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176:“, she played the role of a boy, and wore a made to measure corset which sculpted and refined the silhouette. Captivated by the look of this corset, H. W. Gossard decided to import the concept to America and market it. In the 1920s it introduced the then-revolutionary idea of putting corset ties on the front, allowing the wearer to untie them herself. The company advertised extensively under the slogan "The Gossard Line of Beauty."
35:
305:
2013, Gossard girl Sophie
Anderton recreated her iconic "bed of hay" Glossies campaign 17 years after the original. Now aged 36 Anderton was quoted saying "I'm now a woman not a young girl. So I feel I embrace my body more and I am definitely more confident than I was at 19. I couldn't believe when
324:
and do an incredible campaign like this is a credit to the show's following, both here and down under." Valance has appeared in photo shoots for the brand's swimwear and lingerie collections, including their 2015 spring/summer campaign.
253:
In the 1960s
Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours.
1036:
313:
became the new face and body of
Gossard. Of her role, she said "The last year has been a whirlwind and to work with such an established name as Gossard is a dream come true. I absolutely love working on
379:"EXCHANGE MOVES TO SUSPEND STOCK; Associated Apparel Industries to Be Dropped From List for Failure to Report. TO REMOVE RAIL ISSUE Mexican Northern Not Traded for Five Years -- Other Changes Announced"
202:
Stockholders of Nature's Rival
Company, a firm previously acquired by Associated Apparel, Inc., brought a bankruptcy petition against Amalgamated in September 1933. The suit was filed in the
257:
In the 1970s
Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance. Glossies became a preferred lingerie brand in a time of sexual revolution and
199:, and its president, R. C. Stirton, sailed for Europe in May 1929 to facilitate this. When World War rages, Gossard produces parachutes, sails, and bras for women of the English navy.
294:
In 2002 Gossard introduced their G-String models, which immediately sold out. The G-Strings with diamantes and the signature "G" logo became very popular in the 2000s.
1122:
287:, which included the tag line "Who said a woman couldn't get pleasure from something soft?" The campaign attracted a record number of complaints (321) to the
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17:
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164:
Gossard was established as H. W. Gossard Co. in
Chicago in 1901, per company history, after its founder Henry Williamson Gossard was inspired by a
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In 1928 the company was reorganized as a division of
Associated Apparel Industries, Inc. The manufacturer became a conglomerate after acquiring
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company. It continued to manufacture women's underwear and hosiery, and R. C. Stirton continued as its president until his death in 1945.
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Gossard led trends for "coordination" in the 1980s, introducing the Ritz collection with perfectly matched colours.
462:
140:
it held a central position in its market in the 1930s. Amalgamated eventually succumbed to the poor economy in the
298:
was announced as the face off
Gossard, a "Gossard Girl" this year for the Showtime reimagining of Belle Epoque.
470:
838:
https://web.archive.org/web/20080227210646/http://www.superbrands.uk.com/programmes/issues/9/sb09_gossard.pdf
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261:. Gossard developed larger sizes of Glossies in DD to accommodate the changing figures of women of the time.
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128:-based brand and manufacturer of women's undergarments and hosiery. Founded in the early 20th century in
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1147:
1087:"Iconic Lingerie Brand Advocates Body Positivity With Their Stunning New Campaign – FROW Magazine"
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Gossard booked me the first time, it was very surreal. But this time it was like returning home."
489:
195:, adding $ 3,000,000 in annual revenue. Associated Apparel, Inc., planned to build a plant in
438:"H.W. GOSSARD REORGANIZED; Company Becomes Associated Apparel Industries--New Capitalization"
258:
272:
In 1994 the famous "Hello Boys" advertising campaign for
Gossards Wonderbra featuring model
283:
appeared in the
Gossard Glossies "Girl in the grass" national advertising campaign shot by
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8:
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caused such a stir that, in 2011, it was voted "the greatest poster of all time."
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810:"Selling points; Why bra ads have come full circle. - Free Online Library"
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After the bankruptcy, the company reformed as H. W. Gossard but became a
179:
173:
785:"Best ads in 50 years: Wonderbra obeyed all the rules of a great poster"
316:
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149:
125:
77:
1013:"New Gossard lingerie ranges spring summer 2015 with Olympia Valance"
221:
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In 2022 Gossard released the "I am Enough" campaign, celebrating
321:
196:
129:
960:"Sophie Anderton turns clock back with Gossard poster campaign"
165:
34:
936:"Sophie Anderton remakes famous bed of hay advert for Gossard"
912:"G-Strings Are Back in Fashion But Not as You Once Knew Them"
557:"Vintage Fashion Guild : Label Resource : Gossard"
108:
220:
in 1959. At some point it became a property of the French
1063:"Gossard launches 'I Am Enough' body positive campaign"
332:. Gossard have developed the size range further to G.
533:"Knicker Blogger | Boob Positivity: Gossard Lingerie"
455:
Farrell-Beck, Jane; Gau, Colleen (22 October 2002).
136:, it expanded quickly, flourishing in the 1920s. As
981:
979:
403:, Wall Street Journal, September 16, 1933, pg. 5.
1109:
635:"DB Apparel sells lingerie labels to Courtaulds"
503:"CHICAGO STOCKS SOAR IN BIG DAY; BORG PAYS MORE"
206:in Chicago. It asked for a sum of $ 1,232,500.
454:
1123:Manufacturing companies disestablished in 1959
976:
1037:"Olympia strips limelight from big sis Holly"
615:. Grace's Guide to British Industrial History
522:, Wall Street Journal, April 18, 1929, pg. 6.
320:and the fact that I am able to come over to
224:, but was re-acquired by Courtalds in 2007.
168:worn at a Paris performance by the actress
33:
1060:
581:"Hear Associated Apparel Bankruptcy Plea"
148:, but Gossard continues as a division of
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688:"Glossies Goes Lace ~ Gossard Lingerie"
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14:
1128:Clothing companies established in 1901
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1010:
583:. Chicago Tribune. September 16, 1933.
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183:Gossard Corselette Advertising in 1953
987:"Neighbours star lands lingerie deal"
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829:
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430:
342:
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138:Associated Apparel Industries, Inc.
24:
18:Associated Apparel Industries, Inc.
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627:
25:
1169:
1138:1959 disestablishments in England
910:Almassi, Hannah (12 June 2021).
692:Lingerie Briefs ~ by Ellen Lewis
463:University of Pennsylvania Press
241:
229:
1133:1901 establishments in Illinois
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289:Advertising Standards Authority
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479:
448:
406:
13:
1:
1143:1959 mergers and acquisitions
1061:Bottomley, Tom (2022-07-22).
1011:Harris, Gerard (2015-05-25).
891:www.advertisingarchives.co.uk
765:www.advertisingarchives.co.uk
520:Associated Apparel Industries
486:Associated Apparel Industries
335:
291:, none of which were upheld.
204:United States District Court
7:
686:Lewis, Ellen (2017-06-06).
492:, November 24, 1928, pg. 2.
301:Following an appearance on
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458:Uplift: The Bra in America
159:
475:– via Google Books.
418:paperspast.natlib.govt.nz
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93:
83:
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49:
41:
32:
216:Gossard was acquired by
69:Henry Williamson Gossard
561:vintagefashionguild.org
490:The Wall Street Journal
964:www.campaignlive.co.uk
887:"Advertising Archives"
814:www.thefreelibrary.com
789:www.campaignlive.co.uk
761:"Advertising Archives"
595:"A.J. Trojan Promoted"
248:Gossard Line of Beauty
193:Lamode Garment Company
184:
97:women's undergarments
537:www.knickerlocker.com
303:Celebrity Big Brother
268:Advertising Campaigns
236:Gossard Advertisement
182:
172:. This performance, “
53:lingerie manufacturer
509:. November 24, 1928.
1067:TheIndustry.fashion
29:
1153:Lingerie retailers
716:www.corsetiere.net
667:www.corsetiere.net
643:. 10 February 2007
599:The New York Times
442:The New York Times
401:Associated Apparel
384:The New York Times
359:. H. W. Gossard Co
309:In December 2014,
259:women's liberation
185:
27:
867:Missing or empty
601:. 21 August 1945.
444:. 30 August 1928.
134:H. W. Gossard Co.
119:
118:
45:H. W. Gossard Co.
16:(Redirected from
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1118:Underwear brands
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146:Great Depression
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1148:Lingerie brands
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387:. 13 July 1934.
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330:body positivity
311:Olympia Valance
281:Sophie Anderton
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170:Sarah Bernhardt
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1093:. 23 July 2022
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465:. p. 52.
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357:"Our Heritage"
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847:on 2008-02-27
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836:. 2008-02-27
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736:"Superbrands"
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1095:. Retrieved
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1045:. Retrieved
1043:. 2015-02-20
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993:. 2014-12-17
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869:|title=
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842:the original
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712:"New Page 1"
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663:"New Page 1"
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74:Headquarters
991:Digital Spy
743:Superbrands
613:"Courtalds"
296:Emma Willis
144:during the
1112:Categories
1097:2023-02-13
1072:2023-02-13
1047:2023-02-14
1022:2023-02-14
997:2023-02-14
969:2023-02-13
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921:2023-02-13
896:2023-02-13
851:2023-02-13
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794:2023-02-13
770:2023-02-13
721:2023-02-13
697:2023-02-14
672:2023-04-26
619:August 26,
566:2023-02-13
542:2023-02-13
472:0812218353
423:2023-02-14
363:August 26,
336:References
317:Neighbours
285:Herb Ritts
218:Courtaulds
150:Courtaulds
126:Nottingham
85:Key people
78:Nottingham
647:26 August
222:DBApparel
1041:PerthNow
1017:Tuppence
940:The Drum
860:cite web
279:In 1996
174:L’Aiglon
111:.gossard
99:lingerie
94:Products
50:Industry
42:Formerly
640:Drapers
322:England
211:British
197:Germany
160:History
130:Chicago
122:Gossard
104:Website
66:Founder
58:Founded
28:Gossard
469:
166:corset
845:(PDF)
749:. UK.
739:(PDF)
124:is a
873:help
649:2018
621:2018
467:ISBN
365:2018
191:and
113:.com
61:1901
152:in
132:as
109:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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