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development of the Land Camera, the first camera able to develop its own prints, introduced in 1948. In 1945, when Teague's growing studio of designers, architects and technicians was supplemented with an engineering division, Teague changed his company structure from a sole proprietorship to a partnership, allowing senior staff to be partners in Walter Dorwin Teague
Associates. In 1946, Frank Del Giudice (who would later become the company's president) represented WDTA in seeking commissions from
933:, was first published in 1940, as the first book on the whole subject of industrial design, tracing the development of modern design and outlining necessary techniques to the solution of design problems. Described as a "milestone" in the industry, the book explores the evolution of civilization's reliance on increased industrialization and explains the designer's role. Teague (the company) reprinted the book in 2006. Teague also wrote
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686:, had recommended Teague to Adolph Stuber, a top manager of Rochester, New York-based Eastman Kodak, when the company was considering the assistance of an artist to design cameras. With no knowledge of cameras, Teague proposed working on-site in collaboration with Kodak engineers. Designing according to engineering necessities, insisted Teague, "ultimately leads to greater beauty and heavier sales." In Teague's
740:, the first automobile to be conceived by an industrial designer, designed by Teague and his son, Walter Dorwin Teague, Jr., and the Steinway Peace Piano, Teague's work also included 32 design patterns for Steuben Glass, a division of Corning Glass Works, three radios produced by Sparton (the 'Bluebird' and 'Sled' table models and the 'Nocturne' console), and the design of
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Teague, Loewy and
Dreyfuss, as well as 15 East Coast designers, established the Society of Industrial Designers (SID) as "tangible evidence of the arriving maturity of the field," according to Teague, who also said, "Its purpose is to define and maintain standards of ethics and performance within the
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As the Great
Depression loomed in America and mass-produced, machine-made objects intensified, large companies were desperate to find measures of survival. Stirred by European modernism, America's design heritage, and a keen understanding of modern market dynamics, Teague promoted new ideas about the
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Whitehead hired Teague at the Ben
Hampton Advertising Agency. When Whitehead left Ben Hampton for the larger agency of Calkins & Holden in 1908, Teague went with him. During Teague's four years at Calkins & Holden, he developed a distinct artistic style recognized by Earnest Elmo Calkins as a
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By 1959, WDTA's client list included Ac'cent, Polaroid, Schaefer Beer, Procter & Gamble, UPS, Steinway, General Foods
Corporation, Boeing, Con Edison, Du Pont, US Steel, NASA, and the US Navy. A 1959 Fortune survey reported that WDTA was then second in gross revenue among those industrial design
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In the 1930s and 1940s, corporate identity was prolifically popularized in
America through elaborate fairs and expositions, which showcased industry sponsors' contributions to modern living. Teague—who, prior, had no formal training in architecture or engineering—succeeded in becoming licensed as an
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By 1911, Teague was an active freelancer in decorative design and typography. He also shared offices with Bruce Rogers and
Frederic Goudy, and was a co-founder of Pynson Printers. Teague became known for his distinctive frames for advertising art, which blended Baroque and Renaissance influence with
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In 2014 the feature documentary film "Teague: Design & Beauty" by independent filmmaker, Jason A. Morris, premiered in Austin, Texas. The film documented Teague's life, his rise to prominence, his turbulent relationship with a rebellious son, and the stories behind some of his greatest designs.
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Teague died in
Flemington, New Jersey on December 5, 1960, less than a year after addressing the Royal Society of the Arts, and less than two weeks shy of his 77th birthday. Twice married, Teague was survived by his second wife Ruth, his two sons and his daughter (from his first marriage). His son,
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Within two years of his first endeavor with
Eastman Kodak, Teague's scope of industrial design work and number of clients multiplied. While design culture sustained a rather elitist attainability through the 1930s, Teague pursued strategic relationships with large businesses selling products to the
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Shortly before Teague concluded his 18-year advertising career, he partook in several commissions in product design, for which a growing number of clients sought counseling. At age 43, Teague established a sole proprietorship devoted to product and package design. By 1927, Teague added "Industrial
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As early as his first Kodak designs, Teague had accumulated a team of expert associates. By 1938, Teague's office grew to 55 employees, including architects, engineers, 3D artists and industrial designers. Teague had also signed his first design retainer contract with
Polaroid, culminating in the
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gift camera (1928), the Baby Brownie (1934), the Bantam Special (1936) (considered a masterpiece of Art Deco styling and one of the most popular cameras ever produced,) and the Brownie Hawkeye (1950). By redesigning the camera case to match the camera, the two items presented a unity difficult to
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The concept of "Corporate Identity" emerged from the cross-disciplined work of commercial design and the human-designed environment, first shown through Teague's retail-space design for Eastman Kodak. Elevating this concept into a first-of-its-kind corporate identity program for Texaco Company,
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in Manhattan, where he also began sign painting. His lettering work evolved into illustration projects for mail order catalogues, for which he drew apparel items such as neckties and shoes. Refusing involvement in the fashion industry, Teague focused his creative efforts on elaborate advertising
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In 1912, Teague left Calkins & Holden to expand his freelance work from his own typographic studio. Through his graphic design contributions to magazines, Teague's signature style earned widespread recognition in his field, particularly during the early 1920s when he designed frames for the
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1933-34 fair, for which he prepared for three months, commuting between Detroit and New York. His architectural contributions also included the Texaco exhibition hall at the 1935 Texas Centennial Exposition in Dallas, Texas, and the Ford pavilion for the 1935 California Pacific International
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By the mid-1920s, as the demand for border designs weakened, Teague had become lightly involved in commercial packaging. Intrigued by the International Paris Exposition and European stylistic movements, Teague left for Europe on June 30, 1926, to investigate European design. While abroad he
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A self-described late starter whose professional acclaim began as he approached age 50, Teague sought to create heirlooms out of mass-produced manufactured objects, and frequently cited beauty as "visible rightness". In 1926 Teague assembled an industrial design consultancy later known as
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In January 2011, Teague was one of twelve honored by the United States Postal Service as "the nation's most important and influential industrial designers," with a special edition of postal stamps. The Smithsonian's Cooper-Hewitt National Design Museum was the setting for the dedication.
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In August 2014, Teague was named to the Academy of Fellows by the IDSA. Such recommendations are for members in good standing who have earned the special respect and affection of the membership through distinguished service to the society and to the profession as a whole."
608:, home to one of America's largest Quaker communities. Teague's father, of Irish forebears, became a circuit-riding Methodist minister (and later full-time tailor) who settled in Pendleton with his family. With little money, the Teague household was laden with books.
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In 1963, the ASID honored Teague by offering the organization's first scholarship program, The Walter Dorwin Teague Scholarship, eligible to select junior students majoring in industrial design. The first scholarship of $ 1000 was presented in May 1964.
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profession, and to guide and improve the still somewhat experimental education of future designers. For his accomplishments in establishing industrial design as a profession, Teague was named the first president of SID in February 1944.
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Teague created an expansive brand image that included the design of full station layouts for Texaco service stations, pumps, signs, cans, and trucks. More than 20,000 of these art-deco style stations had been built worldwide by 1960.
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article, "Modern Design Needs Modern Merchandising," published February 1, 1928, he advises, "The designer who gets results for the manufacturer plans with all departments of a business before he ever lays pencil to drawing board."
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The film was an official selection at the 2015 Newport Beach Film Festival, Trail Dance Film Festival, and San Diego Design Film Festival. It was also screened at design schools and museums across the United States.
843:. The privately held Seattle-based company is most commonly recognized today for its work in consumer electronics, aviation, digital, virtual reality, and autonomous vehicle interaction design. Its clients include
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In 1944, Teague successfully defended the assertion that industrial design was a profession, citing its contributions to the public good before the appeals court in New York State, setting a national precedent.
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On January 1, 1928, Teague embarked on a design endeavor that culminated in an extensive relationship with Kodak—that would last until his death. He designed a number of well-known Kodak cameras, including an
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Teague's camera designs for Kodak expanded into the design of Kodak's displays, retail spaces, and exhibits. By 1934, the company created an entire styling division, to which Teague's role became advisory.
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Books on architecture in his high school library influenced Teague's desire to become an artist. At 19 years old, Teague left Indiana for New York City. He studied painting from 1903 to 1907 at the
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100 Model, exemplifying "art moderne", with a seven-story high cash register placed atop the NCR exhibition, also shown at the 1939 Golden Gate International Exhibition in San Francisco.
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At age 16, while he was still in school in Pendleton, Teague worked as a handyman at the local paper, where he quickly became a jack-of-all-trades and eventually a reporter.
812:. The post-war economic boom fueled the American consumer's desire for more and better products, intensifying the demand for industrial design among American businesses.
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Accredited with iconic designs such as the UPS truck, Pringles Potato Chips canister, Scope Mouthwash bottle, Regan-era Air Force One, Polaroid Land Camera, and more.
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Regarded as a classicist and a traditionalist despite a later shift to modern tastes, Teague is recognized as a critical figure in the spread of mid-century
545:, and entrepreneur. Often referred to as the "Dean of Industrial Design", Teague pioneered in the establishment of industrial design as a profession in the
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Teague's product designs, texts, photographs, and archives are featured in major museums around the world. Among those that have featured Teague's works:
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Teague married Cecelia Fehon in 1908. They had three children: Walter Dorwin Jr., Cecily Fehon and Rudolf Lewis. Teague and Fehon divorced in 1937.
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impact and significance of design in American culture, fueled, so, too, by the desire to transform machine-made objects into contextual heirlooms.
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Marchand, Roland, "The Designers Go to the Fair: Walter Dorwin Teague and the Professionalization of Corporate Industrial Exhibits, 1933-1940,
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Walter Dorwin Teague Jr., who began working with his father in 1934, also devoted his career to industrial design until his own death in 2004.
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Teague was one of six children born to an established Decatur, Indiana family. In 1840, Teague's grandfather had moved from North Carolina to
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In 1955, the SID changed its name to the American Society of Industrial Design (ASID), and by 1965 the organization had evolved into today's
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Biographical Notes of Walter Dorwin Teague; Walter Dorwin Teague Associates, New York, 1951; Print, Teague Archives, accessed 2010 and 2011.
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as one of seven members of the Fair's design board, and was also responsible for nine corporate displays. In addition to his design of the
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Teague, along with fellow industrial designer pioneers Raymond Loewy and Henry Dreyfuss, experienced monumental success following
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Smithsonian Cooper-Hewitt National Design Museum, "Product Design and Decorative Arts Collection", last accessed March 14, 2012.
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1518:"Teague80: 8 Decades of Influential Design." Published and printed by Walter Dorwin Teague Associates, copyright 2006, Seattle.
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famous Arrow Collar ads. "Teague borders" became a generic term for ad frames of a certain type, even those created by others.
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Flinchum, Russell, "Why Teague Matters," Design Criticism Department, School of Visual Arts, New York, NY, October 22, 2010.
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illustrations, which caught the attention of Walter Whitehead, an advertising executive whom Teague had met at the YMCA.
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1572:"Streamlined Design of NCR 100 Cash Register is cited on 'Smithsonian World' TV Program," Centennial Year Spotlight,
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work during an exhibition in Italy, and became greatly inspired by the architectural creations and writings of
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Teague commenced his deep involvement in exhibition design with his work on the Ford Building at Chicago's
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1239:"Modern Design Needs Modern Merchandising," By Walter Dorwin Teague as told to Charles G. Mueller,
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The William Steinway Diary: 1861-1896 of the Smithsonian's National Museum of American History
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Teague, Walter Dorwin, "Design as a Construction Stimulant in Marketing," Reprinted from the
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break during purchase; thus, the sales of carrying cases increased four times over in 1934.
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firms also doing architecture and interior design (Raymond Loewy Associates was first).
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DiTullo, Michael, “Last Man Standing: 80 years of Teague Design,” Core77, August 2006.
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Teague, Walter Dorwin, "A Quarter Century of Industrial Design in the United States,"
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Seldes, Gilbert, "Profiles: Industrial Classicist - Profile of Walter Dorwin Teague,"
792:, 1961 Civil War Centennial Dome in Richmond, Virginia, the US Science Center for the
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PM: An Intimate Journal for Production Managers, Art Directors and Their Associates
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1904:, William Steinway Diary Project, http://americanhistory.si.edu (February 2, 2012)
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Teague co-authored a murder mystery novel with his second wife Ruth Mills Teague.
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Keyes, Jacqueline Abbot, "The Fair - Demonstration of Modern Methods of Living,"
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masses. In addition to gaining widespread attention for such designs as the
1900:"Building a Relationship: The Steinways and the Smithsonian," Excerpt from
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In 2007, Teague posthumously won the Personal Recognition Award from IDSA.
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His second wife was Ruth Mills with whom he co-authored the murder mystery
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1796:(original title) New York: Harcourt, Brace & Co., 1940; reprinted
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in America. He is widely known for his exhibition designs during the
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361:. Statements consisting only of original research should be removed.
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Gordon Campbell 2006 ed., Oxford University Press; Vol. 2, p. 437.
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1688:"Pioneering Industrial Designers Celebrated on New Forever Stamps"
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Seitlin, Percy (June 1936). "Joseph Sinel—Artist to Industry".
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Design" to his letterhead upon landing his first big client,
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Manchester and New York: Manchester University Press, 1998.
1037:; Product Design and Decorative Arts Collection (March 2012)
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Design This Day: The Technique of Order in the Machine Age.
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from WDTA archives, July 3, 1963; accessed March 14, 2012.
1587:"The international Exhibitions of the Triennale di Milano"
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Design This Day- The Technique of Order in the Machine Age
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Teague's additional exhibition work includes that for the
1562:, Vol. 8, No. 1 (Autumn, 1991), pp. 4-17, The MIT Press.
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Abercrombie, Stanley, "Fifty Years of Interior Design,"
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1267:"Walter Dorwin Teague: Industrial Designer Remembered,"
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Woodham, Jonathan M., "Twentieth-Century Design," from
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reconciliation of past art and present day production.
525:(December 18, 1883 – December 5, 1960) was an American
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Bartel, Bill, and Tom Webb, "White House in the Sky,"
1465:"Walter Dorwin Teague - American industrial designer"
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a simplicity ideal for high-volume printing presses.
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for the New York, New Haven, and Hartford Railroad.
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1673:"ASID Scholarship Honors Walter Dorwin Teague,"
1035:Smithsonian Cooper-Hewitt National Design Museum
1031:; "Walter Dorwin Teague" collection (March 2012)
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839:Walter Dorwin Teague Associates is now known as
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407:American pioneer industrial designer (1883–1960)
727:Sparton Model 557 'Sled' Table Radio, ca. 1936
1742:Industrial Designers Society of America - IDSA
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943:Flour for Man's Bread, a History of Milling
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50:Learn how and when to remove these messages
1977:collections; last accessed March 14, 2012.
1649:"Design Firm's Boeing Link in 20th Year,"
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1123:The Grove Encyclopedia of Decorative Arts,
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1851:"Walter Dorwin Teague | "Bantam Special""
1826:"Walter Dorwin Teague | "Bluebird" Radio"
1608:American Design in the Twentieth Century.
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719:Design expansion & corporate identity
395:Learn how and when to remove this message
377:Learn how and when to remove this message
315:Learn how and when to remove this message
249:Learn how and when to remove this message
147:Learn how and when to remove this message
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1399:. Oxford University Press (USA), 1997.
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1019:; Design & Architecture collections
881:Industrial Designers Society of America
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2110:Art Students League of New York alumni
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2066:Walter Dorwin Teague – Brownie cameras
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1323:"Co-founding new futures. - TEAGUE"
1321:Bailey, Nate (September 21, 2016).
1168:(10). New York: P.M. Publishing Co.
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698:Camera, No. 1A Gift Kodak, ca.1930
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1710:"Overlooked IDSA Fellows Restored"
1189:"A Realist in Industrial Design,"
1017:San Francisco Museum of Modern Art
804:Post-WWII: confirming a profession
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635:Young Men's Christian Association
31:This article has multiple issues.
2105:20th-century American architects
1810:Teague, Ruth and Walter (1942).
486:Cecelia Fehon (m. 1908, d. 1937)
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820:Walter Dorwin Teague Associates
682:Richard Bach, a curator of the
631:Art Students League of New York
469:Art Students League of New York
72:needs additional citations for
39:or discuss these issues on the
2014:Teague, Walter Dorwin (1935),
1855:The Metropolitan Museum of Art
1830:The Metropolitan Museum of Art
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1:
2095:American industrial designers
1989:"American Streamlined Design"
1876:"Walter Dorwin Teague | MoMA"
1764:"Teague: Design & Beauty"
1738:"Walter Dorwin Teague, FIDSA"
1708:Gantz, Carroll (March 2015).
1095:"Walter Dorwin Teague, FIDSA"
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916:Biographical Documentary Film
757:architect in New York State.
752:World's Fairs and expositions
574:1939-40 New York World's Fair
187:secondary or tertiary sources
1486:"Gloriously Colorful Kodaks"
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357:the claims made and adding
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1798:Design This Day (abridged)
1663:W Dorwin Teague (obituary)
1271:, p. 6, December 19, 1983.
1147:Popular Mechanics Magazine
1143:"Now the Beauty Engineers"
996:Metropolitan Museum of Art
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939:A Summary of Possibilities
929:Teague's best-known book,
798:1964 New York World's Fair
771:1939 New York World's Fair
684:Metropolitan Museum of Art
654:familiarized himself with
1973:Cleveland Museum of Art,
1269:Business News - San Diego
794:1962 Seattle World's Fair
742:passenger cars and diners
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1880:The Museum of Modern Art
1193:pp. 44-48, October 1934.
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666:Pioneering an occupation
1812:You Can't Ignore Murder
1792:Teague, Walter Dorwin.
1051:Philbrook Museum of Art
1041:Cleveland Museum of Art
983:was published in 1942.
981:You Can't Ignore Murder
619:You Can't Ignore Murder
2038:"Permanent Collection"
1916:"Walter Dorwin Teague"
1419:, Washington DC, 1938.
1013:; Steinway Peace Piano
1011:Smithsonian Art Museum
896:Posthumous recognition
783:National Cash Register
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457:Flemington, New Jersey
198:"Walter Dorwin Teague"
174:relies excessively on
96:"Walter Dorwin Teague"
1640:, September 25, 1988.
1397:Oxford History of Art
1383:, New York, June 1977
1057:Chicago Art Institute
865:Boeing 787 Dreamliner
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508:New York World's Fair
297:neutral point of view
1995:on February 16, 2011
1311:, December 15, 1934.
1002:Museum of Modern Art
790:1957 Milan Triennial
523:Walter Dorwin Teague
416:Walter Dorwin Teague
81:improve this article
2100:Art Deco architects
1975:Century of Progress
1651:Seattle Daily Times
1606:Votolato, Gregory.
1344:"Ruth Mills Teague"
1243:, February 1, 1932.
1191:Art and Decoration,
1047:Prints (March 2012)
1045:Century of Progress
763:Century of Progress
527:industrial designer
289:promotional content
2120:Art Deco designers
2070:www.browniecam.com
1744:. January 20, 2010
1447:Art & Industry
1097:. January 20, 2010
1064:, Atlanta, Georgia
1062:High Museum of Art
974:Art and Decoration
954:Art & Industry
827:The Boeing Company
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606:Pendleton, Indiana
438:Pendleton, Indiana
342:possibly contains
291:and inappropriate
2017:Flying Buttresses
1942:"Brooklyn Museum"
1922:on March 20, 2012
1774:on April 13, 2015
1638:The Seattle Times
1546:Art& Industry
1053:, Tulsa, Oklahoma
625:Career beginnings
551:Norman Bel Geddes
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434:December 18, 1883
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522:
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287:by removing
283:Please help
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79:Please help
74:verification
71:
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33:Please help
30:
2090:1960 deaths
2085:1883 births
1592:December 8,
738:Marmon V-16
535:illustrator
2079:Categories
1717:Innovation
1405:0192842048
1309:New Yorker
1069:References
1023:Wolfsonian
958:New Yorker
779:U.S. Steel
488:Ruth Mills
475:Occupation
351:improve it
285:improve it
209:newspapers
176:references
107:newspapers
36:improve it
1814:. Putnam.
1381:Interiors
966:Interiors
857:Panasonic
845:Microsoft
600:Biography
570:modernism
531:architect
483:Spouse(s)
478:Architect
367:June 2023
355:verifying
305:June 2023
239:June 2023
137:June 2023
42:talk page
2048:March 8,
2023:June 14,
1999:March 8,
1885:June 14,
1860:June 14,
1835:June 14,
1574:NCR News
1354:July 17,
945:(1952).
883:(IDSA).
863:and the
708:Art Deco
586:Steinway
505:Projects
493:Children
987:Museums
853:Samsung
656:Bauhaus
588:piano.
349:Please
223:scholar
121:scholar
1778:May 2,
1748:May 2,
1722:May 2,
1614:
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1129:
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688:Forbes
594:Teague
543:writer
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887:Death
230:JSTOR
216:books
128:JSTOR
114:books
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2025:2023
2001:2023
1949:2016
1928:2016
1887:2023
1862:2023
1837:2023
1780:2016
1750:2016
1724:2016
1695:2016
1612:ISBN
1594:2018
1493:2016
1472:2016
1401:ISBN
1356:2023
1330:2016
1127:ISBN
1103:2016
861:Xbox
777:and
775:Ford
561:and
459:, US
446:Died
440:, US
431:Born
202:news
100:news
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353:by
178:to
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