837:"Y&R's agency in Argentina created an ad for the Argentine government that has deeply offended many people in the UK and around the world. We strongly condemn this work and have asked the Argentine government to pull the spot. While we don't believe it was ever the intention of the ad's creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company. Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit. Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for. We are deeply regretful for the pain this ad has caused and apologize to the many who have been rightly disturbed by it, as have we."
588:
medications. In addition, S&H provided consultancy and communications support in the areas of managed care, medical devices and equipment, nutrition, veterinary medicine and general healthcare. Communications programs produced by S&H on behalf of its largely pharmaceutical industry client base were directed to healthcare professionals as well as patients and their support networks. For a time, it developed general advertising. According to the New York Times, 9-2-88, p. A 3, John J. Graham and Herb
Lubalin created the original NBC Peacock at Sudler.
353:
2131:
64:
619:
527:
515:
25:
123:
605:
brand momentum, advocacy, and financial success. Each year, BAV Group publishes the Best
Countries Report with U.S. News & World Report and the Wharton School of the University of Pennsylvania. In 2017, BAV Group launched BAVSocial – a social analytics tool that measures the impact of social media on long-term brand performance using BAV data and a large variety of social listening metrics.
725:
affinity among consumers, earned over 7.6 billion media impressions, over $ 144 million in earned media, and increased awareness on World Peace Day by 40%. In addition, at the 2017 Cannes Lion
International Festival of Creativity, the "McWhopper" campaign was awarded a total of 76 Lions and two Grand Prix. Burger King was also named Cannes Lions’ "Marketer of the Year" in 2017.
756:
spotlight on a stylish, empowering, helicopter flying, Mrs. Claus. The campaign shows Mrs. Claus on a mission to successfully help a little boy's
Christmas dreams come true. The goal of the campaign was for M&S to form an emotional connection with consumers and relate to the lengths that people go through to make the holiday season special.
765:
message about breast cancer in the shoes of Arab women after they took their shoes off to enter the Mosque and pray. The hope was that if the women reacted to the lump in their shoes, they would do the same if they felt a lump on their breasts. At Dubai Lynx 2016, the campaign was recognized with a Grand Prix, two Golds, and three
Silvers.
604:
BAV (BrandAssetValuator) Group is VMLY&R's consultancy practice that advises global clients on brand and marketing strategies using consumer insights and the largest database of brand perceptions. The BrandAssetValuator (BAV) identifies the most important dimensions and characteristics that drive
499:
igibel, whose initials formed the company's name. VML, or
Valentine McCormick Ligibel as it was originally called upon its founding in 1992, had claimed to offer truly integrated online and offline services, such as advertising, business consulting and creating software applications. It also boasted
764:
Created by The
Classic Partnership Dubai, a Y&R brand, the "Footnote For The Breast" initiative sought to raise awareness on the importance of breast checks amongst Arab woman by challenging the cultural taboo of openly speaking about breast cancer. The campaign involved placing pebbles with a
733:
The Whole Story
Project by Y&R New York with the goal of increasing gender parity in public representation. Addressing the issue that only 8% of all public statues in the United States represent historical women, The Whole Story Project featured an app that uses Augmented Reality (AR) to place
694:
is a marketing communications company that was founded in 1992 in
Montreal. The company has three locations in Canada and one in the United States. Services include integrated branding campaigns; strategic planning; creative; and digital, design, print, and broadcast production. In 2009, TAXI was
724:
and Burger King – to raise awareness for World Peace Day. To initiate the campaign, Burger King sent an open letter to McDonald's asking if they could come together to make the "McWhopper" – a burger combining both fast-food restaurant's key ingredients. The campaign increased Burger King's brand
746:
campaign in 1977) in the digital age. Whereas the 1977 Brother
Dominic, a monk, only had to print 500 copies of a handwritten manuscript using Xerox technology, the 2017 Brother Dominic must not only make 500 copies but also have them translated in 35 different languages and shared on all seven
755:
Y&R London's 2016 campaign for Marks & Spencer “Christmas With Love, Mrs. Claus” was directed by Oscar-winning director Tom Hooper and featured actress Janet McTeer as Mrs. Claus. Instead of making another campaign centered around Santa Claus, the modern Christmas campaign placed the
587:
Sudler & Hennessey (United States) was a healthcare communications firm that developed promotional and educational programs for a wide spectrum of healthcare companies. S&H created advertising, direct marketing and sales promotion programs for prescription drugs and over-the-counter
834:, including running up the steps of a British war memorial. The video quickly went viral and caused offense in Britain. The tagline was "To compete on British soil, we train on Argentinian soil." Y&R was quick to condemn the ad and released the following statement:
781:
This Y&R New York campaign from 1967, "Betcha/Devil," introduced the enduring Lays Potato Chips tagline: "You can eat a million of them, but you can't eat just one." The campaign featured Bert Lahr, whose brand eventually became synonymous with the product.
324:
In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies.
371:
in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.
1798:
734:
virtual statues of influential women in historic locations. The app is available for iOS and Android devices and allows users to explore as well as place virtual female statues in locations that are predominantly filled with male statues.
804:", which recounts an actual incident from May 1966 in which Y&R employees poured water on and pitched water balloons at civil rights protesters on Madison Avenue. The company Young & Rubicam is mentioned in the 1997 movie
328:
Just prior to the last merge, Jon Cook was CEO, Eric Campbell was global president, Debbi Vandeven was Global Chief Creative Officer, and Beth Wade was Global Chief Marketing Officer of VMLY&R.
773:
The 1975 "Band-Aid" campaign by Y&R New York introduced the memorable jingle "I am stuck on Band-Aid because my Band-Aid is stuck on me” to help sell Johnson & Johnson's Band-Aid product.
1192:
391:
in 1979. Throughout the 1980s, Y&R bought diverse firms like Landor Associates in corporate and brand identity. By the end of the decade there were nine companies formally owned.
683:
and communications programs targeted to the U.S. Hispanic and Asian communities through advertising, promotion and event marketing, public relations, research and direct marketing.
321:, VMLY&R employed more than 13,000 employees in 80-plus offices worldwide with principal offices in Kansas City, New York, London, SĂŁo Paulo, Shanghai, Singapore, and Sydney.
830:
In May 2012, a controversial ad made for the Argentine government by Young & Rubicam Argentina aired. In the video, an Argentine Olympic athlete is shown training in
1401:
1511:
1123:
822:(Mr. Mercer) commented, "When I got my first job at Young and Rubicam, I told them I graduated first in my class. Truth is, I was lucky to graduate at all."
421:
in 1994 and began to streamline the company's operations. In 1995, Y&R began an acquisition push again, increasing ownership in advertising agencies and
1728:
2160:
1479:
2175:
1588:
929:
1124:"Young & Rubicam: The Market Makers: How Peter Georgescu And His Team Turned Adland's Most Private Agency Into Its Biggest Public Coming-Out"
1348:
1174:
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1001:
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based on six consecutive years among Canada's 50 Best Managed Companies. In 2010, TAXI was named Agency of the Decade by Toronto-based
1755:
1441:
885:, Vick played an instrumental role in negotiating the 4.5 billion acquisition M&A with the British communications holding company
2165:
747:
continents. The campaign introduces Xerox's tagline “Set the Page Free” and showcases the range of Xerox's new product technology.
2170:
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1102:
983:
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43:
1589:"Medcare Women & Children Hospital – "Footnote for the breast" by Cannes Lions International Festival of Creativity 2017"
1282:
143:
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666:
574:
506:
In 2018, with 3,000 employees in 33 locations around the world, VML joined forces with Y&R to become VMLY&R.
102:
648:
556:
1038:
2012:
80:
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73:
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Y&R New York's "Brother Dominic" campaign for Xerox places the original Brother Dominic (used in a Xerox
1460:
413:
fell apart when Eurocom withdrew. Y&R and Dentsu reformed as Dentsu, Young & Rubicam Partnerships.
1302:
806:
1681:
503:
In June 2001, a deal was announced in which VML would become part of WPP as a stand-alone agency group.
1942:
1871:
Young and Rubicam, Inc. Records of "Citizens for Eisenhower," Dwight D. Eisenhower Presidential Library
640:
548:
154:
1977:
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S&H was founded in 1941, was acquired by Y&R in 1973 and was rolled into VMLY&R in 2018.
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1972:
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418:
1367:"Y&R's Burger King 'McWhopper' campaign: How a big idea from little New Zealand went global"
1937:
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846:
445:
376:
184:
160:
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1534:"An Elegant Mrs. Claus Is the Badass Star of Marks & Spencer's Heartwarming Holiday Ad"
1402:"Y&R NY's The Whole Story Project Uses Augmented Reality to Educate U | LBBOnline"
831:
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was Chief Operating Officer of Young & Rubicam Inc.from November 1997 to August 1999.
8:
2017:
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an impressive client list, including Colgate-Palmolive, Coca-Cola and American Express.
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1947:
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1992:
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1512:"Xerox Updates Its Iconic 1977 'Brother Dominic' Super Bowl Spot for Our Digital Age"
864:
388:
39:
1461:"There aren't enough statues of women—so this app creates them in augmented reality"
2155:
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1424:"Y&R's Augmented Reality App Creates Virtual Statues of Women in Public Spaces"
811:
791:
422:
291:
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2002:
930:"WPP unites Wunderman Thompson and VMLY&R to create global powerhouse in VML"
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was created to bring together two of the world's largest fast-food restaurants –
414:
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287:
79:
It may require cleanup to comply with Knowledge's content policies, particularly
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1349:"Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media"
1002:"Revenue table: Top 100 North American healthcare agencies of 2020 – Agency 100"
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1781:"'Insensitive And Disrespectful' Argentine Olympic Advert Stirs Falklands Row"
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1217:"Y&R Is Consolidating 3 Businesses Into a One-Stop Shop Called BAV Group"
908:
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1987:
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1442:"Y&R created an app that uses AR to close the gender gap—among statues"
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A 1981 partnership named Dentsu Young & Rubicam was announced in 1981.
457:
336:
283:
252:
34:
1039:"WSJ News Exclusive | WPP Merging VMLY&R With Wunderman Thompson"
1480:"Xerox – "Xerox & Brother Dominic – Together They Set the Page Free""
896:
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465:
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1145:"Kansas City's biggest ad firm VML merging with another leading agency"
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133:
1494:"Xerox Brings Back 'Brother Dominic' With Even More Miraculous Ending"
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1997:
1552:"M&S tells the story of Mrs Claus as it looks to 'resonate more'"
895:, American pioneer of survey sampling techniques and inventor of the
858:
472:
384:
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as chief executive officer, Y&R expanded with the acquisition of
267:
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526:
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449:
879:, Vice Chairman/Chief Strategic Officer, Y&R from 1992 to 2001
514:
2037:
1906:
1756:"The plot behind the Argentine Olympics Falklands political spot"
1175:"The story of VML: from anti-agency roots to fusion with Y&R"
886:
796:
760:
Medcare Women & Children's Hospital "Footnote For The Breast"
487:
VML launched in 1992 under Kansas City advertising veterans John
410:
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399:
395:
307:
223:
122:
2022:
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1128:
984:"WPP unites health networks into VMLY&R, Ogilvy, Wunderman"
476:
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406:
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768:
1817:"MANAGEMENT MUSICAL CHAIRS AT Y&R FOLLOWS DEAL WITH WPP"
1922:
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716:
Led by Y&R New Zealand, the "McWhopper" campaign for
1865:
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234:
1875:
1844:. Vol. 1. St. James Press. 1988. pp. 36–38.
1799:"Kugelman's 30-year stint takes her to top of Y&R"
1571:"M&S turns to Mrs Claus for Christmas 2016 advert"
1384:"Burger King Named Cannes Lions' Marketer of the Year"
1103:"Y.&R. and Dentsu start joint ad venture in Japan"
72:
A major contributor to this article appears to have a
1729:"On 'Mad Men,' an Opening Scene Straight from Page 1"
1412:
966:"A global marketing agency building connected brands"
751:
Marks & Spencer "Christmas With Love, Mrs. Claus"
608:
1235:"Y&R's BAV Group Launches Social Analytics Tool"
737:
711:
1646:"Dubai Lynx – International Festival of Creativity"
1628:"Dubai Lynx – International Festival of Creativity"
1100:
375:During the 1960s, Y&R produced the first color
331:On 17th October 2023, WPP announced the merger of
1650:Dubai Lynx – International Festival of Creativity
1632:Dubai Lynx – International Festival of Creativity
1169:
1167:
1165:
800:, most notably in the Season 5 premiere episode "
479:-based marketing communications holding company.
2147:
867:, later a regent of the University of California
776:
347:
310:multinational advertising and public relations
1162:
1891:
1698:. 2 January 2008 – via www.youtube.com.
1682:"Top 10 TV Advertising Jingles of the 1970's"
1527:
1525:
1378:
1376:
1841:International Directory of Company Histories
1716:. May 6, 2011 – via www.newyorker.com.
1337:. 15 March 2016 – via www.youtube.com.
2027:
1250:
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647:. Unsourced material may be challenged and
555:. Unsourced material may be challenged and
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306:, founded in 1923. It was a subsidiary of
121:
2161:Advertising agencies of the United States
1568:
1335:"Axis Gold 2016 – Burger King: McWhopper"
1054:
1052:
667:Learn how and when to remove this message
575:Learn how and when to remove this message
509:
452:, and on May 15, 1998, Y&R closed an
103:Learn how and when to remove this message
1532:Jardine, Alexandra (November 14, 2016).
1245:
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513:
379:. In the 1970s, under the leadership of
351:
2176:Marketing companies established in 1923
1599:
1569:Armstrong, Ashley (November 11, 2016).
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1421:
394:In the 1990s, Y&R was charged with
2148:
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1458:
1179:MM&M – Medical Marketing and Media
1121:
1049:
1006:MM&M – Medical Marketing and Media
679:Bravo Group and Kang & Lee create
298:consulting, formed from the merger of
1879:
1254:
1143:Vockrodt, Steve (26 September 2018).
471:In 2000, Y&R was acquired by the
1101:Philip H. Dougherty (May 22, 1981).
1081:"Wunderman (Wunderman Cato Johnson)"
840:
790:Y&R was frequently cited in the
645:adding citations to reliable sources
612:
553:adding citations to reliable sources
520:
266:in October of 2023, was an American
57:
18:
2181:1923 establishments in Pennsylvania
387:in 1973, Cato Johnson in 1976, and
144:Integrated marketing communications
13:
1831:
1727:Wilson, Michael (March 28, 2012).
1696:"Bert Lahr for Lay's Potato Chips"
1477:
1422:Jardine, Alexandra (May 3, 2017).
1036:
818:. Jennifer Aniston's (Kate) boss
785:
609:The Bravo Group and Kang & Lee
14:
2197:
1859:
1478:States, Y&R New York United.
335:and VMLY&R into a new agency
2166:Companies based in New York City
2130:
2129:
2013:Quinn Gillespie & Associates
1577:– via www.telegraph.co.uk.
1281:Gianatasio, David (2009-05-19).
769:Johnson & Johnson "Band-Aid"
617:
525:
405:account, and a partnership with
171:3 World Trade Center, 28th Floor
83:. Please discuss further on the
62:
23:
2171:Companies based in Philadelphia
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1554:. March 4, 2017. Archived from
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1122:Voight, Peter (March 9, 1998).
1115:
1093:
448:became Y&R's first outside
1255:Toane, Carey (November 2008).
1073:
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994:
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958:
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1:
2186:2000 mergers and acquisitions
1323:. Strategy. 30 November 2001.
915:
706:
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385:Wunderman Ricotta & Kline
348:Y&R (Young & Rubicam)
304:Y&R (Young & Rubicam)
1838:"Young & Rubicom Inc.".
1710:"My Father, the Potato Chip"
1482:– via www.adforum.com.
1459:Lekach, Sasha (3 May 2017).
1283:"Taxi Acquires Dutch I-Shop"
599:
7:
695:awarded Platinum status by
32:It has been suggested that
10:
2202:
1943:Design Bridge and Partners
1321:"There's No Stopping TAXI"
342:
155:Philadelphia, Pennsylvania
16:Advertising agency network
2125:
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1610:"Footnote For The Breast"
1307:Deloitte & Touche LLP
229:
217:
207:
191:
167:
149:
139:
129:
120:
2072:Former/defunct divisions
1978:Hill+Knowlton Strategies
1928:Bates CHI & Partners
861:, first black copywriter
849:, early female executive
274:company specializing in
199:Eric Campbell, President
49:Proposed since May 2024.
1938:Burson Cohn & Wolfe
1905:
1303:"Platinum Club members"
948:"VMLY&R | WPP"
873:, CEO from 1970 to 1986
738:Xerox "Brother Dominic"
729:The Whole Story Project
712:Burger King "McWhopper"
686:
681:multicultural marketing
454:initial public offering
419:chief executive officer
317:Before the merger with
302:, founded in 1992, and
2028:Sudler & Hennessey
518:
510:Sudler & Hennessey
482:
446:Hellman & Friedman
377:television commercials
356:
256:, after the merger of
1181:. September 28, 2018.
847:Myril Axelrod Bennett
517:
355:
185:Kansas City, Missouri
161:Kansas City, Missouri
81:neutral point of view
2018:Scholz & Friends
1446:www.campaignlive.com
1369:. December 31, 2015.
1149:The Kansas City Star
1026:. November 13, 2018.
988:www.campaignlive.com
832:The Falkland Islands
641:improve this section
549:improve this section
367:established a small
173:175 Greenwich Street
42:into this article. (
1263:. Strategy Magazine
777:Lays "Betcha/Devil"
495:cCormick and Craig
209:Number of employees
201:Debbi Vandeven, CCO
117:
2081:J. Walter Thompson
2053:Wunderman Thompson
1948:Dewey Square Group
1933:Blue State Digital
1684:. August 28, 2013.
1500:. January 4, 2017.
1261:Agency of the Year
1241:. 31 October 2017.
1108:The New York Times
901:statistical method
877:Stephanie Kugelman
853:Frédéric Beigbeder
794:television series
519:
369:advertising agency
357:
333:Wunderman Thompson
319:Wunderman Thompson
263:Wunderman Thompson
176:New York, New York
115:
2143:
2142:
1993:Landor Associates
1983:Hogarth Worldwide
1968:Grey Global Group
1963:Glover Park Group
1760:en.mercopress.com
1518:. 4 January 2017.
1060:"Y&R History"
865:William E. Forbes
841:Notable employees
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389:Burson-Marsteller
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182:250 Richards Road
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1390:. 16 March 2017.
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423:public relations
292:direct marketing
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1832:Further reading
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1823:. June 6, 2000.
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1668:www.youtube.com
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1614:WPPedCream 2017
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439:Latin America
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425:firms across
424:
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398:related to a
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381:Edward N. Ney
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197:Jon Cook, CEO
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2107:Philip Lader
2057:
1988:Kantar Group
1916:subsidiaries
1840:
1820:
1811:
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1793:
1784:
1775:
1763:. Retrieved
1759:
1750:
1738:. Retrieved
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1556:the original
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1265:. Retrieved
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1200:. Retrieved
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1152:. Retrieved
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1084:. Retrieved
1075:
1063:. Retrieved
1042:
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1020:"Leadership"
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855:, copywriter
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657:October 2020
654:
639:Please help
627:
603:
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586:
571:
565:October 2020
562:
547:Please help
535:
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488:
486:
470:
458:common stock
443:
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358:
330:
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284:social media
261:
257:
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168:Headquarters
130:Company type
99:
93:October 2020
90:
71:
48:
35:VML (agency)
33:
1785:HuffPost UK
1065:7 September
952:www.wpp.com
897:Gallup poll
883:Edward Vick
826:Controversy
810:, starring
718:Burger King
466:Edward Vick
276:advertising
2150:Categories
2091:Superunion
2063:24/7 Media
2058:VMLY&R
1958:FGS Global
1866:VMLY&R
1267:2008-11-01
1202:2019-09-29
1086:2016-12-23
1024:VMLY&R
970:VMLY&R
916:References
820:Kevin Dunn
744:Super Bowl
722:McDonald's
707:Major work
703:magazine.
595:Operations
258:VMLY&R
248:VMLY&R
193:Key people
134:Subsidiary
116:VMLY&R
2086:Wunderman
2043:Wavemaker
1998:MindShare
1740:March 28,
1664:"YouTube"
1538:adage.com
1498:adage.com
1428:adage.com
1193:"Ranking"
859:Roy Eaton
628:does not
600:BAV Group
536:does not
473:WPP Group
444:In 1996,
359:In 1923,
268:marketing
153:Y&R:
85:talk page
2135:Category
1465:Mashable
816:Jay Mohr
701:Strategy
697:Deloitte
450:investor
400:Jamaican
140:Industry
2156:WPP plc
1765:1 April
1154:28 July
889:in 2000
887:WPP plc
797:Mad Men
649:removed
634:sources
557:removed
542:sources
456:of its
417:became
411:Eurocom
403:tourism
396:bribery
343:History
308:WPP plc
280:digital
230:Website
224:WPP plc
150:Founded
44:Discuss
2100:People
2023:Spafax
2003:Ogilvy
1848:
1288:Adweek
1129:Adweek
477:London
435:Europe
427:Africa
407:Dentsu
237:.vmlyr
219:Parent
163:(1992)
157:(1923)
40:merged
187:64116
178:10007
159:VML:
2033:TAXI
1923:AKQA
1846:ISBN
1821:WARC
1767:2015
1742:2012
1156:2023
1067:2014
814:and
692:TAXI
687:TAXI
632:any
630:cite
540:any
538:cite
475:, a
437:and
431:Asia
409:and
363:and
294:and
282:and
270:and
260:and
239:.com
2038:UWG
2008:PSB
1973:GTB
1907:WPP
1043:WSJ
934:WPP
903:of
792:AMC
643:by
551:by
483:VML
337:VML
300:VML
253:VML
235:www
180:and
38:be
2152::
1819:.
1801:.
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1731:.
1712:.
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1601:^
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1386:.
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1164:^
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563:(
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545:.
497:L
493:M
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46:)
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