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Welcome Break

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licensee, operating KFC fast food restaurants at 24 of its service areas. In May 2005, Welcome Break announced a deal with KFC designed to bypass tough UK motorway signage legislation. UK law used to prevents motorway service area operators from displaying additional brand names other than their own
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However, whilst other MSAs were rapidly upgraded, by Christmas of 2021 Gridserve had been unable to upgrade any of the Welcome Break sites. Speculation online that Welcome Break were blocking them from doing so was given credence by the installation at South Mimms of EV chargers bearing the Welcome
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The majority of hotels at Welcome Break service areas are franchises of Days Inn or Ramada; many of these were once branded under Welcome Break's own brand, "Welcome Lodge"; the last of these, at Newport Pagnell and Charnock Richard, were rebranded to Days Inns in May 2009 and also took over
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stores have been introduced at the majority of Welcome Break sites as a replacement for the traditional unbranded retail outlets. Initially launched as a trial store at the Newport Pagnell site in February 2007, W H Smith stores have now been rolled out across the Welcome Break portfolio.
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by Motorway Services Ltd was the company's first service area under the Forte name and was the second service area to be constructed on the fledgling UK motorway network, however it was still the first to open. The name "Welcome Break" came from a chain of rival restaurants to
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The facilities available at Welcome Break service areas varies at each site, with most sites open 24 hours a day throughout the year. Typically, each service area comprises a café or restaurant, a retail outlet, a hotel and a petrol station. Most sites have
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in July 2009, each three have reopened as Days Inn taking its total to 26. In September 2012, Welcome Break opened a Days Inn at the new Cobham Service area on the M25, and 2013 saw a rebrand of Days Hotel London North and Days Inn London Stansted into
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or closed. The name was brought back when Hanson Trust renamed Ross Food's service stations. The company's portfolio was expanded to five motorway service areas during periods under the ownership of the Imperial Group and subsequently the
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company name on roadside signage. To circumvent this restriction, a new subsidiary company "Welcome Break KFC" was registered. However now it is legal to have up to 6 logos on motorway service station signs.
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at Welcome Break service stations as part of its 'Electric highway' network, linking London in the south with Exeter in the west and Edinburgh in the north.
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hotels. In December 2014, Welcome Break purchased Days Hotel Wakefield, and after a full refurbishment it was reopened as Ramada Wakefield in January 2015.
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in 1986. Under this deal, the Welcome Break name was adopted across the entire estate, with Trusthouse Forte's sixteen existing service areas re-branded.
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Welcome Break Gaming is a self branded betting arcade located at all Welcome Break sites, except the Welcome Break operated Days Inn hotels and motels.
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Fone Bitz sell electronics across the motorway network and operate at most Welcome Break sites. Fone Bitz sell a range of Mobile Phone,
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at those sites were replaced a similar table service restaurant, Red Hen. High prices earned the chain the nickname "Little Thief".
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Starbucks is now available in most Welcome Break services. Some services have drive-through Starbucks in separate buildings.
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Recently, Welcome Break service areas have followed the industry-wide trend towards partnership with High Street brands.
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Chopstix, which was first introduced in August 2016 at Birchanger Green and now has a few branches at other services.
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Eat In became Welcome Break's own brand self-service restaurant. However, these have since been replaced with
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in England, Scotland and Wales. It is the second-largest motorway service area operator behind
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ordered Granada to sell 27 of the Welcome Break sites. The company was eventually bought by
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million. Investcorp then sold Welcome Break to Appia Investments in March 2008 for £500M.
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would be added to every location, but the process was stopped after just two because
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In 2020 the logo was remade with a new font and is no longer in all capital letters.
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WH Smith to open 33 travel stores at Welcome Break motorway service areas
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In January 1996, the Forte Group was the subject of a £3.9 billion
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In 2020, the logo was updated to be similar to the Applegreen logo.
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Welcome Break introduced a new company logo in September 2006. The
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was opened at 15 Welcome Break sites from January 2015 to May 2015.
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Duncan Angwin; Stephen Cummings; Chris Smith (12 December 2011).
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restaurants operate at all Welcome Break service stations except
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is a British motorway service station operator that operates 35
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agreed to purchase the majority of Welcome Break for €361.8M.
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In July 2011 it was announced that the green energy provider
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When Welcome Break chain was sold by Granada, branches of
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Catering and food service companies of the United Kingdom
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British operator of motorway service stations and hotels
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branches at Welcome Break sites, with the last two (at
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The Strategy Pathfinder: Core Concepts and Live Cases
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The main building at Welcome Break's Telford services
1102:"ConnEVted: UK's 'first electric highway' announced" 464: 473:will be providing fast and normal electric vehicle 955: 1042:"Why Did the McDonald's at Fleet Services Close?" 975: 259:In August 2018, Irish motorway services operator 2679: 957:"Applegreen reverses into motorway service area" 1979:Motorway service stations in the United Kingdom 933:"Motorway services provider Welcome Break sold" 927: 925: 300:), and a Welcome Break branded petrol station. 539: 226: 1962: 1239: 408:being added instead. There are no longer any 2703:Food and drink companies established in 1959 922: 364:has franchise stores at most Welcome Breaks. 1126: 1065:: CS1 maint: numeric names: authors list ( 309:operation of three former PURPLE hotels at 2658: 1969: 1955: 1246: 1232: 34: 2743:British subsidiaries of foreign companies 2708:Hospitality companies established in 1959 516:Welcome Break logo used from 2006 to 2020 1078: 1076: 1040:Staff, Generation95 (31 December 2020). 1028:Welcome Break joins KFC to bypass ad ban 808:Northern Ireland (branded as Applegreen) 511: 508:Welcome Break logo until September 2006. 503: 270: 180: 953: 456: 254: 2680: 988:. John Wiley & Sons. p. 307. 2693:British companies established in 1959 1950: 1227: 1073: 1039: 2698:Retail companies established in 1959 480:In July 2021, it was announced that 193:Opened in 1959, the service area at 13: 1197: 954:Hipwell, Deirdre (3 August 2018). 14: 2754: 1255:Food chains in the United Kingdom 1212: 465:Gridserve (previously Ecotricity) 392:In 1995, it was announced that a 370:Welcome Break is a long-standing 241:Monopolies and Mergers Commission 2733:Companies based in Milton Keynes 2657: 2644: 2643: 2630: 1173: 1162: 1120: 1094: 2738:1959 establishments in England 1181:David Fisher — Somerset Artist 1033: 1021: 1002: 947: 897: 869: 400:were acquired by Granada (now 185:The Welcome Break facility at 1: 2728:2018 mergers and acquisitions 2723:2008 mergers and acquisitions 2718:1997 mergers and acquisitions 2713:1986 mergers and acquisitions 1030:, CatererSearch, 26 May 2005. 862: 266: 534: 440: 19:For the Pip Blom album, see 7: 1787:West Cornwall Pasty Company 1127:grid-editor (8 June 2021). 835: 540:England, Scotland and Wales 329: 235:by the British media group 227:Split from Trusthouse Forte 10: 2759: 427: 219:before being purchased by 176: 18: 2639: 2628: 2601: 2457: 2437: 2316: 2118: 2063: 2035: 2015: 1990: 1986: 1891: 1863: 1795: 1667: 1489: 1261: 303: 156:motorway service stations 133: 121: 111: 99: 89: 77: 66: 58: 50: 42: 33: 857:Motorway service station 1850:Monmouth Coffee Company 1186:25 October 2009 at the 499: 1609:Southern Fried Chicken 1519:Chipotle Mexican Grill 1356:Gourmet Burger Kitchen 909:www.welcomebreak.co.uk 753:Sedgemoor (Northbound) 517: 509: 276: 190: 2534:Leicester Forest East 2085:Blackburn with Darwen 1835:Gloria Jean's Coffees 1396:Loch Fyne Restaurants 1346:Frankie & Benny's 719:– between J14 and J15 676:Leicester Forest East 515: 507: 274: 184: 152:Welcome Break Limited 29:Welcome Break Limited 21:Welcome Break (album) 1018:, Welcome Break, UK. 682:between J21 and J21a 492:and faster chargers 457:Welcome Break Gaming 255:Applegreen ownership 1386:Jimmy's Restaurants 803:between J30 and J31 793:between J12 and J13 759:between J21 and J22 709:between J13 and J14 702:between J14 and J15 672:between J15 and J16 652:between J25 and J26 642:between J21 and J22 592:between J27 and J28 490:contactless payment 187:Birchanger services 113:Number of employees 30: 1747:Patisserie Valerie 1539:German Doner Kebab 1361:Handmade Burger Co 1207:article March 2008 1154:has generic name ( 1014:9 May 2008 at the 622:between J4a and J5 518: 510: 277: 191: 95:John Diviney (CEO) 28: 2675: 2674: 2626: 2625: 2027:Heart of Scotland 1944: 1943: 1906:Chef & Brewer 1878:Ben & Jerry's 995:978-1-119-99588-3 826:(north and south) 692:between J2 and J4 612:between J1 and J2 602:between J3 and J4 475:charging stations 296:, a coffee shop ( 149: 148: 54:Motorway Services 2750: 2666: 2661: 2660: 2652: 2647: 2646: 2634: 2605: 2489:Charnock Richard 2474:Birchanger Green 2461: 2441: 2320: 2210:Lancaster Forton 2145:Burton-in-Kendal 2122: 2067: 2039: 2019: 1994: 1988: 1987: 1980: 1971: 1964: 1957: 1948: 1947: 1921:Slug and Lettuce 1732:Millie's Cookies 1471:Wildwood Kitchen 1306:Byron Hamburgers 1271:Angus Steakhouse 1248: 1241: 1234: 1225: 1224: 1191: 1177: 1171: 1166: 1160: 1159: 1153: 1149: 1147: 1139: 1137: 1135: 1124: 1118: 1117: 1115: 1113: 1108:on 28 March 2012 1104:. 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Sushi 1619:Taco Bell 1534:Five Guys 1491:Fast food 1421:Pizza Hut 1376:Hawksmoor 1371:Harvester 967:14 August 962:The Times 814:Ballymena 743:Sarn Park 535:Locations 482:Gridserve 441:Fone Bitz 434:W H Smith 319:Stevenage 311:Cambridge 2651:Category 2584:(future) 2469:Abington 2424:Tibshelf 2393:Sandbach 2388:Rownhams 2353:Hamilton 2333:Bothwell 2319:RoadChef 2298:Wetherby 2288:Todhills 2278:Thurrock 2273:Tamworth 2263:Stirling 2180:Frankley 2046:Monmouth 2038:EG Group 1697:Cinnabon 1692:Cake Box 1659:Zambrero 1634:Tortilla 1569:Morley's 1549:Jollibee 1514:Chilango 1461:Wagamama 1416:OK Diner 1406:Manjaros 1401:Loungers 1321:Chiquito 1184:Archived 1144:cite web 1061:cite web 1012:Archived 842:RoadChef 836:See also 546:Abington 362:Waitrose 330:Catering 51:Industry 2593:Woodall 2588:Warwick 2577:Telford 2544:Membury 2514:Gordano 2440:Stop 24 2338:Chester 2293:Trowell 2268:Swansea 2230:Reading 2200:Kinross 2075:Baldock 2002:Lisburn 1936:Yates's 1883:Kaspa's 1644:Wendy's 1589:Quiznos 1579:Popeyes 1411:Nando's 1351:Giraffe 1331:Dishoom 939:11 July 824:Lisburn 797:Woodall 787:Warwick 777:Telford 696:Membury 626:Gordano 428:WHSmith 282:WHSmith 237:Granada 197:on the 177:History 134:Website 107:million 100:Revenue 59:Founded 2554:Oxford 2494:Corley 2348:Durham 2220:Medway 2190:Heston 2170:Exeter 2095:Cobham 1767:Sayers 1722:Greggs 1717:Gail's 1639:Wasabi 1614:Subway 1466:Wahaca 1441:Strada 1431:Prezzo 1296:Bill's 992:  723:Oxford 640:A74(M) 596:Corley 350:Subway 324:Ramada 317:, and 304:Hotels 294:Subway 249:  123:Parent 105:  2618:Tebay 2529:Keele 2504:Fleet 2368:Magor 2235:Rugby 2135:Blyth 2130:Birch 2105:Leeds 2066:Extra 1865:Dairy 1649:Wimpy 1481:Zizzi 1286:Belgo 1205:Times 852:Extra 771:A1(M) 769:J23, 666:Keele 616:Fleet 398:Forte 201:near 117:4,500 2665:List 2121:Moto 1752:Paul 1584:Pure 1559:Leon 1544:Itsu 1326:Côte 1156:help 1136:2021 1114:2012 1067:link 1053:2022 990:ISBN 969:2024 941:2006 916:2023 891:2023 847:Moto 522:swan 500:Logo 451:iPod 447:iPad 416:and 402:Moto 385:and 292:and 160:Moto 103:£630 62:1959 1554:KFC 1276:Ask 1009:KFC 791:M40 781:M54 767:M25 749:J36 738:A44 734:A34 729:J8a 727:M40 660:M42 650:M62 632:J19 610:A50 582:J30 570:M62 560:M11 552:J13 550:M74 372:KFC 290:KFC 169:In 143:.uk 141:.co 2684:: 1148:: 1146:}} 1142:{{ 1085:, 1075:^ 1063:}} 1059:{{ 1044:. 960:. 924:^ 907:. 879:. 801:M1 799:– 789:– 783:J4 779:– 773:J1 765:– 757:M5 755:– 747:M4 745:– 725:– 717:M1 715:– 707:M5 700:M4 698:– 690:M1 688:– 680:M1 678:– 670:M6 668:– 662:J2 658:– 648:– 638:– 630:M5 628:– 620:M3 618:– 608:– 600:M6 598:– 590:M6 588:– 580:M4 578:– 572:J8 568:– 562:J8 558:– 548:– 528:. 449:, 313:, 288:, 166:. 1970:e 1963:t 1956:v 1247:e 1240:t 1233:v 1190:. 1158:) 1138:. 1116:. 1069:) 1055:. 998:. 971:. 943:. 918:. 893:. 389:. 23:.

Index

Welcome Break (album)

Newport Pagnell
United Kingdom
Parent
Applegreen
welcomebreak.co.uk
motorway service stations
Moto
Applegreen
Northern Ireland

Birchanger services
Newport Pagnell
M1 motorway
Milton Keynes
Little Chef
Happy Eaters
Hanson Trust
Trusthouse Forte
hostile takeover
Granada
Monopolies and Mergers Commission
Investcorp
Applegreen

WHSmith
Burger King
KFC
Subway

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