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to be delivered in a year, and then read the press coverage for hints on whether or not the product will have market appeal. If the coverage is favourable the money is spent on development, but if not the project can be cancelled before consuming resources. A trial balloon under the company's own
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name is somewhat risky; if too many are "floated" the company risks becoming known as unserious, and its announcements are ignored. In addition, the company can find that the planned product is unworkable, leading to the phenomenon of
37:(used in the UK and elsewhere), is information sent out to the media in order to observe the reaction of an audience. It is used by companies sending out press releases to judge customer reaction, and by politicians who deliberately
162:, the Gladstone family home. Historians are uncertain whether this was co-ordinated between the Gladstones, but the reaction was sufficiently sympathetic that Gladstone publicly committed himself and his party to the policy.
192:. However, the Irish and general reaction was hostile, and Lemass and Lenihan both agreed to abandon the idea, claiming that Lenihan had been speaking theoretically in a personal capacity and not for his government.
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378:"Reprehensible budget kite-flying on old-age pension designed to target the most vulnerable - Financial Services News | Business News | the Irish Times - Mon, Aug 12, 2013"
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45:, which was a small balloon sent up immediately before a manned ascent to determine the direction and tendency of winds. Its earliest use in English is figurative.
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story questioning the plan's leak as a "trial balloon" in the headline, which quickly garnered criticism and support.
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and see who salutes" (i.e., to raise an issue and see the reaction) is a form of trial balloon.
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on a policy change. The term is of French origin. Trial balloon translates French
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In politics, trial balloons often take the form of an intentional
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and his staff were deliberating on a plan to restrict
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