243:. The association with these Government bodies is to co-regulate and curb misleading and objectionable advertisements in the respective sectors. In January 2017, the Supreme Court of India in its judgement also affirmed and recognized the self-regulatory mechanism as an effective pre-emptive step to statutory provisions in the sphere of advertising content regulation for TV and Radio in India. ASCI is a part of the Executive Committee of International Council on Ad Self-Regulation (ICAS). Among several awards bestowed by the European Advertising Standards Alliance (EASA), ASCI bagged two Gold Global Best Practice Awards for the Mobile App "ASCIonline" (2016) and for reducing the time taken to process complaints (2013).
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269:, media and allied professions such as market research, consulting, business education etc. The CCC currently has about 28 members: 6 are from within the industry and 8 are from the civil society like well-known doctors, lawyers, journalists, academics, consumer activists, etc. The CCC’s decision on complaint against any advertisement is final. ASCI also has its own independent Secretariat of 5 members which is headed by the Secretary General.
292:, until 1985 there was none. Due to this, there was a lot of false, misleading, and offensive advertising. This led to consumers losing faith in advertising and hence resenting it. It was decided that if this continued it would not take time for statutory regulations such as censorship to be imposed on advertising content.
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harmful while observing fairness in competition. ASCI looks into complaints across ALL MEDIA such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-site, product packaging, brochures, promotional material and point of sale material etc. ASCI’s role has been acclaimed by various
Government bodies including the
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When an advertiser is creating an ad, the consumer is his audience. The feedback from a consumer is important to the advertiser so he can be assured if his message has been correctly conveyed. If a consumer feels that a particular advertisement is in bad taste or is false in its claims, they need a
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There is no other non-governmental body in India that regulates the advertising content that is released in India. If an ad that is released in India seems objectionable, a person can write to ASCI with their complaint. This complaint will be deliberated on by the CCC after providing due process to
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The four main constituents of advertising industry, viz. advertisers, advertising agencies, media and allied professions came together to form ASCI. The aim of ASCI is to maintain and enhance the public's confidence in advertising. Their mandate is that all advertising material must be truthful,
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ASCI is committed to the cause of self-regulation in advertising, ensuring the protection of the interest of consumers. ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest and truthful, and not hazardous or
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In 1985, the ASCI adopted a Code for Self-Regulation in
Advertising. With the introduction of the code, the aim is to promote honest and decent advertising and fair competition in the industry. It will also ensure the protection of consumer interests and all concerned with the ad industry -
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body or council to whom they can air their grievances and who will take any appropriate action, if necessary. ASCI as a self-regulatory body governing advertising content is the ideal medium as its purpose is to serve both the advertisers as well as the consumers.
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the advertiser to defend the ad against the complaint, and depending on whether the ad is in alignment with the ASCI code and law of the land, the complaint is upheld or not upheld and if upheld then the ad is voluntarily either withdrawn or modified.
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ASCI’s team consists of the Board of
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As the fraternity starts accepting the code, it will result in fewer false claims, fewer unfair advertisements and increased respect for advertisers.
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advertisers, media, advertising agencies and others who help in the creation or placement of advertisements.
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Goafest 2011: Announced (Also includes a two-day special initiative)
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by which ads that violate ASCI code cannot be permitted on TV.
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326:"The Advertising Standards Council of India - Our coordinates"
552:"ASCI seeks to benefit from global self-regulation practices"
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legal and honest, decent and not objectify women, safe for
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Self-regulatory organizations of the advertising industry
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in India. Established in 1985, ASCI is registered as a
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402 / A, Aurus
Chambers, Shivram Seth Amritwar Marg,
422:"The Advertising Standards Council of India - FAQ's"
527:. Ascionline.org. 20 November 1985. Archived from
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475:. Ascionline.org. 1 February 2011. Archived from
209:The Advertising Standards Council of India (ASCI)
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276:In 2007, the Government of India amended the
233:Food Safety and Standards Authority of India
223:company under section 8 of the Company Act.
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22:The Advertising Standards Council of India
16:Indian advertising regulatory organization
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278:Cable TV Network Rules’ Advertising Code
241:Ministry of Information and Broadcasting
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383:Advertising Standards Council of India
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577:Kalpana Ganesh (6 September 2010).
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581:. Indiaprwire.com. Archived from
447:"ASCI | Why Self Regulation"
473:"ASCI | Board of Governors"
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404:"About ASCI - Board Members"
213:self-regulatory organization
66:Self-regulatory organization
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217:advertising industry
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558:on 11 October 2012
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505:on 9 December 2010
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174:Honorary Treasurer
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237:Ministry of AYUSH
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168:Partha Sinha
90:Headquarters
72:Legal status
36:Abbreviation
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617:ASCI.social
589:12 February
562:12 February
535:12 February
509:12 February
483:12 February
457:12 February
431:14 November
388:14 November
363:14 November
335:14 November
131:Membership
124:Advertising
103:Maharashtra
44:Established
631:Categories
312:References
290:fraternity
221:non-profit
198:ascionline
184:Main organ
354:"Mission"
254:consumers
235:(FSSAI),
231:(DoCA),
154:Chairman
379:"About"
215:of the
193:Website
105:, India
82:Purpose
52: (
247:Origin
133:(2024)
99:Mumbai
120:Field
115:India
95:Worli
591:2011
564:2011
537:2011
511:2011
485:2011
459:2011
433:2021
390:2021
365:2021
337:2021
62:Type
54:1985
47:1985
39:ASCI
200:.in
138:Yes
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