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SoBe

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starring Jim Carrey. Shipping in April 2002 and first available to consumers in May, it was produced in 12 oz cans, 20 oz bottles, and 1- and 2-liter bottles. It was a rare carbonated beverage offered by SoBe.
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The soda's mascot of the same name was described as a "cyber lizard" in SoBe's press release. This character was a modernized version of the lizard found on other SoBe products.
923:"Painted in Palms, Covered in Coconuts, "Chuck" Actress Yvonne Strahovski Wears a Signature SoBe® Skinsuit to Launch Three New SoBe Lifewater® with Coconut Water Flavors" 773: 638:
was announced as the UK face of SoBe. As part of the campaign she spent time in South Beach, Miami interviewing locals and traveling to South Beach hot-spots.
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is a monthly digital newsletter published by SoBe for their fans. The newsletter provides consumers with product updates, promotions and cultural trends.
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features vending machines in the game that dispense SoBe drinks. This was only available in the North American version of the game.
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was the name of the SoBe under-the-cap promotion where consumers could instantly win prizes, including SoBe apparel,
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From 2010 to 2012, SoBe Lifewater partnered annually with actresses for their 'Skinsuits' campaign, Starting with
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SoBe Lifewater / SoBe Water - A vitamin-infused beverage. Most of the flavors are non-caloric and use
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in launching a mobile gaming campaign for the brand's teas, fruit juice blends, and enhanced waters.
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offered by SoBe, widely released in the United States as a tie in with the release of the hit movie
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products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
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to bring college basketball fans a bracket challenge where they could play their
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In 2008 & 2009, SoBe had Super Bowl ads in support of SoBe Lifewater.
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from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by
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also features vending machines (which don't work), along with
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Olson, Jorge S.; Lopez, Carlos (February 13, 2009).
258:) beverages with herbal extracts and some vitamins. 206:and Tom Schwalm in 1995. Their first product was 19:For the area of Miami Beach known as "SoBe", see 2030: 739:. Archived from the original on August 13, 2013 601:against the brackets of celebrities, including 250:SoBe Elixirs - A line of fully sweetened (with 805:"16 Failed Soda Brands You'll Never See Again" 628:in 2011, and ending the campaign in 2012 with 1075: 997: 708:"Pepsi buys SoBe drink brand - Oct. 30, 2000" 2064:Food and drink companies established in 1996 1011: 771: 272:, no longer available in the United States. 1082: 1068: 1004: 990: 968: 802: 679: 552:, or product coupons for future purchases. 484: 174:, named after the upscale area located in 515:Mr. Green was tinted green, and included 443:Pepper-style carbonated energy soft drink 830:"Cyber Lizard Invades Soft Drink Market" 538:which was marketed toward action sports. 303: 276: 233: 2059:Companies based in Norwalk, Connecticut 945:"SoBe Launches Mike Tyson Gaming Pitch" 727: 725: 591:In 2010, SoBe Lifewater partnered with 254:and in some cases a mix of sucrose and 2031: 937: 832:. SoBe (press release). March 27, 2002 522: 170:. The name SoBe is an abbreviation of 1891:500 Park Avenue (Pepsi-Cola Building) 1063: 985: 577:Starting in 2007, SoBe sponsored the 2013: 722: 2054:Companies based in New York (state) 13: 2079:1996 establishments in Connecticut 1981:Produced under a partnership with 774:"First carbonated drink from SoBe" 358:SoBe Long John Lizard's Grape Grog 189: 14: 2095: 955: 641:In July 2011 SoBe partnered with 362: 2012: 2003: 2002: 1681: 850: 574:and a SoBe themed truck in game. 379:A 20 oz bottle of SoBe Mr. Green 373: 198:, a drink manufacturer based in 34: 2049:Tea brands in the United States 1911:List of assets owned by PepsiCo 915: 265:beverages with herbal extracts. 893: 871: 822: 796: 772:Lewis Lazare (April 4, 2002). 765: 700: 673: 505:How the Grinch Stole Christmas 355:SoBe Black and Blue Berry Brew 1: 2084:2000 mergers and acquisitions 666: 658:) drinks Sobe Nirvana with a 519:for flavor and added energy. 498:was a short-lived carbonated 976:Sobe Mr. Green Soda overview 196:South Beach Beverage Company 29:South Beach Beverage Company 7: 1774:D'Angelo Grilled Sandwiches 1089: 803:Kim Bhasin (June 5, 2012). 686:. Jorge Olson. p. 67. 268:SoBe Pure Rush - A line of 229: 71:; 28 years ago 10: 2100: 1996:Fruit juices under license 683:Build Your Beverage Empire 654:, Vince Downey (played by 162:) is an American brand of 18: 1977: 1883: 1829: 1756: 1690: 1679: 1639: 1576: 1553: 1342: 1106: 1097: 1019: 757:: CS1 maint: unfit URL ( 558:Oddworld: Munch's Oddysee 469: 447: 439: 431: 423: 415: 405: 393: 383: 372: 238:SoBe glass bottled drinks 141: 129: 111: 95: 84: 62: 52: 42: 33: 1941:Leonard v. Pepsico, Inc. 1794:North American Van Lines 1764:California Pizza Kitchen 1013:Dr Pepper-flavored sodas 853:"Pepsi gets the lizard" 534:In 2000, SoBe launched 407:Country of origin  247:for natural sweetening. 1947:Pepsi, Where's My Jet? 643:Mike Tyson: Main Event 308: 239: 2074:2000s fads and trends 2069:1990s fads and trends 1896:2021 Frito-Lay strike 1799:Wilson Sporting Goods 651:Employee of the Month 615:Kenny "The Jet" Smith 583:Arena Football League 319:SoBe Essential Energy 307: 277:Discontinued products 261:SoBe Tea - A line of 237: 581:cheerleaders of the 352:SoBe Lizard Lighting 316:SoBe Special Recipes 285:SoBe Adrenaline Rush 200:Norwalk, Connecticut 176:Miami Beach, Florida 67:Norwalk, Connecticut 16:American drink brand 1621:Scott's Porage Oats 523:Marketing campaigns 369: 30: 1921:Pepsi Number Fever 784:on October 4, 2013 710:. October 30, 2000 550:Apple MacBook Pros 397:SoBe (division of 367: 340:SoBe Love Bus Brew 309: 245:steviol glycosides 240: 194:SoBe began as the 120:Fruit juice drinks 101:Purchase, New York 28: 2026: 2025: 1870:Donald M. Kendall 1779:East Side Mario's 1677: 1676: 1267:Paso de los Toros 1057: 1056: 778:Chicago Sun-Times 733:"2002 Milestones" 693:978-0-9821425-1-6 648:In the 2006 film 630:Yvonne Strahovski 493: 492: 226:in October 2000. 208:SoBe Black Tea 3G 151: 150: 2091: 2016: 2015: 2006: 2005: 1987:Outside the U.S. 1884:Related articles 1875:Steven Reinemund 1865:Alberto Ibargüen 1769:Chevys Fresh Mex 1685: 1104: 1103: 1084: 1077: 1070: 1061: 1060: 1039:Dublin Dr Pepper 1006: 999: 992: 983: 982: 972: 967: 966: 964:Official website 949: 948: 947:. July 26, 2011. 941: 935: 934: 932: 930: 919: 913: 912: 910: 908: 897: 891: 890: 888: 886: 875: 869: 868: 866: 864: 848: 842: 841: 839: 837: 826: 820: 819: 817: 815: 809:Business Insider 800: 794: 793: 791: 789: 780:. Archived from 769: 763: 762: 756: 748: 746: 744: 729: 720: 719: 717: 715: 704: 698: 697: 677: 603:Kendra Wilkinson 489: 488: 481: 478: 476: 448:Related products 408: 377: 370: 368:Mr. Green (SoBe) 366: 349:SoBe Lizard Fuel 346:SoBe Lizard Lava 210:which contained 160: 79: 77: 72: 38: 31: 27: 2099: 2098: 2094: 2093: 2092: 2090: 2089: 2088: 2029: 2028: 2027: 2022: 1999: 1973: 1957:Pepsi-Cola sign 1901:Chester Cheetah 1879: 1855:Robert E. 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Retrieved 917: 907:December 21, 905:. Retrieved 895: 885:December 21, 883:. Retrieved 873: 861:. Retrieved 856: 846: 834:. Retrieved 824: 812:. Retrieved 798: 786:. Retrieved 782:the original 767: 741:. Retrieved 712:. Retrieved 702: 682: 675: 650: 594:AOL FanHouse 592: 579:Chicago Rush 566: 556: 541: 535: 529:Lizard Tales 528: 514: 511: 503: 495: 494: 435:Green-tinted 424:Discontinued 394:Manufacturer 313:SoBe Nirvana 310:SoBe Synergy 207: 195: 193: 157: 153: 152: 96:Headquarters 69:, U.S. (1996 43:Company type 25: 1990:Distributed 1936:Pepsi Stuff 1931:Pepsi Spire 1916:Pepsi Globe 1860:Dina Dublon 1843:Indra Nooyi 1804:Yum! Brands 1708:Lebedyansky 1616:Rice-A-Roni 1578:Quaker Oats 1446:Quaker Oats 1317:Frappuccino 1312:Ethos Water 1292:Sierra Mist 1262:Ocean Spray 1029:Dr. Thunder 851:Khan, Kim. 656:Dax Shepard 546:Apple iPods 337:SoBe Dragon 328:Sobe Wisdom 172:South Beach 21:South Beach 2033:Categories 1845:(chairman) 1789:Loft, Inc. 1784:Hot 'n Now 1743:SodaStream 1728:PopCorners 1591:Honey Ohs! 1424:Lay's Stax 1377:Baconzitos 1372:Elma Chips 1230:Baja Blast 1156:Zero Sugar 1146:Real Sugar 1098:Brands and 836:October 2, 814:October 2, 788:October 2, 743:October 2, 667:References 662:twist cap. 611:Jerry Rice 416:Introduced 388:Soft drink 300:Power Line 204:John Bello 89:John Bello 47:Subsidiary 1993:49% owned 1906:Cola wars 1839:(founder) 1819:Taco Bell 1814:Pizza Hut 1664:Tropicana 1641:Tropicana 1563:CytoSport 1508:Sun Chips 1471:Smartfood 1451:Rold Gold 1382:Fandangos 1344:Frito-Lay 1307:Starbucks 1173:Concordia 1044:Pibb Xtra 1034:Dr. Wells 1024:Dr Pepper 978:on BevNet 857:CNN Money 714:August 8, 634:In 2011, 624:in 2010, 496:Mr. Green 464:Dr. Wells 460:Pibb Xtra 456:Dr Pepper 334:SoBe Good 297:SoBe Eros 184:chocolate 57:Beverages 2008:Category 1983:Ekaterra 1963:Pepsiman 1926:Pepsi P1 1718:Matutano 1669:Tropolis 1555:Gatorade 1513:Tostitos 1496:Twisties 1466:Sabritas 1352:Bluebird 1277:Rockstar 1240:LiveWire 1235:Code Red 1183:Lemonade 1163:Aquafina 863:July 25, 753:cite web 660:Gatorade 322:SoBe Ice 263:iced tea 230:Products 146:SoBe.com 112:Products 53:Industry 2018:Commons 1733:Sandora 1649:Copella 1543:Wotsits 1538:Squares 1533:Quavers 1523:Walkers 1503:Stacy's 1486:Nobby's 1476:Smith's 1456:Ruffles 1436:Munchos 1414:Kurkure 1409:Hostess 1399:Funyuns 1367:Doritos 1357:Cheetos 1257:No Fear 1245:Voltage 1210:Mirinda 1188:Mangola 1091:PepsiCo 737:PepsiCo 599:bracket 572:bus ads 517:ginseng 470:Website 399:PepsiCo 290:No Fear 282:SoBe Qi 252:sucrose 224:PepsiCo 216:guarana 212:ginseng 168:PepsiCo 142:Website 136:PepsiCo 85:Founder 74: ( 63:Founded 1830:People 1703:Duyvis 1441:Oberto 1404:Gamesa 1394:Fritos 1387:Stiksy 1324:Starry 1272:Punica 1200:Lipton 1178:Duke's 690:  567:Driv3r 482:  440:Flavor 256:Stevia 220:ginkgo 218:, and 131:Parent 1851:(CEO) 1738:Simba 1659:Naked 1626:Toddy 1611:Quisp 1491:Toobs 1461:Sabra 1419:Lay's 1297:Slice 1287:Shani 1168:Brisk 1151:Twist 1121:Pepsi 1116:Bubly 1108:Pepsi 859:. CNN 477:.sobe 452:Moxie 432:Color 288:SoBe 1969:Pilk 1809:KFC‎ 1654:Dole 1601:Life 1334:Teem 1302:SoBe 1282:7 Up 1220:Diet 1141:Next 1131:Jazz 1126:Diet 931:2022 909:2022 887:2022 865:2023 838:2013 816:2013 790:2013 759:link 745:2013 716:2022 688:ISBN 613:and 500:soda 479:.com 427:2003 419:2002 384:Type 182:and 164:teas 159:SoBe 154:SoBe 106:U.S. 76:1996 1225:Amp 1195:Kas 1136:Max 475:www 180:gum 124:Tea 2035:: 855:. 807:. 776:. 755:}} 751:{{ 735:. 724:^ 609:, 605:, 548:, 214:, 104:, 1083:e 1076:t 1069:v 1005:e 998:t 991:v 933:. 911:. 889:. 867:. 840:. 818:. 792:. 761:) 747:. 718:. 696:. 401:) 80:) 78:) 23:.

Index

South Beach

Subsidiary
Beverages
Norwalk, Connecticut
John Bello
Purchase, New York
Enhanced water
Fruit juice drinks
Tea
Parent
PepsiCo
SoBe.com
teas
PepsiCo
South Beach
Miami Beach, Florida
gum
chocolate
Norwalk, Connecticut
John Bello
ginseng
guarana
ginkgo
PepsiCo

steviol glycosides
sucrose
Stevia
iced tea

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