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and asked for help to begin a company. He agreed, and, with his wife, Dominique Leveuf, the three began the company. Adina for Life is headquartered at 660 York Street in San
Francisco, California. To fund the start-up, the founders contributed heavily; in addition, the trio raised $ 5 million in
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Adina
Launches "Natural Highs(TM)" New Pure Coffee Energy Drink: Fair Trade Certified, All Natural, Super Antioxidant Power Adds Up to a Great Tasting Healthy Energy Alternative October 20, 2008 Corporate Social Responsibility News
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Adina manufactures the drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like
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Adina launched its
Natural Highs fair trade certified all natural cold-brewed coffee energy drink in October 2008. The drinks are sold at
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drinks. Worried that the drinks and the heritage would be lost, Wade approached Greg
Steltenpohl, who had recently left as head of
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centered in India seeking to improve the lives of rural farmers; as well as other co-ops and financers in third-world countries.
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The company sells a variety of beverages based on drinks from around the world in 14 fluid ounce bottles, mainly to the
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Adina
Organic Blends, an organic Fair Trade line of exotic gourmet coffees and tea launched in late 2007
160:" and has worked to preserve traditional beverage recipes from around the world from "being replaced by
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215:. However, the company is promoting their products in large cities throughout the United States like
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Magatte Wade came up with the idea to start a beverage company when she visited her native
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148:) and Dominique Leveuf. Adina is led by "an international team of entrepreneurs from
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Adina is partnered with several organizations that share their goals, including
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243:(AES), which works to help hibiscus farmers in the global market; the
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352:. Adina for Life Inc. Archived from the original on 2008-09-07
487:"Odwalla founder ventures into Africa with some new partners"
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Adina
Miracle Fruits Fortified Juice Drinks launched in 2006
183:. The company says it works to aid to impoverished farmers.
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is a manufacturer of coffee, tea and juice drinks based in
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Agribusiness in
Sustainable Natural African Plant Products
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259:Adina's natural beverages span four product lines:
164:drinks distributed by multinational corporations".
441:. Corporate Social Responsibility. Archived from
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269:Adina Organic Juice Coolers launched in 2005. For
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369:: CS1 maint: bot: original URL status unknown (
587:Food and drink companies based in San Francisco
582:Manufacturing companies based in San Francisco
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144:, Greg Steltenpohl (one of the co-founders of
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439:"Corporate Social Responsibility Profile"
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338:http://www.csrwire.com/News/13494.html
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140:. The company was founded in 2004 by
592:Cuisine of the Western United States
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276:and come in various flavors such as
597:Drink companies based in California
122:http://www.bevnet.com/reviews/adina
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14:
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235:(ASNAPP), which works to reduce
536:from the original on 2008-06-12
420:from the original on 2008-05-31
391:from the original on 2008-08-01
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511:. San Francisco Business Times
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478:
467:. San Francisco Business Times
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1:
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311:"Adina World Beat Beverages"
245:ECO-AGRI Research Foundation
208:investments in early years.
7:
507:Calvey, Mark (2006-06-23).
489:. Portland Business Journal
485:Calvey, Mark (2006-06-30).
463:Fried, Ilana (2008-01-25).
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241:Association Education Santé
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130:Adina World Beat Beverages
17:Adina World Beat Beverages
199:had replaced traditional
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72:San Francisco, California
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43:San Francisco, California
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76:United States of America
47:United States of America
412:Magatte Wade-Marchand.
249:non-profit organization
532:. Adina for Life Inc.
416:. Adina for Life Inc.
387:. Adina for Life Inc.
213:San Francisco Bay Area
87:Western United States
530:"Partnership is Key"
509:"Life after Odwalla"
103:US$ 3.2 million
414:"Magatte's Journal"
109:Number of employees
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465:"Greg Steltenpohl"
274:Whole Foods Market
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566:Companies portal
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313:. Beverage World
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63:Dominique Leveuf
61:Greg Steltenpohl
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385:"The Founders"
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445:on 2008-06-17
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221:Austin, Texas
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217:New York City
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158:Peet's Coffee
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538:. Retrieved
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513:. Retrieved
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469:. Retrieved
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447:. Retrieved
443:the original
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422:. Retrieved
393:. Retrieved
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354:. Retrieved
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315:. Retrieved
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230:
227:Partnerships
210:
205:Odwalla Inc.
190:
166:
146:Odwalla Inc.
142:Magatte Wade
129:
128:
68:Headquarters
58:Magatte Wade
31:Company type
284:and double
239:in Africa;
83:Area served
576:Categories
540:2008-08-22
515:2008-08-22
493:2008-08-22
471:2008-08-22
449:2008-08-22
424:2008-08-22
395:2008-08-22
356:2008-08-22
317:2008-08-22
293:References
138:California
350:"History"
177:Indonesia
173:Guatemala
95:Beverages
534:Archived
418:Archived
389:Archived
365:cite web
286:espresso
282:hazelnut
255:Products
201:hibiscus
181:Ethiopia
92:Products
237:poverty
193:Senegal
150:Odwalla
118:Website
100:Revenue
54:Founder
39:Founded
34:Private
187:Origin
179:, and
49:, 2004
278:mocha
169:India
371:link
247:, a
219:and
197:cola
162:cola
156:and
154:SoBe
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367:}}
363:{{
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300:^
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288:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.