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and focused on the profit centers at a new plant with modern equipment on a five-acre campus in Gretna, Louisiana, where he turned
Zatarain's into a regionally well-known brand by the early 1970s. Fish-Fri became "the entreè" of litigation in 1983. Zatarain's sued Oak Grove Smokehouse for trademark infringement; Oak Grove sold a competitor "Fish Fry." Although the court determined Fish-Fri qualified for protection, Oak Grove's Fish Fry qualified as a fair use. The case opinion is also notable for its use of puns.
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On May 29, 1922, as his sons assumed more of the day-to-day operation, Zatarain reincorporated the business as E.A. Zatarain & Sons, Inc. and also did business as
Zatarain's Pure Food Products. Emile A. Zatarain, Jr. and his wife Ida May Bennett Zatarain eventually took over the business. Ida May
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In 1963, Viavant merged
Zatarain's Papoose Products Co., Inc. and another recently-acquired business, Pelican State Lab, owner of a brand of coated fish frying seasoning mix called Fish-Fri, which was brought under the Zatarain's label, and became a best-seller. He dropped bleach, dyes, and pickles
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Several years later, Zatarain found that it was more cost effective to sell the root beer blend as an extract. Zatarain formed a company called
Papoose Pure Food Products to manufacture the root beer and diversify into other foods and he built a factory at 925 Valmont Street, New Orleans. He began
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In 1886, Zatarain opened a grocery store with the first
National Cash Register in Louisiana. A few months later, he bought a horse and buggy to do deliveries. The company's big success, at first, was root beer. According to great-great granddaughter Allison Zatarain, "Emile introduced Papoose Root
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The company was acquired again in 1987 by a
Brentwood, Tennessee company, Martha White Foods, itself a subsidiary of E-II Food Specialties Co., for $ 35 million. Zatarain's had several more owners over a period of months in the late 1980s, including American Brands of Old Greenwich, Connecticut.
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With sales now at $ 10M a year, as
Viavant neared retirement, he sold the business to Centra Soya Co. for $ 24 million in May 1984. Centra increased sales revenues to $ 14M when it sold Zatarain's to a San Francisco holding company, Wyndham Foods, Inc., 18 months later. Wyndham kept the retail
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in 1993 as
Zatarain's Partnership LP, a partner group of Citigroup Venture Capital and several Zatarain's employees. The product line was expanded to include frozen foods. It was sold to McCormick on May 9, 1993 for $ 180M after the company's sales rose 15% annually for the prior five years.
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When the root beer and spice business became more profitable than the grocery store, Zatarain focused on the manufacturing business at
Papoose Pure Food Products. His root beer extract sold in barrels to restaurants and markets where it was added to carbonated water.
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business and expanded the brand into the institutional food business. They rolled out the boxed food products that
Zatarains still manufactures, using the term "Cajun" on the boxes to capitalize on the trend in cooking popularized by New Orleans chef
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In 1963 the family sold the business, which has been owned in several different forms in its more than 130-year history. The brand is currently owned by McCormick, the world's largest spice company.
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that became popular regionally after its introduction at 2:30 p.m. on May 7, 1889, at the Louisiana (Purchase) Exposition under the brand Papoose Root Beer, for which he took out a
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By the 1990s, Zatarain's marketed more than 200 products locally and regionally. It pushed for a national footing with the first national television advertising in 1999.
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Seasonings with a Creole or Cajun flair were among the first of Papoose Pure's products expansions. Next they moved into Creole Mustard and pickled products.
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contain precooked beans, rice, and seasonings, to which consumers may optionally add meat. The dinners are available in two forms: frozen, for heating in a
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Beer at 2:30 p.m. on May 7, 1889, at the Louisiana (Purchase) Exposition. The root beer was so successful, that his business grew, and grew, and grew!"
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377:, who had sold his ship building business in 1959. Viavant took over the company, which was using outdated packaging technology, and modernized it.
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137:, in the United States that makes a large family of products with seasonings and spices that are part of the cultural cuisine and heritage of
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in the 1980s. When the fad faded, the company shifted to branding Zatarain's products as "Louisiana-style" or "New Orleans-style".
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179:. He started a new business, Papoose Pure Food Products, built a factory, and began to market it in 1889.
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descent. He had 5 sons, all of whom followed him into his business when they finished school.
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extract and mixes and blends similar to the kinds of pre-blended seasonings made popular by
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vegetables, and extracts. Then he moved into the spice business and became known for
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The company still manufactures root beer extract for home preparation and brewing.
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501:"Zatarain’s celebrates $ 26M expansion in Gretna" by Robin Shannon, July 23, 2015
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In 1963 the family sold the business to James Grinstead Viavant, founder of the
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traditions that includes root beer extract, seasonings, boxed and frozen foods.
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created recipes for their products, like Remoulade Sauce and Olive Salad.
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549:- Company News; Mccormick To Pay $ 180 Million For Zatarain's Brand
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crab boil that can be used in lieu of the mesh packets to enhance
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560:"New Orleans Pelicans name Zatarain's as jersey patch sponsor"
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The Zatarain's history behind its new facility (with recipes)
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The company was taken private in a leveraged buyout by
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Cooked Zatarain's jambalaya with tomatoes and sausage.
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announced Zatarain's as their jersey patch sponsor.
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McCORMICK TO PAY $ 180 MILLION FOR ZATARAIN'S BRAND
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355:to import and pack olives, pickles and spices.
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792:Manufacturing companies based in New Orleans
164:when the family sold the company, in 1963.
236:and in hosting the social event known as a
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182:He expanded his product range to include
797:Condiment companies of the United States
221:related food items, in five categories:
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171:, in 1886. He created a formulation for
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315:Seasonings include cayenne pepper,
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160:in 1886 and moved to the suburb of
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292:Ready-to-serve dinners, including
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651:Bertman Original Ballpark Mustard
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511:University of New Orleans Library
812:1889 establishments in Louisiana
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513:- Avondale Shipyards Collection
343:a merchant and entrepreneur of
248:) containing spices, including
217:The company produces Cajun and
167:It was founded as a grocery by
16:American food and spice company
807:McCormick & Company brands
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45:Processed & Packaged goods
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455:- "Zatarain's, Inc. History"
268:. The company also offers a
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156:The company was started in
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765:WikiProject Food and drink
339:Zatarain's was founded by
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401:Citigroup Venture Capital
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499:New Orleans CityBusiness
125:is an American food and
99:McCormick & Company
715:List of mustard brands
421:List of mustard brands
341:Emile A. Zatarain, Sr.
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802:Brand name condiments
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169:Emile A. Zatarain Sr.
409:New Orleans Pelicans
306:black beans and rice
285:Fish-Fri, seasoned
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371:Avondale Shipyards
302:red beans and rice
270:liquid concentrate
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198:-style products.
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528:cyber.harvard.edu
524:"Zatarian's, Inc"
129:company based in
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240:. The boil is a
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566:. Oct 25, 2017.
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266:black pepper
250:mustard seed
238:seafood boil
230:shrimp boils
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61:Headquarters
34:Company type
666:Grey Poupon
589:Food portal
375:New Orleans
246:cheesecloth
192:New Orleans
158:New Orleans
143:New Orleans
131:New Orleans
54:New Orleans
781:Categories
701:Zatarain's
686:Plochman's
533:2017-11-21
427:References
123:Zatarain's
112:.zatarains
85:flavorings
37:Subsidiary
20:Zatarain's
317:root-beer
298:jambalaya
254:coriander
177:trademark
173:root beer
139:Louisiana
135:Louisiana
66:Louisiana
741:Category
671:Gulden's
661:French's
656:Colman's
476:NOLA.com
415:See also
287:cornmeal
262:bay leaf
258:allspice
205:Products
73:Products
42:Industry
753:Commons
564:NBA.com
335:History
256:seeds,
234:seafood
188:pickled
184:mustard
105:Website
50:Founded
681:Maille
676:Keen's
345:Basque
304:, and
264:, and
162:Gretna
151:Creole
77:Spices
68:, U.S.
56:(1889)
646:Amora
294:gumbo
274:soups
196:Cajun
147:Cajun
127:spice
95:Owner
81:herbs
323:and
242:mesh
228:and
226:Crab
194:and
149:and
141:and
114:.com
89:rice
373:in
110:www
783::
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
