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459:, and radio. Former CEO Noel Biderman was a relentless self-promoter and appeared frequently on talk shows to defend the website and the morality of infidelity. Ashley Madison has designed their ads for shock value, including the (unauthorized) use of celebrities and politicians with alleged sex scandals, and the resultant media coverage generates considerable exposure to their website. TV ads have been pulled from the air in some countries after frequent complaints, which Ashley Madison's ad creators see as successful since it whips up controversy.
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month for three months, send five Ashley
Madison gifts per month, and engage in 60 minutes of paid chat per month. Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? Is Ashley Madison a fraud?" addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.
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346:, Ashley Madison's business model is based on credits rather than monthly subscriptions. For a conversation between two members, one of the members, always the man, must pay eight credits to initiate the conversation. Any follow-up messages between the two members are complimentary after starting communication. Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.
413:, an unlikely activity for someone who had suffered severe injury to the hands and forearms. Ashley Madison later alleged further that Silva had kept confidential documents and sought to retrieve them. In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".
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released by hackers, with all of the user data released on August 18, 2015. More data (including some of the CEO's emails) was released on August 20, 2015. The release included data from customers who had previously paid a $ 19 fee to Ashley
Madison to supposedly have their data deleted. The fee was also applied to people who had accounts set up against their will, as a workplace
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Researchers have recruited Ashley
Madison users to investigate the psychological factors related to infidelity. A 2023 study found that many Ashley Madison users reported sexual dissatisfaction in their primary relationship. Some of these users had affairs and those who did reported high satisfaction
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On July 15, 2015, the site was hacked by a group known as The Impact Team. Claiming that its security had always been weak, the hackers claimed to have stolen personal information about the site's user base and threatened to release names, home addresses, search histories, and credit card numbers if
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Ashley
Madison offered a guarantee that users will "find someone": "we GUARANTEE that you will successfully find what you're looking for or we'll give you your money back." To qualify, users had to purchase the most expensive package, send more expensive "priority" messages to 18 unique members each
295:
In July 2016, parent company Avid Life Media re-branded itself to Ruby Corp. and appointed Rob Segal as its new CEO. In the same month, the company changed its signature tagline from "Life is Short. Have an Affair." to "Find your moment", and updated its brand imagery to replace the image of a woman
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spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a $ 500,000 reward for information leading to the arrest of the hackers. At least one suicide previously linked to Ashley
Madison has since been reported as being due
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In May 2017, Ashley
Madison unretired the tagline "Life is short. Have an affair", and the image of the married woman, symbolic of the company's returned focus on married dating. In February 2019, the company announced it had reached the 60-million-member mark. In a 2019 interview, Ashley Madison's
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stole all of its customer data—including emails, names, home addresses, sexual fantasies, and credit card information—and threatened to post the data online if Ashley
Madison and fellow Avid Life Media site Established Men were not permanently closed. By July 22, the first set of customer names was
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techniques to advertise its site. One such technique has been the creation of fake criticism websites filled with ads for Ashley
Madison and anonymous testimony that the site is legitimate. For example, the site "AshleyMadisonScams.com" was purchased by Ashley Madison's owner, Avid Life, after CEO
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sending fake female messages to male users. They had previously released an analysis purporting to show that only a minuscule proportion (12,000 out of 5.5 million) of registered female accounts were used on a regular basis, but they have subsequently disavowed this analysis, saying that from
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The dating website that facilitates extramarital affairs between married individuals plans for a launch in
Singapore next year, My Paper understands. The Canada-based website has over 21 million users worldwide. Its slogan: "Life is short. Have an affair." Ashley Madison has already expanded to
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threatening to defame us both, and insinuating violence and severe emotional distress if my website was not taken down and surrendered at once. In these 'anonymous' emails, information was contained which was only known to myself, my girlfriend, Avid Life Media's Noel
Biderman and our attorneys."
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The first release, validated by experts, occurred on August 18. Another release was made on August 20, but a 13 GB file – which allegedly contained the emails of Avid Life Media CEO Noel Biderman – was corrupted. This was corrected on August 21, when the Impact Team dumped Biderman's emails in a
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The site allows users to hide their account profiles for free. Users looking to delete their accounts, even those made without the individual's consent, are charged a $ 19 fee. The "full delete" option claims to remove user profiles, all messages sent and received, site usage history, personally
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In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within three weeks to attract paying customers and that this caused her to
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to the original webmaster who had set up the site to carry negative reviews of Ashley Madison. Dennis Bradshaw, the owner of "AshleyMadisonScams.com", stated "My girlfriend and I began receiving defamatory, harassing, threatening, and extortionary emails through an anonymous emailing service
98:
Chinese (simplified and traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Romanian, Russian, Slovak, Spanish (European, American), Swedish, Tagalog, Turkish,
547:(approximately $ 225 at the time) to prevent the information from being shared with the user's significant other. Clinical psychologists argued that dealing with an affair in a particularly public way increases the hurt for spouses and children. On August 24, the
362:, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families". Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit
462:
Ashley Madison has often been accused of deliberately courting controversy to generate free publicity for its website with its proposed sponsorship. Some proposals turned down by the companies approached include €1.5 million and $ 11 million
248:
and the personal information of millions of users was released to the public. The breach also revealed that the company exaggerated the size of its userbase by "creating fake accounts, or not stopping others from creating fake accounts".
409:. The lawsuit claimed that Silva "developed severe pain in her wrists and forearms", and had been unable to work since 2011. The company countersued, alleging fraud. The company claimed that Silva had been photographed
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that the company was making ongoing investments to enhance privacy and security safeguards, including a partnership with Deloitte's cyber security team. Segal also announced new discreet payment options, including
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513:. With five of six committee members voting against it, the commissioner stated "When it's a core fundamental value around cheating or lying, we're not going to let those kinds of ads go on." Also in 2009,
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In July 2017, the parent company of Ashley Madison agreed to pay $ 11.2 million to settle the class action lawsuit filed on behalf of the approximately 37 million users whose personal details were leaked.
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the data released there is no way of determining how many women actually used the service. Newitz noted a clause in terms of service which states that "many profiles are for 'amusement only'".
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identifiable information, and photos. The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.
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agreed to step down as chief executive officer of Avid Life Media Inc. A statement released by the firm said his departure was "in the best interest of the company".
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the site was not immediately shut down. The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.
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and low regret with their decision. These users reported still maintaining high levels of love and intimacy with their primary partners/spouses.
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that the company had phased out bots by late 2015. Segal shared an independent report by EY (Ernst & Young), which verified the phase-out.
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Segal and Millership phased out the guarantee feature on July 5, 2016. It no longer appears on the company website, advertising, or promotion.
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In August 2015, after its customer records were leaked by hackers, a $ 576 million class-action lawsuit was filed against the company.
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330:(MDA) announced that it would not allow Ashley Madison to operate in Singapore as "it promotes adultery and disregards family values".
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1270:"Ashley Madison | Articles on Affairs, Cheating and Married Dating | is Ashley Madison a Scam? Or a Fraud? Of course NOT!!"
2241:"Examining Variations in Participation and Outcomes of Consensual and Nonconsensual Extradyadic Behavior among Ashley Madison Users"
2014:
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490:
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2288:"Scandalous: Christian identification, sex guilt, and the mediated demonization of the participants in the AshleyMadison scandal"
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2382:"Ashley Madison users have little moral regret about sexual infidelity while expressing high levels of love for their spouses"
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reported that the lawsuit was settled out of court and the company denied that Silva had created any fake accounts.
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890:"Some Dude Created an Ashley Madison Account Linked to My Gmail, and All I Got Was This Lousy Extortion Screen"
1942:"Extramarital affair website Ashley Madison has been hacked and attackers are threatening to leak data online"
819:"Extramarital affair website Ashley Madison has been hacked and attackers are threatening to leak data online"
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2335:"Exploring Links Between Online Infidelity, Mate Poaching Intentions, and the Likelihood of Meeting Offline"
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Ashley Madison has been criticised for being a "business built on the back of broken hearts", and use of
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Sharabi, Liesel L.; Uhlich, Maximiliane; Alexopoulos, Cassandra; Timmermans, Elisabeth (July 1, 2021).
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1529:"Ashley Madison Says Woman Who Alleges She Hurt Her Wrists Writing Fake Profiles Later Rode A Jet Ski"
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http://www.jpost.com/Business/Business-News/Cheating-on-your-spouse-in-Israel-just-got-easier-353123
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1694:"Here's the cringe-worthy ad for affair site Ashley Madison that was pulled for 'vilifying women'"
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557:
501:. A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase
1463:"Ashley Madison hack: Just three in every 10,000 female accounts on infidelity website are real"
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By 2017, CEO Rob Segal and President James Millership had resigned from their respective roles.
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other Asian countries and territories, such as Japan and, more recently, Hong Kong, in August.
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Chief Strategy Officer Paul Keable stated that the service helps create up to one million
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to "stress entirely related to issues at work that had no connection to the data leak".
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Please help update this article to reflect recent events or newly available information.
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1639:"The strange rise and sudden fall of Noel Biderman, the former CEO of Ashley Madison"
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Ashley Madison was founded in 2002 by Darren J. Morgenstern. The name comes from two
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2252:
1712:"Andrea Bargnani: Don't Believe the Hype About Virtus Roma, Ashley Madison, and Me"
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1145:
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2256:
2179:"Toronto-based Ashley Madison gets a new leadership team, but also U.S. FTC probe"
1625:"Lawsuit: Ashley Madison Harassed and Threatened Owner of AshleyMadisonSucks.com"
1487:
https://gizmodo.com/ashley-madison-code-shows-more-women-and-more-bots-1727613924
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1610:"5 Extra Reasons to Hate Ashley Madison From This Doc That Just Went On Netflix"
1568:"She's back: Relaunched Ashley Madison aims to help cheaters 'find your moment'"
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In July 2016, CEO Rob Segal and newly appointed President James Millership told
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1557:, at The Globe And Mail; published January 18, 2015. Retrieved April 13, 2015
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Thompson, Ashley E.; Wilder, Delaney; Kulibert, Danica (November 22, 2021).
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2319:
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1000:"Ashley Madison Revamps Its Image by Toning Down Its Message of Infidelity"
644:"Ashley Madison now has 60 million users. Two men told us why they use it"
1865:"No Streetcars Named Desire: Toronto Bans Adultery Ads on Public Transit"
1836:
1435:
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refused an ad submitted by Ashley Madison for the network's broadcast of
1555:
Lawsuit against dating site for married people seeking affairs dismissed
396:, who has analyzed the 2015 leaked data, Ashley Madison had over 70,000
2153:"Widow addresses suicide of SAPD captain linked to Ashley Madison site"
1967:"Ashley Madison condemns attack as experts say hacked database is real"
1481:
Annalee Newitz, "Ashley Madison Code Shows More Women, and More Bots",
975:"Ashley Madison's new slogan: 'Find your moment,' not 'Have an affair'"
474:
397:
319:; its membership includes more than 60 million people in 53 countries.
1186:"Ashley Madison's $ 19 'full delete' option made the company millions"
940:
71:
2286:
Ashdown, Brien K; Hackathorn, Jana M; Daniels, Jordan (May 4, 2019).
2214:"Ashley Madison parent in $ 11.2 million settlement over data breach"
1993:"Hackers leak second trove of Ashley Madison hack, 20 Gigs this time"
1501:"Woman hurt typing fake profiles for dating site, $ 20M suit alleges"
916:"Ashley Madison CEO Noel Biderman resigns after third leak of emails"
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359:
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2094:"Ashley Madison Hack Could Have A Devastating Psychological Fallout"
1779:"Risque website offers $ 10 million for Sky Harbor name change"
1738:"Ashley Madison offer Cronulla Sharks $ 11 million sponsorship deal"
1657:"TV ad for infidelity dating website Ashley Madison pulled from air"
1350:"Infidelity website Ashley Madison facing FTC probe, CEO apologizes"
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230:
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Purkayastha, Debapratim, Qumer, S. M. and Koti, Vinodbabu (2018).
543:
Some users reported receiving extortion emails requesting 1.05 in
2015:"Hackers Just Posted a Third Dump of Alleged Ashley Madison Data"
1432:"The most hilarious revelation about the Ashley Madison hack yet"
1381:
1242:"11 titillating minutes with Ashley Madison renders me impressed"
544:
423:
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wearing a wedding ring with a red gem-shaped symbol as its logo.
2410:
2067:"@TorontoPolice News Conference Re: Ashley Madison Website Hack"
1675:"Ashley Madison ad degrading to wives, rules Ad Standards Board"
144:
1594:
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Niv Elis, "Cheating on your spouse in Israel just got easier",
563:
366:. According to Biderman, affairs help preserve many marriages.
316:
304:
234:
489:, respectively, a $ 10 million offer to rename Phoenix's
2112:"The Ashley Madison hack – further thoughts on its aftermath"
1405:"Ashley Madison 'the most interesting hack' says John McAfee"
1061:"Ashley Madison is back - and claims surprising user numbers"
502:
282:
315:
Ashley Madison is a membership website and service based in
2045:"Ashley Madison users now facing extortion – Aug. 21, 2015"
244:
for advertising. The company gained notoriety in 2015 when
237:. The website's slogan is "Life is short. Have an affair."
514:
229:. It was launched in 2002 and marketed to people who are
2285:
1590:"Ashley Madison: Lessons In Promoting a Sleazy Business"
1267:"Is Ashley Madison a scam? Is Ashley Madison a fraud?"
119:
Brian Offenheim (Vice President of Creative and Design)
2238:
1753:"Phoenix rejects $ 10M offer from infidelity Web site"
1315:"Is Ashley Madison a scam? Is Ashley Madison a fraud?"
1714:. BallInEurope.com. November 20, 2011. Archived from
717:"Ashley Madison Hacking and the Ethics of Hacktivism"
1209:"Cheating 2.0: New Mobile Apps Make Adultery Easier"
1027:"Ashley Madison Parent Rebrands Itself as Ruby Corp"
597:
123:
George Al-Koura (Chief Information Security Officer)
1892:"Banned! These ads are too racy for the Super Bowl"
1162:. Ashley Madison. October 21, 2013. Archived from
451:Ashley Madison advertises with provocative ads on
1691:
1142:"MDA will block access to Ashley Madison website"
233:(or people in relationships) who are looking for
2424:
2339:Cyberpsychology, Behavior, and Social Networking
2200:"Ashley Madison faces huge class-action lawsuit"
2033:
1805:"NFL Stadium Offered $ 25M to Promote Adultery"
1344:
1342:
1340:
1134:
958:"Ashley Madison gets an ‘open-minded’ facelift"
874:Hackers Finally Post Stolen Ashley Madison Data
358:Trish McDermott, a consultant who helped found
2130:"Ashley Madison: 'Suicides' over website hack"
1939:
1498:
753:
751:
125:Srdjan Milutinovic (Chief Information Officer)
1152:
914:York, Sam Thielman in New (August 28, 2015).
2202:. August 23, 2015 – via www.bbc.co.uk.
1456:
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1452:
1337:
740:: CS1 maint: multiple names: authors list (
555:CEO Rob Segal said in an interview with the
1919:"Online Cheating Site AshleyMadison Hacked"
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1526:
884:
882:
847:"Hackers expose first Ashley Madison users"
748:
381:
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839:
285:, or because of a mistyped email address.
152:
70:
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1449:
1097:
786:"Ashley Madison's members by the numbers"
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322:The company announced plans to launch in
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2453:Internet properties established in 2001
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328:Singapore's Media Development Authority
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2073:from the original on December 20, 2021
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1374:
1206:
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1024:
798:from the original on November 24, 2021
691:from the original on February 15, 2010
661:
632:
505:200,000 worth of advertising from the
2092:Gregoire, Carolyn (August 20, 2015).
1239:
182:60 million (as of February 2019)
1921:. krebsonsecurity.com. July 15, 2015
1889:
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1829:
1823:
1811:from the original on August 11, 2010
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1587:
1499:Paola Loriggio (November 10, 2013).
1429:
1423:
1402:
1104:Woo, Jacqueline (October 23, 2013).
913:
783:
676:
616:Comparison of online dating services
117:Paul Keable (Chief Strategy Officer)
25:
2069:. Toronto Police. August 24, 2015.
1777:Fisher, Katie (February 23, 2010).
1623:Koebler, Jason (October 21, 2015).
1588:Hill, Kashmir (February 12, 2011).
1461:Gallagher, Paul (August 27, 2015).
1375:Newitz, Annalee (August 27, 2015).
1240:Huang, Elaine (November 25, 2013).
1233:
1103:
941:"Ashley Madison founder steps down"
816:
641:
19:For the Australian drag queen, see
13:
2151:Beltran, Jacob (August 25, 2015).
1863:Edwards, Jim (December 16, 2009).
1160:"Ashley Madison Terms _Conditions"
964:, November 5, 2016. Sunny Freeman.
14:
2469:
2402:
1751:Wong, Scott (February 22, 2010).
1527:Jim Edwards (November 11, 2013).
791:Canadian Broadcasting Corporation
679:"Ashley Madison's secret success"
677:Daum, Meghan (January 10, 2009).
333:
121:Haze Deng (Chief Revenue Officer)
2443:Online dating services of Canada
2380:Hedrih, Vladimir (May 1, 2023).
2292:The Journal of Social Psychology
1940:Thomsen, Simon (July 20, 2015).
1890:Hill, Catey (January 29, 2009).
1403:Pelt, Mason (November 9, 2015).
1207:Caplan, Jeremy (June 28, 2008).
1059:Morgan, Richard (May 22, 2017).
758:Cameron, Scott (June 29, 2009).
600:
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2007:
1995:. Techworm.net. August 21, 2015
1985:
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1830:Peat, Don (December 11, 2009).
1797:
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1692:Lara O'Reilly (March 6, 2015).
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1489:. Retrieved September 12, 2015.
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1377:"The FemBots of Ashley Madison"
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1106:"Business of ruining marriages"
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992:
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951:
933:
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246:it was subject to a data breach
1430:Reed, Brad (August 27, 2015).
1025:Steele, Anne (July 12, 2016).
867:
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16:Canadian online dating service
1:
2433:2001 establishments in Canada
2304:10.1080/00224545.2018.1461603
2257:10.1080/00224499.2021.1908509
626:
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1286:. Retrieved August 17, 2014.
369:
353:
7:
2245:The Journal of Sex Research
593:
584:
21:Ashley Madison (drag queen)
10:
2474:
2438:Companies based in Toronto
2159:. San Antonio Express News
1867:. bnet.com. Archived from
1832:"TTC dumps Ashley Madison"
1698:Business Insider Australia
531:Ashley Madison data breach
528:
507:Toronto Transit Commission
252:
18:
1807:. TMZ.com. May 30, 2010.
876:, wired, August 18, 2015.
621:Timeline of online dating
549:Toronto Police Department
227:social networking service
219:The Ashley Madison Agency
204:
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39:This article needs to be
511:Toronto streetcar system
407:repetitive strain injury
382:Fake female bot accounts
2351:10.1089/cyber.2020.0563
1897:The New York Daily News
1781:. ABC15. Archived from
1087:"Ashley Madison Review"
1031:The Wall Street Journal
499:New Meadowlands Stadium
434:Ashley Madison employs
2132:. BBC. August 24, 2015
1067:. Post Digital Network
608:Human sexuality portal
192:; 22 years ago
89:Social network service
2458:Adult dating websites
540:separate 19 GB file.
493:and an offer for the
483:National Rugby League
390:, editor-in-chief of
223:online dating service
190:January 21, 2002
85:Online dating service
1871:on December 20, 2009
1785:on February 25, 2010
1757:The Arizona Republic
1325:on September 7, 2015
1276:on September 7, 2015
1093:. September 5, 2024.
760:"The Infidelity App"
288:On August 28, 2015,
259:popular female names
2043:(January 8, 2015).
1612:. February 3, 2017.
1485:, August 31, 2015,
1148:. November 8, 2013.
1118:on October 27, 2013
558:Wall Street Journal
436:guerrilla marketing
242:guerrilla marketing
205:Current status
66:
1645:. August 28, 2015.
1298:The Jerusalem Post
947:. August 28, 2015.
784:Schwartz, Daniel.
642:Dodgson, Lindsay.
491:Sky Harbor Airport
326:in 2014. However,
276:On July 15, 2015,
109:Darren Morgenstern
64:
2021:. August 21, 2015
1973:. August 19, 2015
1188:. August 19, 2015
721:www.icmrindia.org
684:Los Angeles Times
481:, and Australian
468:sponsorship deals
212:
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95:Available in
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2411:Official website
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2118:. July 28, 2015.
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1840:. Archived from
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1740:. February 2014.
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1718:on April 4, 2012
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1321:. Archived from
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1272:. Archived from
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1221:on June 30, 2009
1217:. Archived from
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855:. July 22, 2015
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2019:Motherboard
1837:Toronto Sun
1722:October 21,
1436:Yahoo! Tech
1253:February 4,
1122:October 24,
1091:Datingscout
925:October 26,
525:Data breach
479:Virtus Roma
430:Advertising
2427:Categories
2184:August 10,
2163:August 27,
2136:August 21,
2077:August 24,
2051:August 23,
2025:August 21,
1999:August 23,
1977:August 19,
1903:January 6,
1875:January 6,
1848:January 6,
1573:August 10,
1441:August 28,
1388:August 28,
1360:August 10,
1329:August 17,
1280:August 17,
1225:January 6,
1192:August 24,
1170:August 25,
1071:August 29,
1044:August 10,
1010:August 10,
984:August 10,
899:August 24,
828:August 15,
695:January 6,
653:August 29,
627:References
475:basketball
457:billboards
411:jet-skiing
311:Membership
197:2002-01-21
161:Commercial
135:Ruby Corp.
105:Founder(s)
2359:2152-2715
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2265:0022-4499
1679:mUmBRELLA
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485:team the
370:Guarantee
360:Match.com
354:Criticism
340:Match.com
324:Singapore
99:Ukrainian
2367:34171960
2320:29624117
2273:33871291
2098:HuffPost
2071:Archived
1951:July 21,
1925:July 20,
1809:Archived
1789:March 3,
1762:March 3,
1506:CityNews
1111:My Paper
945:BBC News
859:July 23,
852:CBS News
796:Archived
736:cite web
689:Archived
594:See also
585:Research
568:Neteller
445:throffer
405:develop
364:adultery
344:eHarmony
187:Launched
51:May 2024
2386:PsyPost
2218:Reuters
1483:Gizmodo
1382:Gizmodo
1354:Reuters
1065:NY Post
1004:Ad Week
726:July 7,
648:Insider
572:Paysafe
545:bitcoin
472:Italian
443:made a
424:Reuters
393:Gizmodo
338:Unlike
305:affairs
278:hackers
271:Madison
269:" and "
253:History
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283:prank
217:, or
178:Users
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2363:PMID
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2308:ISSN
2269:PMID
2261:ISSN
2226:2019
2186:2016
2165:2015
2157:Mysa
2138:2015
2079:2015
2053:2015
2027:2015
2001:2015
1979:2015
1953:2015
1927:2015
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1877:2010
1850:2010
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1764:2010
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1575:2016
1542:2015
1514:2013
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1417:2015
1390:2015
1362:2016
1331:2014
1282:2014
1255:2014
1227:2010
1214:Time
1194:2015
1172:2015
1124:2013
1073:2019
1046:2016
1035:ISSN
1012:2016
986:2016
927:2015
901:2015
861:2015
830:2023
804:2021
771:2021
742:link
728:2020
697:2010
655:2019
398:bots
225:and
149:.com
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