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Jerry Wishnow

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534:. They included emergency numbers and steps for good perinatal health. The coupons could only be used when stamped after each monthly prenatal care visit by qualified medical personnel. In other words, No Compliance to care—No coupons. The results: an estimated 70,000 residents received coupon books; all-important prenatal visits to clinics increased by 22% in the first year and infant mortality decreased 7%. The project was enhanced and replicated in Chicago with the 190:(Westinghouse broadcasting) Boston in 1968 as a public affairs director and producer for The Jerry Williams Show. Wishnow soon became creative services director producing public affairs campaigns which were designed to utilize WBZ’s powerful market position and resources to create positive public service campaigns designed to measurably assist its audience while promoting the station and project partners. 36: 87: 137:, entrepreneur, and founder of the Wishnow Group Inc., a company that developed and produced campaigns aimed at intervening in social problems through mutually beneficial partnerships between media, nonprofits, and business. The projects have reduced infant mortality, property crime, changed drug laws, and added anti-discrimination curricula to U.S. and international schools. 265:
were given cues in a "sensitizing" environment to direct the discussion. The project was named "T-Group 15 and narrated by Boston university Sensitivity Training pioneer Dr. Malcolm Knowles. The 11-hour edited broadcast included four hours of live audience reaction with the participants and was aired on WBZ for 15 straight hours from 7AM-midnight without commercials.
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and used in schools throughout the state. The year-long campaign was then brought, with programming contributed by WCVB-TV and other participating stations, to the top 30 national markets. It was broadcast through network owned and affiliate TV stations reaching over 70% of the country in partnership
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Another project Wishnow produced was aimed at providing junior high and high school students, teachers, and parents with information on substance abuse. A family of six with serious drug issues took part in on-air drug counseling. In 1972, on-air audience discussions guided by expert attorneys led to
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paralyzed New England. Wishnow convinced management to turn the station personnel and its powerful signal into an emergency communications center. Those requiring help called in on the air live and were connected to civil authorities and/or local volunteers who, in addition to advice, often delivered
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of the National Capitol Area. The New York Times reported that Blue Cross insurance claims for seriously ill babies decreased by over million dollars during the campaign. Pregnant women received a free coupon book for baby care and supplies worth hundreds of dollars. The books were made available at
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The public was provided a free kit including tapered door locks, kill switches, engraving tools, and a five percent reduction on car insurance underwritten by the State. If a car was stolen, the project provided free on-air stolen car reports and cash rewards. The project expanded nationally through
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Wishnow produced a statewide anti-smoking campaign developed by a team of physicians that was designed to provide information, anti-smoking techniques and emotional support. In addition to regular PSA's and broadcasts on WBZ, the station personalities went through their own smoking withdrawal on the
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In 1969 "Commuter Computer" was a service created by Wishnow and Jerry Swerling, a public relations director of the ALA Auto & Travel Club. Listeners sent in forms with their schedules and locations. A computer (well before ubiquitous computer use) matched them up with ten people who had similar
386:"Hands off This Car" ("H.O.T. Car") was a community-based program Wishnow produced for WNAC-TV (CBS) Boston to measurably reduce car theft. The station provided two prime time specials and 500 Public Service Announcements a month plus news and other exposure at an approximate value of $ 2,000,000. 490:
and NBC TV Network to design a process that would bring over 100 national drug and alcohol stakeholders to participate in a facilitated session designed to create a common vision to confront drug and alcohol abuse. The marathon session was held in Williamsburg VA. The industry led group that grew
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in public schools, together in a room for over 22 ½ hours with microphones and cameras until compromises over the closing of a key black feeder school were reached The result was broadcast on WBZ. An African-American and a white psychologist were present during the experiment and the participants
508:(NBC), The Hogg Foundation, The United Way and D/FW Volunteer Center. Dallas philanthropist and project leader Lyda Hill who managed the community aspect of the project accepted The President's 1986 Volunteer Action Award on behalf of the participants from President Reagan at the White House. 403:
Wishnow joined with Jack Borden, former news reporter for WBZ-TV Boston, to create the "For Spacious Skies" campaign, established in 1981. The campaign focused on increasing awareness of the sky visibility as a way to reduce air pollution. Dr. Leonard Duhl, a psychiatrist at
463:. It was designed to stem acts of bigotry in schools and communities with the help of scores of WCVB produced, award winning, half hour and one-hour prime time programs and PSAS. It centered on a national and locally created curriculum guidebook initially published by 167:
Wishnow attended Northeastern University in Boston and earned a BA in English Journalism. As a student editor at Northeastern, he was physically threatened while covering the 1963 Selma, Alabama racial unrest. He later earned a Master of Journalism degree from the
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with major newspapers such as the New York Times and The Chicago Tribune. The project, through the Anti-defamation League, is now a fixture in K–12 curriculum, in 14 countries in addition to the United States. The campaign has won Wishnow a part in two national
424:. The conference included meteorologists, astronomers, photographers, musicians, writers, environmentalists, psychologists, pilots, and other professionals whose careers were connected to the sky. The project is ongoing under Borden's leadership. 394:
Auto Club and participating network owned and affiliated TV stations where it reached over 51 major US markets. In Boston the car theft rate dropped 14% statewide, members car theft went down 500%. And the station's ratings went up dramatically.
348:"Shape-up Boston" was a six-month-long campaign created by Wishnow. It centered on the issues of diet exercise and nutrition. The campaign featured signed and notarized "Stomp Smoking" oaths. The project was later replicated as "Go to Health" at 441:
cities and towns personally knocked on doors of every house or apartment within their jurisdiction, introduced themselves, and presented a free kit containing anti-theft information and devices including special locks and engraving tools.
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Priority One" was a year-long comprehensive property crime prevention project designed to provide the public with education and tools to make their homes and neighborhoods more secure. Wishnow produced the project in cooperation with
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at WRC TV (NBC) which provided airtime over eighteen months. The PSA’s alone were a “phenomenal 350 gross rating points a week. Three or four more times the exposure that major advertisers might buy." It was carried out by the
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provided blue light bulbs that participants could display in their windows once they had hardened up their homes. The project received a National Emmy award. Property theft went down 21% in Boston during this period.
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Wishnow brought a year-long, media promoted process to recruit, screen, train and recognize volunteers that was undertaken in Dallas-Fort Worth spearheaded by The Junior League with major contributions from
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and WBZ radio to develop a service which included a van that provided free emergency road assistance for cars that broke down on major area highways speeding up traffic during peak travel periods.
922: 459:"A World of Difference," a year-long project that was created by Wishnow with WCVB TV for the Anti-Defamation League's New England Director Lenny Zakim. It was first tested in 1108: 213: 408:
reported that sensory detachment from the environment is a major factor in personal and social ill health. The board for the campaign included photographer
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which was edited by Paul La Camera and published by the National Broadcast Association for Community Affairs in 1983 with underwriting from J.C. Penney.
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In 1969, Wishnow created and produced an event which padlocked nine Boston African-American and white school decentralization activists, including
373:. The bill lightened penalties for possession of marijuana and led to reduction in jail sentences as a punishment for first and second offenders. 340:
air live with listeners. The project also featured access to a 24-hour telephone help-line, anti-smoking clinics, and community-centered support.
487: 516:"Beautiful Babies ... Right from the Start" was a Wishnow created project to combat infant mortality. The campaign was tested in 1987 in 420:. As part of the push to gain awareness, "The Conference on the Sky," a three-day facilitated meeting, was held on the South Rim of the 933: 979: 1531: 1526: 620: 561:, Manhattan/Los Angeles, has included numerous Wishnow created project audio and video materials in its permanent collection. 1521: 1437: 906: 535: 1404: 1119: 757: 48: 526: 417: 405: 261: 236: 1060: 827: 1427: 413: 370: 56: 859: 52: 278:
food and medicine and provided emergency transport. Thousands were helped and the service drew a 33% rating*.
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Wishnow lives in Marblehead, Massachusetts with his wife, scientist and entrepreneur Peipei Wu Wishnow PhD.
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carpooling needs. Tens of thousands of people joined the effort. The project sparked carpool campaigns in
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Thomas Ehrich (September 19, 1973). "Here's Terrific Idea for Beating Traffic: Try Forming a Carpool".
1223: 589: 194: 1007: 437:(CBS) Boston and the Massachusetts Police Chiefs Association. Local police patrolman in hundreds of 287: 144:" to the Clinton White House as the official title of what has become the domestic version of the 209: 169: 111: 106: 17: 193:
Wishnow launched his own firm. The Wishnow Group Inc., an activist public affairs firm based in
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the drafting of legislation which came to be known as the "WBZ Drug Bill," which was passed by
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Wishnow and his campaigns have received over 70 national and regional awards including a
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David F Sailsbury (June 3, 1981). "Here's a blue sky idea that really is just that!".
1433: 902: 823: 1367: 980:"Planetarian Journal of the International Planetarium Society "For Spacious Skies"" 517: 465: 253: 220: 1454: 1342: 1195: 896: 391: 232: 1253: 843: 531: 522: 447: 349: 205: 1505: 761: 475: 438: 320: 180: 152: 1224:"Westinghoure's driver match-up operation gets big boost from fuel shortage" 421: 312: 256:, a Boston School Committee Chairwoman who strongly opposed court ordered 409: 353: 316: 219:
They have also worked with corporate clients and underwriters, including
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Burning Up the Air: Jerry Williams, Talk Radio, and the Life in Between
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Gerry Nadel (December 24, 1977). "Putting Car Thieves into Reverse".
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Jerry Wishnow (November 12, 1967). "What Hippy Life is Really Like".
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Entertainment Awards: A Music, Cinema, Theatre and Broadcasting Guide
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Mills, Kay (1972-03-14). "FCC's Johnson Finds Something to Praise".
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may have been created or edited in return for undisclosed payments
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David Mutch (June 22, 1971). "Bill seeks to cut jail for drugs".
539: 505: 434: 300: 179:. In 1967, he covered the "Summer of Love" in San Francisco for 1164:
Robert Lewis Shayon (February 15, 1969). "Airing the Hang-ups".
700:"Boston's WBZ-AM Shows 'How To' of Triggering State Legislation" 86: 460: 412:. Efforts for the campaign were funded through grants from the 552:
The Activist: How to Create Measurable Public Affairs Projects
357: 328: 228: 1254:"'Commuter Computer Club Car' Is Moderate Success, Says EPA" 530:
drugstores, medical clinics, by phone and mailed out by the
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The Wishnow Group has worked with nonprofits including the
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Walter V Robinson (March 2, 1983). "An Anti-Crime Push".
511: 443: 376: 1459:. National Broadcast Association for Community Affairs. 491:
directly from that event created the Partnership for a
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Office of Juvenile Justice and Delinquency Prevention
51:. It may require cleanup to comply with Knowledge's 1163: 678:David Bollier (April 1989). "Raise the Halo High". 1343:"Here's a blue sky idea that really is just that!" 1340: 724:"Massachusetts Fights Bigotry With TV, Curriculum" 621:"Fighting Infant Mortality With a Coupon Campaign" 286:Wishnow worked with ALA Auto & Travel Club of 1388: 1023: 1503: 1251: 1039:Winn Atkins; Barry Becton; Bill Berman (2012). 959:Les Brown (July 1987). "Hype in a Good Cause". 721: 242: 1058: 1019: 1017: 1452: 1270: 879: 677: 1429:If It's Not Impossible, It's Not Interesting 1041:If It's Not Impossible, It's Not Interesting 1320: 1285: 1193: 1144: 1142: 1140: 1014: 954: 952: 950: 948: 946: 875: 873: 498: 488:Juvenile Justice and Delinquency Prevention 486:Wishnow was hired by the Federal Office of 140:Wishnow contributed his copy written name " 1083: 1081: 1054: 1052: 1050: 815: 85: 1109:"Public Affairs Mixes Public And Private" 958: 894: 693: 691: 689: 615: 613: 611: 609: 607: 1137: 1103: 1101: 1099: 943: 870: 697: 454: 1078: 1047: 758:"Biographical Sketches of Participants" 673: 671: 669: 667: 644: 642: 159:, and four Presidential commendations. 14: 1504: 1218: 1216: 974: 972: 970: 901:. Commonwealth Editions. p. 169. 811: 809: 686: 604: 584: 582: 512:Beautiful Babies: Right From the Start 1336: 1334: 1332: 1316: 1314: 1312: 1252:Daniel Q. Hanky (November 14, 1973). 1178: 1096: 787: 752: 750: 748: 746: 744: 398: 377:Wishnow Group public affair campaigns 923:"Two U.S. Examples of Station Promo" 783: 781: 779: 722:Susan G. Foster (January 23, 1985). 717: 715: 664: 639: 474:for community service, as well as a 293: 29: 1341:David F. Salisbury (June 3, 1981). 1213: 967: 806: 698:Beermann, Frank (January 5, 1972). 579: 482:Partnership for a Drug Free America 281: 186:He started his work at 50,000 Watt 24: 1426:Atkins, Winn; et al. (2012). 1405:"A World of Difference® Institute" 1329: 1309: 741: 418:United States Department of Energy 343: 25: 1543: 1492: 1059:Julia Lieblich (March 13, 1989). 895:Elman, Steve; Tolz, Alan (2008). 790:"Jerry Wishnow: An Activist Life" 776: 760:. Yale Law School. Archived from 712: 1116:Broadcast Management Engineering 860:"N.U. Group Threatened in Selma" 848:. Northeastern University. 1966. 564: 363: 334: 34: 1463: 1446: 1419: 1397: 1382: 1360: 1294: 1279: 1264: 1245: 1187: 1172: 1157: 1032: 932:. November 1973. Archived from 915: 888: 852: 836: 545: 536:University of Chicago hospitals 427: 414:Environmental Protection Agency 371:Massachusetts State Legislature 268: 1532:Northwestern University alumni 1527:Northeastern University alumni 13: 1: 1391:The Christian Science Monitor 1347:The Christian Science Monitor 1194:Sara Delano (February 1983). 650:"HOT CAR - Trademark Details" 572: 381: 247: 225:Digital Equipment Corporation 47:, a violation of Knowledge's 1522:American non-fiction writers 1196:"Give And You Shall Receive" 243:WBZ public affairs campaigns 7: 816:Don Franks (Oct 28, 2004). 788:Jason, Peter (2021-11-01). 173:Medill School of Journalism 124:, broadcaster, entrepreneur 10: 1548: 1118:. May 1980. Archived from 550:Wishnow authored the book 1370:. Legal Force Trademarkia 1288:Christian Science Monitor 195:Marblehead, Massachusetts 162: 117: 101: 93: 84: 77: 1407:. Anti-Defamation League 499:The Volunteer Connection 288:Wellesley, Massachusetts 1471:"Search the Collection" 1273:The Wall Street Journal 1149:"The Boston Marathon". 1043:. Diageo North America. 590:"The Wishnow Group Inc" 273:Weeks later a historic 210:US Department of Energy 170:Northwestern University 112:Northwestern University 107:Northeastern University 1453:Jerry Wishnow (1983). 1002:Cite journal requires 882:Sunday Herald Traveler 559:Paley Center for Media 527:Blue Cross Blue Shield 237:Blue Cross Blue Shield 202:Anti-Defamation League 455:A World of Difference 57:neutral point of view 1125:on November 28, 2014 1088:"Beautiful Babies". 1432:. pp. 99–103. 1153:. January 13, 1969. 652:. Justia Trademarks 309:Fort Wayne, Indiana 181:The Boston's Herald 1517:American activists 1233:. December 3, 1973 1181:Chicago Daily News 1061:"Beautiful Babies" 989:(2). October 1982. 625:The New York Times 399:For Spacious Skies 356:with support from 1439:978-1-105-38251-2 908:978-1-933212-51-7 866:. March 15, 1965. 493:Drug Free America 294:Commuter Computer 155:, three National 128: 127: 73: 72: 16:(Redirected from 1539: 1486: 1485: 1483: 1482: 1467: 1461: 1460: 1450: 1444: 1443: 1423: 1417: 1416: 1414: 1412: 1401: 1395: 1394: 1386: 1380: 1379: 1377: 1375: 1364: 1358: 1357: 1355: 1353: 1338: 1327: 1326: 1318: 1307: 1306: 1305:. 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Northeastern University
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Activist
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Northwestern University
Medill School of Journalism
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