134:. Although these services have often been criticized as containing seemingly meaningless snippets of information, when a follower gathers a certain amount of information, they begin to obtain an ambient understanding of who they are following. This has led to the mass usage of social media as not only a social tool but also as a marketing and business tool.
122:
of the status update. Since the text message only allows for 160 characters to transmit pertinent information it paved the way for the status update as we know it today. The transition from only having a few points of regular long distance contact, to being constantly available via cell phone, is what primed society for social networking websites.
143:
all advertising for independent and major artists. The effect of this type of ambient marketing is that the consumer begins to get a sense of the artist's life style and personality. In this way social media outlets and ambient awareness have managed to tighten the gap between consumers and producers in all areas of business.
81:
and experiences within social networks. ASNI is expected to evolve rapidly, influencing how we interact online and shaping their digital experiences. Transparency, ethical considerations, media influence bias, and user control over data will be crucial to ensure responsible development and positive impact.
121:
The earliest available technology that could be used for constant social contact is the cell phone. For the first time, people could be contacted readily and at will beyond the confines of their work or homes. Then later, with the additional service of texting, one can see the somewhat primitive form
80:
Artificial Social
Networking Intelligence (ASNI) refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize user's interactions
142:
Websites such as
Twitter, YouTube, Facebook, and Myspace, among many others, have been used by people in all forms of business to create a closer digital/ambient bond with their clientele base. This is most notably seen in the music industry where social media networking has become the mainstay of
56:
defines ambient awareness as "awareness created through regular and constant reception, and/or exchange of information fragments through social media". Two friends who regularly follow one another's digital information can already be aware of each other's lives without actually being physically
125:
Perhaps the first instance where these websites created the possibility of larger scale ambient awareness was when
Facebook installed the news feed. The news feed automatically sends compiled information on all of a users contacts activities directly to them so that they can access all of the
105:, tablets, or other similar devices. Effectively this has led social scientists to believe that learning and multitasking will have a new face as the products of the digital generation enter the work force and begin to integrate their learning methods into the standard preexisting
84:
A significant feature of social media is that it is created by those who also consume it. Mostly, those participating in this phenomenon are adolescents, college age, or young adult professionals. According to Dr.
38:
platforms on the
Internet. The term essentially defines the sort of omnipresent knowledge one experiences by being a regular user of these media outlets that allow a constant connection with one's social circle.
126:
happenings in their world from one location. For the first time, becoming someone's
Facebook friend was the equivalent of subscribing to a feed of their daily minutiae. Since this innovation, a new wave of
291:
410:
168:
248:
456:
227:
Andreas Kaplan (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 Found, Business
Horizons, 55(2), 129–139 p. 132.
73:
1998 and running to current times. Social media is personal media (what you're doing in the moment, how you feel, a picture of where you are) combined with
287:
331:
65:
Socially speaking, ambient awareness and social media are products of the new generations who are being born or growing up in the
273:
Kaplan
Andreas M., Haenlein Michael (2011) "The early bird catches the news: Nine things you should know about micro-blogging",
101:
using mobile devices. Usually while doing this they are consuming other forms of media such as music or video content via their
933:
252:
236:
77:. Social media is the lattice work for ambient awareness. Without social media the state of ambient awareness cannot exist.
155:
to those products help to create business context-specific ambient awareness, and produce a new class of products, such as
34:
through social media. This awareness is propagated from relatively constant contact with one's friends and colleagues via
97:, the mobile device is the greatest proxy device used to create and distribute Social Media. She reportedly states that
855:
451:
94:
48:, ambient awareness is "very much like being physically near someone and picking up on mood through the little things;
928:
923:
642:
564:
208:
109:
of today. Professors Kaplan and
Haenlein see ambient awareness as one of the major reasons for the success of such
592:
494:
324:
433:
918:
504:
418:
363:
647:
529:
99:"teenagers capture and produce their own media, and stay in constant ambient contact with each other..."
734:
587:
423:
406:
317:
870:
794:
607:
544:
534:
443:
203:
156:
908:
819:
804:
151:
As web-based collaboration tools and social project management suites proliferate, the addition of
764:
754:
549:
90:
799:
637:
524:
519:
514:
499:
489:
401:
198:
913:
739:
683:
617:
428:
845:
784:
693:
582:
484:
74:
8:
814:
809:
657:
602:
559:
539:
178:
779:
774:
769:
759:
749:
612:
479:
193:
188:
183:
44:
887:
744:
678:
652:
622:
383:
35:
875:
829:
824:
358:
309:
31:
27:
865:
718:
708:
703:
688:
173:
152:
882:
713:
673:
509:
368:
340:
127:
106:
53:
902:
850:
698:
597:
373:
110:
49:
860:
632:
344:
288:"Social Business Applications Promote Observability via Ambient Awareness"
102:
66:
789:
627:
554:
86:
249:"mLearnCon 2010: Dr. Mimi Ito – What the User Wants in mLearning"
378:
131:
16:
Term used to describe a form of peripheral social awareness
457:
List of virtual communities with more than 1 million users
339:
900:
325:
146:
332:
318:
130:services have emerged, such as Twitter or
901:
313:
137:
57:present to have had a conversation.
294:from the original on March 31, 2011
52:, sighs, stray comments". Academic
13:
452:List of social networking services
95:University of California at Irvine
93:and Professor in Residence at the
14:
945:
30:to describe a form of peripheral
643:Social network analysis software
565:Virtual collective consciousness
209:Virtual collective consciousness
495:Organizational network analysis
42:According to Clive Thompson of
280:
267:
241:
230:
221:
169:Collective influence algorithm
1:
934:Social information processing
434:Personal knowledge networking
214:
505:Social aspects of television
419:Enterprise social networking
7:
648:Social networking potential
530:Social media and psychology
162:
10:
950:
735:Algorithmic radicalization
424:Enterprise social software
407:Distributed social network
147:Uses in business processes
116:
838:
795:Six degrees of separation
727:
666:
608:Collaborative consumption
573:
545:Social media optimization
535:Social media intelligence
465:
442:
394:
351:
204:Social media intelligence
157:social project management
60:
929:Open-source intelligence
820:Suicide and the Internet
805:Social media and suicide
924:Collective intelligence
765:Friending and following
755:Consequential strangers
550:Social network analysis
91:cultural anthropologist
800:Social media addiction
638:Social media analytics
525:Social identity theory
520:Social exchange theory
515:Social data revolution
500:Small-world experiment
402:Corporate social media
199:Social cloud computing
740:Community recognition
684:Collaborative finance
618:Lateral communication
429:Mobile social network
290:. February 24, 2011.
846:Friendship recession
785:Information overload
694:Influencer marketing
583:Account verification
490:Interpersonal bridge
485:Attention inequality
75:social communication
26:) is a term used by
919:Information society
815:Social network game
810:Social invisibility
658:Structural cohesion
603:Collaboration graph
560:Structural endogamy
540:Social media mining
179:Cultural technology
780:Internet addiction
775:Influence-for-hire
770:Friendship paradox
760:Friend of a friend
750:Computer addiction
613:Giant Global Graph
480:Assortative mixing
255:on August 29, 2010
194:Sentiment analysis
189:Media intelligence
184:Influence-for-hire
113:sites as Twitter.
45:The New York Times
896:
895:
888:Virtual community
745:Complex contagion
679:Attention economy
653:Social television
623:Reputation system
475:Ambient awareness
275:Business Horizons
138:Uses in marketing
36:social networking
28:social scientists
20:Ambient awareness
941:
876:Social profiling
830:Viral phenomenon
593:Change detection
334:
327:
320:
311:
310:
304:
303:
301:
299:
284:
278:
271:
265:
264:
262:
260:
251:. Archived from
245:
239:
234:
228:
225:
153:activity streams
32:social awareness
949:
948:
944:
943:
942:
940:
939:
938:
909:Social networks
899:
898:
897:
892:
866:Online identity
834:
723:
719:Viral marketing
709:Social commerce
704:Sharing economy
689:Creator economy
662:
575:
569:
467:
461:
438:
390:
347:
341:Social networks
338:
308:
307:
297:
295:
286:
285:
281:
272:
268:
258:
256:
247:
246:
242:
235:
231:
226:
222:
217:
174:Creator economy
165:
149:
140:
119:
107:business models
63:
17:
12:
11:
5:
947:
937:
936:
931:
926:
921:
916:
911:
894:
893:
891:
890:
885:
883:Viral messages
880:
879:
878:
873:
868:
858:
853:
848:
842:
840:
839:Related topics
836:
835:
833:
832:
827:
822:
817:
812:
807:
802:
797:
792:
787:
782:
777:
772:
767:
762:
757:
752:
747:
742:
737:
731:
729:
725:
724:
722:
721:
716:
714:Social sorting
711:
706:
701:
696:
691:
686:
681:
676:
674:Affinity fraud
670:
668:
664:
663:
661:
660:
655:
650:
645:
640:
635:
630:
625:
620:
615:
610:
605:
600:
595:
590:
585:
579:
577:
571:
570:
568:
567:
562:
557:
552:
547:
542:
537:
532:
527:
522:
517:
512:
510:Social capital
507:
502:
497:
492:
487:
482:
477:
471:
469:
463:
462:
460:
459:
454:
448:
446:
440:
439:
437:
436:
431:
426:
421:
416:
404:
398:
396:
392:
391:
389:
388:
387:
386:
376:
371:
366:
361:
355:
353:
349:
348:
337:
336:
329:
322:
314:
306:
305:
279:
266:
240:
229:
219:
218:
216:
213:
212:
211:
206:
201:
196:
191:
186:
181:
176:
171:
164:
161:
148:
145:
139:
136:
128:micro-blogging
118:
115:
62:
59:
54:Andreas Kaplan
15:
9:
6:
4:
3:
2:
946:
935:
932:
930:
927:
925:
922:
920:
917:
915:
912:
910:
907:
906:
904:
889:
886:
884:
881:
877:
874:
872:
869:
867:
864:
863:
862:
859:
857:
854:
852:
851:Peer pressure
849:
847:
844:
843:
841:
837:
831:
828:
826:
823:
821:
818:
816:
813:
811:
808:
806:
803:
801:
798:
796:
793:
791:
788:
786:
783:
781:
778:
776:
773:
771:
768:
766:
763:
761:
758:
756:
753:
751:
748:
746:
743:
741:
738:
736:
733:
732:
730:
726:
720:
717:
715:
712:
710:
707:
705:
702:
700:
699:Narrowcasting
697:
695:
692:
690:
687:
685:
682:
680:
677:
675:
672:
671:
669:
665:
659:
656:
654:
651:
649:
646:
644:
641:
639:
636:
634:
631:
629:
626:
624:
621:
619:
616:
614:
611:
609:
606:
604:
601:
599:
598:Blockmodeling
596:
594:
591:
589:
586:
584:
581:
580:
578:
572:
566:
563:
561:
558:
556:
553:
551:
548:
546:
543:
541:
538:
536:
533:
531:
528:
526:
523:
521:
518:
516:
513:
511:
508:
506:
503:
501:
498:
496:
493:
491:
488:
486:
483:
481:
478:
476:
473:
472:
470:
464:
458:
455:
453:
450:
449:
447:
445:
441:
435:
432:
430:
427:
425:
422:
420:
417:
414:
413:
408:
405:
403:
400:
399:
397:
393:
385:
382:
381:
380:
377:
375:
372:
370:
367:
365:
362:
360:
357:
356:
354:
350:
346:
342:
335:
330:
328:
323:
321:
316:
315:
312:
293:
289:
283:
276:
270:
254:
250:
244:
238:
233:
224:
220:
210:
207:
205:
202:
200:
197:
195:
192:
190:
187:
185:
182:
180:
177:
175:
172:
170:
167:
166:
160:
158:
154:
144:
135:
133:
129:
123:
114:
112:
111:microblogging
108:
104:
100:
96:
92:
88:
82:
78:
76:
72:
68:
58:
55:
51:
50:body language
47:
46:
40:
37:
33:
29:
25:
21:
914:Social media
861:User profile
633:Social graph
474:
466:Concepts and
411:
364:Professional
345:social media
296:. Retrieved
282:
274:
269:
257:. Retrieved
253:the original
243:
237:Mimi Ito Bio
232:
223:
150:
141:
124:
120:
103:smart phones
98:
83:
79:
70:
64:
43:
41:
23:
19:
18:
856:Researchers
588:Aggregation
159:platforms.
69:, starting
67:digital age
903:Categories
790:Overchoice
628:Social bot
574:Models and
555:Social web
384:Adolescent
259:August 13,
215:References
728:Phenomena
667:Economics
576:processes
298:April 16,
468:theories
444:Services
395:Networks
359:Personal
292:Archived
163:See also
87:Mimi Ito
871:Persona
277:, 54(2)
117:Origins
379:Clique
369:Sexual
132:Tumblr
61:Social
825:Tribe
374:Value
352:Types
71:circa
412:list
343:and
300:2011
261:2010
89:, a
24:AmA
905::
415:)
409:(
333:e
326:t
319:v
302:.
263:.
22:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.