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Kaplan
Andreas: Academia Goes Social Media, MOOC, SPOC, SMOC, and SSOC: The digital transformation of Higher Education Institutions and Universities, in Bikramjit Rishi and Subir Bandyopadhyay (eds.), Contemporary Issues in Social Media Marketing,
1717:
1718:""Users of the world, unite!" most downloaded paper of approximately 13.4 million articles - Top 50 Business & Management Authors in the World Kaplan and Haenlein again Ranked First in Science Direct Hottest Article List"
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Kaplan
Andreas (2011) Social media between the real and the virtual: How Facebook, YouTube & Co. can become an extension of the real life of their users – and sometimes even more, Prospective Strategique, 38 (Mars),
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1398:"Andreas Kaplan: Professionals Need to Keep Their Skills Fresh. Will They Turn to Higher Ed? 5 Ways Universities Can Stay Relevant for Lifelong Learners; Harvard Business Publishing"
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Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the
Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence",
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Since May 2022, Kaplan is president and
Professor of Digital Transformation at KĂĽhne Logistics University in Hamburg. From 2017 to 2022, Kaplan has been Dean of ESCP Business School
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Kaplan
Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
816:
Kaplan
Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
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Pucciarelli F., Kaplan
Andreas M. (2016) Competition and Strategy in Higher Education: Managing Complexity and Uncertainty, Business Horizons, Volume 59(3), 311-320.
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Kaplan
Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value,
702:, for his 2012 paper "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4". In particular, his 2010 article co-authored with
1927:
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Kaplan
Andreas (2018) “A School is a Building that Has 4 Walls - with Tomorrow Inside”: Toward the Reinvention of the Business School, Business Horizons.
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Kaplan
Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
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Kaplan Andreas M., Haenlein Michael (2012) The Britney Spears universe: Social media and viral marketing at its best, Business Horizons, 55(1), 27–31
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Kaplan A.M., Haenlein M. (2011) The early bird catches the news: Nine things you should know about micro-blogging, Business Horizons, 54(2), 105–113
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Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
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Kaplan A.M., Haenlein M. (2011) Two hearts in 3/4 time: How to waltz the Social Media – Viral Marketing dance, Business Horizons, 54(3), 253–263
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98:
694:. In 2020, Andreas Kaplan ranked in a Stanford study of the world's top 2% of scientists. Kaplan received the annual Best Article Award from
1773:"Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence"
820:
Kaplan, Andreas; Haenlein, Michael (September–October 2014), "Collaborative projects (social media application): About Knowledge, the 💕",
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and SPOCs, as well as in the area of artificial intelligence. Kaplan is on the editorial board of the Journal of Global Fashion Marketing.
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Kaplan, Andreas; Haenlein, Michael (2020), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence",
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and SPOCs. Defining Europe as holding “maximum cultural diversity at minimal geographical distances“, Kaplan is a strong advocate of
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annual list of the 25 most downloaded publications across all 24 core subject areas covered in Science Direct, ranging from
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as well as higher education and their future evolution, notably with the digitization of the sector due to the arrival of
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Higher Education at the Crossroads of Disruption: The University of the 21st Century, Great Debates in Higher Education
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Kaplan A.M., Haenlein M. (2006) Toward a Parsimonious Definition of Traditional and Electronic Mass Customization,
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More recent research deals with the influence of the digital sphere on higher education, such as the arrival of
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and thus was downloaded more often than any other of the approximately 13.4 million papers in the collection.
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Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
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690:, Kaplan was counted amongst the Top 50 Business and Management authors in the world according to
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Kaplan is founding member of the European Center for Digital Competitiveness. He is fellow of the
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European management and European business schools: Insights from the history of business schools.
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for happiness. Kaplan has teaching experience in top-tier schools and universities such as
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Tuten T., Solomon M., Kaplan A.M. (2019) Marketing des médias sociaux, Pearson, Paris.
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It may require cleanup to comply with Knowledge's content policies, particularly
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Ioannidis, John P. A.; Baas, Jeroen; Klavans, Richard; Boyack, Kevin W. (2019).
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Artificial Intelligence, Business and Civilization: Our Fate Made in Machines
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is widely cited (over 25,000 times on Google Scholar and over 6,000 times in
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1011:(Vol. I) – Cultural specificities and cross-cultural commonalities
1491:"How can the European Union be more meaningful for its citizens?"
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1533:"From Users of the World, Unite! to Rulers of the World, Unite!"
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Kaplan Andreas (October 2015) European business and management.
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and participated in the International Teachers Programme at the
1419:"Branding and bonding: the key to competing in the digital age"
1017:(Vol. III) – Contextual diversity and interdisciplinary aspects
1014:(Vol. II) – Business ethics and corporate social responsibility
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from the article and its talk page, especially if potentially
1292:"El profesor Andreas Kaplan nuevo Decano del campus de ParĂs"
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1747:"Europe's digitalisation delay: help via (higher) education"
1198:"Andreas Kaplan New President of KĂĽhne Logistics University"
1058:"Andreas Kaplan New President of KĂĽhne Logistics University"
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landscape, Kaplan has furthermore written articles treating
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Digital Transformation and Disruption of Higher Education
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Business Schools post-Covid-19: A Blueprint for Survival
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management education. He furthermore is in favor of an
1817:"Editorial board: Journal of Global Fashion Marketing"
1678:
Kaplan, Andreas M.; Haenlein, Michael (January 2010).
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A major contributor to this article appears to have a
1334:"An Ethical Approach to AI is an Absolute Imperative"
1020:(Vol. IV) – Business education and scholarly research
507:Kaplan was born on October 5, 1977, and grew up in
1665:"Google Scholar Count: Users of the World, Unite!"
1356:"Team European Center for Digital Competitiveness"
1844:
1642:. ESCP Europe. February 12, 2013. Archived from
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1269:. French German Business Forum. Archived from
670:Kaplan started doing research in the areas of
1903:Ludwig Maximilian University of Munich alumni
1724:. ESCP Europe. June 19, 2014. Archived from
1928:French university and college faculty deans
1913:Paris 1 Panthéon-Sorbonne University alumni
1771:Kaplan, Andreas; Haenlein, Michael (2019).
1249:"Berlin: start-up capital's appeal growing"
53:Learn how and when to remove these messages
1680:"Scopus Count: Users of the World, Unite!"
377:
209:. Please do not remove this message until
97:about living persons that is unsourced or
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623:Particularly interested in the future of
355:Learn how and when to remove this message
286:Learn how and when to remove this message
229:Learn how and when to remove this message
168:Learn how and when to remove this message
1200:. KĂĽhne Logistics University. 2 May 2023
1060:. KĂĽhne Logistics University. 2 May 2023
912:. United Kingdom: Francis & Taylor.
792:Journal of Product Innovation Management
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205:Relevant discussion may be found on the
1888:École nationale d'administration alumni
620:’s Executive Education Advisory Board.
487:(born October 5, 1977) is president of
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540:Ludwig Maximilian University of Munich
465:Ludwig Maximilian University of Munich
1079:Jamil, Mohammad (November 14, 2013).
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491:. He is specialized in the areas of
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1234:"More than just bricks and mortar"
614:St George's House (Windsor Castle)
589:Alliance. Previously, he was the
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1220:"Andreas Kaplan, Dean ESCP Paris"
1081:"How Has Social Media Changed Us"
34:This article has multiple issues.
1108:"Marquis Who's Who in the World"
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453:École Nationale d'Administration
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1908:University of Cologne alumni
1789:10.1016/j.bushor.2018.08.004
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1578:10.1371/journal.pbio.3000384
1470:European Management Journal.
1453:10.1016/j.bushor.2016.03.008
1178:. KĂĽhne Logistics University
892:10.1016/j.bushor.2019.09.003
863:10.1016/j.bushor.2018.08.004
834:10.1016/j.bushor.2014.05.004
564:Kellogg School of Management
75:biography of a living person
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1893:ESCP Business School alumni
766:François Villeroy de Galhau
680:customer lifetime valuation
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102:must be removed immediately
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1313:"Biography Andreas Kaplan"
1267:"Prof. Dr. Andreas Kaplan"
1129:"Biography Andreas Kaplan"
956:Cambridge University Press
489:KĂĽhne Logistics University
311:This biographical article
1853:German business theorists
1838:Complete publication list
1617:. ESCP. November 10, 2020
1539:. ESCP. November 29, 2019
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1833:Biography – KLU Website
1472:32, 2014, S. 529,
1447:59, 2016, S. 441,
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568:Northwestern University
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1519:"Google Scholar Count"
1315:. ESCP Business School
1131:. ESCP Business School
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684:relationship marketing
89:Please help by adding
1898:Business school deans
999:Sage Publications Ltd
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692:John Wiley & Sons
597:for Academic Affairs/
572:ESSEC Business School
552:University of Cologne
550:and his Ph.D. at the
485:Andreas Marcus Kaplan
473:University of Cologne
324:by revising it to be
264:neutral point of view
1156:on November 29, 2018
785:Journal of Marketing
760:Académie de Berlin:
618:Kozminski University
554:in cooperation with
532:ESCP Business School
405:Munich, West Germany
95:Contentious material
1883:Writers from Munich
1873:Marketing theorists
1505:"TEDx Speaker list"
660:Tsinghua University
637:European management
542:. He completed his
198:of this article is
1863:Business educators
1493:. 15 October 2017.
1445:Business Horizons.
1336:. 11 December 2019
981:Emerald Publishing
979:. United Kingdom:
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672:mass customization
656:Harvard University
1777:Business Horizons
1684:Business Horizons
1236:. 12 August 2021.
1222:. 4 January 2021.
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