369:
some very careful thinking. Very careful research." He also said that eHarmony promotes heterosexual marriage, adding that (at the time) same-sex marriage was illegal in most places, saying "We don't really want to participate in something that's illegal." In another interview, Warren went into more detail on his own views, noting that "cities like San
Francisco, Chicago or New York... they could shut down so fast. We don't want to make enemies out of them. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it."
221:
384:, an attorney for eHarmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation. In 2010, eHarmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation. The company agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay
87:
476:(ACCC) launched court action against eHarmony over allegations of misleading content and hundreds of customer complaints about the company's auto-subscription practices. Customers who have signed up to the service have had their accounts debited without their consent as part of a default auto-renewable subscription that is difficult to cancel. The ACCC referred to this as a "subscription trap" that it alleges has been in place since at least 2019.
27:
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stated that an eHarmony ad which included the lines, "It's time science had a go at love", and "Imagine being able to stack the odds of finding lasting love entirely in your favor", was misleading. When the ASA asked for evidence supporting eHarmony's claims that their scientifically proven matching
368:
matches; however from 2009 through 2019 the company provided service through a separate platform, Compatible
Partners. Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said "calls for
435:
attributed the success of eHarmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more expensive than the fees for other dating websites. The author hypothesizes that, since eHarmony's questionnaire and high
282:
The service was financed with a $ 3 million investment from Fayez
Sarofim & Co. and individual investors. eHarmony was launched in 2000, making it the first algorithm-based dating site. Between 2000 and 2010, about 33 million members used the service. As of 2008, about 15,000 people were taking
331:, which the company believes match people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible. The software technology also evaluates users' behavioral data such as average time spent on the site.
351:
It is estimated that about 20% of eHarmony applicants are rejected. In 2007, eHarmony stated since the site's launch, they had rejected about a million people who applied to use the service. They reported that about 30% of those applicants were denied because they were already married, 27% were
464:
system increases the odds of finding love, eHarmony was not able to provide any. The ASA subsequently banned advertisements that claimed the use of a scientifically proven matching system. eHarmony publicly disagreed with the ASA but said it would work with them to clarify its advertising.
279:, a clinical psychologist, with his son-in-law, Greg Forgatch. Warren and Forgatch created Neil Clark Warren & Associates, a seminar company, in 1995. The company eventually became the dating website eHarmony. During its initial four years, the website was developed by TechEmpower.
305:, where the namesake protagonist speaks to a personal counselor at the company. In 2017, it was reported that eHarmony had about 750,000 paid subscribers and 10 million active users, which was about the same as it had been in 2012. Warren left the company again in July 2016.
448:
stated that eHarmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically based.
413:
After approval by the questionnaire, eHarmony begins to match members regardless of their subscription status. A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.
294:
In July 2012, Neil Clark Warren came out of retirement to become chief executive officer. Warren closed unprofitable international operations, switched advertisers, made changes to the board, and bought back stock from
Sequoia Capital and
401:, also said that, like eHarmony, Compatible Partners attracts high-quality customers. According to Garcia, "Because of the price tag and the emphasis on long-term relationships... Compatible Partners' users are seen as quite desirable."
422:
On June 6, 2012, eHarmony confirmed that its password database had been breached and a section of its user base had been affected. Affected members were sent e-mails by the company requesting them to change their password immediately.
337:
Starting in
January 2017, eHarmony users could see why they are considered compatible with a feature called "The Two Of You Together". They will be able to see the matches who score at an advanced level of compatibility and also why.
352:
younger than the minimum application age of 21, and 9% provided inconsistent answers on the application. eHarmony also stated they reject anyone under the age of 60 who has been married more than four times, or who fails their "
290:
eHarmony has been profitable since 2004. In 2009, eHarmony's cumulative revenue exceeded $ 1.0 billion while their annual revenue was about $ 250 million. As of 2012, eHarmony had 14 percent of the U.S. dating-services market.
404:
In 2021, eHarmony released an advertisement that included a same-sex couple, emphasizing the platform's diverse user base. Certain conservative groups expressed criticism that the platform deviated from its
Christian roots.
794:
380:. As part of the settlement of a New Jersey case, eHarmony launched a partner website called Compatible Partners providing match-making "for men and women looking for a serious same-sex relationship".
456:
over claims the company had made about their rates of success. This occurred after Match.com challenged claims made by eHarmony about the two companies' relative success.
798:
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308:
In 2016, eHarmony announced their questionnaire would now be optional for users. By 2017, the questionnaire consisted of 150 questions, down from 450 questions.
856:
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cost of membership deter people who are interested in casual dating, eHarmony's members are more likely to be interested in a long-term relationship.
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Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. Matching
334:
Buckwalter says that the compatibility system rests a lot on commonality, for their belief is that "Opposites attract, then they attack."
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said in 2010 that after finding a match on eHarmony, an average of 542 eHarmony members in the United States marry every day.
48:
700:
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more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.
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As of 2013, about 200,000 people had registered with
Compatible Partners. Michelle Garcia, writing in the
1259:
820:
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672:
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240:
1002:
1531:"ACCC court action against eHarmony for alleged misleading online dating membership statements"
1338:"eHarmony Receives Applause and Backlash for More Inclusive Ad Campaign - Dating Sites Reviews"
453:
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Dating site eHarmony sued over alleged subscription trap and other 'misleading' statements
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In 2018, German mass media company ProSiebenSat.1 Media purchased eHarmony via their
276:
152:
880:"eHarmony is gearing up for a battle to win back millennials from Tinder and Bumble"
316:
248:
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726:"eHarmony Celebrates 10 Years of Online Relationships | Fox Business Video"
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claiming that eHarmony violated laws prohibiting discrimination on the basis of
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In 2014, eHarmony was criticized by the
National Advertising Division of the
243:, and owned by Nucom ecommerce, a joint venture of German mass media company
127:
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ecommerce division (a joint venture of ProSiebenSat and private equity firm
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932:"How Dating Site eHarmony Uses Machine Learning to Help You Find Love"
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906:"eHarmony makes its questionnaire optional to get hip with the times"
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267:
408:
849:"EHarmony Launches Service Modeled After 'Walter Mitty' Plotline"
515:
373:
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Watchdog bans advert's claim eHarmony is 'scientifically proven'
821:"EHarmony founder has his heart set on reviving the dating site"
1520:, Guardian Media Group, London, UK. Retrieved February 8, 2019.
1400:
CBS News: eHarmony suffers password breach on heels of LinkedIn
259:
778:"The $ 100M Revenue Club: EHarmony Captures the Hearts of VCs"
1313:"eHarmony's new inclusive ads are enraging some on the right"
795:"eHarmony founder breaks up with investors in company reboot"
641:
539:"eHarmony's new inclusive ads are enraging some on the right"
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511:"Germany's ProSieben buys U.S. online dating site eharmony"
392:
189:
945:
1028:"eHarmony's New CEO Grant Langston Shares His New Vision"
467:
1487:"Dating website eHarmony's 'scientific' match ad banned"
1461:"Dating site dinged for exaggerating claims of success"
954:"Brits value sex and in-laws, Web dating company finds"
1168:"eHarmony to Provide Gay Dating Service after Lawsuit"
752:"Dating site eHarmony aims to dominate British market"
573:"eHarmony Founder Neil Clark Warren Steps Down as CEO"
372:
eHarmony's lack of same-sex matching options prompted
789:
787:
780:. The Wall Street Journal's Venture Capital Dispatch.
263:
eHarmony's original logo, used until August 20, 2017
356:scale", testing as having a depressed disposition.
1185:"How to surf the Web for a mate: eHarmony founder"
1051:"Belief Watch: eHarmony's Algorithm for Mr. Right"
784:
1613:Companies based in Los Angeles County, California
1589:
1536:Australian Competition & Consumer Commission
974:
951:
474:Australian Competition & Consumer Commission
1283:
1281:
1238:"EHarmony settles lawsuit over gay matchmaking"
409:Matching paying members with non-paying members
239:website launched in 2000. eHarmony is based in
1154:"EHarmony sued for excluding same-sex matches"
1077:"They Met Online, but Definitely Didn't Click"
1235:
1211:"eHarmony agrees to provide same-sex matches"
1030:. OnlinePersonalsWatch.com. December 23, 2016
673:"Dating Site Marks 10 Years With Ad Campaign"
661:
644:"The Scientific Flaws of Online Dating Sites"
642:Eli J. Finkel, Susan Sprecher (May 8, 2012).
628:. Online Dating Magazine. September 16, 2008.
1278:
1598:Online dating services of the United States
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1260:"eHarmony Settles Gay Discrimination Suit"
897:
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699:Kirkpatrick, David (September 14, 2007).
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228:building in downtown Pasadena, California
1618:2000 establishments in the United States
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728:. Video.foxbusiness.com. August 30, 2010
439:
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258:
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1608:Internet properties established in 2000
1376:"eHarmony member passwords compromised"
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1000:
975:Jessica Shambora (September 23, 2010).
557:
1603:American companies established in 2000
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1510:Siddique, Haroon. (January 3, 2018). "
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930:Marinova, Polina (February 14, 2017).
877:
859:from the original on December 15, 2013
615:
498:
468:Complaints over subscription practices
444:A 2012 analysis of dating websites by
364:When it began, eHarmony did not offer
346:
224:Previous eHarmony headquarters in the
1435:"Fewer Customers, but the Right Ones"
1433:Halaburda, Hanna (October 15, 2010).
1373:
1310:
1129:. Focus on the Family. Archived from
1074:
1003:"A Look Inside the eHarmony Love Lab"
1001:Canning, Andrea (February 13, 2008).
903:
775:
749:
701:"eHarmony does what tech ought to do"
426:
299:. eHarmony featured in the 2013 film
283:the eHarmony questionnaire each day.
271:eHarmony logo, used from 2017 to 2023
1266:. Associated Press. January 27, 2010
952:Georgina Prodhan (October 7, 2008).
797:. Delawareonline.com. Archived from
667:
637:
635:
486:Comparison of online dating websites
20:
1485:Wakefield, Jane (January 3, 2018).
1364:08.11.04 Joel Keller blacktable.com
1288:Garcia, Michelle (March 31, 2010).
904:Crook, Jordan (December 15, 2016).
878:Weller, Chris (February 18, 2017).
359:
13:
1236:Rachel Gordon (January 27, 2010).
1127:"Interview with Neil Clark Warren"
571:Utermohlen, Karl (July 26, 2016).
417:
14:
1629:
1572:
1412:"Update on Compromised Passwords"
750:Clark, Andrew (August 24, 2010).
632:
247:and American private equity firm
1459:Gelles, Jeff (August 17, 2014).
1311:Avery, Dan (February 10, 2021).
431:A 2010 article published by the
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1049:Miller, Lisa (April 26, 2008).
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461:Advertising Standards Authority
302:The Secret Life of Walter Mitty
1374:Mills, Elinor (June 6, 2012).
1156:. The San Francisco Chronicle.
977:"eHarmony's algorithm of love"
776:Geron, Tomio (July 12, 2010).
718:
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1:
1414:. eHarmony blog. June 6, 2012
1362:eHarmony? More like tone deaf
491:
297:Technology Crossover Ventures
1152:Egelko, Bob (June 1, 2007).
1075:Farhi, Paul (May 13, 2007).
7:
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1342:www.datingsitesreviews.com
254:
1465:The Philadelphia Inquirer
1240:. San Francisco Chronicle
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133:
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1290:"The Online Dating Game"
1108:eHarmony: Heart and soul
275:eHarmony was founded by
1439:Harvard Business Review
472:In September 2023, the
433:Harvard Business Review
241:Los Angeles, California
1166:Miller, Joshua Rhett.
853:The Hollywood Reporter
454:Better Business Bureau
342:Reception and analysis
272:
264:
229:
206:; 24 years ago
109:; 24 years ago
855:. December 11, 2013.
626:"History of eHarmony"
516:Reuters Business News
440:Criticism over claims
270:
262:
223:
1133:on February 25, 2004
245:ProSiebenSat.1 Media
204:August 22, 2000
174:ProSiebenSat.1 Media
107:August 22, 2000
56:improve this article
1539:. September 7, 2023
1217:. November 20, 2008
1174:, November 20, 2008
1081:The Washington Post
829:. December 13, 2012
801:on November 4, 2013
671:(August 15, 2010).
648:Scientific American
602:www.techempower.com
545:. February 10, 2021
446:Scientific American
395:-interest magazine
347:Applicant rejection
81:
60:independent sources
1106:Kornblum, Janet. "
678:The New York Times
519:. October 29, 2018
427:Explaining success
378:sexual orientation
285:Harris Interactive
273:
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1565:September 7, 2023
826:Los Angeles Times
382:Theodore B. Olson
277:Neil Clark Warren
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153:Neil Clark Warren
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