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WKOW

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29: 421: 591:. When the station launched high-definition broadcasts on October 29, 1998 (on digital channel 26), it became at the time the smallest United States television station to launch digital HD broadcasts. WKOW is still regularly used for digital television experiments, including an October 2014 test involving one of the competitors for the 757:); the newscast originated from a secondary studio at WKOW, and although it featured WKOW personnel in the broadcasts, WMSN maintained separate weeknight news and sports anchors, as well as using theme music and graphics packages that are found on other Sinclair stations and that are different from that on WKOW's newscasts. ( 637:
deemed as an "excluded asset" the MeTV affiliation that WKOW had carried, meaning that Gray taking over the MeTV affiliation in Madison — as well as MeTV and The CW affiliations in Eau Claire, La Crosse, Wausau — would not adversely affect Allen Media's operations as "viable, independent competitors"
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announced it would purchase Quincy's radio and TV properties for $ 925 million. As Gray already owns WMTV in the Madison market, and both that station and WKOW rank among the market's top four stations, it agreed that WKOW would be divested in order to satisfy FCC requirements. On April 29, Gray
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On October 26, 2010, WKOW became the third station in Madison to upgrade newscasts to high definition, following WISC-TV and WMTV. The WMSN broadcasts, however, were still in 4:3 standard definition, as the station did not have the necessary equipment to air local or syndicated HD programming.
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WKOW debuted a news department on the first day of its broadcasting in summer 1953. Local news, weather, and sports were seen in the initial shows. From 1999 to 2011, the station produced, through a news share agreement, the market's first nightly prime time newscast on
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cluster, where it is today an all-sports station. (For a time in the 2000s, WKOW-TV supplied weather updates to the Clear Channel stations. As of October 2010, however, the station is no longer involved with WTSO or other Madison Clear Channel stations in any way.)
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To fill the void left by MeTV's departure, Decades would be temporarily simulcast on subchannels 27.2 and 27.3 for two weeks until August 19, 2021, when This TV returned to 27.3; the move reunited WKOW with This TV, which Allen Media purchased in late 2020.
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protection in the latter half of 1991 and went into receivership when the company's creditors seized its assets in early 1994. As part of Tak Communications' bankruptcy sale, Shockley purchased the four Wisconsin stations in 1995 (WKOW, WAOW, WXOW, and
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in those markets. As a result on August 2, 2021, when Gray's purchase of Quincy Media and Allen Media's purchase of WKOW became final, the MeTV affiliation moved to a subchannel of Gray-owned WMTV.
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A caveat in Gray Television's purchase of Quincy Media's stations in 2021 involved WKOW's subchannels: In requiring that Gray spinoff WKOW and other stations to Allen Media Broadcasting, the
659:(WIAA) championship events. WKOW, its Allen Media-owned sister stations in Central and Western Wisconsin, and affiliates in the Milwaukee and Green Bay markets air WIAA boys' and girls' 667:
state championships each March. (The hockey and boys' basketball tournaments are staged in Madison, the girls' basketball tournament in Green Bay.) WKOW is also an affiliate of the
412:. The station's studios are located on Tokay Boulevard on Madison's west side, and its transmitter is located on South Pleasant View Road in the city's Junction Ridge neighborhood. 510:" policy of that era. Despite the separate ownership, the renamed WTSO would remain at Tokay Boulevard alongside WKOW-TV through the 1980s and 1990s until becoming part of the 4742: 494:
In 1974, Terry Shockley became manager of WKOW and its fellow sister stations that were part of the Wisconsin Television Network (which included WAOW in Wausau and
502:). Horizon sold its stations, along with WKOW to Liberty Communications in 1978. Also during the 1970s, Horizon sold the radio stations in accordance with the 671:
television network along with its AMG sisters, carrying the team's preseason games and in-season programming. By coincidence as part of AMG's investment in
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under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 26, using
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In January 1985, Liberty Television sold WKOW and its Wausau and La Crosse sister stations to Tak Communications, which would later purchase
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channel 27, at 1 p.m. on February 17, 2009, the original target date on which full-power television stations in the United States were to
1870: 982: 4712: 1542: 1150: 769:, had its own 9 p.m. newscast from 2003 until 2005.) WISC-TV took over the production of the WMSN newscast at the beginning of 2012. 368: 318: 1112: 1068: 1004: 4752: 2673: 1892: 547:) for his newly formed company, Shockley Communications. In June 2001, WKOW and its Wisconsin sister stations were acquired by 2658: 965: 1039: 1757: 1248: 686:
Subchannel 27.2 has cleared any ABC programming that may be preempted on 27.1 for local sports and breaking news coverage (
483:. In 1960, Monona Broadcasting sold the station to Midcontinent Broadcasting. Midcontinent Broadcasting sold both WKOW and 436:
and owned by the Monona Broadcasting Company, led by a group of local area businessmen along with WKOW radio (AM 1070, now
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in 2009) was launched on June 30, 1953, as Madison's first television station. The station was originally aligned with
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announced that WKOW would be divested to Allen Media Broadcasting. The $ 380 million deal includes WAOW, WXOW, WQOW,
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for Allen Media Group's five-station network of ABC affiliates throughout western and northern Wisconsin.
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On January 7, 2021, Quincy Media announced that it had put itself up for sale. On February 1,
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from the United States Department of Justice (filed July 27, 2021, Retrieved February 8, 2021)
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coverage of the WIAA state hockey and basketball tournaments carried each March on 27.1).
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alongside primary channel 27.1. Subchannel 27.2 was originally affiliated with the
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Reception may vary by location and some stations may only be viewable with
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had aired a prime-time newscast from 2004 to 2011; a third station,
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hours each weekday and two hours each on Saturdays and Sundays).
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WKOW-TV remained with CBS until 1956, when CBS moved to the new
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WKOW's studios and transmitter on Madison's southwest side.
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WKOW serves as the originating station for broadcasts of
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on a secondary basis), while WKOW radio remained with
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Television channels and stations established in 1953
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WKOW 27 (call letters are pronounced individually);
1139:"COMPETITIVE IMPACT STATEMENT Case 1:21-cv-02041," 966:"Gray Closes Quincy Buy, Spinoffs To Allen Media," 1202:"WKOW-TV ends its analog signal, becomes WKOW-DT" 961: 959: 587:WKOW has been a pioneer of sorts in the world of 444:(or cow) alongside the emphasized "K-O-W" of the 4699: 1101:press release from GlobeNewswire, April 29, 2021 922: 1026:Milwaukee Television History: The Analog Years 956: 657:Wisconsin Interscholastic Athletic Association 2674: 1886: 1242: 1060: 491:to Horizon Communications in September 1970. 1113:"Futurecast Broadcast System Tested at WKOW" 1055:"TV Station Owner Quincy Media Up for Sale," 1021: 933:transition from analog to digital broadcasts 697:sports departed ABC and ESPN), WKOW carried 1272:This region includes the following cities: 2681: 2667: 1893: 1879: 1249: 1235: 4708:Television stations in Madison, Wisconsin 1066: 723:hours of local newscasts each week (with 675:, WKOW is now a half-sister operation of 610:In the late 2000s, WKOW would launch two 428:WKOW-TV (the suffix was dropped from the 4723:American Broadcasting Company affiliates 776: 701:sports originated at the network level. 574: 419: 1110: 1030:. Marquette University Press. pp.  927:WKOW shut down its analog signal, over 4700: 2060:La Crosse/Elk Mound (Eau Claire)/Tomah 2662: 1874: 1230: 1015: 650: 570: 1111:Winslow, George (October 22, 2014). 1092: 1067:Goldsmith, Jill (February 1, 2021). 693:Until the 2023 (when the rights to 16:ABC affiliate in Madison, Wisconsin 13: 983:"Facility Technical Data for WKOW" 14: 4764: 1211: 991:Federal Communications Commission 704: 404:, United States, affiliated with 4713:1953 establishments in Wisconsin 1601:, .2 DS Español, .3 Reflections) 1057:from Northpine.com, July 1, 2021 113: 27: 2368:KQEG-CD / WBDL-LP / WPDR-LP 8.2 1195: 1171: 1160: 1144: 1009:WisconsinBroadcastingMuseum.com 987:Licensing and Management System 2689:Other television stations and 1132: 1104: 1048: 997: 975: 781: 645: 589:digital terrestrial television 1: 4753:True Crime Network affiliates 2056:KQEG-CD / WBDL-LP / WPDR-LP 8 949: 140:(Madison TV License Company, 1167:RabbitEars TV Query for WKOW 923:Analog-to-digital conversion 512:Clear Channel Communications 7: 1022:Golembiewski, Dick (2008). 356:Public license information 10: 4769: 3473:Crandon/Wausau/Eagle River 3097:Crandon/Wausau/Eagle River 2305:Eau Claire/La Crescent, MN 2208:Eau Claire/La Crescent, MN 709:WKOW presently broadcasts 635:U.S. Department of Justice 583:affiliation (c. 2011-2021) 415: 308:455 m (1,493 ft) 256:Wisconsin's dairy industry 4685: 4654: 4631: 4608: 4585: 4558: 4535: 4502: 4459: 4392: 4369: 4336: 4313: 4290: 4237: 4163: 4140: 4117: 4094: 4031: 3950: 3927: 3904: 3831: 3798: 3734: 3651: 3588: 3555: 3502: 3445: 3412: 3359: 3296: 3243: 3170: 3069: 3026: 3003: 2970: 2947: 2884: 2851: 2828: 2755: 2734: 2701: 2693:networks in the state of 2625: 2586: 2566: 2547: 2528: 2473: 2464: 2391: 2372:La Crosse/La Crescent, MN 2314: 2237: 2160: 2079: 2046:Wausau/Sayner/Eagle River 1998: 1917: 1817: 1796: 1745: 1678: 1619: 1612: 1505: 1314: 1307: 1268: 907: 894: 891: 875: 857: 844: 829: 824: 821: 816: 813: 808: 803: 798: 465:Badger Television Network 377: 354: 349: 312: 302: 289: 279: 267: 262: 241: 220: 207: 197: 177: 172: 151: 128: 123: 96: 91: 80: 51: 35: 26: 4728:Catchy Comedy affiliates 2819:La Crosse/Chippewa Falls 2633:Other Wisconsin Stations 2141:La Crosse/Chippewa Falls 1079:Penske Media Corporation 1005:"WKOW-TV: June 30, 1953" 786:The station's signal is 616:Retro Television Network 209:Former channel number(s) 2301:WECX 14.1, 14.10, 14.11 2224:WGBA-TV 26 / WLWK-CD 22 2190:WJFW-TV 12 / W27AU-D 27 1778:Spectrum News 1 Madison 313:Transmitter coordinates 2228:Green Bay/Sturgeon Bay 1768:Marquee Sports Network 1753:Bally Sports Wisconsin 1118:Broadcasting and Cable 677:Bally Sports Wisconsin 584: 425: 163:Bally Sports Wisconsin 4738:MeTV Toons affiliates 3277:Fond du Lac/Milwaukee 2815:WLAX 25.2 / WEUX 48.2 2354:WSAW-DT / W21DS-D 7.2 777:Technical information 578: 536:Chapter 11 bankruptcy 423: 334:43.05583°N 89.53500°W 263:Technical information 4416:Eau Claire/La Crosse 4045:Eau Claire/La Crosse 3978:Eau Claire/La Crosse 3695:Eau Claire/La Crosse 3469:WAOW 9.3 / WYOW 34.3 3267:Eau Claire/La Crosse 3093:WAOW 9.4 / WYOW 34.4 1979:Eau Claire/La Crosse 1907:independent stations 1835:Eau Claire/La Crosse 1763:Madison City Channel 1633:, .2 CTN Lifestyle; 1258:Broadcast television 794:Subchannels of WKOW 681:Camp Randall Stadium 673:Diamond Sports Group 4733:Court TV affiliates 4304:Baraboo/Wisc. Dells 4041:WEAU-DT 13.4 / 30.4 2415:Duluth, MN/Superior 2348:Superior/Duluth, MN 2251:Duluth, MN/Superior 2184:Superior/Duluth, MN 2131:Duluth, MN/Superior 2038:WSAW-TV / W21DS-D 7 2032:Superior/Duluth, MN 1955:Duluth, MN/Superior 942:WKOW serves as the 795: 612:digital subchannels 339:43.05583; -89.53500 330: /  269:Licensing authority 223:Former affiliations 216:27 (UHF, 1953–2009) 203:WKOW-TV (1953–2009) 185: (71 years ago) 23: 4748:TheGrio affiliates 3928:Locally-originated 3298:True Crime Network 2265:Wausau/Eagle River 2194:Rhinelander/Wausau 2111:Wausau/Eagle River 1903:network affiliates 1773:NBC Sports Chicago 1157:, February 8, 2021 1074:Deadline Hollywood 972:, February 8, 2021 902:True Crime Network 793: 695:Big Ten Conference 651:Sports programming 585: 571:Digital television 565:Rockford, Illinois 426: 402:Madison, Wisconsin 398:television station 396:(channel 27) is a 183:June 30, 1953 167:Bally Sports North 114:§ Subchannels 40:Madison, Wisconsin 21: 4718:Allen Media Group 4695: 4694: 4678:; religious ind.) 4350:Madison/Middleton 4261:Madison/Middleton 3930:automated weather 3906:Local Accuweather 3569:Madison/Middleton 3257:Madison/Middleton 2656: 2655: 2582: 2581: 2137:WLAX 25 / WEUX 48 1901:Major television 1868: 1867: 1741: 1740: 1608: 1607: 1527:, .4 MtrSpt1, .5 1260:in South Central 1041:978-0-87462-055-9 920: 919: 699:Wisconsin Badgers 669:Green Bay Packers 549:Quincy Newspapers 532:Buffalo, New York 410:Allen Media Group 391: 390: 199:Former call signs 136:Allen Media Group 4760: 4633:Story Television 4587:WeatherNation TV 4412:WEAU 13.5 / 30.5 3691:WEAU 13.3 / 30.3 3493:Racine/Milwaukee 3263:WEAU 13.2 / 30.2 2683: 2676: 2669: 2660: 2659: 2616:Racine/Milwaukee 2471: 2470: 2275:Suring/Green Bay 1909:in the state of 1895: 1888: 1881: 1872: 1871: 1788:WSTO (Stoughton) 1617: 1616: 1312: 1311: 1299:cable television 1251: 1244: 1237: 1228: 1227: 1223: 1222: 1220:Official website 1205: 1199: 1193: 1192: 1190: 1188: 1183: 1175: 1169: 1164: 1158: 1148: 1142: 1136: 1130: 1129: 1127: 1125: 1108: 1102: 1096: 1090: 1089: 1087: 1085: 1064: 1058: 1052: 1046: 1045: 1029: 1019: 1013: 1012: 1001: 995: 994: 979: 973: 963: 796: 792: 755:Fox 47 News at 9 736: 735: 731: 728: 722: 721: 717: 714: 579:Logo for WKOW's 534:. Tak filed for 524:Honolulu, Hawaii 387: 384: 345: 344: 342: 341: 340: 335: 331: 328: 327: 326: 323: 193: 191: 186: 112:for others, see 31: 24: 20: 4768: 4767: 4763: 4762: 4761: 4759: 4758: 4757: 4698: 4697: 4696: 4691: 4681: 4650: 4627: 4604: 4581: 4554: 4531: 4498: 4455: 4388: 4365: 4332: 4309: 4286: 4233: 4159: 4136: 4113: 4090: 4027: 3946: 3929: 3923: 3900: 3827: 3794: 3730: 3647: 3584: 3551: 3498: 3441: 3408: 3355: 3292: 3239: 3166: 3065: 3022: 2999: 2966: 2943: 2880: 2847: 2824: 2751: 2730: 2697: 2687: 2657: 2652: 2621: 2589: 2578: 2562: 2549:Twin Cities PBS 2543: 2524: 2460: 2387: 2310: 2233: 2156: 2075: 1994: 1913: 1899: 1869: 1864: 1813: 1792: 1737: 1674: 1604: 1585:American Crimes 1565:Outdoor America 1501: 1303: 1296: 1264: 1255: 1218: 1217: 1214: 1209: 1208: 1200: 1196: 1186: 1184: 1181: 1177: 1176: 1172: 1165: 1161: 1149: 1145: 1137: 1133: 1123: 1121: 1109: 1105: 1097: 1093: 1083: 1081: 1065: 1061: 1053: 1049: 1042: 1020: 1016: 1003: 1002: 998: 981: 980: 976: 964: 957: 952: 937:virtual channel 925: 784: 779: 733: 729: 726: 724: 719: 715: 712: 710: 707: 653: 648: 573: 563:in neighboring 556:Gray Television 551:from Shockley. 418: 381: 373: 357: 338: 336: 332: 329: 324: 321: 319: 317: 316: 270: 247: 237: 225: 210: 200: 189: 187: 184: 180: 156: 154:Sister stations 147: 119: 76: 47: 17: 12: 11: 5: 4766: 4756: 4755: 4750: 4745: 4740: 4735: 4730: 4725: 4720: 4715: 4710: 4693: 4692: 4686: 4683: 4682: 4680: 4679: 4669: 4658: 4656: 4655:Other stations 4652: 4651: 4649: 4648: 4637: 4635: 4629: 4628: 4626: 4625: 4614: 4612: 4606: 4605: 4603: 4602: 4591: 4589: 4583: 4582: 4580: 4579: 4564: 4562: 4556: 4555: 4553: 4552: 4541: 4539: 4533: 4532: 4530: 4529: 4519: 4508: 4506: 4500: 4499: 4497: 4496: 4486: 4476: 4465: 4463: 4457: 4456: 4454: 4453: 4443: 4429: 4419: 4409: 4398: 4396: 4390: 4389: 4387: 4386: 4375: 4373: 4367: 4366: 4364: 4363: 4353: 4342: 4340: 4334: 4333: 4331: 4330: 4319: 4317: 4311: 4310: 4308: 4307: 4296: 4294: 4288: 4287: 4285: 4284: 4274: 4264: 4254: 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1544: 1541: 1538: 1537:Law and Crime 1534: 1530: 1526: 1522: 1518: 1514: 1511: 1510: 1508: 1504: 1497: 1493: 1489: 1485: 1481: 1477: 1473: 1469: 1465: 1461: 1458: 1455: 1451: 1447: 1443: 1439: 1436: 1433: 1429: 1425: 1421: 1417: 1413: 1409: 1406: 1403: 1399: 1395: 1391: 1387: 1383: 1380: 1377: 1373: 1369: 1365: 1361: 1357: 1353: 1350: 1347: 1343: 1339: 1335: 1331: 1327: 1323: 1320: 1319: 1317: 1313: 1310: 1306: 1300: 1295: 1292: 1290: 1287: 1285: 1282: 1280: 1277: 1275: 1271: 1270: 1267: 1263: 1259: 1252: 1247: 1245: 1240: 1238: 1233: 1232: 1229: 1221: 1216: 1215: 1203: 1198: 1180: 1174: 1168: 1163: 1156: 1155:Northpine.com 1152: 1147: 1140: 1135: 1120: 1119: 1114: 1107: 1100: 1095: 1080: 1076: 1075: 1070: 1063: 1056: 1051: 1043: 1037: 1033: 1028: 1027: 1018: 1010: 1006: 1000: 992: 988: 984: 978: 971: 967: 962: 960: 955: 947: 945: 940: 938: 934: 930: 916: 913: 910: 906: 903: 900: 897: 890: 887: 884: 881: 878: 874: 871: 868: 865: 863: 860: 856: 853: 852:Catchy Comedy 850: 847: 843: 840: 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4436:WYTU-LD 63.2 4379:WCWF-DT 14.4 4356:WIWN-DT 68.8 4323:W23BW-D 23.3 4267:WIWN-DT 68.3 4214:WJFW-DT 12.5 4204:WTSJ-LD 38.4 4184:WGBA-DT 26.6 4127:W23BW-D 23.6 4104:W23BW-D 23.4 4081:WYTU-LD 63.3 4071:WIFS-DT 57.9 4061:WZAW-LD 33.3 4004:WZAW-LD 33.2 3994:WMTV-DT 15.4 3970:WQOW-DT 18.3 3960:WDIO-DT 10.2 3808:WTSJ-LD 38.3 3701:WZAW-LD 33.4 3478: 3345: 3156: 2957:W23BW-D 23.2 2871:WTSJ-LD 38.7 2711:W23BW-D 23.5 2648:Minnesota TV 2612:WDJT-DT 58.3 2421:WGBA-DT 26.5 2378:WVTV-DT 24.1 2281:WMTV-DT 15.2 1984: 1825:Cedar Rapids 1803:Charter Xtra 1783:WisconsinEye 1729: 1713: 1666: 1634: 1407: 1197: 1185:. 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1084:February 1, 970:TVNewsCheck 814:Short name 788:multiplexed 782:Subchannels 761:subchannel 646:Programming 506:'s "one to 364:Public file 337: / 281:Facility ID 234:(1953–1956) 92:Programming 4702:Categories 4687:See also: 4672:WVCY-TV 30 4662:WPVS-LD 23 4610:MeTV Toons 4568:WYTU-LD 63 4251:Duluth, MN 4150:WMKE-CD 21 4075:Janesville 4014:WBME-CD 41 3964:Duluth, MN 3895:Janesville 3845:Duluth, MN 3800:Jewelry TV 3725:Janesville 3681:W34FC 10.3 3632:Janesville 3546:Janesville 3432:WGBD-LD 49 3422:WMWD-LD 38 3310:Duluth, MN 3234:Janesville 3184:Duluth, MN 3127:WMKE-CD 21 3121:Eau Claire 3083:Duluth, MN 2928:Janesville 2809:Duluth, MN 2757:Antenna TV 2742:KQEG-CD 23 2691:subchannel 2638:Chicago TV 2608:WMLW-TV 49 2598:WACY-TV 32 2512:Park Falls 2455:Janesville 2441:WPXE-TV 55 2431:WTPX-TV 46 2147:WMSN-TV 47 2127:KQDS-TV 21 2117:WLUK-TV 11 2107:WYOW 33.10 2103:WZAW-LD 33 2066:WDJT-TV 58 1961:WISN-TV 12 1951:WDIO-DT 10 1806:W29DC 29 ( 1698:WI Channel 1643:WWRS-TV 52 1627:KFXB-TV 40 1620:Full power 1595:WMWD-LD 38 1561:W23BW-D 23 1543:WMWI-LD 16 1517:Salem News 1438:WMSN-TV 47 1394:WI Channel 1315:Full power 1294:Dodgeville 1279:Janesville 950:References 944:master hub 870:MeTV Toons 749:affiliate 665:basketball 541:Eau Claire 190:1953-06-30 4676:Milwaukee 4666:Milwaukee 4645:Green Bay 4641:WMEI 31.3 4622:Green Bay 4618:WMEI 31.2 4595:WMTV 15.6 4576:Milwaukee 4572:WDJT 58.4 4560:Telemundo 4522:WIWN 68.5 4512:WKOW 27.3 4489:WIWN 68.6 4479:WMSN 47.4 4473:Green Bay 4469:WLUK 11.3 4440:Milwaukee 4432:WDJT 58.5 4422:WMTV 15.5 4406:Green Bay 4224:WIWN 68.6 4208:Milwaukee 4198:La Crosse 4188:Green Bay 4154:Milwaukee 4085:Milwaukee 4055:Green Bay 4051:WMEI 31.5 4022:Milwaukee 4018:WDJT 58.2 3988:Green Bay 3974:WXOW 19.3 3941:Green Bay 3918:Milwaukee 3914:WMVT 36.3 3891:WIFS 57.5 3881:WTPX 46.4 3875:Green Bay 3871:WACY 32.2 3865:La Crosse 3861:WLAX 25.3 3855:Milwaukee 3822:Green Bay 3818:WACY 32.5 3812:Milwaukee 3789:Green Bay 3785:WGBA 26.5 3779:Milwaukee 3775:WPXE 55.8 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Index

On a red background, a numeral "27" in white, slighly curved on the bottom, appears to the right of the 2021 version of ABC's logo, which is tucked in beneath the bottom-right of the "7". On its right in a larger font, the call letters "WKOW" are rendered in font that approximately matches that of the "27".
Madison, Wisconsin
Channels
Digital
UHF
Virtual
ABC
§ Subchannels
Allen Media Group
LLC
Sister stations
Bally Sports Wisconsin
Bally Sports North
Former affiliations
CBS
Call sign
cow
Wisconsin's dairy industry
FCC
Facility ID
ERP
kW
HAAT
43°3′21″N 89°32′6″W / 43.05583°N 89.53500°W / 43.05583; -89.53500
Public file
LMS
wkow.com
television station
Madison, Wisconsin
ABC

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