305:
299:
298:
296:
295:
281:
275:
274:
272:
271:
257:
251:
250:
248:
247:
233:
227:
226:
224:
223:
209:
203:
202:
200:
199:
185:
179:
178:
176:
175:
161:
711:
710:
706:
705:
704:
702:
701:
700:
641:
640:
639:
638:
593:
589:
580:
578:
576:Financial Times
568:
564:
558:
554:
549:
545:
540:
536:
527:
525:
517:
516:
512:
503:
501:
493:
492:
488:
473:
457:
453:
444:
442:
434:
433:
429:
415:
411:
402:
400:
392:
391:
387:
382:
378:
373:
369:
356:
355:
351:
342:
340:
332:
331:
327:
318:
316:
307:
306:
302:
293:
291:
289:www.ams-web.org
283:
282:
278:
269:
267:
259:
258:
254:
245:
243:
235:
234:
230:
221:
219:
217:www.ams-web.org
211:
210:
206:
197:
195:
187:
186:
182:
173:
171:
163:
162:
158:
153:
136:
81:
52:
17:
12:
11:
5:
709:
699:
698:
693:
688:
683:
678:
673:
668:
663:
658:
653:
637:
636:
587:
562:
552:
543:
534:
510:
486:
471:
451:
427:
409:
385:
376:
367:
349:
325:
300:
276:
252:
228:
204:
180:
155:
154:
152:
149:
135:
132:
127:
126:
115:
112:
101:
80:
77:
51:
48:
15:
9:
6:
4:
3:
2:
708:
697:
694:
692:
689:
687:
684:
682:
679:
677:
674:
672:
669:
667:
664:
662:
659:
657:
654:
652:
651:Living people
649:
648:
646:
632:
628:
624:
620:
615:
610:
607:(2): 93–107.
606:
602:
598:
591:
577:
573:
566:
556:
547:
538:
524:
520:
514:
500:
496:
490:
482:
478:
474:
468:
464:
463:
455:
441:
437:
431:
424:
420:
413:
399:
398:bach.wu.ac.at
395:
389:
380:
371:
363:
359:
353:
339:
335:
329:
314:
310:
304:
290:
286:
280:
266:
262:
256:
242:
238:
232:
218:
214:
208:
194:
190:
184:
170:
166:
160:
156:
148:
146:
142:
131:
124:
123:3-486-25005-1
120:
116:
113:
110:
109:9781351038669
106:
102:
99:
95:
94:9783030906641
91:
87:
86:
85:
76:
74:
68:
65:
61:
57:
47:
45:
41:
37:
33:
29:
21:
604:
600:
590:
579:. Retrieved
575:
565:
555:
546:
537:
526:. Retrieved
522:
513:
502:. Retrieved
498:
489:
461:
454:
443:. Retrieved
439:
430:
412:
401:. Retrieved
397:
388:
379:
370:
361:
352:
341:. Retrieved
337:
328:
317:. Retrieved
312:
303:
292:. Retrieved
288:
279:
268:. Retrieved
264:
255:
244:. Retrieved
240:
231:
220:. Retrieved
216:
207:
196:. Retrieved
192:
183:
172:. Retrieved
169:www.wu.ac.at
168:
159:
144:
137:
128:
82:
79:Publications
69:
53:
27:
26:
499:item.jd.com
645:Categories
581:2021-09-22
528:2021-09-22
504:2021-09-22
481:1304478475
445:2021-09-22
436:"Profiles"
403:2021-09-22
343:2021-09-22
319:2023-05-10
294:2023-05-10
270:2023-08-07
246:2021-09-22
222:2021-09-22
198:2021-09-22
189:"Homepage"
174:2021-09-22
151:References
75:followed.
631:219513127
623:0273-4753
50:Biography
560:376–396.
98:WorldCat
56:Cologne
629:
621:
479:
469:
421:
121:
107:
92:
627:S2CID
143:). ("
134:Other
619:ISSN
477:OCLC
467:ISBN
419:ISBN
119:ISBN
105:ISBN
90:ISBN
609:doi
647::
625:.
617:.
605:42
603:.
599:.
574:.
521:.
497:.
475:.
465:.
438:.
396:.
360:.
336:.
311:.
287:.
263:.
239:.
215:.
191:.
167:.
633:.
611::
584:.
531:.
507:.
483:.
448:.
425:.
406:.
364:.
346:.
322:.
297:.
273:.
249:.
225:.
201:.
177:.
125:.
111:.
100:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
