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Passing off

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The plaintiff has the burden of proving goodwill in its goods or services, get-up of goods, brand, mark or the thing standing for itself. Goodwill normally develops alongside a brand name or brand association. It has been described as "the attractive force by that brings in custom" by Lord Macnaghten
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Delay in the claimants claim for passing off can be used by a defendant as a defence. Mostly, the claimants delay will be fatal to the grant of interim relief by a court. Essential for a Acquiescence defence is that failure of the claimant to act should have induced the defendant to believe that the
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The plaintiff also has the burden of proof to show false representation (intentional or otherwise) to the public to have them believe that goods/services of the defendant are that of the Plaintiff. There must be some connection between the plaintiff's and defendant's goods, services or trade. They
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Another variety, somewhat rarer is so-called 'reverse passing off'. This occurs where a trader markets another's product or service as being his own (see John Roberts Powers School v Tessensohn FSR 947). It is usually covered by the same court rulings as straight passing off. In the UK, reverse
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The law of passing off prevents one trader from misrepresenting goods or services as being the goods and services of another, and also prevents a trader from holding out his or her goods or services as having some association or connection with another when this is not true.
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Concurrent use requires the defendant to show that he and another trader have acquired the right to use the same name. It has been used successfully whereby both the claimant and defendant trade different goods, as this would not cause confusion within the public.
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passing off exists where trader A claims that trader B's goods are actually trader A's. Although not expressly endorsed by the courts, reverse passing off was successfully argued by the plaintiff in Bristol Conservatories Ltd v Conservative Custom Built Ltd .
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Passing off and the law of registered trade marks deal with overlapping factual situations, but deal with them in different ways. Passing off does not confer monopoly rights to any names, marks, get-up or other
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It is the court's duty to decide similarity or identity of the marks, goods or services. The criteria are often: aural, visual and conceptual similarity (often applied in trademark infringement cases).
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Instead, the law of passing off is designed to prevent misrepresentation in the course of trade to the public, for example, that there is some sort of association between the businesses of two traders.
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The second most common defence is invoked where the defendant is trading under their own name. This permits the trader to trade under his name as long as he had not been causing significant deception.
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based on a registered trade mark is unlikely to be successful (due to the differences between the registered trade mark and the unregistered mark). Passing off is a common law cause of action, whereas
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can be found in a Trade Mark Opposition Decision in 2001. It was held that two brands of confectionery both named "Refreshers", one made by
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For the element of damage to goodwill, there may be a loss or diversion of trade or dilution of goodwill. The plaintiff need not prove
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Ultimately, the court must use common sense in determining the case, based on evidence and judicial discretion, and not witnesses.
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sued a manufacturer of a drink similar but not identical to advocaat, but which was successfully marketed as advocaat.
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There are many defences that can be used by a Defendant to dismiss a claim in passing off. The most common are:
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When coming to court, there are three elements in the tort which must be fulfilled. In
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Jones, R. A. (on behalf of the Registrar and Comptroller-General) (21 February 2001).
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The extended form of passing off is used by celebrities as a means of enforcing their
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provides for enforcement of registered trademarks through infringement proceedings.
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Asprey and Garrard v. WRA (Guns) Ltd FSR 30. However, this was expressed in the
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of a product or service causes harm to another's goodwill. An example of this is
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The examples and perspective in this article discusses law in the United Kingdom
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Hood, Christopher. "Regulation: Legal Form and Economic Theory." (1996): 161-164
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in common law jurisdictions. Common law jurisdictions (with the exception of
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Charleton, Peter, and Sinead Reilly. "Passing off: An Uncertain Remedy."
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Disclaimers may not be enough to avoid passing off or cause of action.
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Mosawi, Anthony (24 March 1995). "The fire line between trade marks".
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Declaration that the Defendant was passing off goods as the claimants
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Lord Oliver reduced the five guidelines laid out by Lord Diplock in
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must show likely or actual deception or confusion by the public.
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There are several remedies available to a claimant. They include:
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The Law of Passing-Off: Unfair Competition by Misrepresentation
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One of the instances where passing off is actionable is the
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in the UK case IRC v Muller & Co.'s Margarine AC 217.
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improve this article discusses law in the United Kingdom
268:) do not recognise personality rights as rights of 541:Reed Executive Plc v Reed Business Information Ltd 361:Satyam Infoway Ltd. v. Sifynet Solutions Pvt. Ltd. 243:, where a misrepresentation as to the particular 112: 1228: 503:Dastar Corp. v. Twentieth Century Fox Film Corp. 125:enforcement against the unauthorised use of the 182:Reckitt & Colman Products Ltd v Borden Inc 19:For other uses of this and related terms, see 797:Uniform Domain-Name Dispute-Resolution Policy 622: 159:One recent example of its application by the 101:rights. The tort of passing off protects the 363:– Indian case on passing off in domain names 398:United Kingdom Intellectual Property Office 161:United Kingdom Intellectual Property Office 629: 615: 529:Blinkx UK Ltd v Blinkbox Entertainment Ltd 192:(the "Advocaat Case") to three elements: 75:Learn how and when to remove this message 250:Erven Warnink v. Townend & Sons Ltd. 189:Erven Warnink v. Townend & Sons Ltd. 234: 1229: 580: 427: 275: 610: 384: 296:Bona fide use of the defendant's name 513: 493:Irvine v Talksport Ltd FSR 35, ChD) 174: 105:of a trader from misrepresentation. 27: 1065:International Trademark Association 13: 574: 14: 1263: 636: 750: 32: 1085:Deutsches Patent- und Markenamt 971:Protected designation of origin 558: 546: 534: 522: 304:wrong was being assented too. 507: 496: 487: 474: 449: 440: 436:(6688): 410 – via Lexis. 421: 412: 378: 113:Passing off and trade mark law 1: 1116:Unregistered trademark symbol 951:Electronic registration marks 484:of the decision in that case. 372: 121:for passing off is a form of 97:which can be used to enforce 1247:Common law legal terminology 581:Wadlow, Christopher (2016). 241:extended form of passing off 7: 1106:Registered trademark symbol 553:Woolley v Ultimate Products 339: 314: 284: 55:, discuss the issue on the 10: 1268: 697:Initial interest confusion 514:Hood, Christopher (1996). 18: 1201: 1160: 1124: 1098: 1052: 1022: 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rights 205:Damage to goodwill 1224: 1223: 1216:WP:MOS/Trademarks 1048: 1047: 999:Motion trademarks 989:Colour trademarks 662:Generic trademark 566:Annual Conference 202:Misrepresentation 199:owned by a trader 175:Required elements 85: 84: 77: 1259: 1014:Sound trademarks 1009:Shape trademarks 1004:Scent trademarks 981:Non-conventional 883: 882: 787:Singapore Treaty 772:Madrid Agreement 767:Paris Convention 754: 753: 631: 624: 617: 608: 607: 600: 585:(6th ed.). 569: 562: 556: 550: 544: 538: 532: 526: 520: 519: 511: 505: 500: 494: 491: 485: 478: 472: 471: 469: 467: 453: 447: 446:AC 731, 742 (HL) 444: 438: 437: 425: 419: 416: 410: 409: 407: 405: 391: 382: 346:Perry v Truefitt 80: 73: 69: 66: 60: 36: 35: 28: 1267: 1266: 1262: 1261: 1260: 1258: 1257: 1256: 1227: 1226: 1225: 1220: 1197: 1188:Trademark troll 1183:Trademark share 1156: 1120: 1094: 1044: 1018: 975: 936:Chartered marks 919: 872: 801: 777:Madrid Protocol 755: 751: 746: 737:Parallel import 652:Distinctiveness 640: 635: 604: 597: 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Index

Pass (disambiguation)
worldwide view
improve this article discusses law in the United Kingdom
talk page
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common law
tort
unregistered trade mark
goodwill
cause of action
intellectual property
trade dress
trade mark infringement
statutory law
United Kingdom
Trade Marks Act 1994
indicia
United Kingdom Intellectual Property Office
Swizzels Matlow
Trebor Bassett
Reckitt & Colman Products Ltd v Borden Inc
Erven Warnink v. Townend & Sons Ltd.
Goodwill
actual or special damage
Erven Warnink v. Townend & Sons Ltd.
advocaat
personality rights
Jamaica
property
Perry v Truefitt

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